The Super Long Tail of Voice Search

With the tremendous rise of voice assistants from the likes of Amazon, Google, and Apple, the percentage of search traffic coming from voice is dramatically increasing. This presents challenges for those who want to get found in voice search because of the importance of being listed as the first result. Related posts: Protecting Your Brand’s Voice on AI Platforms Ignoring Local Search Could Be the Death of Your Marketing Strategy Your New SEO Secret Weapon? Is Content Still ‘King’ in Voice Search SEO? Why (and How) You Should Optimize Your Website for Voice Search How Entrepreneurs Can Take Advantage of Voice Search Marketing The Influence of Voice Search on Featured Snippets This New York City Beekeeper Wants to Make Honey a “Super Super Food”

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How Much Does a Virtual Event Cost to Produce? A Pricing Breakdown

With the explosion of virtual events in the past few months, many people have asked me about how much it costs to produce a virtual event. I’m more than willing to answer, but just know that it’s a super broad question! Related posts: 5 Virtual Event Ideas To Reimagine In-Person Events Online I Will Speak At Your Live Or Virtual Event For Free! The Cost and Benefits of a Virtual Receptionist – ShoeMoney Virtual Conferences and Events in our New Covid-19 Reality! 5 Pro Tips for Virtual Presentations How to Plan an Event for the First Time – ShoeMoney Awesome Client Appreciate Event Ideas – ShoeMoney How to Strategically Take Your Event Online

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Racial Bias in Marketing Unwittingly Introduced by AI Algorithms

Artificial Intelligence in marketing has the power to help automate routine tasks by applying math to massive amounts of data. Deploying AI tools have become important for marketers to not only save time and money but to increase the success of marketing initiatives. However, marketers need to be careful because those same AI programs also have the potential to magnify the biases that you unwittingly introduce in your marketing or that already exist in the applications you use.  Related posts: How to Bring True Diversity to Your Marketing by Eliminating Tokenism Your Marketing May Already Be AI-Powered (And You Didn’t Even Know) This AI Tool Helps Companies Eliminate Hiring Bias in the Name of Productivity How This Tech CEO Is Leading His Company Through Racial Unrest How Startups Develop and Deploy Matching Algorithms Instagram Reviews How Its Policies and Algorithms Negatively Affect Black Users Overcoming ‘Expert Bias’ in Order to […]

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5 Virtual Event Ideas To Reimagine In-Person Events Online

Over the past several months, in-person conferences have completely stopped all over the world. Just like sports, music, and theater, the pandemic has required that conferences and corporate events be canceled or postponed. Companies scrambling to fill the void means an explosion in virtual events as people try to recreate the in-person experience online. As we’re all adapting to the loss of in-person events, I’ve seen some great virtual events, some that miss the mark, and some that are truly awful.  Related posts: How to Keep a Virtual Audience Captivated How to Plan an Event for the First Time – ShoeMoney Virtual Conferences and Events in our New Covid-19 Reality! I Will Speak At Your Live Or Virtual Event For Free! The Neuroscience of Fandom, Both in Person and Online Awesome Client Appreciate Event Ideas – ShoeMoney Ghost (Virtual) Restaurant – Business Ideas How to Strategically Take Your Event Online

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Your Marketing May Already Be AI-Powered (And You Didn’t Even Know)

If your marketing includes advertising on search engines using platforms like Google AdWords, advertising on social networks like Facebook, or is powered by a marketing platform like HubSpot, you’re likely to already be using using Artificial Intelligence in your marketing. Related posts: Here’s why modern marketing began in 2007 Old Rules of Marketing vs New Rules of Marketing Are You Creating Marketing Assets or Just Generating Marketing Expenses? What is “A.I. Powered” Anyways? This Solar-Powered Electric Bike Aims to Make Commuting Eco-Friendly and Fun Canadian Province Will Prohibit Sale of Gas-Powered Cars by 2040 The Hottest Cannabis Brands Of The Week (12/23-12/27), Powered By Pioneer Intelligence The Hottest Cannabis Brands Of The Week (12/30-1/3), Powered By Pioneer Intelligence

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Artificial Intelligence and Machine Learning for Marketing and Public Relations

The rise of Artificial Intelligence in marketing and public relations has become an important way to automate routine tasks to save time and money as well as to increase the success of marketing initiatives. AI can help marketers in many ways, such as analyzing which blog or email newsletter topics has the greatest chance of getting seen and shared, the best ways to write headlines for maximum exposure, the best time and day to post it, which channels are the best to share it on, and what hashtags are appropriate to use. Related posts: 3 Powerful Uses of Machine Learning in Marketing 3 Ways Artificial Intelligence Has Sparked Marketing and Sales Transformation Machine Learning 101 – Whiteboard Friday 10 Ways Machine Learning Is Reshaping Marketing 3 Ways Machine Learning Can Help Entrepreneurs 6 Ways Top Influencers Are Implementing AI and Machine Learning to Grow Their Followers 5 Ways Artificial Intelligence […]

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How Businesses Can Support Essential Workers

“Ugh, not another COVID-19 post.” Over the past month or so, we’ve been saturated with blog posts, email updates, website banners on how businesses are handling this crisis. Some of it holds meaning. Some of it comes off as lip service lacking empathy. Related posts: Facebook Pledges $100 Million To Small Businesses Impacted By Coronavirus This Booming California Cannabis Brand Is Growing Fast by Offering Gig Workers Good Jobs 4 Ways Entrepreneurs Can Support Their Customers and Community in Testing Times Long Beach Beer Lab Could Have Closed; Instead, They Became Essential The 7 Best Ways to Find Hourly Workers For Your Business 3 Ways to Support Minority-Owned Businesses Amazon Loses Appeal to Deliver Non-Essential Items in France During Pandemic 5 Essential Traits of Successfully Executed Businesses

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The NEW New Rules of Marketing and PR Requires Kindness

When we can’t meet people in person, digital connection becomes way more important. I’ve been reflecting on the new seventh edition of The New Rules of Marketing and PR releasing in the middle of the pandemic. While I’m happy that my ideas may be helpful to many people as they bring their businesses online, I’m conflicted because so many businesses are abusing the online channel. Related posts: Kindness as Currency: How Good Deeds Can Benefit Your Local Business Old Rules of Marketing vs New Rules of Marketing The New Rules of Marketing and PR 6th Edition Audiobook Out Now Seventh Edition of The New Rules of Marketing and PR Releases Today! Why You Must Follow These 6 Basic Marketing Rules 11 Quotes on Kindness That Every Entrepreneur Needs to Read 5 Reasons Why Kindness Has Become the Key to My Happiness, Both in Business and in Life Infuse Your Business […]

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Seventh Edition of The New Rules of Marketing and PR Releases Today!

I’m super excited that the brand spanking new seventh edition of my book The New Rules of Marketing and PR is out! When I was researching and writing the first edition way back in 2004 through 2006, I never could have imagined that it would still be selling strongly thirteen years after initial publication and it would be available in 29 languages from Albanian to Vietnamese. Related posts: The New Rules of Marketing and PR 6th Edition Audiobook Out Now Old Rules of Marketing vs New Rules of Marketing Yes, Seventh Generation Kills COVID-19. And the Eco-Friendly Company Is Cleaning Up. Why You Must Follow These 6 Basic Marketing Rules The Unwritten Rules of Naming Your Business Here’s why modern marketing began in 2007 Hold That Door! 7 Rules for an Elevator Pitch. Are You Creating Marketing Assets or Just Generating Marketing Expenses?

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Zoom Virtual Backgrounds Are Terrible For Your Brand

Northern Lights? A beach with waves and the wind in a palm tree? Your logo? On a Zoom call? If you want to be taken seriously on Zoom, use a real background! Fake virtual backgrounds are cheesy. Related posts: Facebook Goes After Zoom With ‘Messenger Rooms’ Video Chat Can You Hear Me? How to Connect with People in a Virtual World Can You Hear Me? How to Connect with People in a Virtual World Zoom Will Let Paid Customers Control Where Their Calls Are Routed Are Virtual Games, Workouts or Happy Hours Most Popular Right Now? (Infographic) Running Out of Things to Say On Zoom? This Communication Expert Wants to Help. Watch Out for ‘Zoom-Bombings’ on Online Video Meeting Apps 25 Ways to Make Your Zoom Meetings Awesome!

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Three Strategies to Build Fans Using Video

Video is a fabulous way to build fans of your business. That’s especially true given the current pandemic when we can’t meet people in person. I’d like to share three video strategies that you can implement right now to reach your existing and potential customers and turn them into fans. Related posts: Video Made for Just £100 Grows Fans of a Welsh Hardware Store Lessons From Sarah Beth Yoga How to Embrace the Creativity of Your Fans: Three Proven Strategies Influencer Marketing From a Celebrity Perspective How to Turn Fans into Customers and Customers into Fans The ABCs of Video Content: How to Build a Video Marketing Strategy What’s In a Video? – ShoeMoney How Entrepreneurs Can Grow Fans in Uncertain Times

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The Neuroscience of Fandom, Both in Person and Online

Fandom isn’t just for celebrities anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. This post, on how to build a fans for your business using the power of in-person and virtual proximity, is based in part on the ideas in my book Fanocracy: Turning Fans into Customers and Customers into Fans. Related posts: 6 Lessons You Can Learn From Gymshark’s Fandom Lessons From Sarah Beth Yoga How Entrepreneurs Can Grow Fans in Uncertain Times Best Fandom Examples of 2019 Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies 5 Businesses Crushing Fandom Right Now The Value of Fandom-Based Marketing How HubSpot Builds a Culture of Fandom

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How Entrepreneurs Can Grow Fans in Uncertain Times

We humans are hardwired to want to be part of a tribe. We’re social animals who feel safe and comfortable when we are together with like-minded people. However, our normal world has been radically altered because of the need to social distance during the pandemic. Related posts: Video Made for Just £100 Grows Fans of a Welsh Hardware Store What Are The U.S. Presidential Candidates Passionate Fans Of? How to Raise Capital in Uncertain Times The Importance of Diversity and Inclusion During Uncertain Times Creative Marketing to Promote Your Business NOW in Uncertain Times Building Fans by Inviting Customers into Their Inner Sanctum How to Embrace the Creativity of Your Fans: Three Proven Strategies 4 Ways Entrepreneurs Can Support Their Customers and Community in Testing Times

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Let’s Talk About Inventing Your Future

Unusual times bring unique opportunities. For the first time, I’m offering the ability for you to connect live with me to discuss your marketing strategies, what I’m calling Project Live Fanocracy. Instead of worrying about the future, let’s look at how to position for success. Related posts: How to Bring True Diversity to Your Marketing by Eliminating Tokenism How to Turn Fans into Customers and Customers into Fans I Will Speak At Your Live Or Virtual Event For Free! What is Fanocracy? The Power of Fanocracy Free Video Training Course with HubSpot Academy In the Studio to Record our Audiobook of Fanocracy My Thoughts on COVID-19 and Your Business The Lonely Chaos of the Digital Age and the Urgent Need for True Human Connection

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Virtual Conferences and Events in our New Covid-19 Reality!

What a difference a few weeks makes! In the first two months of 2020, I interacted with thousands of people at ten different in-person events on three continents. Now and for the foreseeable future, there will be no live events. However, I am super excited that many organizations have stepped up to create high quality virtual events at a time that many of us are hungry to learn new things. I wanted to share a few virtual events I will be participating in. Related posts: My Thoughts on COVID-19 and Your Business 2018 Calendar of Affiliate Marketing Events: Conferences, Expos & More Will Virtual Reality Change Marketing? We Used Virtual Reality as a Training Tool. Here’s What We Learned. 3 Ways a Virtual Reality Pioneer Is Rebranding the Form ‘This Is Climate Change’ Tells an Urgent Message Via Virtual Reality The History of Augmented and Virtual Reality, From 1838 to […]

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My Thoughts on COVID-19 and Your Business

While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this together. Let’s be safe and let’s support each other! Related posts: Cannabis Battles Alcohol & Tobacco! Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million COVID-19 Will Fuel the Next Wave of Innovation First 45 U.S. Volunteers Get Experimental COVID-19 Vaccine Hackers Just Attacked US Health Agency to Slow COVID-19 Response How Your Thoughts Can Make or Break You Why Negative Thoughts Can Be Your Worst Enemy From Suicidal Thoughts to a Spiritual Awakening and Becoming a Millionaire

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The Value of Fandom-Based Marketing

Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting research, etc. — but the ROI just doesn’t seem to materialize. And now leadership is looking at you for answers while the prospects of securing next quarter’s budget evaporate in front of you. Related posts: Building Fandom For Your Business: 4 Game-Changing Benefits How HubSpot Builds a Culture of Fandom Influencer Marketing From a Celebrity Perspective Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies The Rise of Account-Based Marketing NASA Administrator Jim Bridenstine Discusses Space Fandom With Me! 5 Businesses Crushing Fandom Right Now Best Fandom Examples of 2019

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Building Fans by Inviting Customers into Their Inner Sanctum

Businesses that can gain the trust of their customers are poised to have incredible success.. Through my five years of research on fandom, I believe that putting the needs of customers above all else will help businesses build the trust necessary to win over consumers.  Related posts: Tesla Launches a $1,500 Surfboard How to Turn Fans into Customers and Customers into Fans How to Cultivate True Fans (FS294) How to Embrace the Creativity of Your Fans: Three Proven Strategies Use the data you collect from customers to help customers What Are They Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of? Video Made for Just £100 Grows Fans of a Welsh Hardware Store

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Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies

Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what’s available, and then exit out of the webpage. Then for the next week, all you can see on your social media feeds are ads of the product you searched earlier. I get that targeted ads are a thing, and that cookies are meant to make your internet experience “better”, but boy the retargeting can be creepy! Related posts: 6 Lessons You Can Learn From Gymshark’s Fandom What Startup Entrepreneurs Need to Know About the Influencer Marketing Landscape How Two-Way Conversations Can Fix the Influencer Marketing Backlash How to Get More From Your Influencer Marketing Investment Building Fandom For Your Business: 4 Game-Changing Benefits 4 Influencer Marketing Secrets Entrepreneurs Need to Know 6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know Influencer Marketing From a Celebrity Perspective

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The Power of Fanocracy Free Video Training Course with HubSpot Academy

Reiko and I worked with the HubSpot Academy team to create a training course based on our new Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans. The course is available now and is free, however it does require registration. Related posts: Video Made for Just £100 Grows Fans of a Welsh Hardware Store I Will Speak At Your Live Or Virtual Event For Free! What is Beto O’Rourke a Passionate Fan of? How HubSpot Builds a Culture of Fandom How Surfing Influenced Presidential Candidate Tulsi Gabbard: Fanocracy Stories What is Fanocracy? In the Studio to Record our Audiobook of Fanocracy A Gift from Nantucket UPS Store Builds Fanocracy

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