This Photo-Sharing App Stands By an Authentic Marketing Experience

A combination of social media tactics and sponsorships help Twenty20 make a mark in the photography sphere. November 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with Micah Cohen, the director of growth for Twenty20.  The company recently switched from a big sales model to a self-service model. Marketing-wise, it concentrates on paid social, search marketing and a few partnerships with other companies. For Twenty20, the allure of an authentic photo still persists; in fact, it is these “authentic” photos that make the biggest, noticeable impact. As Cohen puts it, users of photo-sharing apps are sick of the posed Instagram photos with the white background. For a true photo-sharing experience, people instantly gravitate towards what is true and real. Especially when you are reaching out as a marketer, your goal should be to come across as a trusted friend.  Hear […]

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How Customer Conversations and Feedback Helped This Photo Company Improve Its Business Model

Matt Munson, the CEO of stock photo website Twenty20, talks about how reaching out to its enthusiastic user base improved the brand. November 1, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Matt Munson is CEO of Twenty20, which offers a marketplace for stock photography drawn from a real-world population. The company harnessed a sharing option on social media to spread awareness of its first product, a photo collage. From there, the business began doing research into its core demographic and developing insights into this group, those who are about online photography.  Munson talks about how building a business can be wittled down to building an engine that will grow over time and produce cash. Even with this goal in mind as well as a strong base of fans, Twenty20 still could not have foreseen the way the company would have progressed over time. Munson talks about how as […]

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Why This Startup Went Through Nearly 50 Interviews to Find the Right Hire

The president of AppSumo talks about some of the key pillars the startup abides by. October 18, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with Ayman Al-Abdullah, president of SumoApp, an application that curates deals for entrepreneurs.  The two talk about the app’s growth strategy, which includes thinking about potential customers — including taking its customer count from 1 million to 10 million. Moreover, the company focuses on a few key trajectory points, including specializing its marketing strategy and intensely vetting what kind of software the app’s customers are interested in. A present-day challenge and priority for the startup is the ability to hire good people. In the past, the business had seen how long this process could take — involving sometimes from 40 to 50 interviews for one position. The team eventually hired an in-house team to free up more […]

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The Key Ways You Can Take Your Business From Making Profits to Making Millions

Noah Kagan speaks with Eric Siu about how to see the big rewards from your entrepreneurial efforts. September 27, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu sits down with Noah Kagan, a fellow entrepreneur, to talk how to take a business from profitable to million-dollar status.  The two begin by discussing the famous Richard Branson and how the mogul goes about executing his day. Branson’s two assistants mostly help him to run his day, which frees him up to work a maximum of four hours a day. This is evidence of Branson’s ability to be a master delegator.  Kagan goes on to explain that most people simply care about themselves and are focused on achieving their goals — not necessarily extending compassion towards others. Kagan talks about how if you are not happy at your job, you need to start thinking about what […]

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What This Leader of a Multimillion-Dollar Company Does Each Day to Keep Her Focus

It all boils down to good habits. September 20, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this latest video with CMO of Outdoorsy Jen Young, Entrepreneur Network partner Eric Siu takes things down a more perosnal route by examining what it takes to run a multimillion-dollar business. Young started in direct and digital marketing. Young talks about starting from the bottom and working her way up from there, including at many larger ad agencies.  She made the connection while working in advertising that each campaign needs to be distinct to get a customer’s attention. With unique copy and creative elements, a campaign could truly come together with the resources of an ad agency. Moreover, Young discovered the basis of a terrific campaign is consumer insights. If all the copy, visuals and messaging are derived from strong consumer insights, then you’ve got a strong campaign.  Finally, a […]

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Why Living Alongside Your Customers Can Help You Develop Credibility

The team at Outdoorsy built up its brand by engaging directly with the RV community. September 13, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video from Entrepreneur Network partner Eric Siu, the marketing pro sits down with Jen Young, the CMO and co-founder of Outdoorsy, to talk about how she and her team went about building the company’s credibility.  Young and her business owners dedicated themselves to their shareholders by buying an RV (as well as selling their own homes) and living inside them. People can become enamored by tech success stories and start to believe it can be simpler than it is. In reality, it takes a lot of groundwork and trial and error to truly achieve success.  Young and her team went right into the field and began asking questions. By asking questions, the team was able to begin the learning process instantly and figure out […]

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How This ‘Airbnb of RVs’ Saw a Gap in the Marketplace and Ran With It

Co-founder Jen Young discusses how her company Outdoorsy stumbled upon its unique value. September 6, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with Outdoorsy co-founder Jen Young inside the company’s San Francisco office. The company is defined as a peer-to-peer RV rental marketplace. The company’s founders come from marketing and tech. With a love of travel and experiencing the outdoors, the two founders saw potential in the idea instantly.  Specifically, Outdoorsy looked to target the amount of time RVs went unused during the year. According to Young, RV owners do not use their vehicles for 350 out of 365 days out of the year. This discrepancy in offerings signified an opportunity to Outdoorsy to take advantage of.   To hear more from Young, click on the video above.  Related: The Power of Keywords Helps This Snack Company Innovate Its Marketing Constantly Entrepreneur […]

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The Power of Keywords Helps This Snack Company Innovate Its Marketing Constantly

Andy Mackensen of SnackNation continues his discussion with Eric Siu about how the company generates profit. August 30, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this second part of Entrepreneur Network partner Eric Siu’s conversation with SnackNation’s co-founder and CMO, Andy Mackensen, the minutiae of the company’s marketing strategy is examined even further. For SnackNation, the team focused on specific keywords that people frequently search online and align with the company’s mission. Words like “office snack delivery” or “healthy snack delivery.” As Mackensen explains, when people search for “fun office activities,” SnackNation is aiming to be at the top of that list. Another strategy Mackensen employs includes writing original content on the company’s website and driving traffic to it, especially for posts that specifically mention topics that relate& to healthy snacks. From there, the company writes advertisements that include snippets from the most popular blog […]

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Why Getting As Specific As Possible in Your Marketing Strategy Will Attract Top-Tier Customers

August 23, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this third episode of his series Leveling Up, Entrepreneur Network partner Eric Siu continues his conversation with Andy Mackensen, the co-founder and CMO of SnackNation, a direct delivery service offering healthy snacks.  After some experimentation, Mackensen explains, SnackNation switched up its marketing strategy to go back to a basic rule: Target a niche audience over an all-encompassing audience. The team wittled down their target demographic as office managers — for whom the company could buy specific ads on LinkedIn. To this effect, the team works to apply the mantra, “nail it, then scale it.” Mackensen also goes on to discuss the company’s sales teams, both inbound and outbound. A helpful sales tool the company uses is dilineating customers into distinct “buckets.” These buckets depend on indivdual spends, company size and possibility of conversion. Click on the video to hear more from Mackensen and Siu’s conversation. Related: How to Grow […]

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Why Get-Rich-Quick Schemes Will Have You Craving Money — But Not Value

It’s a slippery slope when your main priority is money. June 7, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu breaks down why long-term value always trumps get-rich-quick projects. The benefit of creating value, in Siu’s words, is extending beyond making money just for yourself. It can be tempting to launch profitable (but ultimately short-lived) products that generate a lot of profit. Eventually, making products just to make return can lead to a warped sense of value and money.  In Siu’s younger years, he even saw himself becoming obsessed with generating six-figure returns. Eventually, he learned that putting in the time and effort to build a stable business can do the most good overall. When you build something with lasting impact, you will not only bring in more consistent money but also make it clearer where you hard work is going. Click play […]

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How to Get the Most Out of Your LinkedIn Advertisements

The social media platform is particularly strong at targeting to an audience. May 24, 2018 2 min read Like many social media channels, LinkedIn can be an affective way to draw people’s attention to your business. But the platform is notably different from advertising on Facebook or Instagram.  As Entrepreneur Network partner Eric Siu and a team member at Siu’s Single Grain company put it, one of the main benefits of advertising on LinkedIn is the B2B targeting. LinkedIn ads can include a regular link ad that shows up in the news feed and offers an image, headline and introductory text. The other option is a newer carousel ad that mimics Facebook in its square format. Two other sponsored ad formats are the lead gen form and the display placement ad, both of which have their respective benefits from creating less friction between customers to individualizing your marketing with direct messaging.  LinkedIn is also particularly […]

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Dramatically Increase Your Customer Base With Event Marketing

Eric Siu demonstrates how one event helped him grow his interested parties. In this video, Entrepreneur Network partner Eric Siu breaks down some of the ways he uses live marketing to increase business. He details how using a launch sequence based on the timing of buying tickets helped drive interest to his event. Additionally, there are many tools out there to help you organize and manage these people who have expressed interest in your event. Siu explains several of these digital tools can help you gather information and compile email lists. Eventually, you will have a growing community of people who are attentive to your product whom you can divide into powerful segments.  And even though the event marketing space can be difficult to break into, organizing your audience will help you stay on your feet, form long-term relationships and learn new skills. Click play to hear more. Related: Make More Sales by Hiring the […]

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After Close to 20 Years as an Entrepreneur, This Founder Still Learns From His Team

Eric Sui sits down with the CEO of Conversion Logic to talk about the beginnings of his company. May 3, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu sits down with entrepreneur Brian Baumgart to talk about his rise from a young college grad to accomplished businessman. Baumgart is CEO of Conversion Logic, which focuses on data and analytics.  Baumgart talks about his experience starting a company with his college pals in California to eventually moving through many different other ventures. He cites the importance of bringing on great people that fit into your company’s culture and values. Click play to hear more from Baumgart and Siu’s conversation.  Related: 7 Business Growth Secrets From Successful Entrepreneurs Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively […]

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I Once Had 5 Jobs in One Year. Here’s How I Finally Found Career Success.

April 12, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. When moving through a career trajectory, finding the right position is half the battle.  Considering the overall journey and the challenges along the way is part of how Entrepreneur Network partner Eric Siu achieved his success. Many young professionals unintentionally look at others’ success without examining the path it took for them to get there. By keeping an eye on the right opportunities, Siu found success even after switching through multiple positions in his early 20s. Focus eventually helped Siu nail down a promising job, which would bring him more fulfillment than a temporary fit, but he remembers his family berating him about his seeming indecision, as well as seeing friends on social media showing off new career milestones.  Siu’s ability to relish the journey and overcome struggles along the way helped him stay on an upwardly mobile path. He emphasizes […]

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