How to Kickstart Your Capital Funding

Learn the tactics and strategies from a serial Kickstarter who has raised millions. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 29, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Obtaining the capital necessary to build a business is more challenging than ever. If your product is a prototype or if your SaaS solution is a napkin sketch, the usual venture markets are no longer options for funding. What’s more, an early-stage funding source will probably cost you a considerable amount of equity and control. If you want to bootstrap your business as long as possible, crowdfunding could be for you. Hear Startup Story Live speaker Emma Rose Cohen, founder of Final and creator of the Final Straw and Final Wipe, unpack the strategy and tactics she used for two Kickstarter campaigns that resulted in more than 2 million dollars in […]

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Why Selling on Amazon Is Not a Sales Strategy

The pandemic forced Amazon to stop shipping “non-essential” products with its usual two-day commitment, and that change impacted many brands that rely solely on the Amazon platform. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 22, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Ju Rhyu, co-founder of Hero Cosmetics, was a guest at the most recent Startup Story Live, an extension of the hit podcast The Startup Story that gives everyone in attendance direct access to founders. The two-day live stream event, which streamed to 77 different countries, allowed founders to share the tactics and strategies they have employed to stabilize their current businesses.  During her time at Startup Story Live, Rhyu explains how she discovered her pimple-care patch while working for Samsung in South Korea. From that discovery, Rhyu rebranded that product as the Mighty Patch and brought it to the United […]

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This Company’s 7-Year Journey From Kitchen to Acquisition

Schmidt’s Naturals was founded in an economy much like the one we find ourselves in today. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 15, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Jaime Schmidt, founder of Schmidt’s Naturals, was a guest at the most recent Startup Story Live, an extension of the hit podcast The Startup Story that gives everyone in attendance direct access to founders. The two-day live stream event, which streamed to 77 different countries, allowed founders to share the tactics and strategies they have employed to stabilize their current businesses.  During her time at Startup Story Live, Schmidt shared the various tactics she employed in her seven-year journey of taking Schmidt’s Naturals from kitchen to acquisition. Her story is particularly relevant now, given that she started Schmidt’s Naturals one year after the worst recession in US history. Schmidt found it […]

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How Your Company Can Grab Customers’ Attention Amidst the Noise

Learn how to position your brand with buyers in this new economy. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 8, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Meghan Asha, the founder of FounderMade, was a guest at the most recent Startup Story Live, an extension of the hit podcast The Startup Story that gives everyone in attendance direct access to founders. The two-day livestream event, which streamed to 77 different countries, allowed founders to share the tactics and strategies they have employed to stabilize their current businesses.  Asha explained practical guidance for all in attendance on how to elevate their message above the noise created by the news of the day. Asha shares how buyers are still looking for the next great product, and that brands should not be hesitant […]

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Why a Subscription Revenue Model Might Be the Answer for Your Business

It’s more important than ever to diversify our monetization strategies. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 1, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Chris George, co-founder of the Subscription Trade Association (SUBTA), was a guest at the most recent Startup Story LIVE, which is an extension of the hit podcast, The Startup Story. The objective of Startup Story LIVE is to give all in attendance direct access to founders they would otherwise not be able to meet. The two-day live stream event brought together highly successful founders, who shared the tactics and strategies they have employed to stabilize their current business. The event streamed to entrepreneurs across 77 different countries! Chris George unpacks the power of a subscription (recurring) business model. While most businesses do not currently utilize recurring monetization, George shares how consumers are seeking the ease and reliability of a […]

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