6 Ways to Identify Profitable Products and Make Money With Your Online Store

Here are some powerful tactics to build and grow a successful online shopping business. May 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Though running your own ecommerce business can be an exciting entrepreneurial adventure, there is no denying that many online stores fail to make any kind of profit. After only a short time, they are out of business, closed up for good. While there are many factors that can cause an ecommerce store to fail, one of the biggest problems entrepreneurs face is the inability to recognize and leverage a profitable product niche. However, by conducting a thorough analysis of the current marketplace, you can find an area where you can make a lasting impression. 1. Solve a meaningful problem. As with any other business idea, a successful ecommerce product can get its beginnings when you try to solve an actual, meaningful problem. […]

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Don’t Know Much About Tech? Don’t Panic. Here Are 5 Simple Solutions to Stay Informed and Innovative.

Use these strategies to stay ahead of the tech curve — and your competition. May 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Technology is an integral part of the modern business world, yet surprisingly, many C-suite leaders do not fully understand how tech works or why it is so important for their company. If you find yourself in this position, it can be alarming as you see other startups launch to massive success, all powered by tech tools that you know little or nothing about. You’re not alone in this problem, a 2017 survey by Microsoft found that while 84 percent of businesses felt digital disruption would significantly affect their industry, less than half had established a tech strategy.  If you are confused by terms like “big data,” “cloud computing,” “ERM” or “CRM,” you are at serious risk of falling behind the competition. Taking steps […]

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5 Reasons to Buy a Successful Business Instead of Starting a New One From Scratch

Eliminating some of the unknowns of a new venture can give you a jumpstart on success. May 7, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Are you considering starting a new business? Maybe this is your first or maybe you’re a serial entrepreneur with a few successful businesses under your belt and your next brilliant idea just hit. You’ve got your ducks in a row, business plan mapped out, motivation at an all-time high, and you’re ready to go full speed ahead. But…maybe you shouldn’t. The harsh reality is, most new businesses fail. According to data from the Bureau of Labor Statistics, about 20% of small businesses fail in their first year, 50% fail in their fifth year, and 70% fail by their 10th year. A CBInsights analysis of 101 startup founders found these are the top reasons why new businesses failed: ● 42% of small businesses failed […]

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4 Signs You’re Expert Enough to Launch a Consulting Business

You don’t need a lifetime of experience to start a successful and helpful consulting business. May 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Consulting has quickly become one of the most attractive ways to be your own boss. From providing online training sessions and seminars to one-on-one consultations with other entrepreneurs, there are several avenues available for consultants to make a living. Unfortunately, many people cut themselves off from this opportunity simply because they don’t feel that they are enough of an “expert” in their preferred consulting niche. In reality, while some level of experience is necessary, you don’t need to have a master’s degree or 20 years of industry experience to make it as a consultant. In fact, there’s a good chance you already have everything you need to be a success. If any of these traits describe you, you may want to consider […]

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How to Use Google Reviews to Increase Customers and Sales

Strategies to ramp up your SEO to produce more foot traffic and site visits. April 25, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. When someone wants to learn more about a business or find a product, their first step is usually a Google search. That’s why getting your store to show up in Google search results should be a top priority for any business owner, especially those with brick and mortar stores. Marketing data accumulated by Hubspot reveals that 28 percent of searches for products “nearby” or “near me” lead directly to a purchase. An incredible 72 percent of local searches result in a consumer visiting a store within five miles of their location. As such, improving local SEO so your business shows up in these searches will have a significant impact on your bottom line. One of the best ways to improve your SEO (especially locally) […]

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4 Tips for Mastering Cold-Calling (and How to Not Annoy Leads in the Process)

The cold call has traditionally been looked down on. But for B2B transactions, cold-calling’s negative image is undeserved. April 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Let’s face it: Most of us don’t enjoy receiving an unexpected phone call or email from someone trying to sell us something. If you’re  an entrepreneur, you’re certainly aware of this fact and probably feel more comfortable approaching customers by focusing on SEO or Facebook marketing. After all, these tools don’t require a direct, out-of-the-blue conversation. Related: 20 Lessons Learned From Making 2,000 B2B Cold Calls in Just 20 Days But don’t give up on cold-calling just yet. Because, done right, this strategy can actually be one of your most effective sales methods, especially if yours is a B2B brand. What’s more, you can actually master cold-calling in a way that doesn’t annoy your leads, so you can grow your […]

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Why More ‘Emotional Intelligence’ Means More Money for Entrepreneurs

One study found that workers surveyed were 400 percent less likely to leave a job if they had a manager with high ‘EQ.’ March 4, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. While marketing tactics abound for fueling growth for startups and big-name brands alike, many entrepreneurs ultimately succeed or fail based almost entirely on their skills and personality. Related: Why Emotional Intelligence Is Crucial for Success (Infographic) This doesn’t refer just to industry knowledge. Instead, business is built on relationships — especially in the startup world. To succeed, entrepreneurs must also hone their emotional intelligence, or “EQ.” Psychology Today defines EQ as “the ability to identify and manage one’s own emotions, as well as the emotions of others.” And people steeped in it understand how to control their emotions in a way that enhances, rather than detracts from, their problem-solving abilities.  In fact, a test of workplace skills by […]

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5 Simple Ways to Use Webinars to Close More Prospective Coaching Clients

Showcase your energy and personality to potential customers using video, one of the leading technologies today. January 30, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Coaching, whether it’s aimed at helping a business improve sales or helping someone lose weight, is largely dependent on personal relationships. As such, forming strong personal connections during the sales process is essential if you hope to land new clients. Related: 12 Steps for Creating the Perfect Webinar In a time when technology enables coaches in a wide variety of industries to reach clients around the world, using that technology to form meaningful connections can help generate leads and close prospective sales. A webinar is a great example: With a webinar, you have a way to put your face in front of prospective coaching clients, no matter where they live. And, from what I’ve seen in my career, it’s also a great way […]

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5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing

Sure, Facebook’s image isn’t great right now, but it’s still one of the biggest marketing tools you have at your disposal. January 4, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Facebook has seen its fair share of ups and downs in the past year. From overestimating video view time to advertisers, to stirring up deep controversy over privacy breaches, the social media giant has fallen under increased criticism and scrutiny. Related: 8 Reasons Facebook Will Beat All Other Digital Marketing Channels This Year Despite these problems, Facebook remains a powerful tool for businesses trying to reach new customers. Even with its troubles, Facebook’s more than two billion active monthly users make it a power to be reckoned with. And that includes you, because a large proportion of your target audience in all likelihood has a presence on this social media platform. That’s why you should, too — and that means […]

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3 Ways You Can Use Virtual Reality to Boost Member Engagement in Your Facebook Groups

Get your foot in the door early and use this technology to attract its increasing number of devotees. December 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Virtual reality used to be a staple of science fiction. But, now it’s a small but growing segment that big companies are jumping into. From video games to live concerts, virtual reality is changing the way that we look at the world, creating possibilities that could never have been envisioned before outside of books like Snow Crash or movies like The Matrix. You might not have thought of using it as a business tool, though. Related: 3 Ways Brands Are Using Virtual Reality Right Now Entrepreneurs and business leaders are excited for the potential of VR — In a personal blog post a few years ago, well-known entrepreneur Gary Vaynerchuk called the technology “a completely new game.” “VR is an […]

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6 Simple Tips for Standing out on Google During the Holiday Season

Know what Google’s Custom Intent Targeting can do? It’s time that you learn. December 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. For most businesses, the holiday season is hands-down the most profitable time of the year. The National Retail Federation reports that holiday-season consumer spending has increased by more than 3 percent year-over-year since 2010 — and the growth gets more pronounced every season. With spending like that, the holidays can be a gold mine for online advertisers. Related: 7 Advanced Google Search Tricks You Should Be Using For Market Research The only problem? Everybody knows that. The Google advertising landscape gets particularly crowded during this season. So, if you want to stand out, you’re going to need to get creative. I asked several digital marketing experts for their tips on holiday advertising on Google, combined their responses with some lessons from personal experience, and excerpts from […]

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5 Psychological Hacks to Make You a Better Business Conversationalist

Becoming a better business conversationalist means approaching your conversations like a master craftsman. November 21, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Relationships are the lifeblood of business. You know this as well as I do — without building relationships with people, you’re not going to do well in business. Building that capability takes time, though. It’s not easy and it doesn’t come naturally for everyone. I’ve had to work at it, and so do you — it’s a lifelong process. Related: 13 Habits of Exceptionally Likable People Becoming a better business conversationalist means approaching your conversations like a master craftsman, constantly figuring out a better way to do things or a better way to relate to the people you come in contact with. It takes effort. It takes consistency. And it takes a willingness to learn from your mistakes. There are shortcuts you can […]

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To Beat the Competition, Become the Most Convenient Option for Customers

Amazon’s customer-centric model is all about convenience. November 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Every customer will ask the question, how easy is it to do business with you? When you think about how every customer wants more convenience from a purchase, that they will pay more for a product or service or give up customer loyalty of many years to be accommodated better, can you afford not to provide convenience if you still want to be in business three years from now? Related: The $62 Billion Reason to Improve Your Customer Experience Convenience is nothing more than removing barriers to do business with you. But, to remove those barriers you need to have feedback from the customers on what they tell you is convenient. This can be your opportunity to disrupt your market. If you just look at the most convenient company in the […]

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The Best Way for Your Business to Thrive Is for It to Not Need You

Having an owner-independent business is the only way to scale sustainably. October 5, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. What is your real goal as a business owner? Is it to grow revenue? Increase your bottom line? Serve your customers in ever better ways? Be a place where your staff and stakeholders are richly rewarded for doing meaningful work that matters? It’s to do all these things, and one thing more — to build an owner-independent company. Related: Even Steve Jobs Knew When to Let Go of Tasks — Now It’s Your Turn One of my mentors taught me this crucial concept: The only way to sustainably scale your company is to free it of its crippling dependency on you. An owner-independent company is built on the stable base of systems, teams and culture, and because of this it can handle the temporary blows of the […]

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To Create Truly Compelling Content Marketing, Make It a Team Activity

Content marketing doesn’t have to be something that a startup’s lone advertising employee has to handle completely on his own. September 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. These days, content marketing is considered a crucial aspect of any company’s advertising efforts. Yet, for a new startup with a limited budget, trying to find a way to craft compelling blogs, social media posts or infographics can seem overwhelming. Related: 10 Laws of Social Media Marketing Where will you find the time (or the budget) to craft quality content? In reality, content marketing doesn’t have to be something that a startup’s lone advertising employee has to handle completely on his own. When the entire team gets involved, it won’t only become much easier to produce content marketing materials — you’re also be more likely to generate engaging content that strengthens your brand and helps you attract […]

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If You Want to Sell More on Amazon, You Need to Rank on Google — Here’s How

Here’s why you should utilize two search engines, not one. August 22, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. How do you get customers to see your products? Sure, it’s great that you have them listed on Amazon. You’re going to get some hits from Amazon’s own search algorithm. However, there is a search engine that most Amazon sellers don’t even compete on that can bring in lots of additional hits to your listings, and that search engine is Google. Related: How to Protect Your Brand on Amazon If you’re not trying to get your products to rank on the most popular search engine in the world yet, why not? You can come at it from two different angles, doubling your chances of getting discovered. Maximize your impact and rank on both Amazon and Google. It’s worth it, trust me. And I’m going to show you how. 1. […]

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