Why Living Alongside Your Customers Can Help You Develop Credibility

The team at Outdoorsy built up its brand by engaging directly with the RV community. September 13, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video from Entrepreneur Network partner Eric Siu, the marketing pro sits down with Jen Young, the CMO and co-founder of Outdoorsy, to talk about how she and her team went about building the company’s credibility.  Young and her business owners dedicated themselves to their shareholders by buying an RV (as well as selling their own homes) and living inside them. People can become enamored by tech success stories and start to believe it can be simpler than it is. In reality, it takes a lot of groundwork and trial and error to truly achieve success.  Young and her team went right into the field and began asking questions. By asking questions, the team was able to begin the learning process instantly and figure out […]

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How This ‘Airbnb of RVs’ Saw a Gap in the Marketplace and Ran With It

Co-founder Jen Young discusses how her company Outdoorsy stumbled upon its unique value. September 6, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with Outdoorsy co-founder Jen Young inside the company’s San Francisco office. The company is defined as a peer-to-peer RV rental marketplace. The company’s founders come from marketing and tech. With a love of travel and experiencing the outdoors, the two founders saw potential in the idea instantly.  Specifically, Outdoorsy looked to target the amount of time RVs went unused during the year. According to Young, RV owners do not use their vehicles for 350 out of 365 days out of the year. This discrepancy in offerings signified an opportunity to Outdoorsy to take advantage of.   To hear more from Young, click on the video above.  Related: The Power of Keywords Helps This Snack Company Innovate Its Marketing Constantly Entrepreneur […]

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The Power of Keywords Helps This Snack Company Innovate Its Marketing Constantly

Andy Mackensen of SnackNation continues his discussion with Eric Siu about how the company generates profit. August 30, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this second part of Entrepreneur Network partner Eric Siu’s conversation with SnackNation’s co-founder and CMO, Andy Mackensen, the minutiae of the company’s marketing strategy is examined even further. For SnackNation, the team focused on specific keywords that people frequently search online and align with the company’s mission. Words like “office snack delivery” or “healthy snack delivery.” As Mackensen explains, when people search for “fun office activities,” SnackNation is aiming to be at the top of that list. Another strategy Mackensen employs includes writing original content on the company’s website and driving traffic to it, especially for posts that specifically mention topics that relate& to healthy snacks. From there, the company writes advertisements that include snippets from the most popular blog […]

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Why Getting As Specific As Possible in Your Marketing Strategy Will Attract Top-Tier Customers

August 23, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this third episode of his series Leveling Up, Entrepreneur Network partner Eric Siu continues his conversation with Andy Mackensen, the co-founder and CMO of SnackNation, a direct delivery service offering healthy snacks.  After some experimentation, Mackensen explains, SnackNation switched up its marketing strategy to go back to a basic rule: Target a niche audience over an all-encompassing audience. The team wittled down their target demographic as office managers — for whom the company could buy specific ads on LinkedIn. To this effect, the team works to apply the mantra, “nail it, then scale it.” Mackensen also goes on to discuss the company’s sales teams, both inbound and outbound. A helpful sales tool the company uses is dilineating customers into distinct “buckets.” These buckets depend on indivdual spends, company size and possibility of conversion. Click on the video to hear more from Mackensen and Siu’s conversation. Related: How to Grow […]

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Why Get-Rich-Quick Schemes Will Have You Craving Money — But Not Value

It’s a slippery slope when your main priority is money. June 7, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu breaks down why long-term value always trumps get-rich-quick projects. The benefit of creating value, in Siu’s words, is extending beyond making money just for yourself. It can be tempting to launch profitable (but ultimately short-lived) products that generate a lot of profit. Eventually, making products just to make return can lead to a warped sense of value and money.  In Siu’s younger years, he even saw himself becoming obsessed with generating six-figure returns. Eventually, he learned that putting in the time and effort to build a stable business can do the most good overall. When you build something with lasting impact, you will not only bring in more consistent money but also make it clearer where you hard work is going. Click play […]

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How to Get the Most Out of Your LinkedIn Advertisements

The social media platform is particularly strong at targeting to an audience. May 24, 2018 2 min read Like many social media channels, LinkedIn can be an affective way to draw people’s attention to your business. But the platform is notably different from advertising on Facebook or Instagram.  As Entrepreneur Network partner Eric Siu and a team member at Siu’s Single Grain company put it, one of the main benefits of advertising on LinkedIn is the B2B targeting. LinkedIn ads can include a regular link ad that shows up in the news feed and offers an image, headline and introductory text. The other option is a newer carousel ad that mimics Facebook in its square format. Two other sponsored ad formats are the lead gen form and the display placement ad, both of which have their respective benefits from creating less friction between customers to individualizing your marketing with direct messaging.  LinkedIn is also particularly […]

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Dramatically Increase Your Customer Base With Event Marketing

Eric Siu demonstrates how one event helped him grow his interested parties. In this video, Entrepreneur Network partner Eric Siu breaks down some of the ways he uses live marketing to increase business. He details how using a launch sequence based on the timing of buying tickets helped drive interest to his event. Additionally, there are many tools out there to help you organize and manage these people who have expressed interest in your event. Siu explains several of these digital tools can help you gather information and compile email lists. Eventually, you will have a growing community of people who are attentive to your product whom you can divide into powerful segments.  And even though the event marketing space can be difficult to break into, organizing your audience will help you stay on your feet, form long-term relationships and learn new skills. Click play to hear more. Related: Make More Sales by Hiring the […]

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After Close to 20 Years as an Entrepreneur, This Founder Still Learns From His Team

Eric Sui sits down with the CEO of Conversion Logic to talk about the beginnings of his company. May 3, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu sits down with entrepreneur Brian Baumgart to talk about his rise from a young college grad to accomplished businessman. Baumgart is CEO of Conversion Logic, which focuses on data and analytics.  Baumgart talks about his experience starting a company with his college pals in California to eventually moving through many different other ventures. He cites the importance of bringing on great people that fit into your company’s culture and values. Click play to hear more from Baumgart and Siu’s conversation.  Related: 7 Business Growth Secrets From Successful Entrepreneurs Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively […]

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I Once Had 5 Jobs in One Year. Here’s How I Finally Found Career Success.

April 12, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. When moving through a career trajectory, finding the right position is half the battle.  Considering the overall journey and the challenges along the way is part of how Entrepreneur Network partner Eric Siu achieved his success. Many young professionals unintentionally look at others’ success without examining the path it took for them to get there. By keeping an eye on the right opportunities, Siu found success even after switching through multiple positions in his early 20s. Focus eventually helped Siu nail down a promising job, which would bring him more fulfillment than a temporary fit, but he remembers his family berating him about his seeming indecision, as well as seeing friends on social media showing off new career milestones.  Siu’s ability to relish the journey and overcome struggles along the way helped him stay on an upwardly mobile path. He emphasizes […]

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