Passion Is the Marrow of Success

The actor and co-founder of Crystal Head Vodka talks about the origins of the spirits brand and the importance of positivity in business. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 7, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Dan Aykroyd is an actor, comedian, filmmaker, and entrepreneur, famous for his contributions to The Blues Brothers, Ghostbusters, and the House of Blues venues, among others. Aykroyd talks with #ThePlaybook host David Meltzer about Crystal Head Vodka, the spirits brand he co-founded, and his business approach. Aykroyd speaks about his prioritization of fun, which motivated him to pursue a business opportunity to import Patrón Tequila into Canada and to enter the $50 billion vodka market with an additive-free vodka bottled in glass skull-shaped containers.   Aykroyd talks about his ingredients for success, including aiming for impeccable quality, incentivizing employee loyalty, and passion — which he […]

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The Secret to Leading Without Authority

The author of Never Eat Alone and Who’s Got Your Back talks about his new book and strategies for elevating collaborative teams. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 5, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Keith Ferrazzi is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting business, and author of the bestselling books Never Eat Alone and Who’s Got Your Back? Ferrazzi talks with #ThePlaybook host David Meltzer about his new book Leading Without Authority and shares strategies for “co-elevating” teams. Ferrazzi talks about typical team dynamics which generally consist of groups of siloed individuals with some overlap and who occasionally collaborate — but are usually simply coexisting. Leaders, then, assume responsibility and play whack-a-mole to address challenges. But to succeed, Ferrazzi explains, leaders should disperse responsibility, moving it from themselves and onto the team. Team members that lift […]

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Success Doesn’t Happen Overnight

Comedian and Love Island host Arielle Vandenberg discusses her career trajectory and how she’s focused on the next big thing. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 30, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Arielle Vandenberg is a comedian, actress and host of Love Island on CBS. For #ThePlaybook, she talks with host David Meltzer about “overnight success” and how she stays ahead of social media trends. Vandenberg refutes the notion that her success happened overnight, having acted and modeled from age 13 and still working towards “peak success.” She talks about the popularity of her Instagram and Vine content and how she is pursuing additional opportunities to act, write and create content. Vandenberg also talks about TikTok, describing it as silly happiness in comparison to “depressing” Twitter and how […]

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How a Unique Perspective Is a Valuable Asset

L’Oréal USA’s CMO talks about how she applies lessons she learned playing field hockey to marketing one of the world’s top beauty brands and how the company is giving back during the pandemic. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 28, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Gretchen Saegh-Fleming is CMO for L’Oréal USA. For #ThePlaybook, she talks with host David Meltzer about her high school field hockey experiences and how it taught her about the “great unlock” that comes from challenging the status quo.  As a left-hander, Saegh-Fleming was challenged by the unavailability of left-handed field hockey sticks. To play, she was required to learn how to hold the stick with a right-hander’s grip. As this grip did not come naturally, Saegh-Fleming put in additional […]

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Don’t Believe Your Own Hype

Take Lessons’ CEO talks about the realities of starting a business and walking the fine line between self-promotion and humility. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 27, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Steven Cox is the founder and CEO of Take Lessons, a venture-backed startup that connects students with instructors of the arts, academics and foreign languages, locally and online. #ThePlaybook host David Meltzer talks with Cox about the origins of Take Lessons. Cox also discusses the realities of entrepreneurship and how they differ from the myths. Cox offers lessons of his own, advising entrepreneurs to believe in themselves, but not their hype — to not take their self-promotion too seriously and to be able to see that they can be wrong at times. To do this, Cox suggests, entrepreneurs should wear both the “founder” and “investor” hats […]

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How This Entrepreneur Taught Himself to Code by the Light of a Kerosene Lamp

Here’s why we need to focus on unifying and simplifying technology. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 25, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Brilliant Co-founder and CEO Aaron Emigh shares some of the insights he’s gained from his off-the-grid upbringing, which taught him the importance of resourcefulness and the notion that if you work hard, everything is possible. Emigh and The Playbook David Meltzer discuss their perspectives on where the evolution of technology is headed in the future, as well as the difficulties that come with trying to predict where technology will go. Related: ‘Shark Tank‘ Shark Barbara Corcoran‘s Most Valuable Lessons About People and Money Read_More Related posts: Why a Stint in Prison Taught This Entrepreneur the Meaning of Freedom How the CEO of Moral Code Footwear Blends Fashion and Compassion How to Prioritize Your Health and […]

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This Medal of Honor Recipient Explains the Importance of Putting Your Pride to the Side

Boeing Deputy Vice Presiden Business Director Florent Groberg shares his belief that selflessness and service are key components of success. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 21, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. On this episode of The Playbook, Medal of Honor recipient and Boeing Deputy Vice Presiden Business Director Florent Groberg shares his insight on: How the challenges he faced after immigrating to the United States helped him form a resilient mindset [2:23]. Why you need to put your ego and pride to the side in order to be an effective leader [4:12]. The one message he always shared with his teams before deploying on a mission [7:31]. How learning the story of how his uncle sacrificed his life for his beliefs taught him the importance of living a selfless life [14:15]. Related: Why This National Champion Marathon Runner Says It’s Important […]

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These Track-and-Field Stars Explain How to Improve Your Focus and Elevate Performance

Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 20, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Alya Alghamdi, an international track-and-field athlete, and Kevin Dilworth, a four-time national champion long jumper and track coach, discuss what it takes for people to build a consistent, positive mindset that helps to motivate and inspire them when things get tough. Alghamdi, Dilworth and host of The Playbook, David Meltzer, chat about how to remain passionate while chasing your vision, the difference between “showing up” and “competing”, and how to instill the “Want-to Factor” in the individuals you are coaching. The trio also discuss pain tolerance in sports and business, as well as how to maintain focus despite mounting pressure. Related: Why This National Champion Marathon Runner Says It’s Important to Slow Down Read_More Related posts: 5 Leadership Strategies to Improve Team Performance and Grow […]

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Why This National Champion Marathon Runner Says It’s Important to Slow Down

Aliphine Tuliamuk shares how a mindset of gratitude has helped her become one of the world’s best marathon runners. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 18, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Aliphine Tuliamuk, 10-time United States National Champion marathon runner and sponsored athlete for the Hoka One One, talks about some of the lessons she learned during her transition to the U.S., as well as the role that self-motivation has played in her athletic career. Tuliamuk and The Playbook host David Meltzer discuss a variety of topics including what the current crisis is like for athletes in individual and team sports, why you need to take the time to slow down and enjoy life. The pair also chat about finding little ways to boost your motivation, as well as why you should accomplish every task as if there is […]

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How to Identify and Create Marketing Materials for Your True Audience

Here’s how to work out what a dream customer looks like for you. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 14, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. On this episode of The Playbook, Russell Brunson, the co-founder and co-CEO of Clickfunnels, shares his insight on: Why marketers must learn to emotionally attach to their audience through a “hook, story and offer” [10:40]. His favorite three-part script to use when designing an offer for your audience [14:13]. Today’s biggest opportunities to build an audience while costs are lower than in the past [17:16]. Related: Achieving Your Goals Begins With Clarifying Your Vision Read_More Related posts: To Create Truly Compelling Content Marketing, Make It a Team Activity 3 Effective Strategies to Reach Your Online Target Audience This Year How to Implement a Marketing […]

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Achieving Your Goals Begins With Clarifying Your Vision

Author and motivational speaker Carey Conley shares some of the strategies she teaches to help women establish and fulfill their goals. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 13, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Carey Conley and The Playbook host David Meltzer chat about a range of topics, including how your first action of the day can set the tone for your life, the process of taking your vision and making it real by focusing on pragmatic steps. Carey also offers a simple exercise to help anyone clarify a vision for their future. Related: How a Systematic Approach Can Ensure Your Business Is Committed to Making a Positive Impact Read_More Related posts: The Real Reason Your Company Isn’t Achieving Its Goals What’s Really Holding You Back From Achieving Your Goals? Why Self Love Is an Essential Part of Achieving Your Goals Your Excuses, Not Your Setbacks, […]

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The Most Challenging Dynamic in Multi-Million-Dollar Negotiations

Sports attorney and Boras Corporation President Scott Boras talks about the relationship between self-understanding and performance. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 9, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. On this episode of The Playbook, sports attorney and The Boras Corporation President Scott Boras shares his insight on: Why growing up on a farm taught him what it takes to grow an organization from the ground up [2:09]. How his former college roommate and current Seattle Seahawks coach Pete Carroll nearly convinced him to represent football players [3:58]. His best advice to help anyone understand the power behind the word “no” and overcome rejection [9:49]. The most challenging dynamic he finds when it comes to multi-million-dollar negotiations [17:45]. Related: Michael Jordan‘s Lessons Revealed in ‘The Last Dance’ Read_More Related posts: Why I Shut Down a Multi-Million Dollar Business to Solve the […]

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Michael Jordan’s Lessons Revealed in ‘The Last Dance’

‘The Last Dance’ Producer Jon Weinbach talks how his team landed the record-breaking documentary series on Michael Jordan. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 7, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. On this episode of The Playbook, Mandalay Sports Media Executive VP and The Last Dance Producer Jon Weinbach shares his insights on: How his background in journalism and work with ESPN positioned him to build a career in media [0:57]. Hearing about the “mythical Jordan footage” and how The Last Dance came to fruition [3:40]. Why he believes the timing was perfect to tell the story of the Bulls’ 1997-98 season [8:39]. Why the biggest key in finding the right career is knowing what you don’t want to pursue [20:38]. Related: Strategies for Using Relevant Content to Scale Your Brand Read_More Related posts: 8 Quotes on Motivation, Hard Work and More […]

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Strategies for Using Relevant Content to Scale Your Brand

Plus, this branding expert explains how entrepreneurs can use content creation to foster growth. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 6, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Henry Kaminski Jr. and The Playbook host David Meltzer chat about a range of topics including how a paywall impacts your viewership, the importance of assembling a supportive team around you and how ego can get in your way when building a personal brand. The pair also discuss what makes a story “binge-able” or relevant to your audience. Related: How This Doctor Expanded His Career Beyond Medicine and Into Entrepreneurship Read_More Related posts: 5 Best-Practices B2B Content Marketing Strategies to Implement Right Now Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives How to Create Highly Relevant Content That […]

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How This Doctor Expanded His Career Beyond Medicine and Into Entrepreneurship

Dr. Eric George, renowned hand surgeon and entrepreneur, talks about how his mentality helped him expand his career beyond medicine into entrepreneurship and investing. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 4, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Dr. Eric George, renowned hand surgeon and founder and CEO of ERG Enterprises, Omega Hospital and The Hand Center of Louisiana, shares some of the best strategies he’s learned to help anyone thrive in the “people business.” Then, he breaks down how his experience with bureaucracies inspired him to make a change in healthcare. Dr. George and host of The Playbook, David Meltzer, discuss how their desire to help others has impacted their respective entrepreneurship journeys, as well as how to put your faith in the right people and the right ideas. The pair also provide their thoughts on a […]

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How You Can Take Your Sales and Service Strategies to a Higher Level

Here’s how businesses of all sizes can better serve their customers. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 2, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. On this episode of The Playbook, life coach, speaker and author of Everything is Figureoutable Marie Forleo shares her thoughts on: Why she never wants to “go back” to the previous normal [3:18]. How focusing on one customer can help you unlock the right marketing strategy for your business [6:10]. The single most important question for all of us to ask ourselves right now [13:58]. How she’s overcome the need to be her own worst critic [16:46]. Related: Kelley Earnhardt Miller on How Her Racing Team Maintains Its Drive to Win Read_More Related posts: 3 Strategies to Improve Your Customer Service Experience 5 Higher-Level Optimizations You Can Make to Drive Better Amazon Ad Performance How to Increase […]

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Kelley Earnhardt Miller on How Her Racing Team Maintains Its Drive to Win

The co-owner and general manager of JR Motorsports is also the author of ‘Drive: 9 Lessons to Win in Business and in Life.’ Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! May 31, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. On this episode of The Playbook, JR Motorsports Co-owner and General Manager Kelley Earnhardt Miller — and author of the new book Drive: 9 Lessons to Win in Business and in Life — shares her insight on: How she’s learned to balance her emotions, despite some challenges facing her racing team right now [3:06]. Why it is essential to find the right balance between taking care of yourself and lending your help to others [5:45]. The most important lessons she’s learned (and taught) about work-life balance while spending time at home with her children [14:09]. How her father, Dale Earnhardt Sr., taught […]

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Creating Community and Connectivity Through Food

The owner and president of Maria’s Italian Kitchen explains how she’s working to serve others and stabilize those in her community. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! May 30, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Maddy Alfano, the owner and president of Maria’s Italian Kitchen, shares some of the most valuable lessons she’s learned from watching her family’s forays into the service industry and the impact that a sense of community and connectivity has upon customers. Alfano and The Playbook host David Meltzer discuss a range of topics, including how Maddy’s personally delivered more than 1,000 donated meals to frontline workers during the crisis and ways that technology will be used to help promote safety and physical distancing in the restaurant industry going forward. The pair also share insights on why the true value of higher education comes from […]

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Former UFC Champion Tito Ortiz on Overcoming Drug Addiction and His Toughest Opponents

Ortiz breaks down how the circumstances he’s faced inside and outside of the right taught him the meaning of hard work and dedication. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! May 28, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Tito Ortiz, former UFC Light Heavyweight Champion and CEO of Punishment Athletics, opens up about his childhood, and how the challenges he faced taught him to navigate moments of uncertainty. From his experiences overcoming drug addiction to his toughest opponents in the ring, Ortiz provides insight and advice on the mindset it takes to be truly dedicated. Oritz and The Playbook host David Meltzer chat about a range of topics including some the advantages of growing up with struggle, the power that comes from taking responsibility for your own life and how you can turn your failures into your greatest asset. The pair […]

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Why This Entrepreneur Treats His Ego Like a Speaker System’s Volume

This CEO and entrepreneur explains the most valuable lessons he’s learned about ego and bringing light into the lives of others. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! May 27, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. On this episode of The Playbook, If & Co. CEO Ben Baller shares his thoughts on: What his experience becoming the first Asian American to play football and basketball at his college taught him about competition [2:05]. The realization he’s come to about complainers and oversensitivity in our society [9:33]. How he’s able to find the light in challenging situations [13:27]. Related: Can Marketing Be Compassionate? Read_More Related posts: How Jan Stenerud Turned a Ski Scholarship Into a Pro Football Hall of Fame Career I Went From Unknown Speaker to Charging More Than $10,000 Per Gig — and You Can, Too ‘Systems Thinking’ Fires […]

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