What is Elizabeth Warren a Passionate Fan of?

We travel to 2020 Presidential town hall events to ask a simple question of each candidate: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Elizabeth Warren told us. Related posts: What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Why Warren Buffett Still Has a Flip Phone Despite Holding Tons of Apple Stock Warren Buffett Says He Eats McDonald’s 3 Times a Week and Pounds Cokes Because He’s Not ‘Bothered’ by Death Apple Stock Soars to New Heights Thanks to Warren Buffett’s $44 Billion Vote of Confidence Facebook Pulls Sen. Elizabeth Warren’s Ads on Breaking Up Social Network What Are The U.S. Presidential Candidates Passionate Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of?

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What Are The U.S. Presidential Candidates Passionate Fans Of?

In the research for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans, my co-author Reiko and I interviewed hundreds of people about their passions and their fandoms. I am super excited to share a project we’ve been working on for months – a Q&A video series about what the U.S. Presidential candidates are passionate fans of. It’s a question they’ve never been asked on the campaign trail, until now! Related posts: What Are The U.S. Presidential Candidates Passionate Fans Of? What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Presidential Candidates Back Marijuana Justice Act, But What Would It Do? The Risks of Candidates Climbing Back Down the Corporate Ladder How to Turn Fans into Customers and Customers into Fans IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy Create […]

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What Are The U.S. Presidential Candidates Passionate Fans Of?

In the research for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans, my co-author Reiko and I interviewed hundreds of people about their passions and their fandoms. I am super excited to share a project we’ve been working on for months – a Q&A video series about what the U.S. Presidential candidates are passionate fans of. It’s a question they’ve never been asked on the campaign trail, until now! Related posts: Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging Presidential Candidates Back Marijuana Justice Act, But What Would It Do? How to Turn Fans into Customers and Customers into Fans The Risks of Candidates Climbing Back Down the Corporate Ladder Create Exclusive Experiences for your Most Passionate Customers IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy How to […]

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What is Fanocracy?

In our years of research on fandom, we’ve heard again and again that people are starving for true human connection. Fanocracy is the future of business, because the relationship companies build with their customers is often more important than the products and services they sell to them. Related posts: How to Turn Fans into Customers and Customers into Fans 5 Cheapest-to-Most-Expensive Options for Marketing at Trade Shows The Lonely Chaos of the Digital Age and the Urgent Need for True Human Connection Your Marketing Funnel’s a Sieve: Plug It With Video Save Big on the Presentation Tool Used by Coca-Cola and Starbucks If Your Sales Pitch Is Missing This Step, You May Miss Out on the Sale How Video Can Be Used in B2B Sales Achieve a Higher R.O.I. by Multi-Purposing Corporate Video Production Content

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The Lonely Chaos of the Digital Age and the Urgent Need for True Human Connection

Since I announced my new book several weeks ago, many people have reached out to ask me how my co-author (and daughter) Reiko and I came up with the idea for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans which releases on January 7, 2020. Related posts: How to Turn Fans into Customers and Customers into Fans MarketingSherpa Podcast Episode #1: The Role of the Human Connection in Your Marketing Why You Should Never Doubt the Value of Human Curation Why You Should Never Doubt the Value of Human Curation Your Human Virtual Assistant Will Soon Be an AI-Driven Digital Assistant What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions This Former Dating App CEO Wants to Make Motherhood Less Lonely. ‘This Is Climate Change’ Tells an Urgent Message Via Virtual Reality

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What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging

I’m having a blast continuing my research into the marketing aspects of the US Presidential election cycle. I live only 20 miles from the New Hampshire border and drive to events in this first in the nation primary state. In this post we’ll take a look at how the candidates use text messaging platforms and what marketers can learn from the good and the bad. Related posts: Former Starbucks CEO Howard Schultz Says He’s Considering a 2020 Run ‘to Restore Dignity and Honor Back in the Oval Office’ Presidential Candidates Back Marijuana Justice Act, But What Would It Do? Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Booker, Harris Push Marijuana Legalization to Center Stage for 2020 Election What Internet Marketers Can Learn From Princess What Affiliate Marketers Can Learn From Reboots What Internet Marketers Can Learn from Snapchat Spectacles What Internet Marketers Can Learn From The […]

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How to Turn Fans into Customers and Customers into Fans

I’m super excited to announce that my new book Fanocracy: How to Turn Fans into Customers and Customers into Fans will release January 7, 2020 from Portfolio, the business book division of Penguin Random House. The book is about Fandom culture and how any business can grow by cultivating fans. I wrote Fanocracy with my 26-year-old daughter Reiko.  Related posts: Create Exclusive Experiences for your Most Passionate Customers How Do You Find Your First Customers? In Order for Your Business to Grow, You Need to Turn Down Customers Build-A-Bear Workshop Is Caught Off Guard for Its ‘Pay Your Age’ Promo and Forced to Turn Away Customers Turn Off Bad Pop Music and Turn On Good Marketing Strategy How to Cultivate True Fans (FS294) How to Cultivate True Fans (FS294) IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

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Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential

Long-time readers of my blog may recall that each US Presidential election cycle, I love to analyze the marketing strategies and tactics used by the various candidates. I look at the Primaries and the General Election and I have done so since the 2004 cycle. I’m fortunate to live just 20 miles from the New Hampshire border so I can attend events hosted by the candidates at this first in the nation primary state. Related posts: Presidential Candidates Back Marijuana Justice Act, But What Would It Do? Former Starbucks CEO Howard Schultz Says He’s Considering a 2020 Run ‘to Restore Dignity and Honor Back in the Oval Office’ 3 Must-Do’s You Should Complete Beyond the Interview to Vet That Potential New Hire How to Pursue Your Passion and Reach Your Full Potential How a Sense of Purpose Is Critical to Unleashing Your Company’s Full Potential. Just Ask Patagonia. The Top […]

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Use the data you collect from customers to help customers

I was poking around a clothing company site this morning, checking out a few cool looking items, but I didn’t buy anything. Soon after, I received an email “Exclusive 10% off for you” with an image of one of the products I looked at and a coupon to get that item at a special discount. Retargeting once felt creepy, but now we’re used to the companies we do business with knowing a ton about us and using that information to market to us. Related posts: How to Talk to Customers in Default the Right Way 4 Keys to Satisfying 21st Century Customers Microsoft’s Project Bali Seeks to Give You Control of Your Data Customers as Value-Creating Partners, Not Just Value-Extraction Targets To Beat the Competition, Become the Most Convenient Option for Customers How Companies Are Using Big Data to Boost Sales, and How You Can Do the Same Best Ways […]

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Lil Dicky’s Star-Studded “Earth” Music Video

Music artist Lil Dicky released a music video on Friday featuring Leonardo DiCaprio together with 30 music artists including Ariana Grande, Justin Bieber, Halsey, Bad Bunny, PSY, Zac Brown, Miley Cyrus, Sia, Ed Sheeran, Snoop Dogg and more, all to send a message about saving the earth. It’s a remarkable effort at bringing young music fans together to support a cause, just in time for Earth Day tomorrow. Related posts: Amazon Opens 4-Star Store in New York City YouTube Star Remi Cruz Built a Lifestyle Brand With Millions of Followers by Staying True to Herself This Viral Video Star Explains How to Survive Beyond Your 15 Minutes of Fame 5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price? Flattening The Flat Earth Societies How To Use Music and Sonic Branding to Create a Memorable Identity How To Use Music and Sonic Branding to Create a Memorable Identity Lessons […]

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The Voice of Authority? When the Salesperson Was the Expert

In the old days, salespeople were the experts we relied on to educate us about products and services. In a world where we didn’t have the ability to go online to conduct independent research, buyers were at the mercy of sellers. Of course, that’s not true anymore. Yet many sales managers still run their teams as if it is. Related posts: 8 Keys to Coming Off as the Expert in Whatever You Sell The Salesperson Expert versus the Web-Educated Buyer How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle A New Domain Authority Is Coming Soon: What’s Changing, When, & Why To Be a Better Salesperson, Master Your Ego and Bend Time 5 Easy Ways to Transform Your Website into a Standout Salesperson Expert Witnesses Find New Business By Newsjacking How Do I Improve My Domain Authority (DA)?

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“The Chef” by James Patterson On Facebook Messenger and Instagram

James Patterson, one of the most successful authors ever, has always been clever with the way he markets his works. And that makes sense because early in his career he worked in advertising. For his new thriller The Chef Patterson cast actor Cory Tucker in the lead role of Detective Caleb Rooney for a social media reality experience available on Facebook Messenger and Instagram, blurring the lines between fiction and reality. Related posts: Celebrity Chef Anthony Bourdain Found Dead at 61 Celebrity Chef Anthony Bourdain Found Dead at 61. 3 Things to Know Today. Vegan Celebrity Chef Chloe Coscarelli Says Entrepreneurs Should Push for Change Even When No One Believes in Them Instagram Founders Quit Facebook! 3 Things to Know Today. Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs Vegan Celebrity Chef Chloe Coscarelli Says Entrepreneurs Should Push for Change Even When No One Believes […]

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The Highs and Lows of the Once Popular Social Network

Google Plus launched in mid-2011 to great excitement. Initially by invitation only, a clever ploy to get early adopters to sign on, Google Plus became the fastest growing social network in history when it opened to everybody in September 2011. Now, less than a decade after launch, the service is shutting down today. We can learn two lessons from this saga: 1) “Me too” social networks never succeed and 2) never tie the majority of your personal brand to a social network. Related posts: Maneuvering the Highs and Lows of Entrepreneurship With Award-Winning CEO Desiree Vargas Wrigley How to Translate Your Real-Life Social Network Into a Social Media Following Social Media Strategies for 25% More Conversions Marketing Lessons From Failed Social Media Fame In China Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin) How to Work with Celebrities […]

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When the News Media Wants Your Content Right Now!

Yesterday, I was flying on the American Airlines shuttle from Boston to New York when soon after takeoff we hit a flock of geese. The pilot declared an emergency and we landed 11 minutes later back at Boston Logan airport. When I deplaned, I shot a photo of the blood and feathers on the nose and windscreen of the plane and posted it on Twitter and Instagram. I never imagined that the photo would be one that dozens of media outlets were eager to run. Related posts: How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs Expert Witnesses Find New Business By Newsjacking John Legend Gets the EGOT! 3 Things to Know Today. Fake News Spreads Faster on Twitter Than Real News, Study Says Content Multiplication: How to Quickly Produce Social Media Content How to […]

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Write Your Biography In First Person

In my work, I frequently have an opportunity to read biographies on company websites, in LinkedIn  and other social profiles, and on professional services firm ‘About’ pages. Most are written in the detached third person. However, the ones that come alive are almost always written in the first person. Related posts: How To Write A Captivating Guest Post How to Write Blog Posts People Will Actually Read Want to Be More Successful? Write Better. Here’s How. How to Evolve Into the Person You Want to Become The One Person All New Employees Should Get to Know During Their First Week on the Job How to Disrupt the Way You Talk to the Person in the Mirror Why Networking in Person Can Be a Game Changer How to Beat Stress and Be a Happier Person

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Here’s what you need to know

Over the past decade, clickbait headlines have proliferated on all sorts of Web content. They have shown up on blogs with increasing frequency “The 5 social media marketing secrets to drive your business now” and they appear on sponsored content on media sites all the time “7 heart-warming photos of babies that you won’t believe”. Now I’m seeing clickbait headlines on the websites of mainstream media sites including the Washington Post and New York Times, frequently including a phrase similar to “Here’s what you need to know”. Related posts: Effective Facebook Marketing Strategies for Business Owners How To Build Business Momentum and Escape the ‘6-Figure Hamster Wheel’ Facebook: Don’t Even Think of Trying to Bait Our Users In a World of Social Media, Content Is Even More King Amazon Boosts Minimum Wage to $15 Per Hour Mixing Business with your Personal Life on Social Networks Your Website is a Company […]

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My Apollo 11 Press Kits Now Digitized

It’s taken me fifteen years of collecting to amass what I believe to be the most complete collection of Apollo 11 press kits in the world. Now, in honor of the 50th anniversary of the Apollo 11 mission in July 2019, I’ve digitized my collection to made it available to scholars, marketers, Apollo buffs, and fans of graphic design. It’s my gift to the world. Related posts: Take the Energy of NASA’s Record-Breaking Mission With You Into 2019 How To Setup Metrics to Optimize Your Digital PR Team’s Press Coverage 5 Tips on How to Get Press From Entrepreneur’s Editor in Chief The Rosinbomb Rocket Is a Panini Press for Weed Walmart Gets Into the Meal Kit Business Mars Lander Sends First Snapshots (60-Second Video) Public Relations Vs Media Relations Public Relations Vs Media Relations

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The 5 Essential Skills Required for Building an Effective Website

Over the past decade I’ve analyzed and advised on hundreds of Websites, many as part of the coaching services I offer to participants in the Tony Robbins Business Mastery events I speak at where I offer my New Marketing Mastery online learning program. I’ve found that the best websites are built by a team of people who collectively have these skills: Graphic Design, Content Creation, Platform-Specific Developmental, and Search Engine Optimization. I’ve also learned almost nobody has all four of these skills, so a team approach is the best way to build an effective website. Related posts: SPI 229: Tips for Building a Simple and Effective Website and Brand with Jess Catorc 10 Essential Digital Marketing Tools Guaranteed to Grow Your Business 5 Possible Reasons Your Website Isn’t Converting Enhance Your Résumé with Essential Excel Skills for Less Than $40 4 Essential Tactics for Building a Lifestyle Business 5 Free […]

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Top 10 Ways to Facilitate a Fascinating Discussion

At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way! I’ve moderated dozens of panels and witnessed hundreds. Here are my top ten ways to make the next panel you moderate the highlight of the event. Related posts: How Come Every Tech Panel Is Always a Tech ‘Manel?’ 5 Ways to Implement Business Casual Communications 5 Timeless Ways to Earn Your Audience’s Time and Attention How to Turn One Idea into a Fascinating Four-Part Series Prepare Now or Perish: 5 Fascinating Jobs of the Future How Google Works – A Call for a Search Discussion SPI 224: Hack Teaching—A Discussion about Education and Getting Results with Mark Barnes 5 Ways Hemp Is a Boon for Health

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Just Because Technology Makes Something Possible Doesn’t Make It a Good Idea

Recently I was passing through Philadelphia airport and I couldn’t help but notice thousands of iPads located one at every seat in the restaurants and waiting areas. It seemed like a distraction so I investigated. Related posts: Just Because Technology Makes Something Possible Doesn’t Make It a Good Idea What Makes a Brilliant Business Idea and How to Apply It (6 Examples) Restaurant Technology Needs Are Serving up Great Entrepreneur Opportunities How To Use Technology To Increase Productivity Got an Awesome New Business Idea? Here’s What to Do Next. Chick-fil-A Makes More Per Restaurant Than McDonald’s, Starbucks and Subway Combined … and It’s Closed on Sundays 4 Everyday Industries Blockchain Technology Is Changing This Technology Will Transform How You Work — If You Can Get Team Members to Use It

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