Where Accomplished Marketers Started Before They Became Successful

Successful marketers followed these steps in one way or another. November 7, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu offers some tips to help you when starting a marketing career, including important habits and influential content to incorporate into your planning. Offer to work for free when you are just starting your career. Gather all the content from trustworthy leaders in the market. Siu employs specific news-gathering apps to collect content that major marketers share and produce. Go out and execute on your plan!  From there, given enough time and hustle, you will be able to reach new levels of success. You may even eventually pass on your own tips on how to become a sucessful marketer. Related: How to Make 7 Figures as a Marketer Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and […]

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How to Make 7 Figures as a Marketer

Taking on more responsibility and operating at a higher level will help your bottom line. October 31, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses how to make seven figures as a marketer. Siu points out that although he loves teaching marketing and spreading his skills with others, he has learned the importance of delegation over the years. If you’ve gained a certain about expertise, you are probably in a place of leadership. Good leaders know how to get people to rally around a certain cause, keep them happy, lead them and then elevate them to the next level. Being a good marketer means also exercising the leadership skills of hiring, recruiting and retaining employees.  Eventually, a successful marketer and leader can make seven figures. Finally, Siu provides a bonus tip on how to charge according to value instead of according […]

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The Secret to Getting a Job That Pays 6 Figures

The marketing guru talks about how he reached six figures. October 24, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses how he landed a six-figure marketing job.  Siu talks about how the first marketing job he landed, which he eventually turned into a six-figure job, began as a freelance gig. Over time, with relentless commitment and engagement as a freelancer with the company, he secured the full-time position. However, that meant he needed to move to the company’s location in Philadelphia.  Though the opportunity seemed tempting, especially from a financial perspective, he realized he would not enjoy living in the location of his new job. Philadelphia did not, as Siu puts it, fit his personality, and he suspected would not make him happy. By reaching this realization, it became evident to Siu it’s not all about money when you secure a high-paying […]

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How to Develop Your Personal Brand Like a Marketing Professional

Creating a successful personal brand is doable, especially if you have a dedicated process in place. October 10, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses how to grow your personal brand so that you become known for it and encounter success.  In order to grow a personal brand, Siu stresses the power of batching together content, particularly your podcast output. If you’re able to streamline the creation of your podcast, you free up extra time resources. Siu uses his extra bandwidth to develop his other projects, strategize long-term and work on recruitment. Siu talks about the importance of utilizing multiple platforms to release podcast and blog content onto. Even better, if you’re able to have someone at your side looking to capture your daily output of content, you will be able to break this footage into several segments this footage. Think about the […]

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How a Large Creative Brand Accomplishes Its Marketing Goals

Eric Siu completes an evaluation of Adobe’s marketing efforts. October 3, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entreprenreur Network partner Eric Siu completes an evaluation of Adobe and how the company stacks up in its marketing acumen. Siu says he admires Adobe, specifically in its efforts to develop into one of the most respected brands. He digs into the finer details of Adobe and Adobe Creative Cloud, focusing on how the company executes its marketing.  Siu takes us through the different areas of expertise Adobe focuses on, including general marketing, SEO and web design. As a fan of the brand, Siu took some time to look at how the brand is performing and where it is lacking. Click the video to hear more. Related: How to Target Your Content and Jumpstart Your Marketing Campaign Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and […]

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How to Build Your Marketing Presence in 30 Days

Eric Siu explains how to make an impact with your first-time marketing efforts. September 19, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu details how to build an audience in 30 days without spending money. Siu stresses that the first 30 days are extremely improtant.  In the beginning of your content journey, you have one important resource behind you: Time. With time, you can start thinking across different mediums by “sprouting” your content. If you began with a video series, think about transitioning the content into podcast recordings and blog posts.  When recording and writing content, you should try to produce in batches. Siu recommends aiming to hit at least five pieces in each batch.  After launching your podcast or video series with content from a well-known figure, reach out and see if these individuals can promote your work on […]

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The Keys to Driving More Traffic to Your Website

Get more eyeballs on your website by following a few of these marketing tips. September 11, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses how to drive more traffic to your website. Spend time on search engine optimization and content marketing when driving traffic. When posting, make sure that you are posting consistently, and when strategizing your content, aim to differentiate it by choosing a unique angle that makes your content stand out.  Next, hire freelance writers and bloggers to create content. A wise decision before picking these writers is to vet them beforehand. Have these prospective writers show you some of their work beforehand, and keep your eye out for those writers who rise above the rest. After, Siu recommends going through all your content to see which articles you can update.  Click the video to hear more […]

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How to Increase the Conversion Rate on Your Ads

Make your advertising dollars count. August 29, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses five rules that can lead to more conversions on your social media advertisements.  To start, Siu emphasizes the importance of a good headline on your ads. Once you publish the headline, you should already have used half your marketing budget. When people visit Facebook, one of the first pieces of advertising copy they see is the headline.  Next, your customers need to see how your product can improve their lives. For instance, when you offer a cure for skin problems — you are not just offering a respite from troublesome blemishes, but also added confidence.  Furthermore, Siu recommends offering unique features alongside solutions that solve customer problems. This solution, ideally, should come attached with a deal. To hear all of Siu’s tips for improving your advertisement conversion rate, click the video.  Related: How to […]

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How to Get the Most Out of Your Facebook Ads

Eric Siu discusses some of his tips and tricks to try on the social media platform. August 22, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu details five ways to conquer Facebook ads. The marketing pro discusses how to maximize your Facebook advertising strategy and to get the very best results from your marketing. Get more customers and conversions with Siu’s up-to-date tips on Facebook ads, which include: Messenger ads.  Ads in Stories (Facebook or Instagram). These ads are typically pretty low-cost. Remarketing videos. If you need ideas, you can review your competitors’ info and ads. Click the video to hear the rest.  Related: Should You Get Into the Restaurant Business? Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for […]

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Should You Get Into the Restaurant Business?

It won’t be a walk in the park, but this entrepreneur says if you have a passion for food, you may be right for it. Read_More Related posts: Newport Beach Restaurant Week – Lunch At Bluefin Newport Coast Restaurant Technology Needs Are Serving up Great Entrepreneur Opportunities As Restaurant Chains End ‘No-Poach’ Policies, How Will Franchisees Retain Trained Employees? Amazon Shuts Down Its Restaurant Delivery Business in the U.S. The SmoKING Rib BBQ Restaurant Here Is How Much it Costs to Build a Restaurant (Infographic) Marijuana Among Restaurant Trends for 2019 What's the Biggest Challenge of Starting a Restaurant?

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6 Simple Tips to Get More Search Results for Your Website

Find your brand name in the top Google results with these strategies. August 8, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu offers a few tips on how to make your website rank on Google. Focus on both the design aspect of your site and the power of your company’s brand. Some of the tips include: Brand reputation. Develop more recognition around your brand to designate yourself as the default.  Search engine results. Aim to rank in the top search results.  Bounce rate. A high bounce rate signals a negative user experience, since people are exiting your website abruptly. Click the video to hear all of Eric Siu’s tips for maximizing your Google search results.  Related: How to Market Like a Big Business, Even With a Small Budget Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and […]

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How to Market Like a Big Business, Even With a Small Budget

If you have creative ideas, money shouldn’t stand in the way of your marketing efforts. August 1, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. When you’re beginning to build up your business, money can be tight. Entrepreneur Network partner Eric Siu has experienced this before. In this video, Siu explains how it is entirely possible to market a business affordably as long as you think strategically and creatively.  Siu recommends listening to content released by your competitors. You may be able to find helpful tidbits in podasts and blog posts from your competitors.  Click the video to learn more about how to market your business for less than $1,000.  Related: How to Create a Cohesive Marketing Plan Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio […]

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How to Create a Cohesive Marketing Plan

July 25, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Enterpreneur Network partner Eric Siu explains how to create a successful marketing plan. Start by taking an honest look at your business and how it compares to your competitors. Are you staying organized, following a schedule and blocking out distractions? You should also make an effort to surround yourself with other ambitious people so you don’t find yourself operating in a vacuum. For off-site meetings and team discussions, Siu recommends using video chat and taking advantage of tools like Zoom, Skype and Slack. Click play to hear more from Eric Siu about creating a marketing plan.  Related: How to Build a Massive YouTube Presence for Your Brand or Business Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio […]

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This Is the Most Profitable Way to Sell Your Online Courses

Eric Siu sits down with Joel Erway from Experts Unleashed to talk about the right approach to attract customers to your classes. December 13, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with Joel Erway about how he made eight figures from selling online courses. The marketing pro talks about how his approach includes building scalable, expert-based businesses.  Erway describes how business owners often approach him and ask if it is possible to build a business around a single course. The answer is “yes,” but you must think strategically about what you are offering and at what point you want to offer it. Erway notes that many educators and course organizers price their programming at an extremely affordable level (sometimes, as Siu mentions, as low as $10 per course). In his approach to helping these creators, Erway emphasizes to his […]

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The Advantages YouTube Ads Have Over Facebook Ads

Marketer John Crestani shares some of his favorite tactics for getting the word out on his products. December 6, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. When considering the difference between using ads on Facebook versus on YouTube, it can be helpful to know what the benefits are of each right now. Entrepreneur Network partner Eric Siu sits down with John Crestani of Welearn to talk about the nuances of the ad platforms. For one, YouTube ads are perceived to be more trusted, and Crestani considers YouTube as the venue that makes it easier to reach people.  Facebook, on the other hand, is extremely saturated with both ads and content, which makes it difficult to reach potential customers and receptive people in general. Moreover, Crestani notes the company is known to change the format of its website constantly.   Crestani describes to Siu how he considers direct response is the preferred form of marketing. […]

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7 Marketing Hacks That Can Be Applied to a Business at Any Stage

Eric Siu invites some of his most trusted marketing leaders to offer their expertise. November 29, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu consults a handful of top marketers — such as Nathan Latka and Daisy Jing — on how to expand your business’s reach. From tips on attracting the attention of social media influencers, to the benefit of using Excel to determine the most lucrative customer bracket for you, Siu collects a selection of guests from his podcasts to contribute their insights. Jing particularly keeps a look out for those who show potential to be great influencers and may become highly influential. If this is case, Jing will reach out to these figures to catch them before they become so well-known.  Some of the tips include publishing content, as well as building a network on Facebook. Other tips […]

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This Photo-Sharing App Stands By an Authentic Marketing Experience

A combination of social media tactics and sponsorships help Twenty20 make a mark in the photography sphere. November 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with Micah Cohen, the director of growth for Twenty20.  The company recently switched from a big sales model to a self-service model. Marketing-wise, it concentrates on paid social, search marketing and a few partnerships with other companies. For Twenty20, the allure of an authentic photo still persists; in fact, it is these “authentic” photos that make the biggest, noticeable impact. As Cohen puts it, users of photo-sharing apps are sick of the posed Instagram photos with the white background. For a true photo-sharing experience, people instantly gravitate towards what is true and real. Especially when you are reaching out as a marketer, your goal should be to come across as a trusted friend.  Hear […]

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How Customer Conversations and Feedback Helped This Photo Company Improve Its Business Model

Matt Munson, the CEO of stock photo website Twenty20, talks about how reaching out to its enthusiastic user base improved the brand. November 1, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Matt Munson is CEO of Twenty20, which offers a marketplace for stock photography drawn from a real-world population. The company harnessed a sharing option on social media to spread awareness of its first product, a photo collage. From there, the business began doing research into its core demographic and developing insights into this group, those who are about online photography.  Munson talks about how building a business can be wittled down to building an engine that will grow over time and produce cash. Even with this goal in mind as well as a strong base of fans, Twenty20 still could not have foreseen the way the company would have progressed over time. Munson talks about how as […]

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Why This Startup Went Through Nearly 50 Interviews to Find the Right Hire

The president of AppSumo talks about some of the key pillars the startup abides by. October 18, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with Ayman Al-Abdullah, president of SumoApp, an application that curates deals for entrepreneurs.  The two talk about the app’s growth strategy, which includes thinking about potential customers — including taking its customer count from 1 million to 10 million. Moreover, the company focuses on a few key trajectory points, including specializing its marketing strategy and intensely vetting what kind of software the app’s customers are interested in. A present-day challenge and priority for the startup is the ability to hire good people. In the past, the business had seen how long this process could take — involving sometimes from 40 to 50 interviews for one position. The team eventually hired an in-house team to free up more […]

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The Key Ways You Can Take Your Business From Making Profits to Making Millions

Noah Kagan speaks with Eric Siu about how to see the big rewards from your entrepreneurial efforts. September 27, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu sits down with Noah Kagan, a fellow entrepreneur, to talk how to take a business from profitable to million-dollar status.  The two begin by discussing the famous Richard Branson and how the mogul goes about executing his day. Branson’s two assistants mostly help him to run his day, which frees him up to work a maximum of four hours a day. This is evidence of Branson’s ability to be a master delegator.  Kagan goes on to explain that most people simply care about themselves and are focused on achieving their goals — not necessarily extending compassion towards others. Kagan talks about how if you are not happy at your job, you need to start thinking about what […]

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