3 Keys to Gaining an Accurate Picture

Data is hardly in short supply, which is why it’s so important to understand what to measure and how it relates to your business. June 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. You’ve probably heard of the Fyre Festival. Two documentaries have been made about this music event fiasco, after all. But you might not know how the scam ultimately got its legs, beyond being the brainchild of a man ultimately convicted of fraud. It comes down to one word: metrics. Using inflated and outright false metrics, festival co-founder Billy McFarland gained trust from investors to fund the event. Festivalgoers, on the other hand, were persuaded to purchase tickets on the basis of “vanity metrics” — or, more to the point, multiple influencers liking or sharing posts about the event. While this scam has already joined a growing list of questionable activities taking place online (and offline, […]

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Swiping Right on a New Investor? Do This First.

When it comes to investors, all that really matters is that you share the same values. April 25, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s difficult to keep up with everything going on in the news today, but those of us in the technology space have been more than a little wary of U.S. Sen. Elizabeth Warren, D-Mass., and her plan to break up large tech companies and regulate tech mergers. While Warren may have the best intentions and believe that the likes of Amazon, Google and Facebook “squash small businesses,” her plan to keep tech giants from acquiring startups would, in my opinion, severely dampen innovation and seriously hurt the industry. My argument? Acquisitions require consent. Startups that sell to tech companies have a choice in the matter. No one is forcing their hands. In fact, many startups were founded with the specific hope of one day being […]

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The Hard Truths to Tell Yourself About Delegating Responsibility

Offloading tasks and responsibilities is sometimes just the right move — but done prematurely or unwisely, it can be an unmitigated disaster. February 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Elon Musk’s interview with the New York Times last August gave the public a rare glimpse of the psychological challenges the iconic founder has faced as he attempts to lead two companies — each valued at well over $1 billion — into the next decade. Over the course of the hour-long conversation, the Tesla and SpaceX boss admitted that 2018 had been both physically and emotionally exhausting; he claimed that he’d worked up to 120 hours per week. This concession heightened rumors that Tesla was working furiously to find a capable assistant who could shoulder some of its CEO’s current responsibilities. While Musk is certainly unique, the primary challenge he faces — namely, how to make the […]

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Is Your Onboarding Process Broken? Here’s How to Fix It.

September 21, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Most companies know that onboarding is an important part of the hiring process, but many still underestimate just how vital it is that the process be done right. According to a recent survey by Microsoft, what determined employees’ odds of staying at the company for the long term boiled down to one simple thing: whether their managers had had a one-on-one meeting with them during their first week. That single meeting, it turned out, shaped how employees saw their future at Microsoft and whether they felt they would be in it for the long haul. The first few weeks for an employee are filled with uncertainty and an eagerness to deliver something of value to the company. But new hires can’t accomplish much without a clear set of tasks, roles or duties — no matter how talented they might be. It would […]

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How Do You Win the Innovation Game? Google’s ‘X’ Marks the Spot.

Most startups lack the freedom and capital X has. They should take a more methodical approach to innovation and keep three key points in mind. June 15, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. We’ve come to expect innovation from Google, and sometimes innovation can be scary. In May 2018, an internal video titled The Selfish Ledger — which at that point had existed for at least two years — was leaked to The Verge. In the video, a secretive Google subsidiary company called X hypothesized a future in which data would be collected and analyzed so innately and thoroughly that people’s devices could predict their behaviors and influence their decisions. Related: Why Innovation is Increasingly Becoming Critical to Entrepreneurship The internet blanched. X shrugged. So goes the high-stakes innovation game. You win some, you lose more. Calling itself “the moonshot factory,” and based at Google’s parent company Alpabet, X exists to […]

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