Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Related posts: Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content How to Develop a Customer Persona That Improves Conversion Rates 4 Things to Do When Your Team Grows Faster Than Your Business A Beginner’s Guide to Predictable Marketing Funnels How to Launch an Online Coaching Business SPI 302: Coaching vs. Teaching—What […]

Read more

Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Related posts: Nike Video Featuring Women And Sport In Mexico: Unstoppable Together Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn. Faulty Update Bricks Nike ‘Self-Lacing’ Smart Shoes Nike High-Tops Split Open Mid-Game, Injuring Duke Basketball Superstar Zion Williamson (60-Second Video) 15 Traits of Unstoppable People SPI 272: Starting and Running a Business as a Couple Featuring the Bakers Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times Nike Stokes Controversy With Kaepernick Just Do It Advertisement

Read more

Public Relations Vs Media Relations

In todays world of real-time communications, there are tons of channels that organizations can use to reach their audience directly with valuable online content — videos, podcasts, ebooks, white papers, photos, infographics, and much more — and then have that information shared in social networks. Yet many organizations are still acting as if the only way to reach an audience is to use the media as a mouthpiece. Related posts: Public Relations Vs Media Relations How to Increase Your Brand Exposure in 2018 with Public Relations SPI 321: Earn More Media Exposure (At Any Level) with Christina Nicholson Public Shaming On Social Media. A Single Tweet Can Ruin Your Life. Public Shaming On Social Media. A Single Tweet Can Ruin Your Life. SPI 230: From Deathly Afraid to Cool and Confident: My 5-Year Public Speaking Journey 5 Ways to Implement Business Casual Communications Go Public or Stay Private? What’s The […]

Read more

How To Create Word Of Mouth For Your Company, Product, Or Idea

For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon? Related posts: How To Create Word Of Mouth For Your Company, Product, Or Idea My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story. How to Pitch Your Business, Product or Idea to Industry Experts Why Word-of-Mouth Marketing Matters (Infographic) When It’s a Good Idea to Give Away Your First Product to Make Sales Later How to Turn Your Business Idea Into a Startup Company The Productivity Secrets of an Entrepreneur Whose First Business Idea Turned Into Multimillion Dollar Company The Company That Created a New Way to Drink Tea Is Truly a […]

Read more

How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs

Recently, I delivered a main stage keynote presentation at Influence 2018, the National Speakers Association annual conference. In my talk with 1,500 in the audience, I shared how professionals can use newsjacking to get noticed, to generate media attention, to book speaking gigs, and to grow business. With thanks to NSA, I’m thrilled to share the full video of my 20-minute talk. Related posts: How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How to Obtain & Deliver Great Speaking Gigs Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico Conquer Your Fear of Public Speaking for Less Than $20 How Creative Commons Helped Spread My Ideas To Millions Of People! What I Learned About Public Speaking From Starting My First Speaking Tour Selling a Book? Overlooking This Page Could Kill Sales—Book Marketing with Bryan Cohen Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette […]

Read more

Choreographed (U2) vs Improvised (Dead and Company) vs middle ground (David Byrne)

This summer I’ve seen some great live music including Eminem, St. Vincent, Beck, Aerosmith, and Ryan Adams (covering the entire Rolling Stones Exile on Main Street album). Two bands I saw stuck me as a fascinating contrast of performance styles: U2 and Dead and Company. It got me thinking about how we work no matter our profession. Related posts: Choreographed (U2) vs Improvised (Dead and Company) vs middle ground (David Byrne) Two Woodworkers and How They Make a Full-Time Income from Their Craft with David Picciuto and Bob Clagett The Marketing Secrets Behind The Walking Dead 5 Dead in Annapolis Newspaper Shooting. 3 Things to Know Today. No, Video Isn’t Dead — It Still Boosts Sales Conversions When You Put It on the Right Pages of Your Site From the Ground Up – ShoeMoney How Do New Businesses Get Off the Ground? Paying $30K A Year Just for Middle School

Read more

Nike Stokes Controversy With Kaepernick Just Do It Advertisement

Nike stoked controversy this week with a new advertisement in the company’s ongoing “Just Do It” campaign featuring Colin Kaepernick, the NFL football player who in 2016 chose not to stand for the playing of the national anthem to protest racial injustice. The ad is a gutsy move by Nike because of the controversy surrounding Kaepernick.  Related posts: Nike Stokes Controversy With Kaepernick Just Do It Advertisement 4 Branding Lessons From Nike’s Colin Kaepernick Ad Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn. Faulty Update Bricks Nike ‘Self-Lacing’ Smart Shoes Amazon Surges to $1 Trillion. 3 Things to Know Today. Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement How to be Charitable After a Mass Shooting Without Getting Sucked Into Political Controversy Puma Teases Self-Lacing Sneaker to Compete With Nike’s

Read more

Eliminate Television And You Can Do Anything!

Last week I posted NOW Is The Time To Begin and several people reached out to me to say they would like to start a new project, but they don’t have enough time. That’s nonsense; we can all find the time to do what’s important. Whenever I hear people say they don’t have enough time for something, I suggest that simply eliminating television will do the trick for most of us. Related posts: Eliminate Television And You Can Do Anything! How to Eliminate Excess Inventory 8 Communication Tactics to Eliminate Wasting Time at Work This AI Tool Helps Companies Eliminate Hiring Bias in the Name of Productivity Why Podcasting Isn’t as Easy as It Looks – SPI TV Ep. 51 7 Signs That You’re Not Busy; You’re Just ‘Busy Bragging’ Thanksgiving Thanks! – SPI TV, Ep. 35 When The Boss Says “No!” To New Marketing

Read more

NOW Is The Time To Begin

Last week, I enjoyed presenting on New Marketing Mastery at the Tony Robbins Business Mastery event in Las Vegas. The energy in the room was remarkable! While everything shared from the stage by Tony and me and the other great speakers such as Scott Harris has potential for massive business change, the key execution. You must start. Now. Related posts: Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million Life Happens for You, Not to You Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona Your Startup Is Already Big Enough to Begin Using Marketing Automation To Receive More In Your Life, Begin to Give More 4 Simple Steps to Begin Building an International Brand How to Stop Drowning in Data and Begin Using Your Metrics Wisely My Book and Baby Are Due the Same Day! Follow Along on My Journey. Episode […]

Read more

How Creative Commons Helped Spread My Ideas To Millions Of People!

I’m a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me. Related posts: Free Ebook Generates Millions of Dollars in New Business 5 Ways to Tap into an Endless Wellspring of Creative Content Ideas This Work-Life Balance Strategy Helped This Entrepreneur Create a Business That Reaches Millions of Business Owners Across the World Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million How to Think of Small Business Ideas How To Create Word Of Mouth For Your Company, Product, Or Idea I Once Gave Up $36,000 For Creative Freedom. Here’s Why […]

Read more

How To Write A Free Ebook To Grow Your Business

Free ebooks with no registration required are one of the most effective forms of new marketing. When done well, an ebook helps to solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with. And because they have tremendous perceived value, people tend to pass ebooks on via social media and email to friends and colleagues. And perhaps best of all, ebooks lead to sales! Related posts: Free Ebook Generates Millions of Dollars in New Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook 4 Over-Hyped Tactics That Don’t Grow Your Business but Do Waste Your Time Create a Waterfall of Downloads for Your Ebook How to Write Blog Posts People Will Actually Read How to Start Using Instagram to Grow Your Small Business Online Business Success Tips to Quickly Grow your Business in 2019 Is SPI Better Than Business School? 9 […]

Read more

Free Ebook Generates Millions of Dollars in New Business

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author. Related posts: How To Write A Free Ebook To Grow Your Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook This Graffiti Artist Makes Millions of Dollars Selling His Work How To Create a Money Making eBook Is Podcasting the Best Place to Spend Marketing Dollars? Finding the Extra Million Dollars Hidden in Your Business This Work-Life Balance Strategy Helped This Entrepreneur Create a Business That Reaches Millions of Business Owners Across the World […]

Read more

Really, Truly, Actually Free Content

I frequently talk about the value of free content as way to reach buyers. Offering valuable information at the moment that people are looking is a great way to showcase your expertise. But most “free” offers are not free at all. Related posts: How To Write A Free Ebook To Grow Your Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook Should You Keep Your Credit Frozen Now That It’s Free? Content Marketing Changes to Keep an Eye On – Part 3 With This Company’s New Tool, You Can Run a Free Background Check on Yourself A New (Almost Free) Resource to Help You Massively Up Your Content Game Free Workshop *Today* on an Awesome New Content Tool Free Ebook Generates Millions of Dollars in New Business

Read more

How I Know Instantly If A Hotel Has Great Service

I’m a light sleeper, so whenever I check into a hotel I ask for a quiet room. The way I am treated in this initial encounter with hotel staff is a remarkable predictor of the overall quality of customer service in the hotel. Related posts: Friendly Service Makes For Great Marketing 3 Counter-intuitive Customer Service Lessons Entrepreneurs Should Learn How to Best Use an Answering Service to Convert Those After-Hour Calls You’ve Been Missing Why Your Salespeople Need to Spend Time in Customer Service 5 Online Marketing Tips for Small Businesses in Competitive Service Industries How AI Can Make Customer Service More Efficient The First New Hotel to Open in Puerto Rico After Hurricane Maria Is Thriving. Here’s What Its Founders Have Learned. You Built Great Culture, Now How Do You Leverage It for Great Work?

Read more

Old Rules of Marketing vs New Rules of Marketing

Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words.  Related posts: The New Rules of Marketing and PR 6th Edition Audiobook Out Now Why Setting Rules Can Help You Balance Your Work and Personal Lives Affiliate Marketing Strategies – How to Adapt to the Changing Times When The Boss Says “No!” To New Marketing 7 Rules for Shipping Internationally 4 Rules to Keep in Mind When Looking for a Mentor 5 Rules for Staying In Charge of Your Inbox GDPR Rules, Fines and Compliance

Read more

Choreographed (U2) vs Improvised (Dead and Company) vs middle ground (David Byrne)

This summer I’ve seen some great live music including Eminem, St. Vincent, Beck, Aerosmith, and Ryan Adams (covering the entire Rolling Stones Exile on Main Street album). Two bands I saw stuck me as a fascinating contrast of performance styles: U2 and Dead and Company. It got me thinking about how we work no matter our profession. Related posts: Choreographed (U2) vs Improvised (Dead and Company) vs middle ground (David Byrne) Two Woodworkers and How They Make a Full-Time Income from Their Craft with David Picciuto and Bob Clagett The Marketing Secrets Behind The Walking Dead 5 Dead in Annapolis Newspaper Shooting. 3 Things to Know Today. No, Video Isn’t Dead — It Still Boosts Sales Conversions When You Put It on the Right Pages of Your Site From the Ground Up – ShoeMoney How Do New Businesses Get Off the Ground? Paying $30K A Year Just for Middle School

Read more

Few Professionals Are Happy With Social Networks

Several weeks ago, I presented at the ScaleUp Summit in New Orleans. It was a terrific event hosted by my friend Verne Harnish and was presented in collaboration with Bloomberg Live. I used my presentation as an opportunity to do some research on social media and the resulting data was fascinating. Related posts: The Highs and Lows of the Once Popular Social Network In a World of Social Media, Content Is Even More King Mixing Business with your Personal Life on Social Networks 6 Niche Social Media Networks Changing the Ways We Connect, Collaborate and Discover New Opportunities Why Marketers Need to Take Control Back From Social Networks Are Social Networks Killing the Goose That Laid the Golden Egg? How Jessica Abo Is Helping People Be Happy In Real Life — Not Just on Social Media Social Doubt: Beware the downside of social proof in social media marketing

Read more

Are You Marketing Like American Cheese?

I love cheese of all kinds except the Pasteurized, Processed yellowish Cheese Food gunk that we here in the USA call “American Cheese”. In my country this stuff, which is mass-produced in a factory, is often sold in individually packaged slices and is what McDonald’s puts on their Big Mac sandwiches. It’s as far from delicious natural cheeses like Gruyere and Brie and Cheddar as a my bike is from a 1961 Maserati 3500 GT Spyder by Vignale. Related posts: Old Rules of Marketing vs New Rules of Marketing How This Mexican-American Artist Is Raising Social Awareness in His Chicago Community Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies My New American Express Business Platinum Card is METAL! American Immigrants Are Twice as Likely to Become Entrepreneurs. Here’s Why. 63 […]

Read more

IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

Social media exploded with the news, released June 4, that IHOP (International House of Pancakes) was to change their name  to “IHOb”. Yesterday they announced they aren’t really changing their name. They were lying. It was just a marketing ploy. Ugh. Related posts: Marketing Stunts That Failed So Badly, They Succeeded IHOP Changes Its Name to ‘IHOb’ and Reveals What the ‘B’ Stands for How To Correct a Poor Content Marketing Strategy 5 Analytics Tools to Supercharge Your Marketing Strategy If You’re Going to Copy a Company’s Marketing Strategy, Make Sure You Do It Better The Importance of Visuals in Your Marketing Strategy An IHOP Opens a Bar! 3 Things to Know Today. How to Cultivate True Fans (FS294)

Read more

Join Me In Panama At The Nature of Business Executive Program 2019

Back in 2011, I visited Panama for the first time and it was a life changing adventure. Since then, I’ve been back every year. Not only that, I invested in an eco-preserve in order to protect over 10,000 acres of rainforest and I co-founded Geoversity and its annual conference called The Nature of Business. We’re hard at work planning the next installment of this annual conference and this is your opportunity to be first in line for consideration to join us as one of just a few dozen global leaders in Panama February 5 – 10, 2019. Related posts: Isn’t It Time to Be Your Own Boss? These Women-Founded Companies Want You to Join the Movement. How This HR Technology Executive and Champion for Disadvantaged Teens Through Her Disruptive Actions How Much I Made with The ClickFunnels Affiliate Program How a Top Bank Executive Left Finance to Start an Adventure […]

Read more
1 2 3