4 Tips for Building Your Dream Network

January 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to networking, these days it’s easy to get distracted by the sheer amount of tools available to us. From LinkedIn and Twitter to online forums and Facebook Groups, it can be overwhelming to figure out where to invest your time, energy and dollars. On top of that, the nature of networking shifts as the tech landscape changes—making each year different from the last. That being said, by following a few basic rules and being active within a couple key venues, you’ll be able to take your network to the next level. #1. Don’t discount the “human connection.” No matter how digital the world becomes, face-to-face interactions will never lose their value. Not only does meeting in person leave a more memorable imprint than a digital interaction, but it can also be more efficient. After all, not many people can type […]

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Why Personal Branding Is a Secret Weapon

Personal branding builds trust with customers and employees. December 30, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Whenever you open Instagram, a slew of posts from “influencers” populate your feed. People’s names are in the headlines of articles, and the rise of the “famous entrepreneur” has begun. Personal branding is in, and it’s a secret weapon. It’s how people know who you are. Related: 3 Tips for Personal Branding on Social Media To understand personal branding, you must understand business branding. Effective business branding is why we don’t hesitate to purchase a new facial cleanser from our favorite skincare brand, whereas we hesitate to try a facial cleanser from a brand we’ve never heard of. We become defensive of brands. We’re either die-hard Apple or PC supporters or Coke or Pepsi drinkers. Personal brands connote the same type of loyalty. Here are a few reasons why personal branding is […]

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How a 33-Year-Old Entrepreneur Grew 4 Successful Media Brands

JAKK Media Managing Partner Kenny Kline shares the process behind his versatility and profitability. December 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Because success in one industry doesn’t necessarily translate to success in another, it’s unusual when founders like JAKK Media’s Managing Partner Kenny Kline find it in four. His company is involved in running media brands in niches ranging from physical health to home security. Between all of its platforms, his company’s content reaches millions of people each month. To learn about how he and his team established their various footholds, I spoke with Kline to discuss his approach to business and what strategies he finds to be most useful in engaging users. Here are four principles that Kline has leveraged to make it all work. 1. Focus on sustainability. There’s no easy path to profitability — no shortcuts to the finish line. The best method of […]

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How to Create Multiple Revenue Streams For Your Business

As with anything, no entrepreneur should put all their income-generating eggs in one basket. December 13, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The quickest route to becoming an entrepreneurial millionaire is not necessarily by making one product with a high-profit margin that flies off the shelves. WYou ideally should have multiple revenue streams in order to truly accumulate wealth.  Em Ducharme, founder of Zero to CEO, first started diversifying her income streams to cover various expenses. “I was able to be debt-free, able to save and invest in new income streams that were scalable and sustainable,” she explains. “Having multiple income streams removed the stress related to paying bills,and allowed me to focus on building longer-term avenues.”  In addition to making sure ancillary costs in your life or in your business expenses are covered, multiple revenue streams also work together to grow your bank account […]

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How a First-Time Entrepreneur Wooed Corporate Clients in Year One

Altru Labs CEO Alykhan Rehmatullah shares some of the secrets to his early success. November 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When you’re a first-time founder, there are a lot of daunting challenges that you might find very difficult to overcome. In most of these scenarios, you often have little credibility among customers and investors. Why should a huge corporation trust you to handle a service need? Why should an investor put money in your company even though you have very little operational experience?  These were some of the most pressing questions that CEO Alykhan Rehmatullah asked himself when he started Altru Labs, a company that helps both large and small businesses create personal connections with would-be candidates by sharing authentic and engaging employee-created videos. As a former associate at Goldman Sachs, Rehmatullah had experience working at a wildly successful company, but of […]

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4 Ways to Close Sales with Non-Verbal Communication

Body language and facial expressions can be the ultimate negotiating weapons. October 31, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. When you’re practicing a sales pitch, you likely drill down on specific language. There’s much to say about your product or service’s value proposition, its competitive price and why your ideal customer needs to purchase it. But many are surprised to learn that, according to the research in the esteemed book Silent Messages by Albert Mehrabian, 55 percent of communication is non-verbal. Which means that your body language says more than your words — by a long shot. Another 38 percent of communication comes down to tone, which leaves a slim 7 percent for the substance of the words themselves. “Your words matter, of course,” shares James Bell, CEO of James S Bell P.C. “But the knowledge of what your body language is conveying presents an enormous opportunity. If you can apply […]

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3 Innovative Ways Mixed Reality Is Being Used by Big and Small Businesses

Virtual and augmented reality are rapidly becoming reliable tools for success. October 16, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Though the idea of mixed reality, which includes virtual and augmented reality, has been around for a long time, it has only recently started picking up speed. The first proof of concept that augmented reality could revolutionize gaming was the popularization of Pokemon Go. Oculus further proved the thesis, showing that it could, in fact, take gaming far beyond the physical world with virtual reality. But the impact that mixed reality could have on the way we do business extends far beyond the confines of just gaming. In fact, the mixed reality is projected to be a $150 billion market by 2020. To learn more about the specific ways mixed reality could be an asset to traditionally non-technical companies, I chatted with Carlos Carbonell, founder […]

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Beyonce’s Official Website Got Sued — and Your’s Could Be Next

Five ways to make sure you have built a website that’s compliant with ADA standards. October 3, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Beyonce is known for many things. She’s the former lead singer of Destiny’s Child, a multi-platinum recording artist, a music industry powerhouse and one of the most inspiring and successful black businesswomen in history. But you wouldn’t know any of this if you were a disabled person trying to access her website. So goes the rationale for a recent class-action lawsuit filed against Parkwood Entertainment, the company responsible for Beyonce.com, per a Pitchfork news report. The well-known recording artist is only the latest to come under fire in a string of lawsuits against high-profile websites. These lawsuits are all in regard to one thing: accessibility. Related: How Accessibility Can Make or Break Your Small Business Website. Here’s What to Avoid When Building […]

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4 Steps to Grow Your Agency to 7 Figures

September 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. So, you’ve started your agency and things are going well. You’ve brought on a few clients, perfected your service or services, and maybe you’re preparing to make your first hire. Now, you want to focus on scaling to seven figures and beyond. The good news is you’ve already done the hard work of creating a foundation and proving the value of your services. Subsequent growth just takes a few strategic tweaks. To kick your seven-figure scaling into gear, take the following steps into consideration: 1. Niche down.  Agencies are most likely to succeed and scale when they’re really good at one staple service. Find a way to hold yourself and your team accountable to your niche in the beginning stages. Joel Kaplan, founder of seven-figure marketing agency Atlas Digital, recently shared with me that niching down is something he and his co-founder […]

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4 Ways to Turn Cold LinkedIn Connections Into Clients (Without Being Sales-y or Spammy)

Try these tactics to turn LinkedIn into a client generator. September 13, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. With over 645 million global users (including over 150 million in the United States alone), LinkedIn has become one of the most important digital tools for making connections in the business world. While many use this to grow their network or to find new job opportunities, others are able to use it to grow their own client base. Just like with phone calls or email, a “cold” LinkedIn connection can help you land new clients — but only when done right. By using a few best practices to avoid coming off as spammy or overly sales-y, you can have better success at turning these potential connections into revenue-generating clients. 1. Use LinkedIn to research. According to information gathered by 99firms, LinkedIn has over 90 million senior-level influencers […]

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Is Your Business Truly Inclusive? The $50 Billion Market That Apparel Makers Are Missing

The global adaptive apparel has huge growth potential. Here’s what you need to know. September 9, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. For many people, getting dressed for work isn’t much to think about. You go through motions like zipping your pants and buttoning your shirt without giving a second thought. But for one in five Americans living with a disability, these two small motions are often challenging, rendering typical clothing impossible to wear.  Accordingly, shopping for adaptive clothing is also challenging. Major clothing brands have historically failed at incorporating adaptive clothing into their production, making medical suppliers the main fashion source for disabled people. The global adaptive fashion market is growing, but still has major gaps In recent years, giants such as Target, Zappos, and Tommy Hilfiger have made powerful strides in creative more adaptive clothing options. Tommy Hilfiger’s “Tommy Adaptive” delivers “modern style with innovative modifications” […]

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Be Your Own Customer Before You Launch a Product

The many advantages of building and growing a business based on fulfilling your own needs. September 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Do you really know your customers? Researching and talking with people to create customer profiles can only tell you so much. Think of it this way: in my late twenties, I can only learn so much about people 65-years-old and older. Sure, I might understand them well on paper, but I don’t know what it feels like to be in this demographic. So, if I were to create a product for older people, I’d have to work very hard to understand what my customers really need and want, as I couldn’t intuit it or draw from my personal experience.  Something magical happens when you create a business for a customer base you intrinsically understand — you! Treating yourself as your first customer […]

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5 Ways Your Business Will Benefit From You Writing a Book

Searching for a few key indicators will help you know if writing a book will benefit your business. August 9, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Writing a book may not be the first thing that comes to mind when trying to find ways to grow your revenue, but in today’s marketplace, it is an option that is well worth exploring.  While becoming a published author was once a lengthy process that required finding an agent and a publisher, many business executives can now bypass this process entirely. Self-publishing is easier than ever, especially in the digital sphere.  With the right content and a little bit of marketing panache, writing a book that is relevant to your company’s target audience can go a long way in fueling your company’s growth. Watching for a few key indicators will help you know if writing a book […]

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4 Painful Realities Your Scaling Startup Must Accept in Order to Grow

70 percent of startups scaled too quickly in some aspect of their business. August 9, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. While growing a startup can be an exciting endeavor, it doesn’t come easy. According to data from Statistic Brain Research Institute, over 50 percent of all companies in the United States fail within five years of when they first open for business. After 10 years, that number climbs to 70 percent. How you scale can have an even greater impact than you’d expect… The Startup Genome Report’s coverage of premature scaling found that 70 percent of startups scaled too soon in some aspect of their business, directly contributing to their eventual failure. So what separates the successes from the failures? Part of the process requires that founders accept some of the painful realities of scaling a business: 1. Hire slow and fire fast The […]

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4 Science-Backed Ways to Prevent Burnout

Founding a startup is intense, and can easily lead to burnout if you don’t pay attention to your mental and physical needs. July 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. A survey from Gallup found that the average American worker puts in 47 hours at the office each week. For startup founders, this number often goes even higher, which can lead to added physical and emotional strain. While starting a new business can be exciting and invigorating, the initial rush that comes from launching a startup doesn’t last forever. As the stress and everyday responsibilities of running your own business settle in, it can be easy to feel overwhelmed, especially when working long hours. If you’re not careful, all these factors will contribute to the bane of any entrepreneur’s existence: burnout. Burnout can result in fatigue, irritability and decreased productivity. It can harm your […]

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Many Leaders Routinely Make These 4 Mistakes — Do You?

Here are common stumbling blocks that can trip up the most business-savvy leaders and CEOs. May 27, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. From 2007 to 2012, Wells Fargo went through some serious growing pains. During that time, as detailed in a case study published by Duke Law, massive fraud was occurring. Bank employees would open unrequested accounts — or convince customers to open accounts they didn’t need — in order to meet bonus goals. Evidently, some employees tried to alert management, but for whatever reason, news of the fraudulent activity never made it to the company’s CEO. It’s unclear why the message didn’t travel all the way up the chain of command. Was there not a sound protocol in place? Were the leaders of Wells Fargo simply too busy to check in with lower management? Whatever the case, the scandal blew up, and […]

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6 Ways to Identify Profitable Products and Make Money With Your Online Store

Here are some powerful tactics to build and grow a successful online shopping business. May 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Though running your own ecommerce business can be an exciting entrepreneurial adventure, there is no denying that many online stores fail to make any kind of profit. After only a short time, they are out of business, closed up for good. While there are many factors that can cause an ecommerce store to fail, one of the biggest problems entrepreneurs face is the inability to recognize and leverage a profitable product niche. However, by conducting a thorough analysis of the current marketplace, you can find an area where you can make a lasting impression. 1. Solve a meaningful problem. As with any other business idea, a successful ecommerce product can get its beginnings when you try to solve an actual, meaningful problem. […]

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Don’t Know Much About Tech? Don’t Panic. Here Are 5 Simple Solutions to Stay Informed and Innovative.

Use these strategies to stay ahead of the tech curve — and your competition. May 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Technology is an integral part of the modern business world, yet surprisingly, many C-suite leaders do not fully understand how tech works or why it is so important for their company. If you find yourself in this position, it can be alarming as you see other startups launch to massive success, all powered by tech tools that you know little or nothing about. You’re not alone in this problem, a 2017 survey by Microsoft found that while 84 percent of businesses felt digital disruption would significantly affect their industry, less than half had established a tech strategy.  If you are confused by terms like “big data,” “cloud computing,” “ERM” or “CRM,” you are at serious risk of falling behind the competition. Taking steps […]

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5 Reasons to Buy a Successful Business Instead of Starting a New One From Scratch

Eliminating some of the unknowns of a new venture can give you a jumpstart on success. May 7, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Are you considering starting a new business? Maybe this is your first or maybe you’re a serial entrepreneur with a few successful businesses under your belt and your next brilliant idea just hit. You’ve got your ducks in a row, business plan mapped out, motivation at an all-time high, and you’re ready to go full speed ahead. But…maybe you shouldn’t. The harsh reality is, most new businesses fail. According to data from the Bureau of Labor Statistics, about 20% of small businesses fail in their first year, 50% fail in their fifth year, and 70% fail by their 10th year. A CBInsights analysis of 101 startup founders found these are the top reasons why new businesses failed: ● 42% of small businesses failed […]

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4 Signs You’re Expert Enough to Launch a Consulting Business

You don’t need a lifetime of experience to start a successful and helpful consulting business. May 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Consulting has quickly become one of the most attractive ways to be your own boss. From providing online training sessions and seminars to one-on-one consultations with other entrepreneurs, there are several avenues available for consultants to make a living. Unfortunately, many people cut themselves off from this opportunity simply because they don’t feel that they are enough of an “expert” in their preferred consulting niche. In reality, while some level of experience is necessary, you don’t need to have a master’s degree or 20 years of industry experience to make it as a consultant. In fact, there’s a good chance you already have everything you need to be a success. If any of these traits describe you, you may want to consider […]

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