How This Entrepreneur Saved a Damaged Brand (Remember About.com?)

Learn how Neil Vogel took over the old internet giant About.com and transformed it into a thriving company called Dotdash. May 15, 2018 2 min read This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business — and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts. How do you give new life to an old company? Bring new vision to a place that lost its own? And how do you bring your team — and your new audience! — along for the change? Those are the challenges Neil Vogel faced when taking over the old internet giant About.com and transforming it into a thriving company called Dotdash. Related: This Entrepreneur Shares How He Sold the Product That Everyone […]

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What Thomas Edison, Sarah Michelle Gellar and T.J. Maxx Can Teach You About Savvy Entrepreneurship

Among the lessons below: the brilliance of a “treasure hunt merchandising philosophy.” April 25, 2018 8 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » This article is excerpted from Entrepreneur magazine editor in chief Jason Feifer’s monthly newsletter, The Feifer Five. Each month, he sends out five insights to help you think more entrepreneurially. Subscribe here. This month, I have five lessons for you from five unexpected sources: 1. What Sarah Michelle Gellar can teach you about confidence. 2. What Thomas Edison can teach you about stubbornness. 3. What T.J. Maxx can teach you about consumer behavior. 4. What supposedly phone-obsessed millennials can teach you about humility. 5. What a startup called Musicbed can teach you about being a thought leader. OK! Let’s get going!  1. Don’t get down on yourself — even the pros get nervous! I wrote Entrepreneur‘s April cover story about Foodstirs, a […]

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This Entrepreneur Shares How to Name Your Company — or Fix a Bad Name

The founder of PolicyGenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success. April 24, 2018 2 min read This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business — and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts. A company’s name is one of (if not the) biggest early decisions a company founder will make — and they often get it wrong. Google was first called BackRub, Best Buy was Sound of Music, eBay was AuctionWeb and Policygenius was KnowItOwl. In this episode, Policygenius’s founder walks us through the rigorous process she went through to scrap a confusing name and create one that led to […]

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Stop Sacrificing Your Future by Clinging to Your Past

Here’s the most important lesson you can learn from your past. April 24, 2018 5 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » This story appears in the May 2018 issue of Entrepreneur. Subscribe » I was at a bar recently with MICK, a successful DJ who spins for celebrities and big brands, and we were discussing his future. He has ambitious plans to expand his business, but like any entrepreneur, he’s also concerned: Can he pull it off? What if he isn’t equipped for the next steps? Related: 5 Tips for Entrepreneurs to Keep Moving Forward A day earlier, I’d heard a different example of that same fear. A friend in media was considering changing jobs and asked for my advice. She’s a rock star at her publication. “But at this new job, […]

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The Entrepreneur’s Identity Crisis: ‘Am I My Company?’

A founder learned the hard way that entrepreneurship means exploring unknown paths, sometimes leading entrepreneurs to a very different place from where they started. March 6, 2018 1 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » Introducing our new podcast, Problem Solvers with Jason Feifer, which features business owners and CEOs who went through a crippling business problem and came out the other side happy, wealthy, and growing. Feifer, Entrepreneur’s editor in chief, spotlights these stories so other business can avoid the same hardships. Listen below or click here to read more shownotes. Glenn Kelman thought of himself as a software guy. Then he became CEO of a real-estate company called Redfin, but insisted on seeing it as a software company. Confusion reigned. Cultures clashed. For Kelman, it would come to highlight an often-unspoken business challenge: Entrepreneurship […]

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How Do You Find Your First Customers?

The chairman of DocuSign explains how to turn a company’s first customers into valuable ambassadors. February 27, 2018 2 min read Introducing our new podcast, Problem Solvers with Jason Feifer, which features business owners and CEOs who went through a crippling business problem and came out the other side happy, wealthy, and growing. Feifer, Entrepreneur’s editor in chief, spotlights these stories so other business can avoid the same hardships. Listen below or click here to read more shownotes. How do you find your first customers? It’s a question first-time founders are often flummoxed by. But Keith Krach has developed a tried-and-true strategy — starting during his days at Ariba (which sold for billions), and extending into his current time as chairman of DocuSign. Related: The Danger of Profitability: It Masks Deeper Problems In this special live edition of Problem Solvers, taped live at Entrepreneur Live in Los Angeles, Krach explains how to turn a company’s first customers […]

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How to Figure Out What Your Time Is Worth

It’s time to admit we can’t do everything. And that’s for the better. February 26, 2018 4 min read This story appears in the March 2018 issue of Entrepreneur. Subscribe » March used to be my NBA-watching time. More than halfway through the season, I’d want to see my beloved Miami Heat scrap (or often stumble) its way toward the playoffs. I’d tune in at home. I’d watch on my phone when out. I’d follow games on Twitter. I was emotionally invested in every up and down. But this year, I have no idea how the Heat are doing. I haven’t watched a game. I probably couldn’t name half the players on the team. Related: 6 Ways to Make Hard Decisions Easier as a Leader Why? Because I was forced to make a decision. My life had become too busy. Something had to go. That thing was basketball. So when people ask me how I […]

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