From Link Builder to Email Marketer

Read on to learn the seven principles that will help you market to the right audiences and build your website’s links. February 27, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition. Buy it now from Amazon | Barnes & Noble | iTunes Because my company hand-builds links at relatively large scale and always looks for ways to go bigger, we continually test our link-building processes and beliefs. For example, when you have more than 80 guest posts to place in a month, you don’t have the luxury to woo each and every prospect with commenting and tweeting (a common “preciprocation” warm-up tactic). Following are some effective tips on the principles of bulk outreach. 1. From link builder to email marketer Link builder, it’s time to think a bit differently — you’re now […]

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19 Subject Line Formulas for Different Types of Link-Building Emails

When you need to write an outreach email, give these subject lines a try to increase the number of conversations with potential link targets. February 20, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition. Buy it now from Amazon | Barnes & Noble | iTunes Next time you sit down to write an outreach email, give these subject lines a try, and you’ll increase the number of conversations with potential link targets. Guest posting Sites that accept guest writers will usually specify how they prefer new guest posts to be pitched. If the site you want to contribute to has a dedicated page (or section) about guest-posting opportunities, follow their guidelines. However, in those cases where there’s no clear guidelines for wannabe contributors to pitch their guest posts, use the following subject […]

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15 Tips to Generate Great How-to Content

Everyone loves a good tip! Find out how to create tip-based content that draws a crowd. February 13, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition. Buy it now from Amazon | Barnes & Noble | iTunes The presence— or absence—of tips within a target market’s search engine results pages provide phenomenal opportunities for link strategists and other content marketers. They tell you a great deal about a given vertical—its publishers and audiences and their pains. As you hone your tip-research skills, here are four things to look for: 1. The presence of tips in your vertical demonstrates that there’s task-based information demand. Even if your content isn’t tip-based, the presence of tips indicates that your market needs information on how to execute relevant tasks. Gathering and organizing tips will help you […]

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Why Your Best Move Might Be to Promote Other Websites’ Content

Want a steady flow of high-value inbound links that your competitors won’t be able to duplicate? Use this smart strategy. February 6, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition. Buy it now from Amazon | Barnes & Noble | iTunes When it comes to SEO, the “preciprocation” concept is simple: Promote the best content of others (especially including your link prospects) before they ask for it via links from your site and placed content, votes, newsletter mentions, tweets, or whatever platform or medium you have at your disposal. Good preciprocation targets include reporters, bloggers, industry experts who publish consistently, even respected and prolific forum posters. Look for active sites and individuals mentioned frequently in social media, as well as those who’ve established authority. Link out lavishly to deserving content, even from […]

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Creating Surveys That Get Brand Name Sites Interested in Linking to Yours

A 9-step plan for developing surveys that grab attention…and get those well-known sites wanting to link up. January 30, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition. Buy it now from Amazon | Barnes & Noble | iTunes If you’re starting to think about creating a winning survey that generates links and press online, it might help to stick to the “S.U.C.C.E.S.s” framework from the Heath Brothers, authors of Made to Stick: Why Some Ideas Survive and Others Die (Random House, 2007). Ideas that are “made to stick” check as many of these boxes as possible: Simple Unexpected Credible Concrete Emotional Stories When thinking of a potential idea for a survey, you should ask yourself if the potential answer you’re going to get will check most of these boxes. Related: Market-Defining Keywords: […]

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Find Out Where They’re Getting Used so You Can Grab That Market

Once you’ve defined your most effective keywords, it’s time to hunt for how they’re being used effectively online so you can find the best link-building opportunities for your site. January 23, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition. Buy it now from Amazon | Barnes & Noble | iTunes Once you’ve compiled your list of market-defining keywords (MDKWs), it’s time to create queries and search for them in your favorite search engine. The following are a few ways you can do that. Related: Do You Know What Linkable Assets Are Hiding in Your Website? 1. Look for blogs, news sites and trade publications The existence of blogs, news sites and trade publications are all indicators of a healthy “expert publication” stratus within your market space. If these kinds of sites exist, especially in large […]

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6 Elements Your Link-Building Campaign Must Include

Designing effective, sustainable link-building campaigns requires a keen understanding of your organization’s strengths and weaknesses. Find how you can craft campaigns that tap into that knowledge. January 9, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition. Buy it now from Amazon | Barnes & Noble | iTunes There are six broad factors we’ve discovered that impact a link-building campaign’s scope. Ideally, during the campaign design phase, your link builder will have a suitable amount of time to consider all these factors. In doing so, they’ll probably discover a few more factors unique to your organization’s situation. The more factors you can take into consideration and design for, the more unique and effective your campaign will be. Factor 1: What’s Working Well for You Already? We like to start client discussions with a […]

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The Secret to Creating a Link-Worthy Site

If you really want to increase traffic to your website, read on to find out what one thing your site has to contain. January 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition. Buy it now from Amazon | Barnes & Noble | iTunes The development of all forms and fashion of linking types has never improved on the original, and no amount of cleverness will ever change one universal truth: The less useful your content, the less likely you are to ever receive a link to it. If we think of the word “useful” as a continuum, then the most useful sites are those that provide rich quality content on a specific subject on which the editor or provider is an authority. Think of the U.S. Government’s National Cancer Institute (what […]

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