Don Katz on How He Launched Audible and Business Lessons From Jeff Bezos

Listen to this wide-ranging interview between Katz and Entrepreneur Network partner David Meltzer. November 14, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Don Katz, the founder and CEO of Audible, talks about his journey from professional writer to founding Audible, covering topics such as why voice is such a powerful storytelling tool, how he handled early criticisms and the future of the “listening revolution.” This episode of The Playbook also includes: How his fearless attitude helped him launch Audible. [1:38] Why the voice in your head is such an emotionally powerful tool for storytelling. [7:10] What he learned from Jeff Bezos about inputs, outputs and monetization. [10:39] Why you should never be afraid to challenge the status quo by thinking outside-the-box. [14:58] Related: Trust Is the Ultimate Human Currency Read_More Related posts: The Formula Jeff Bezos Uses to Identify Great Ideas Jeff Bezos Reveals 3 Strategies for Amazon’s Success Check […]

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How This Trainer for NBA Players Mastered the Pivot

David Nurse, NBA life coach, talks about how he re-engineered his dream of playing in the NBA to become one of the world’s top shooting coaches and how he helps the world’s top athletes to shift their mindset. November 10, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. David Nurse, NBA life optimization coach for players such as Jeremy Lin, Brook Lopez and Kelly Olynyk, discusses how he was able to transition from aspiring NBA player to a coaching role and how he is able to help athletes break through any mental blocks. Nurse and The Playbook host of David Meltzer share their thoughts on how improving consistency also yields more consistent results, Nurse’s goal to improve himself so that he can better help others and what it means to approach life with a “Full Plate” mentality. They also talk about how to properly prepare for opportunities that […]

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It’s Never Too Late to Create a TikTok

Social media influencer Quinn Slocum talks about the process of creating deeper connections with your audience, no matter which platform you are using. November 9, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Quinn Slocum, social media influencer, shares some of the strategies he’s used to build a following in the millions, as well as how his parents have inspired his journey along the way. Slocum talks about how to migrate your following from one platform to another and how to deal with the ever-evolving needs of your audience. Slocum and The Playbook host David Meltzer talk about how Slocum’s experience with Vine helped to prepare him to build a following on other platforms, as well as the origin of his popular Instagram page, @BestCelebrations. The pair discuss how to cultivate an audience and why it is never too late to start a TikTok page. Related: Build a Coachable, Curious […]

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Balancing Friendship and Entrepreneurship

The co-founders of Made In Cookware talk about how their friendship evolved into a multi-million-dollar kitchenware business. November 3, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Made In Cookware co-founders Chip Malt (company CEO) and Jake Kalick (president) share the story of how two childhood friends started a digitally-native brand and have grown it to make an impact on the kitchenware market. The pair talk about how they’ve benefitted from their education, as well as how Kalick has leveraged his family’s experience in the industry. Malt, Kalick, and The Playbook host David Meltzer go over a variety of topics such as their strategy for each round of investment they’ve had, how to de-risk the hiring process and deciding on the appropriate ownership structure for your business. Related: The Challenges of Monetizing Traditional Media Read_More Related posts: How to Transition From the Corporate World to Entrepreneurship as a Working Woman The Emotional […]

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The Challenges of Monetizing Traditional Media

Brian Calle, co-founder of LA Weekly and Irvine Weekly, shares his thoughts on current media trends and how to amplify the global reach of a brand. November 2, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Brian Calle, co-founder of LA Weekly and Irvine Weekly, talks about some of the challenges of being a traditional media outlet in 2019, such as declining print advertising revenue, as well as how creative monetization strategies can help to solve those challenges. Calle and The Playbook host David Meltzer discuss topics such as the growth of influencer marketing, the increasing prevalence of freelancers in the media, and why Irvine is the economic engine for Southern California. The pair also talk about their passion for the expanding esports market, creating communities via social media and advice for young entrepreneurs who want to want to work in media. Related: Answering This Question Can Change Your Life Read_More Related […]

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Answering This Question Can Change Your Life

This wide-ranging interview breaks down how asking questions can completely change your career trajectory. October 31, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Lee Zeidman, President of the STAPLES Center, Microsoft Theater and L.A. LIVE, shares some of the lessons he’s learned in his decades of experience running some of the world’s biggest venues, including the importance of being straightforward and the challenges that being a manager presents. Zeidman and The Playbook host David Meltzer discuss strategies to successfully make a lateral move into sports or get your first job in the industry, why honesty is essential in building beneficial relationships in business and the skills that Lee looks for when hiring members of his team. Related: How Do You Deliver an Experience to Your Customers and Audience? Read_More Related posts: ‘How Many Big Macs Does McDonald’s Sell in a Year?’ Is the Right Interview Question for Facebook. What’s […]

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Why Pressure Should Be Viewed as a Privilege

Cleveland Browns running back Nick Chubb talks about his no-nonsense approach to professional football and how his mindset sets him apart from other athletes. October 26, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Cleveland Browns running back Nick Chubb shares his thoughts about some of the differences between college and professional football, as well as his approach to leading by example. Chubb talks about how he’s always met challenges head-on with hard work and preparation and also discusses why some college football games are viewed like off-weeks. Chubb and host of The Playbook David Meltzer discuss a range of topics such as the influence of Nick’s family in the way he approaches his job, not falling for outside distractions like chains and fancy cars and why pressure should be viewed as a privilege. Read_More Related posts: How Jan Stenerud Turned a Ski Scholarship Into a Pro Football Hall […]

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The Roles Discipline and Consistency Play in Achievement

Michael Trainer, creator of Peak Mind and Co-Creator of the Global Citizen Festival, sits down to discuss his philosophy and experiences. Read_More Related posts: How Discipline and Consistency Lead to Success with Vickie Velasquez (FS322) CEOs Are Leaving Their Jobs — and Women Are Filling Those Vacant Roles — at a Higher Rate Than Usual SPI 289: How Live Video Can Play a Role in Your Business (and How It’s Helped Mine) We Need More Diversity in Tech Companies. Finance Roles Are a Good Place to Start. Why Entrepreneurs in 2019 Should Play the ‘Chess’ Version of Taxes, Not the ‘Checkers’ One Discipline Yourself for Greatness To See More Women in Leadership Roles, Here’s What Needs to Happen 3 New Roles We Can All Adopt to Scale Our HR Teams to the Next Level

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How This Superfan Landed His Dream Job

Ronnie “2K” Singh talks about his unusual path to working for 2K Sports. Read_More Related posts: 3 Tasks That Will Help You Dream Big and Achieve Success These Tips Can Help Make Your Dream Vacation a Reality 15 Gig Economy Jobs To Fund Your Dream Business (FS308) SPI 308: Sunny Lenarduzzi on Bad Dream Jobs, Building a YouTube Empire, and Using Video for Business SPI 308: Sunny Lenarduzzi on Bad Dream Jobs, Building a YouTube Empire, and Using Video for Business How My Cannabis Poem Landed on 8 Billboard Charts How This Entrepreneur Landed a Deal on ‘Shark Tank’ The Chinese Space Station Has Crash Landed in the Pacific Ocean

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How to Deal With a Small Margin of Error

Robbie Gould, placekicker for the San Francisco 49ers, shares his thoughts on using your vision to prepare yourself for the challenges ahead. October 20, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. San Francisco 49ers placekicker Robbie Gould talks about some of the challenges that come with playing his position, including an expectation of perfection, as well as how the mental preparation for football is similar to entrepreneurship. Robbie Gould and The Playbook host David Meltzer discuss the calm mindset Gould developed to achieve such great success as an NFL kicker and how he has learned to seize the moment when under pressure. As Gould ventures into the world of entrepreneurship with his venture Eventlify, the pair discuss the vision needed in order to lead a football team and a startup. Related: What Are Esports, and How Do I Monetize Them? Read_More Related posts: How Jan Stenerud Turned a […]

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What Are Esports, and How Do I Monetize Them?

Ann Hand, CEO of Super League Gaming, shares her thoughts on the growth of esports and how important it is to create a community for the diverse range of gamers. October 19, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Ann Hand, CEO at Super League Gaming, talks about her early career, working for traditional big enterprise companies in oil and gas before venturing into the startup space, eventually landing as the CEO of the first esports company to trade on Wall Street. Hand and The Playbook host David Meltzer discuss how they learned about the vast opportunities in the esports space and how they explain what esports are to people who don’t understand the appeal of competitive video games. The pair also discuss the importance of creating an accepting community for the 2.6 billion amateur gamers in the world. Related: How to Manage a Business With Courage Read_More Related posts: […]

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Why Your Plan B is Better Than Plan A

October 15, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. David McCourt, founder and chairman of Granahan McCourt Capital and author of Total Rethink, shares his thoughts with Entrepreneur Network partner David Meltzer on the importance of adapting your initial plans, some of the flaws with “big business” today and how to find common ground when dealing with individuals who have different viewpoints. Related: How This Former NFL Safety Learned to Trust His Instincts Read_More Related posts: Your Family Business Won’t Survive If You Don’t Plan for the Leadership Transition Learn How to Create a Marketing Plan That Works Why You Can’t Just Half-It With Your Marketing Plan How to Create Your First Successful Business Plan Why the Mission Statement and Business Plan for a #CannabisBusiness Are Unique Have a Plan, Not a Dream — How to Set Realistic Goals for Your New Business How This Former NFL […]

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How the San Jose Sharks Score With Fan Experience

Jonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, shares his thoughts on the relationship between technology, data and fan experience. October 14, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Jonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, talks about his journey from a corporate giant to working in the front office for an NHL team. Becher provides insights on helping expand SAP’s reach in the sports industry, how the team works to create Sharks fans for life, and why he views team employees as brand ambassadors. Related: How This Former NFL Safety Learned to Trust His Instincts Becher and David Meltzer, host of ThePlaybook, cover a range of topics including their best approach to landing your first job in sports, the difference between earned and granted trust, and how technology can be used to improve the fan […]

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How This Former NFL Safety Learned to Trust His Instincts

Adam Archuleta, CBS analyst and former NFL safety, talks about how he created a system to make quick and efficient decisions October 13, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. CBS analyst and former first round NFL draft pick Adam Archuleta discusses the process it took for him to trust his instincts on and off the football field, and how he created a system to make quick and efficient decisions. Adam Archuleta and The Playbook host David Meltzer discuss how Archuleta was able to use imagination and creativity to his advantage during his time in the NFL and after. Adam talks about not being afraid to “be a rookie again” and facing his fears of public speaking head on in order to pave his way as a sports analyst. Related: Why a Stint in Prison Taught This Entrepreneur the Meaning of Freedom Read_More Related posts: The One Thing More […]

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Why a Stint in Prison Taught This Entrepreneur the Meaning of Freedom

This transformation coach breaks down how to change your mindset and change your life. October 10, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Transformation coach, author and motivational speaker Garrain Jones shares the lessons he learned from experiences in a French prison and how advice from a homeless man forever changed his perspective on life. Jones dives into topics such as the influence of his parents on his life. In this episode, Jones and The Playbook host David Meltzer discuss the impact that a positive mindset has on your ability to manifest what you desire, the right approach to dealing with loss or hardships, and how to clear your connection to whatever sources of inspiration. Related: What It Means to Be a Neutral Thinker Read_More Related posts: In South Korea, Stressed Out Workers Are Sending Themselves to Fake Prison From the End Zone to the Entertainment Business 13 Prison Slang Terms […]

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This Cancer Survivor Says You Should Pursue Significance, Not Success

Here’s how Rob Vaka coaches others to achieve their goals. October 6, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Rob Vaka, director of Player Engagement for SignaturePro, shares his thoughts on how so-called negative events can allow us to develop clarity and purpose when approached with the right mindset, as well as what it takes to impact the lives of others. The cancer survivor talks about how his experience changed his perspective and how he teaches what he learned. Vaka and The Playbook host David Meltzer discuss a range of topics such as why pursuing “success” can cloud your decision-making, the importance of being self-aware enough to make adjustments and what it means to truly live a life of significance. Related: Why a Stint in Prison Taught This Entrepreneur the Meaning of Freedom Read_More Related posts: 10 Meaningful Ways to Pursue the Success You Deserve as a Writer How […]

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From the End Zone to the Entertainment Business

Thomas Q. Jones talks about leaving the trappings of his NFL career behind in order to grow as an actor. October 5, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Thomas Q. Jones — former NFL running back and current actor, producer and CEO of a tech startup — shares how he applies the mindset that made him one of the NFL’s leading rushers to his new ventures. Jones talks about how he prepared himself to tackle a career in the entertainment business, including how he attempted to put himself in the same situation as a struggling actor despite all his NFL success. Jones and The Playbook host David Meltzer discuss the influence that Jones’s coal mining parents had on him, why mental toughness is a necessity for all and how to take an intentional approach to achieving your goals. Related: What It Means to Be a Neutral Thinker Read_More Related posts: How to Start A […]

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What It Means to Be a Neutral Thinker

Trevor Moawad, Co-founder and CEO of Limitless Minds, provides insights on the relationship between behavior, mindset and performance. October 3, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Trevor Moawad, the co-founder and CEO of Limitless Minds, talks about how his focus on education and sports eventually led him to become a mindset and mental conditioning expert. Trevor shares what he learned from some of his first job experiences in the sports industry, including working for Nick Bollettieri at the IMG Academy and a sports psychology internship. Trevor Moawad and The Playbook host David Meltzer discuss a range of topics, such as their educations at Occidental College, how they chose NFL quarterbacks as business partners and more. Related: Don’t Party With Your Ego Read_More Related posts: Getting Into Entrepreneurial Shape Means Working Your Mind 7 Steps to Becoming a Better Thinker 5 Steps to Protect Your Attention and Become a Better […]

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Don't Party With Your Ego

Hip-hop artist Mike Stud talks about how he balances partying and productivity in everyday life. Read_More Related posts: The Winners of the #ASE18 Networking Plus Passes Elon Musk Says Falcon 9 Second Stage Recovery Requires ‘Giant Party Balloon’ Here’s How to Check If Facebook 3rd-Party Apps Have Access to Your Personal Information End of School Party At Monarch Bay Club Titanium Mastermind Welcome Dinner and Party The Will It Fly Book Launch Party! The Will It Fly Book Launch Party! Dot Com Lifestyle Vlog – Party People In The House!

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This Facebook Ads Strategist Answers the 3 Commonly Asked Questions

I sat down with Chris Chung of Locate 852 to learn about ad strategy on the popular social media platform. September 30, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Most marketers today understand that social media advertising is a critical component of the marketing mix, but sites like Facebook and Instagram can be intimidating for individuals who aren’t especially social media savvy. In order to get a clearer picture of optimal social media ad strategy, I reached out to Chris Chung to get his insights on some of the most common questions that get asked about advertising on Facebook. 1. How much should you spend on Facebook ads? This question comes up often but people tend to overthink it, according to Chung. He suggests that three better questions to ask are: How much is each customer or lead worth to you? Here is a simple formula you […]

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