Non-Political Observations on Last Night’s NH MAGA Rally

Last night I was one of 11,500 people packed into an arena in Manchester, New Hampshire witnessing the Donald Trump show. And what a show it was! Long-time readers know I don’t comment on politics, instead I analyze marketing strategy because the U.S. Presidential election is a two-year real-time marketing case study. We can all learn marketing strategies to apply to our own businesses from how the various campaigns use marketing to try to get elected. Related posts: Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential What is Presidential Candidate Jay Inslee a Passionate Fan of? What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging What is Elizabeth Warren a Passionate Fan of? Use Humor To Make Your Email Marketing Stand Out What is Beto O’Rourke a Passionate Fan of? How Cannabis Is Shaping The 2020 Presidential Election Former Starbucks CEO Howard Schultz Says He’s Considering […]

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How to Bring True Diversity to Your Marketing by Eliminating Tokenism

I sat down with my daughter Reiko for a short video discussion about diversity in marketing. Reiko is a half-Japanese Millennial and my co-author of our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans which will release January 7, 2020 from the Portfolio division of Penguin Random House. Related posts: How to Turn Fans into Customers and Customers into Fans What is Elizabeth Warren a Passionate Fan of? What is Fanocracy? What is Beto O’Rourke a Passionate Fan of? How to Cultivate True Fans (FS294) 3 No-Cost Marketing Tactics You Can Use Right Now to Bring in More Sales Money Might Not Bring You Happiness, But It Can Bring You Freedom People Buy From People: Five examples of how to bring the humanity back to marketing

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What is Beto O’Rourke a Passionate Fan of?

Today and tomorrow are the second round of Democratic Presidential debates in the 2020 cycle. Over the past few months, I’ve traveled to candidate town halls to ask each candidate a simple question: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Beto O’Rourke told us. Related posts: Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Use Humor To Make Your Email Marketing Stand Out How Digital Marketing Changed the 2016 Presidential Race and Will Change 2020’s. What is Elizabeth Warren a Passionate Fan of? What is Presidential Candidate Jay Inslee a Passionate Fan of? What Are The U.S. Presidential Candidates Passionate Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of? Create Exclusive Experiences for your Most Passionate Customers

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NASA Administrator Jim Bridenstine Discusses Space Fandom With Me!

NASA is a rare government agency with a massive fan base! After a recent presentation at NASA headquarters in Washington, DC, I had the honor of discussing the amazing NASA fanocracy with NASA Administrator Jim Bridenstine. We discussed the Apollo lunar program, robotic missions to Mars, how we might get back to the moon, and much more. Related posts: IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content Jack King, the voice of Apollo “liftoff! we have liftoff!” How NASA Sold the Science and Glamour of Space Travel 25 Unforgettable Moments in Space Exploration to Celebrate the 50th Anniversary of Apollo 11 What You Need to Know About the Japanese Billionaire Going to Space With SpaceX PBS American Experience Film I Served as Consulting Producer Premieres Today! NASA’s Furthest-Ever Space Mission, Google’s FCC Green Light and Airline Mistake Fares. (60-Second Video) The Cast of ‘Madam Secretary’ Discusses […]

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Use Humor To Make Your Email Marketing Stand Out

Most email newsletters are terribly boring, especially those from B2B technology companies. And political candidates. And nonprofits. Well, most organizations send boring email newsletters. One way to stand out from the swamp of sameness is to use humor. Related posts: What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging What is Elizabeth Warren a Passionate Fan of? What is Presidential Candidate Jay Inslee a Passionate Fan of? What Are The U.S. Presidential Candidates Passionate Fans Of? How Digital Marketing Changed the 2016 Presidential Race and Will Change 2020’s. Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost Email Clickthrough Rate: 9-point checklist to get more clicks for your email marketing by reducing perceived cost Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in

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How NASA Sold the Science and Glamour of Space Travel

NASA used marketing strategies to gain support for its space missions, leading up to the moment Apollo 11 astronauts landed on the moon on July 20, 1969 (50 years ago today). But soon after, the American people’s doubts returned. I’m featured in this really great (high production value) mini-documentary by Retro Report. I hope you will take 6 minutes to check it out. I believe the marketing aspects of the Apollo missions were as important as the spacecraft and what better day to learn about this than the 50th. Related posts: IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content Jack King, the voice of Apollo “liftoff! we have liftoff!” My Apollo 11 Press Kits Now Digitized PBS American Experience Film I Served as Consulting Producer Premieres Today! 25 Unforgettable Moments in Space Exploration to Celebrate the 50th Anniversary of Apollo 11 NASA’s Furthest-Ever Space Mission, Google’s […]

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Jack King, the voice of Apollo “liftoff! we have liftoff!”

There are three iconic voices related to the Apollo lunar program: 1) President John F. Kennedy’s challenge to America “We choose to go to the moon!”, 2) Neil Armstrong’s first words as he stepped foot lunar surface: “That’s one small step for man, one giant leap for mankind” and 3) Jack King’s countdown to the launch of the Saturn V rocket that carried humans to the moon. We know a great deal about Kennedy and Armstrong, but what about Jack King? On this, the 50th anniversary of the Apollo 11 launch I share a little about Jack. Related posts: PBS American Experience Film I Served as Consulting Producer Premieres Today! Take the Energy of NASA’s Record-Breaking Mission With You Into 2019 SpaceX Launches the First Private Moon Lander on Israel’s Behalf SpaceX Launches the First Private Moon Lander on Israel’s Behalf Is Content Still ‘King’ in Voice Search SEO? IBM, […]

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IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content

Apollo 11, the first lunar landing, was fifty years ago this month. It was the most audacious adventure humans have ever accomplished and deserves celebration. I’m particularly interested in how the contractors who worked on the project in the 1960s are marking the milestone, so we will look at three companies: IBM, Hasselblad, and Omega. Related posts: PBS American Experience Film I Served as Consulting Producer Premieres Today! SpaceX Launches the First Private Moon Lander on Israel’s Behalf SpaceX Launches the First Private Moon Lander on Israel’s Behalf Jeff Bezos Reveals His ‘Blue Moon’ Lunar Lander Take the Energy of NASA’s Record-Breaking Mission With You Into 2019 Apple and Tesla Stocks Get Hit, China Lands on the Dark Side of the Moon, and Time to Ditch Your Smartphone? (60-Second Video) My Apollo 11 Press Kits Now Digitized We Celebrate National Dab Day and Cynthia Nixon Raffles Off a Bong

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PBS American Experience Film I Served as Consulting Producer Premieres Today!

I’m super excited that after many years of hard work, the first part of Chasing the Moon, a three-part mini-series by Robert Stone, premieres today on PBS American Experience. Parts two and three come Tuesday and Wednesday. The idea for Chasing the Moon came when Robert read my book Marketing the Moon: The Selling of the Apollo Lunar Program which I co-wrote with Rich Jurek. Related posts: Super Producer and Tribeca Film Festival Co-Founder Jane Rosenthal Shares Why You Can Never Take No for an Answer What American Tourists Need to Know About Canadian Marijuana Legalization 4 Signs You’re Expert Enough to Launch a Consulting Business 6 Income Streams You Can Create in the Corporate Consulting Space 3 Real Examples of How to Start a Consulting or Service Business How This Influencer Overcame His Teenage Struggles to Become an All-Star Content Producer 10 Powerful Quotes From Hollywood Star, Producer, Philanthropist […]

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Here’s How to Manage Your Bosses

If I may be so bold as to boil down into a single word the thousands of conversations I’ve had about marketing over the past several decades, as well as my more than a dozen years’ worth of blogging and the contents of my books, it would be this: attention. Entrepreneurs, CEOs, and business owners want people to pay attention to their company. Marketers, PR pros, advertisers, and salespeople are on the payroll to generate attention. Related posts: How Learning to ‘Manage Sideways’ Can Totally Transform Your Career Efficiently Manage Projects and Get More Done with This Useful Tool How to Manage Stress, Anxiety and Burnout How to Effectively Manage Engagement for Stronger Influence How to Manage Stress and Anxiety as an Entrepreneur How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle The Voice of Authority? When the Salesperson Was the Expert No Bosses, […]

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What is Presidential Candidate Jay Inslee a Passionate Fan of?

We travel to 2020 Presidential town hall events in New Hampshire to ask a simple question of each candidate: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Jay Inslee, the Governor of Washington state, told us. Related posts: Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging What Are The U.S. Presidential Candidates Passionate Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of? What is Elizabeth Warren a Passionate Fan of? Are You Hiring the Best Candidate for the Job or the One You Like the Most? Create Exclusive Experiences for your Most Passionate Customers 6 Signs You’ve Found the Right Candidate

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What is Elizabeth Warren a Passionate Fan of?

We travel to 2020 Presidential town hall events to ask a simple question of each candidate: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Elizabeth Warren told us. Related posts: What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Why Warren Buffett Still Has a Flip Phone Despite Holding Tons of Apple Stock Warren Buffett Says He Eats McDonald’s 3 Times a Week and Pounds Cokes Because He’s Not ‘Bothered’ by Death Apple Stock Soars to New Heights Thanks to Warren Buffett’s $44 Billion Vote of Confidence Facebook Pulls Sen. Elizabeth Warren’s Ads on Breaking Up Social Network What Are The U.S. Presidential Candidates Passionate Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of?

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What Are The U.S. Presidential Candidates Passionate Fans Of?

In the research for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans, my co-author Reiko and I interviewed hundreds of people about their passions and their fandoms. I am super excited to share a project we’ve been working on for months – a Q&A video series about what the U.S. Presidential candidates are passionate fans of. It’s a question they’ve never been asked on the campaign trail, until now! Related posts: What Are The U.S. Presidential Candidates Passionate Fans Of? What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Presidential Candidates Back Marijuana Justice Act, But What Would It Do? The Risks of Candidates Climbing Back Down the Corporate Ladder How to Turn Fans into Customers and Customers into Fans IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy Create […]

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What Are The U.S. Presidential Candidates Passionate Fans Of?

In the research for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans, my co-author Reiko and I interviewed hundreds of people about their passions and their fandoms. I am super excited to share a project we’ve been working on for months – a Q&A video series about what the U.S. Presidential candidates are passionate fans of. It’s a question they’ve never been asked on the campaign trail, until now! Related posts: Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging Presidential Candidates Back Marijuana Justice Act, But What Would It Do? How to Turn Fans into Customers and Customers into Fans The Risks of Candidates Climbing Back Down the Corporate Ladder Create Exclusive Experiences for your Most Passionate Customers IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy How to […]

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What is Fanocracy?

In our years of research on fandom, we’ve heard again and again that people are starving for true human connection. Fanocracy is the future of business, because the relationship companies build with their customers is often more important than the products and services they sell to them. Related posts: How to Turn Fans into Customers and Customers into Fans What is Elizabeth Warren a Passionate Fan of? What’s In a Video? – ShoeMoney The Lonely Chaos of the Digital Age and the Urgent Need for True Human Connection What is Presidential Candidate Jay Inslee a Passionate Fan of? How to Monetize Every @YouTube Video How to Blast Your Content Across the Globe Is YouTube Even Worth it Anymore? Life after Getting Serious about Video

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The Lonely Chaos of the Digital Age and the Urgent Need for True Human Connection

Since I announced my new book several weeks ago, many people have reached out to ask me how my co-author (and daughter) Reiko and I came up with the idea for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans which releases on January 7, 2020. Related posts: How to Turn Fans into Customers and Customers into Fans MarketingSherpa Podcast Episode #1: The Role of the Human Connection in Your Marketing Why You Should Never Doubt the Value of Human Curation Why You Should Never Doubt the Value of Human Curation Your Human Virtual Assistant Will Soon Be an AI-Driven Digital Assistant What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions This Former Dating App CEO Wants to Make Motherhood Less Lonely. ‘This Is Climate Change’ Tells an Urgent Message Via Virtual Reality

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What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging

I’m having a blast continuing my research into the marketing aspects of the US Presidential election cycle. I live only 20 miles from the New Hampshire border and drive to events in this first in the nation primary state. In this post we’ll take a look at how the candidates use text messaging platforms and what marketers can learn from the good and the bad. Related posts: Former Starbucks CEO Howard Schultz Says He’s Considering a 2020 Run ‘to Restore Dignity and Honor Back in the Oval Office’ Presidential Candidates Back Marijuana Justice Act, But What Would It Do? Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Booker, Harris Push Marijuana Legalization to Center Stage for 2020 Election What Internet Marketers Can Learn From Princess What Affiliate Marketers Can Learn From Reboots What Internet Marketers Can Learn from Snapchat Spectacles What Internet Marketers Can Learn From The […]

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How to Turn Fans into Customers and Customers into Fans

I’m super excited to announce that my new book Fanocracy: How to Turn Fans into Customers and Customers into Fans will release January 7, 2020 from Portfolio, the business book division of Penguin Random House. The book is about Fandom culture and how any business can grow by cultivating fans. I wrote Fanocracy with my 26-year-old daughter Reiko.  Related posts: Create Exclusive Experiences for your Most Passionate Customers How Do You Find Your First Customers? In Order for Your Business to Grow, You Need to Turn Down Customers Build-A-Bear Workshop Is Caught Off Guard for Its ‘Pay Your Age’ Promo and Forced to Turn Away Customers Turn Off Bad Pop Music and Turn On Good Marketing Strategy How to Cultivate True Fans (FS294) How to Cultivate True Fans (FS294) IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

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Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential

Long-time readers of my blog may recall that each US Presidential election cycle, I love to analyze the marketing strategies and tactics used by the various candidates. I look at the Primaries and the General Election and I have done so since the 2004 cycle. I’m fortunate to live just 20 miles from the New Hampshire border so I can attend events hosted by the candidates at this first in the nation primary state. Related posts: What is Elizabeth Warren a Passionate Fan of? What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging What Are The U.S. Presidential Candidates Passionate Fans Of? How the Top Five 2020 Democratic Candidates’ Tax Plans May Impact Entrepreneurs Presidential Candidates Back Marijuana Justice Act, But What Would It Do? How to Pursue Your Passion and Reach Your Full Potential How a Sense of Purpose Is Critical to Unleashing Your Company’s Full Potential. Just […]

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Use the data you collect from customers to help customers

I was poking around a clothing company site this morning, checking out a few cool looking items, but I didn’t buy anything. Soon after, I received an email “Exclusive 10% off for you” with an image of one of the products I looked at and a coupon to get that item at a special discount. Retargeting once felt creepy, but now we’re used to the companies we do business with knowing a ton about us and using that information to market to us. Related posts: How Companies Are Using Big Data to Boost Sales, and How You Can Do the Same How to Talk to Customers in Default the Right Way 4 Keys to Satisfying 21st Century Customers 500 Million Marriott Customers Have Had Their Data Hacked Supreme Court Gives States OK to Collect Sales Taxes on Online Sales Behavioral Data Is About to Take a Back Seat to Declared […]

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