A ‘Shark Tank’ Alumnus Reveals How to Use Psychology to ‘Sell’ Customers and Investors on Your Company

Skyler Scarlett recently appeared with the ‘sharks’ for the second time. Here’s his advice on sales, storytelling and crafting the perfect elevator pitch. February 4, 2020 10 min read The video was terrible, and Skyler Scarlett knew it.  It was winter 2015, and he and his sister Brittney had set up a camera in their 700-square-foot cryotherapy spa in Carmel, Calif. The goal: Film a standout audition video for the next season of Shark Tank to get their company, Glacé Cryotherapy, in front of investors. They’d done a couple of takes, but Scarlett and his sister seemed wooden: They were nervous, lacked energy and weren’t showcasing their personalities in the least.   Scarlett knew they needed to forget about the camera, so he banked on a time-honored remedy: wine and pizza. The pair decamped to the restaurant next door, ordered some Pinot Noir and then got back to work. This time, […]

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Here Are the 15 Most Entrepreneurial Cities in the U.S.

Self-employed individuals represent about 10 percent of all U.S. workers, according to an analysis. Here’s where they’re concentrated. February 4, 2020 2 min read Good news for entrepreneurship, bad news for entrepreneurs who don’t want any market competition: We’re experiencing the highest level of entrepreneurial activity recorded in the last two decades, according to a data set published by the Ewing Marion Kauffman Foundation in 2019. There’s been an uptick in 55- to 64-year-old entrepreneurs launching businesses by choice rather than necessity, and in 2017, the share of startups founded by immigrants was double that of native-born entrepreneurs. And if you recently took the leap and started your own business, the numbers are in your favor: About eight in 10 early startups survive, and that number remains largely unchanged since 2012.  But what does the map look like in the midst of this entrepreneurship boom? Where are the founders located, and which cities’ […]

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5 of the Coolest Startups We Found at CES This Year

The tech industry has focused on human wearables for years, but while Joanna Nassar was pursuing her PhD, a question kept nagging at her: What about animal wearables? It may sound strange, but if you think about the droves of creatures studied by scientists every year, there are technically a lot of “animal wearables” (usually called tags) in circulation. We’ve made smartwatches, fitness-tracking rings and more to be comfortable and flexible, but tags attached to underwater creatures are often heavy, uncomfortable and, most of all, invasive (involving drills or clamps). Nassar says marine scientists told her the bulky tags limited what kinds of species they could work with — and, therefore, the kind of data they could collect on marine life.  With Bluefin, MMH Labs aims to turn that idea on its head. It made use of flexible, stretchable electronics to develop a product that could monitor levels of salinity, […]

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The 5 Most Bizarre Things We Saw at CES This Year

Check out these wacky offerings, from a toilet paper-toting robot to DNA tech that helps you grocery shop. Read_More Related posts: Fraud Charges Against Elon Musk Add to an Increasingly Bizarre Year for the Billionaire 8 Retail Tips to Boost Sales and Help You Finish the Year Strong What You Can Learn from This 19-Year-Old Bitcoin Investor Bizarre Foods Andrew Zimmern “I’m Addicted to the Hustle” A 7-Year-Old Boy Is Making $22 Million a Year on YouTube Reviewing Toys How to Turn Last Year’s Lemons Into Lemonade and Achieve Success in the New Year How to Use Mid-Year Performance Reviews to Power Year-Long Value 10 Things You'll Actually Want to Buy at CES This Year

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10 Things You'll Actually Want to Buy at CES This Year

Sin City? More like Innovation City. Read_More Related posts: This Top-Rated App Can Help You Deal With Stress in the New Year How to Make Eating Healthy Your Easiest New Year’s Resolution of 2020 ‘A New Year’s Gift:’ Thailand Approves Medical Marijuana After a Rough Year, Facebook Is Giving Privacy a Try Why I Send My Daughter To A $32K A Year Private School Is 2018 the Year Legal Cannabis Finally Comes of Age? Year-To-Date Cannabis Investment Activity Up 40 Percent Over 2018, But It’s Slowing Surviving Your First Year in Business – How to Improve The Odds

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How Google’s Youngest-Ever Hire Launched an AI Company Backed by Mark Cuban (Podcast)

Falon Fatemi’s first conversation with Mark Cuban centered on untapped opportunities in tech ⁠- but she didn’t know who she was speaking with until later. Here’s her pitch advice. January 2, 2020 1 min read The daughter of two entrepreneurs who immigrated to the U.S. during the Iranian Revolution, Falon Fatemi became known as Google’s youngest-ever hire at the age of 19. After leaving Google, she founded her own AI company, Node — and secured famed investor Mark Cuban as a backer. Node aims to use deep learning to analyze relationships between people and companies, then pinpoint how clients can leverage those relationships into sales, marketing and recruiting opportunities. In this episode of How Success Happens, Fatemi spoke with Entrepreneur about landing a job in big tech, AI and data policies and how to give a top-quality pitch.  Read_More Related posts: Mark Cuban Shares the Best Advice He Ever Got Mark Cuban Says the […]

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Up for a Raise? Use These Five Strategies to Make It Happen.

January 1, 2020 6 min read About six in 10 workers are heading into the holiday season with bigger paychecks than last year, according to a recent survey by MagnifyMoney — and about half of those who received a raise said it was accompanied by a promotion.  That’s all well and good, but categorizing the results by gender yielded some disconcerting figures: More men reported pay increases than women (64 percent vs. 52 percent), and men were also more likely than women to receive a promotion alongside their raise (54 percent vs. 37 percent).  Data from the United States Census Bureau backs that up: The real median earnings of all U.S. workers increased 3.4 percent between 2017 and 2018, but when you break down those median earnings by gender, men made almost $10,000 more than women.  This barrage of negative numbers doesn’t do much to help boost women’s confidence in […]

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How to Make an App When You Can’t Code (a Step-by-Step Guide)

Got a great idea? Here’s how to make an app that pops in a crowded marketplace. December 30, 2019 13 min read Outline: How to Make an App Refine your idea. Narrow your audience and test for demand. Create a minimum viable product (MVP).  Make the first version of your app. You’ve dreamed up the perfect app idea, but your amount of technical knowledge is slim to none. Now what? Coding experience isn’t necessarily vital upfront when it comes to making an app, so never fear. “People … essentially use the lack of this technical talent as an excuse to not get started when, in reality, it’s sort of this chicken-and-egg situation,” says Jonathan Greechan, co-founder of and head of marketing for The Founder Institute. “A lot of people think, ‘I can’t start the business until I have the technical founder — I can’t launch it,’ but in reality, you won’t find the technical […]

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More Than 150,000 U.S. Small-Business Websites Could Be Infected With Malware at Any Given Moment. Here’s How to Protect Yours.

Small-business victims were involved in 43 percent of data breaches over the course of a year, according to a recent report. December 27, 2019 9 min read It was March 2, 2016, and Melissa Marchand’s day on Cape Cod started out like any other. She drove to her job at Hyannis Whale Watcher Cruises in her mid-size sedan, picked up a latte with 1 percent milk at her local coffee shop and sat down at her desk to check her email. Then, Marchand got the call no website manager ever wants to receive: The site was down, and no one knew how to fix it. After she dialed up the web hosting provider, the news went from bad to worse: Whales.net had been hacked and, to her horror, all visitors were being redirected to porn sites. Google had even flagged the company’s search results, warning potential customers that the site […]

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Here’s How Long It Took the World’s Super-Rich (Infographic)

This is the average age Bill Gates, Jeff Bezos, Elon Musk and the rest of the world’s wealthiest earned their first million. December 26, 2019 1 min read The millionaire’s club is adding members fast. In 2018, there were upwards of 19.6 million people with six-zero-sums to their name; by 2023, that number is projected to rise to more than 23.4 million. The world’s billionaires are a much more tight-knit group — upwards of 2,200, according to an Oxfam International report — and their fortunes increased by $2.5 billion a day in 2018. But when did the world’s wealthiest set off on this trajectory? They — including household names such as Bill Gates, Jeff Bezos and Elon Musk — made their first million at the average age of 36, according to an analysis by online casino guide Slotsia. The company used the annual Forbes Billionaires list, along with a smattering […]

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Bill Gates’s Top 5 Books of 2019

Here’s the Microsoft co-founder’s year-end list of books to read and gift, spanning from a one-volume U.S. history to an investigation into why humans sleep. December 10, 2019 5 min read It’s been nearly a decade since Bill Gates launched his personal blog, a place to share his thoughts on health, education and, above all, his favorite books. In leaving 2019 behind and welcoming in the new decade, the Microsoft co-founder released his annual roundup of what to read and gift at year-end. Gates deemed five books “solid choices to help wrap up your 2019 or start 2020 on a good note, and they span from a deep-dive into the human sleep cycle to a one-volume history of the United States.  Here’s a rundown of Gates’s five must-reads.  These Truths (Jill Lepore) Thomas Jefferson opined that the American experiment rested on “three truths”: political equality, natural rights and the people’s sovereignty. In […]

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What Should Franchises Look for in a Law Firm?

Whether you’re a franchisor or a franchisee, follow these experts’ words of advice. December 10, 2019 3 min read This story appears in the December 2019 issue of Entrepreneur. Subscribe » 1. Find a Good Attorney — Now! From J. Mark Dady, franchisee lawyer and managing partner, Dady & Gardner, P.A.  My practice is focused almost exclusively on the representation of franchisees, helping prospective ones review their franchise disclosure document and negotiate changes to their franchise agreements. Clients also come to us when they’re having an issue with their franchisor: They might feel the franchise opportunity was misrepresented, or they have an issue related to default notices, termination, or nonrenewal. A lot of franchisees think that getting a lawyer involved dramatically escalates things. My advice: Don’t worry about that. Your franchisor has a lawyer, so you should have one, too. It’s a good idea to retain counsel sooner rather than later. […]

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What It’s Like Inside Spanx Headquarters

Failure is supported — and even encouraged — at the billion-dollar shapewear brand. November 15, 2019 4 min read This story appears in the December 2019 issue of Entrepreneur. Subscribe » When Spanx founder Sara Blakely was young, her father would ask her at the dinner table, “What did you fail at this week?” After sharing her missteps, she’d receive encouragement to keep trying. It’s a lesson she infused in her billion-dollar shapewear brand — to be bold and take risks, because removing the fear of failure can lead to great things. That’s why employees at Spanx are encouraged to work on projects outside their department, and team activities are designed to inspire courageousness. Meanwhile, the company doesn’t take itself too seriously: Puns abound at its Atlanta headquarters, which is home to meeting spaces with names like Booby Trap and Brallywood. The room overlooking a popular burger joint? It’s called […]

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I Went to Heidi Klum’s 20th Annual Halloween Party. Here’s What It’s Like Inside.

The supermodel’s 20th annual invite-only Halloween party took place in New York on Thursday night, and Entrepreneur has the inside scoop. November 1, 2019 6 min read In 17th-century France, kings dressed for the day in front of a live audience.  On Thursday, the queen of Halloween did the same — but instead of donning regalia, she opted for a gory alien costume that took more than 12 hours to get into. The live audience, in her case, was New York passersby with smartphones pressed to the glass windows of midtown’s Amazon Bookstore.  Supermodel Heidi Klum’s over-the-top costumes and Oct. 31 blowout bash have been making headlines for 20 years. Some of her most legendary getups: Fiona from Shrek (2018), Teen Wolf (2017), Jessica Rabbit (2015), an old woman (2013) and an ape (2011). This year, Klum’s husband Tom Kaulitz complimented her costume by dressing as a bloody astronaut after […]

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How to Find the Best CRM for Your Franchise

Find the software that will keep you — and your customers — happy. October 25, 2019 4 min read This story appears in the October 2019 issue of Entrepreneur. Subscribe » 1. Prioritize Ease of Use — for Yourself and Customers From Dan Tyre, sales director at HubSpot, a CRM provider In 2019, every company has to be a technology company. It doesn’t matter if you’re a franchise, a small business, or a nonprofit — buyers expect you to provide good service, and to do that, you need to have access to information. Five years ago, if you wanted to use customer relationship management software, it cost hundreds of thousands of dollars and was time-consuming to install. Now, in a modern CRM, you’re looking for software that’s cost-­effective, quick to install, and straightforward to manage. It’s a red flag if you have to have an administrator set things up; that might […]

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Technologists Are Creating Artificial Intelligence to Help Us Tap Into Our Humanity. Here’s How (and Why).

New AI tools like Cogito aim to remind us how to be ‘human,’ issuing reminders and alerts for empathy and compassion. October 8, 2019 15+ min read When being empathetic is your full-time job, burning out is only human.  Few people are more aware of this than customer service representatives, who are tasked with approaching each conversation with energy and compassion — whether it’s their first call of the day or their 60th. It’s their job to make even the most difficult customer feel understood and respected while still providing them accurate information. Oftentimes that’s a tall order, resulting in frustration on both ends of the call.  But over the last few years, an unlikely aide has come forward: artificial intelligence tools designed to help people tap into and maintain “human” characteristics like empathy and compassion.  One of these tools is a platform called Cogito, named for the famous Descartes […]

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Danielle Bernstein of WeWoreWhat Desperately Needed a Project Management System Geared Towards Influencers, so She Raised Over $1 Million and Built It Herself. Here’s How.

The Instagram influencer leveraged 2.2 million Instagram followers and $1.2 million in seed funding from investors like fashion designer Rebecca Minkoff. October 2, 2019 6 min read It was August 2013, just before New York Fashion Week, and as Danielle Bernstein checked her email, a particular message caught her eye.  As the influencer behind popular Instagram fashion account @WeWoreWhat (to date, the account has 2.2 million followers), Bernstein’s inbox often seemed like it was exploding at the seams. She’d been through a few different interns, and she was frustrated with the amount of upkeep it took to run her online brand. So when Moe Paretti, a Fashion Institute of Technology (FIT) graduate, emailed Bernstein out of the blue to say she was interested in her brand and how she made money — that she didn’t want to be a blogger herself, but that she wanted to learn and be of […]

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What It’s Like Inside DraftKings

The fantasy sports site’s staff celebrates teamwork in and out of the office. September 5, 2019 4 min read This story appears in the September 2019 issue of Entrepreneur. Subscribe » DraftKings really likes its odds. Since launching in 2012, the daily fantasy sports site has raised close to $650 million in funding, and has deftly navigated the thin legal line between skills-based games and gambling. Now the company has finally entered the $150 billion sports betting market, thanks to the Supreme Court’s 2018 decision that allows states to legalize the practice. As a result, DraftKings is betting on itself, evident in its recent hiring spree (employee count has doubled) as well as its new Boston HQ. Designed by IA Interior Architects, the space includes production studios, custom tickers with real-time fantasy salaries and odds, and sports-themed “huddle” spaces. Employees’ time is focused not just on sports but on the community they […]

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How to Find Your Passion (If Your Passion Isn’t Your Product!)

Jonathan Barnett launched Oxi Fresh Carpet Cleaning as a way to support his true passions in life. But he found that supporting his employees is his greatest achievement. September 4, 2019 4 min read This story appears in the September 2019 issue of Entrepreneur. Subscribe » When Jonathan Barnett launched Oxi Fresh Carpet Cleaning in 2006, at the age of 26, he had one goal in mind: Make enough money to be able to explore his true passions — which, truth be told, did not include carpet cleaning. (He was more of a basketball kind of guy.) Still, he took his new business seriously. He knew he’d entered a crowded marketplace, so to differentiate himself, he enlisted chemists to help him develop a cleaning system with a one-hour drying time that uses just two gallons of water per home. That was a big improvement over the industry standard of 40 […]

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Why This Entrepreneur Went from Independent Business Owner to Franchisee

By joining FastSigns, Nikki Taheri found a new world of support. September 3, 2019 4 min read This story appears in the September 2019 issue of Entrepreneur. Subscribe » Nikki Taheri grew up in Tehran during the Iranian Revolution and was raised on tales of her trailblazing grandmother — a six-foot-tall woman who chose to forgo a hijab and dressed as a man in order to pursue a career in trade. Taheri never met her grandmother, but she likes to think she inherited some of her gumption. In 1993, as opportunity and education for women seemed nonexistent in her home country, Taheri fled to the United States, where she earned her bachelor’s degree, discovered a passion for design, and eventually opened a sign-and-awning business in Bayonne, N.J. Nearly two decades later, as business was thriving, Taheri made yet another bold decision and converted her business into a franchised location of […]

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