Are You Creating Marketing Assets or Just Generating Marketing Expenses?

A modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to build marketing that will help your business grow. In accounting terms, an asset – such as equipment, furniture, real estate, and inventory – is a resource that belongs to your business and has value over time. Related posts: 7 Ways to Make Sure Your Variable Expenses Don’t Sink Your Budget How to Get The Most Out of Your Digital Marketing Investment 4 Apps and Platforms That Will Help You Get Your Business Expenses Under Control 4 Huge Expenses That Can Bankrupt Unprepared Startups Create and Get Started Blogging Online Part 11 – Generating Content Ideas Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diversify Your Marketing Portfolio With These Digital Assets Creating A New Internet Marketing Product

Read more

How to Effectively Use Q&As after Keynote Speeches

The keynote speaker at your event just delivered a fabulous talk. Attendees offer sustained applause and perhaps a standing ovation. As an event planner, you’re thrilled! But now what? Should the keynote speaker have a Q&A session? Or not? Related posts: Want to Speak at MozCon 2018? Here’s Your Chance – Pitch to Be a Community Speaker! 6 Ways to Grow Your Public Speaking Business Step into the Spotlight as a Community Speaker at MozCon 2019 I Went From Unknown Speaker to Charging More Than $10,000 Per Gig — and You Can, Too Top 10 Ways to Facilitate a Fascinating Discussion How to Convert Your Social Media Followers Into Customers Effectively ‘Tonight, We Stand Here, and It Feels Like We’re Finally Winning,’ Say Sexual Abuse Survivors in Inspiring Speeches at ESPY Awards All the Important Stuff From Apple’s WWDC Keynote

Read more

American Utopia on Broadway: Fandom at Its Finest

If you’ve paid attention to the news, it seems like there’s nothing good happening, nothing to celebrate — just darkness and polarization. David Byrne’s American Utopia, which opens today on Broadway for a limited run at the Hudson Theater through early 2020, is an ideal antidote to the grim times. Byrne takes us on a journey of joy, hope, and wonder through absolutely fantastic music performed by a front man at the top of his game together with a fabulous band of international musicians. Related posts: Choreographed (U2) vs Improvised (Dead and Company) vs middle ground (David Byrne) Choreographed (U2) vs Improvised (Dead and Company) vs middle ground (David Byrne) How to Turn Fans into Customers and Customers into Fans What Makes Someone a Fan? The Lonely Chaos of the Digital Age and the Urgent Need for True Human Connection What is Fanocracy? 2020 Presidential Candidate Fandom NASA Administrator Jim […]

Read more

What is U.S. Presidential Candidate Cory Booker a Passionate Fan of?

Cory Booker is a U.S. senator from New Jersey and Democratic candidate for president. He is one of more than 20 presidential candidates I’ve had an opportunity to visit with in New Hampshire. I’ve asked candidates a simple question: “Outside of your work and family, what are you a passionate fan of?” Related posts: Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential What is Presidential Candidate Jay Inslee a Passionate Fan of? How Surfing Influenced Presidential Candidate Tulsi Gabbard: Fanocracy Stories 2020 Presidential Candidate Fandom What Are The U.S. Presidential Candidates Passionate Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of? What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging What is Elizabeth Warren a Passionate Fan of?

Read more

What Makes Someone a Fan?

Recently, the New York Times published an interview titled, “What Makes Someone a Fan?” The article argues that sports fandom extends past ticket sales and finds its roots in emotions, identities, and tradition. My co-author (and daughter) Reiko and I have been analyzing what we call Fanocracy for five years now, and while we agree with much of the NYT article, we believe the power of fans goes way beyond sports. Related posts: The Lonely Chaos of the Digital Age and the Urgent Need for True Human Connection How to Turn Fans into Customers and Customers into Fans Just Because Technology Makes Something Possible Doesn’t Make It a Good Idea Just Because Technology Makes Something Possible Doesn’t Make It a Good Idea This Entrepreneur-Turned-VC Explains What Makes a Perfect Pitch Exercise Officially Makes You Happier Than Money, According to Yale and Oxford Research Traveling the World Is an Adventure That […]

Read more

2020 Presidential Candidate Fandom

On August 15, I attended a Donald Trump MAGA rally in Manchester, New Hampshire. I witnessed massive Trump fandom in action and I wrote about the marketing aspects of the  event. Several weeks later, in the exact same venue, I attended the New Hampshire State Democratic Convention (as an independent guest, I am not a member of a political party). At the DNC event, 19 candidates for president addressed the gathering. It was fascinating to see fans of the various Democratic candidates as passionate as Trump’s fans. Related posts: What is Elizabeth Warren a Passionate Fan of? What is Beto O’Rourke a Passionate Fan of? What is Presidential Candidate Jay Inslee a Passionate Fan of? How Surfing Influenced Presidential Candidate Tulsi Gabbard: Fanocracy Stories What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging How Cannabis Is Shaping The 2020 Presidential Election How Digital Marketing Changed the 2016 Presidential Race […]

Read more

When a Trademark Is a Bad Idea

I’m just back from the HubSpot #Inbound19 conference. This year 25,000 people convened in Boston to learn about inbound marketing, sales, and customer support. A Google search returns more than 50 million hits for the term “inbound marketing” coined by HubSpot, but not trademarked. Would millions of people be talking about inbound marketing if HubSpot had claimed this phrase as their own with a trademark and not let others freely use the term? Related posts: How Creative Commons Helped Spread My Ideas To Millions Of People! Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017 How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs What Does It Take to Turn a Good Idea Into a Successful Business? Proctor & Gamble Wants to Trademark WTF and LOL Dr. Dre Loses a Trademark Battle With a […]

Read more

How Surfing Influenced Presidential Candidate Tulsi Gabbard: Fanocracy Stories

Tulsi Gabbard, a member of the U.S. Congress from Hawaii and candidate for President, is also an avid surfer. It says so right on her @TulsiGabbard Twitter profile: “Soldier. Veteran. Surfer. Congress. Candidate for President.” So when I had an opportunity to ask her a question at a town hall event in New Hampshire, I went straight to her love of surfing. Later, when I had a moment to speak with Gabbard away from the spotlights, she told me mine was the best question she’d ever been asked in her entire political career! That’s what happens when you get people talking about what they are a fan of. Related posts: What is Elizabeth Warren a Passionate Fan of? What Are The U.S. Presidential Candidates Passionate Fans Of? What is Beto O’Rourke a Passionate Fan of? How Digital Marketing Changed the 2016 Presidential Race and Will Change 2020’s. What is Presidential […]

Read more

The Portfolio Theory of Diversification Applied to Career Planning

An important fundamental of investing and financial security is diversification. Spreading your money among different types of assets such as stocks, bonds, real estate, and collectables means you’re balancing risk and reward. Over time, this approach is much more likely to grow compared to investing in just one asset class. In my experience, the same thing is true about a career. Having a diversified set of income streams is likely to be better over time than working for one company and one industry. Related posts: 10 Steps to Help Get Your Career Back on Track Are You Looking to Make a Career Switch? 16 Best Career Decisions to Make When the Stock Market Is Seesawing Amazon Workers Are Planning a Strike for One of Its Busiest Shopping Days of the Year How to Jump in During a Career Transition 7 Marketing Hacks That Can Be Applied to a Business at […]

Read more

A Gift from Nantucket UPS Store Builds Fanocracy

Yesterday I needed to find a notary. On Nantucket Island. During the busiest month of the year at this popular summer vacation destination. Ugh. I dreaded the thought of traffic and dealing with the unpleasant task. However, my experience at the Nantucket UPS Store was a perfect illustration of one of the principles of fanocracy: I was given a gift with absolutely nothing expected in return.   Related posts: How to Turn Fans into Customers and Customers into Fans So, You Waited ‘Til the Last Minute? 15 Great Gift Ideas for Your Favorite Entrepreneur. What is Elizabeth Warren a Passionate Fan of? How to Earn Passive Income With an Amazon Affiliate Store Inside Barneys Posh Cannabis Store How to Bring True Diversity to Your Marketing by Eliminating Tokenism What is Fanocracy? SPI 245: How Sol Orwell Builds Successful Businesses by Solving His Own Problems

Read more

Non-Political Observations on Last Night’s NH MAGA Rally

Last night I was one of 11,500 people packed into an arena in Manchester, New Hampshire witnessing the Donald Trump show. And what a show it was! Long-time readers know I don’t comment on politics, instead I analyze marketing strategy because the U.S. Presidential election is a two-year real-time marketing case study. We can all learn marketing strategies to apply to our own businesses from how the various campaigns use marketing to try to get elected. Related posts: Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential What is Presidential Candidate Jay Inslee a Passionate Fan of? What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging What is Elizabeth Warren a Passionate Fan of? Use Humor To Make Your Email Marketing Stand Out What is Beto O’Rourke a Passionate Fan of? How Cannabis Is Shaping The 2020 Presidential Election Former Starbucks CEO Howard Schultz Says He’s Considering […]

Read more

How to Bring True Diversity to Your Marketing by Eliminating Tokenism

I sat down with my daughter Reiko for a short video discussion about diversity in marketing. Reiko is a half-Japanese Millennial and my co-author of our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans which will release January 7, 2020 from the Portfolio division of Penguin Random House. Related posts: How to Turn Fans into Customers and Customers into Fans What is Elizabeth Warren a Passionate Fan of? What is Fanocracy? What is Beto O’Rourke a Passionate Fan of? How to Cultivate True Fans (FS294) 3 No-Cost Marketing Tactics You Can Use Right Now to Bring in More Sales Money Might Not Bring You Happiness, But It Can Bring You Freedom People Buy From People: Five examples of how to bring the humanity back to marketing

Read more

What is Beto O’Rourke a Passionate Fan of?

Today and tomorrow are the second round of Democratic Presidential debates in the 2020 cycle. Over the past few months, I’ve traveled to candidate town halls to ask each candidate a simple question: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Beto O’Rourke told us. Related posts: Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Use Humor To Make Your Email Marketing Stand Out How Digital Marketing Changed the 2016 Presidential Race and Will Change 2020’s. What is Elizabeth Warren a Passionate Fan of? What is Presidential Candidate Jay Inslee a Passionate Fan of? What Are The U.S. Presidential Candidates Passionate Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of? Create Exclusive Experiences for your Most Passionate Customers

Read more

NASA Administrator Jim Bridenstine Discusses Space Fandom With Me!

NASA is a rare government agency with a massive fan base! After a recent presentation at NASA headquarters in Washington, DC, I had the honor of discussing the amazing NASA fanocracy with NASA Administrator Jim Bridenstine. We discussed the Apollo lunar program, robotic missions to Mars, how we might get back to the moon, and much more. Related posts: IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content Jack King, the voice of Apollo “liftoff! we have liftoff!” How NASA Sold the Science and Glamour of Space Travel 25 Unforgettable Moments in Space Exploration to Celebrate the 50th Anniversary of Apollo 11 What You Need to Know About the Japanese Billionaire Going to Space With SpaceX PBS American Experience Film I Served as Consulting Producer Premieres Today! NASA’s Furthest-Ever Space Mission, Google’s FCC Green Light and Airline Mistake Fares. (60-Second Video) The Cast of ‘Madam Secretary’ Discusses […]

Read more

Use Humor To Make Your Email Marketing Stand Out

Most email newsletters are terribly boring, especially those from B2B technology companies. And political candidates. And nonprofits. Well, most organizations send boring email newsletters. One way to stand out from the swamp of sameness is to use humor. Related posts: What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging What is Elizabeth Warren a Passionate Fan of? What is Presidential Candidate Jay Inslee a Passionate Fan of? What Are The U.S. Presidential Candidates Passionate Fans Of? How Digital Marketing Changed the 2016 Presidential Race and Will Change 2020’s. Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost Email Clickthrough Rate: 9-point checklist to get more clicks for your email marketing by reducing perceived cost Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in

Read more

How NASA Sold the Science and Glamour of Space Travel

NASA used marketing strategies to gain support for its space missions, leading up to the moment Apollo 11 astronauts landed on the moon on July 20, 1969 (50 years ago today). But soon after, the American people’s doubts returned. I’m featured in this really great (high production value) mini-documentary by Retro Report. I hope you will take 6 minutes to check it out. I believe the marketing aspects of the Apollo missions were as important as the spacecraft and what better day to learn about this than the 50th. Related posts: IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content Jack King, the voice of Apollo “liftoff! we have liftoff!” My Apollo 11 Press Kits Now Digitized PBS American Experience Film I Served as Consulting Producer Premieres Today! 25 Unforgettable Moments in Space Exploration to Celebrate the 50th Anniversary of Apollo 11 NASA’s Furthest-Ever Space Mission, Google’s […]

Read more

Jack King, the voice of Apollo “liftoff! we have liftoff!”

There are three iconic voices related to the Apollo lunar program: 1) President John F. Kennedy’s challenge to America “We choose to go to the moon!”, 2) Neil Armstrong’s first words as he stepped foot lunar surface: “That’s one small step for man, one giant leap for mankind” and 3) Jack King’s countdown to the launch of the Saturn V rocket that carried humans to the moon. We know a great deal about Kennedy and Armstrong, but what about Jack King? On this, the 50th anniversary of the Apollo 11 launch I share a little about Jack. Related posts: PBS American Experience Film I Served as Consulting Producer Premieres Today! Take the Energy of NASA’s Record-Breaking Mission With You Into 2019 SpaceX Launches the First Private Moon Lander on Israel’s Behalf SpaceX Launches the First Private Moon Lander on Israel’s Behalf Is Content Still ‘King’ in Voice Search SEO? IBM, […]

Read more

IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content

Apollo 11, the first lunar landing, was fifty years ago this month. It was the most audacious adventure humans have ever accomplished and deserves celebration. I’m particularly interested in how the contractors who worked on the project in the 1960s are marking the milestone, so we will look at three companies: IBM, Hasselblad, and Omega. Related posts: PBS American Experience Film I Served as Consulting Producer Premieres Today! SpaceX Launches the First Private Moon Lander on Israel’s Behalf SpaceX Launches the First Private Moon Lander on Israel’s Behalf Jeff Bezos Reveals His ‘Blue Moon’ Lunar Lander Take the Energy of NASA’s Record-Breaking Mission With You Into 2019 Apple and Tesla Stocks Get Hit, China Lands on the Dark Side of the Moon, and Time to Ditch Your Smartphone? (60-Second Video) My Apollo 11 Press Kits Now Digitized We Celebrate National Dab Day and Cynthia Nixon Raffles Off a Bong

Read more

PBS American Experience Film I Served as Consulting Producer Premieres Today!

I’m super excited that after many years of hard work, the first part of Chasing the Moon, a three-part mini-series by Robert Stone, premieres today on PBS American Experience. Parts two and three come Tuesday and Wednesday. The idea for Chasing the Moon came when Robert read my book Marketing the Moon: The Selling of the Apollo Lunar Program which I co-wrote with Rich Jurek. Related posts: Super Producer and Tribeca Film Festival Co-Founder Jane Rosenthal Shares Why You Can Never Take No for an Answer What American Tourists Need to Know About Canadian Marijuana Legalization 4 Signs You’re Expert Enough to Launch a Consulting Business 6 Income Streams You Can Create in the Corporate Consulting Space 3 Real Examples of How to Start a Consulting or Service Business How This Influencer Overcame His Teenage Struggles to Become an All-Star Content Producer 10 Powerful Quotes From Hollywood Star, Producer, Philanthropist […]

Read more

Here’s How to Manage Your Bosses

If I may be so bold as to boil down into a single word the thousands of conversations I’ve had about marketing over the past several decades, as well as my more than a dozen years’ worth of blogging and the contents of my books, it would be this: attention. Entrepreneurs, CEOs, and business owners want people to pay attention to their company. Marketers, PR pros, advertisers, and salespeople are on the payroll to generate attention. Related posts: How Learning to ‘Manage Sideways’ Can Totally Transform Your Career Efficiently Manage Projects and Get More Done with This Useful Tool How to Manage Stress, Anxiety and Burnout How to Effectively Manage Engagement for Stronger Influence How to Manage Stress and Anxiety as an Entrepreneur How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle The Voice of Authority? When the Salesperson Was the Expert No Bosses, […]

Read more
1 2 3 4