How Creative Commons Helped Spread My Ideas To Millions Of People!

I’m a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me. Related posts: 5 Ways to Tap into an Endless Wellspring of Creative Content Ideas How To Write A Free Ebook To Grow Your Business Why Your Friend with a Creative Job Isn’t the Village Idiot Creative Content Foundations Is Open for Enrollment Creative Content Foundations: A New Copyblogger Course Finding the Balance Between Being Creative and Getting Sh*t Done How to Make Your Content Spread Like Wildfire With This Simple Strategy People Buy From People: Five examples of how to bring the humanity back to marketing

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How To Write A Free Ebook To Grow Your Business

Free ebooks with no registration required are one of the most effective forms of new marketing. When done well, an ebook helps to solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with. And because they have tremendous perceived value, people tend to pass ebooks on via social media and email to friends and colleagues. And perhaps best of all, ebooks lead to sales! Related posts: Free Ebook Generates Millions of Dollars in New Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook Create a Waterfall of Downloads for Your Ebook 4 Over-Hyped Tactics That Don’t Grow Your Business but Do Waste Your Time Really, Truly, Actually Free Content How To Write an Effective Blog Post Is SPI Better Than Business School? 9 Lessons One Reader Used to Grow His Business Matt Risinger Shows How a YouTube Channel Helped Grow Business […]

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Free Ebook Generates Millions of Dollars in New Business

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author. Related posts: How To Write A Free Ebook To Grow Your Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook This Graffiti Artist Makes Millions of Dollars Selling His Work Really, Truly, Actually Free Content How To Create a Money Making eBook Finding the Extra Million Dollars Hidden in Your Business How Creative Commons Helped Spread My Ideas To Millions Of People! How to Create an About Us Page That Generates Leads

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Really, Truly, Actually Free Content

I frequently talk about the value of free content as way to reach buyers. Offering valuable information at the moment that people are looking is a great way to showcase your expertise. But most “free” offers are not free at all. Related posts: How To Write A Free Ebook To Grow Your Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook Why You Should Avoid Content Marketing More Top Content Marketing Tools Content Marketing Changes to Keep an Eye On – Part 3 The Five Best Free Web Hosting Providers Revealed Free Workshop *Today* on an Awesome New Content Tool Free Ebook Generates Millions of Dollars in New Business

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How I Know Instantly If A Hotel Has Great Service

I’m a light sleeper, so whenever I check into a hotel I ask for a quiet room. The way I am treated in this initial encounter with hotel staff is a remarkable predictor of the overall quality of customer service in the hotel. Related posts: Friendly Service Makes For Great Marketing Why Your Salespeople Need to Spend Time in Customer Service How to Deliver Excellent Customer Service The Top 7 Benefits of Hiring a Full-Service Digital Agency 7 Great Ways to Profit From Conferences How to Improve Your Customer Service with These 8 Ways to Get Feedback You Built Great Culture, Now How Do You Leverage It for Great Work? A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

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Old Rules of Marketing vs New Rules of Marketing

Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words.  Related posts: Are You Marketing Like American Cheese? The Best Content Marketing Content This Week Here’s why modern marketing began in 2007 IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy The New Rules of Marketing and PR 6th Edition Audiobook Out Now How to Market on Reddit: an Anti-Marketing Social Platform When The Boss Says “No!” To New Marketing 7 Rules for Shipping Internationally

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Choreographed (U2) vs Improvised (Dead and Company) vs middle ground (David Byrne)

This summer I’ve seen some great live music including Eminem, St. Vincent, Beck, Aerosmith, and Ryan Adams (covering the entire Rolling Stones Exile on Main Street album). Two bands I saw stuck me as a fascinating contrast of performance styles: U2 and Dead and Company. It got me thinking about how we work no matter our profession. Related posts: Is Email Marketing Dead? – High Paying Affiliate Programs Blockchain Is Gaining Ground in Video-Streaming. Here’s Why. Paying $30K A Year Just for Middle School SPI 251: (In the Middle) Launching a New Course with New Entrepreneur, Sarah Argenal Business Intelligence: If only more of our customers were like Larry David Why This Entrepreneur Stays on the ‘Middle Path’ in Life and Business Two Woodworkers and How They Make a Full-Time Income from Their Craft with David Picciuto and Bob Clagett The Marketing Secrets Behind The Walking Dead

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Few Professionals Are Happy With Social Networks

Several weeks ago, I presented at the ScaleUp Summit in New Orleans. It was a terrific event hosted by my friend Verne Harnish and was presented in collaboration with Bloomberg Live. I used my presentation as an opportunity to do some research on social media and the resulting data was fascinating. Related posts: Top 20 Social Networks for Doctors and Healthcare Professionals Marketing Lessons From Failed Social Media Fame In China Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin) 6 Niche Social Media Networks Changing the Ways We Connect, Collaborate and Discover New Opportunities In a World of Social Media, Content Is Even More King Social Doubt: Beware the downside of social proof in social media marketing 25 Business Plan Tips From Professionals The Top Conferences for Professionals in Finance Marketing

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Are You Marketing Like American Cheese?

I love cheese of all kinds except the Pasteurized, Processed yellowish Cheese Food gunk that we here in the USA call “American Cheese”. In my country this stuff, which is mass-produced in a factory, is often sold in individually packaged slices and is what McDonald’s puts on their Big Mac sandwiches. It’s as far from delicious natural cheeses like Gruyere and Brie and Cheddar as a my bike is from a 1961 Maserati 3500 GT Spyder by Vignale. Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies […]

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IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

Social media exploded with the news, released June 4, that IHOP (International House of Pancakes) was to change their name  to “IHOb”. Yesterday they announced they aren’t really changing their name. They were lying. It was just a marketing ploy. Ugh. Related posts: IHOP Changes Its Name to ‘IHOb’ and Reveals What the ‘B’ Stands for Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies How to Drive Sales with Your Instagram Marketing Strategy Use Competitive Analysis to Fine Tune Your Content Marketing Strategy Are You Taking GIFs Seriously as a Marketing Strategy? Pagez Will Make You Rethink Your Facebook Marketing Strategy Four Ways to Incorporate Video Content Into Your Marketing Strategy How Do Mobile Apps Enhance Your Marketing Strategy?

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Join Me In Panama At The Nature of Business Executive Program 2019

Back in 2011, I visited Panama for the first time and it was a life changing adventure. Since then, I’ve been back every year. Not only that, I invested in an eco-preserve in order to protect over 10,000 acres of rainforest and I co-founded Geoversity and its annual conference called The Nature of Business. We’re hard at work planning the next installment of this annual conference and this is your opportunity to be first in line for consideration to join us as one of just a few dozen global leaders in Panama February 5 – 10, 2019. Related posts: Optimizing Annual Conference And Event Websites How a Top Bank Executive Left Finance to Start an Adventure Travel Company — and What He Learned About Success in Business Join the 3-day Email Marketing Challenge! – SPI TV Ep. 58 How a Group Program Might be the Right Next Step for Your […]

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When The Boss Says “No!” To New Marketing

I frequently get emails and social media inquires from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”.  People ask: “What can I do to convince the bosses?” Related posts: Is MaaS Really the Future of Digital Marketing? Here’s why modern marketing began in 2007 Old Rules of Marketing vs New Rules of Marketing Don’t Be Your Own Boss. Be the CEO. How Many Does Your Boss Have? Which Country to Move to If You’re Young and Want to Be Your Own Boss What’s the Secret to Becoming a Leader? Stop Being a Boss. What Daughters Learn When Mom Is the Boss of the Family Business

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A GDPR Email That I Love!

We’ve all been getting a bunch of messages from the companies we do business with alerting us to the new privacy policy they’ve implemented as a result of the General Data Protection Regulation that goes into effect across the European Union on May 25. Related posts: Personalization and Privacy in a GDPR World What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions GDPR-Style Consent – High Paying Affiliate Programs 10 Email Productivity Tools That Will Make You Fall in Love Again With Your Inbox Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost Email Clickthrough Rate: 9-point checklist to get more clicks for your email marketing by reducing perceived cost Email Testing: 7 tips from your peers for email conversion […]

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Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve.

These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find? Related posts: How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle The Salesperson Expert versus the Web-Educated Buyer Power up Your Lead Generation with Linkedin Why Your Salespeople Need to Spend Time in Customer Service Do Salespeople Make Good Founders? Here’s What They Do (and Don’t) Bring to the Table. You’ll Cringe at These 10 Terrible Excuses for Why Companies Don’t Have Women on Their Boards of Directors Jack Dorsey Is Finally Realizing Twitter Is a Terrible Place How to Use LinkedIn to Find Your Next Job

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In a World of Social Media, Content Is Even More King

I’ve been increasingly frustrated with the social networks I use regularly including Instagram, LinkedIn, and Facebook. The main issue is the damned algorithms aren’t showing me what I want to see anymore.  At the same time, my social networking posts aren’t seen be as many people as they used to be. Hundreds of people have told me they experience the same. Related posts: The ROI of Social Media (Infographic) 5 Bad Habits that Will Tank Your Social Media Marketing How to Repurpose Your Social Media Content Is Content Still ‘King’ in Voice Search SEO? How to Build a Social Media Community: Content and Collaboration Social Doubt: Beware the downside of social proof in social media marketing Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin) Behind the Scenes of the Will It Fly? Social Media Strategy

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Maybe Your Sales VP Is The Problem

We are now going through the biggest communications revolution in human history. Nearly every single person on the planet has a smartphone in their pocket and your potential customers are instantly engaged 24/7 to the companies they want to do business with.  The problem is that sales VPs and sales managers typically learned how to sell before the revolution and many insist on managing their teams based on the old rules that worked for them.  Related posts: If Your Sales Pitch Is Missing This Step, You May Miss Out on the Sale The ‘Old School’ Factors that Lead to 21st-Century Sales So, You’re in Sales But (Secretly) Yearn to be a CEO. Here’s How to Make That Happen. Sales Enablement Tools Are the Keys to Making More Money The Salesperson Expert versus the Web-Educated Buyer Pros & Cons of Supplementing Your Sales with eBay and Amazon Supreme Court Gives States […]

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Is Facebook Protecting Your Information Now?

Since the Facebook issues involving Cambridge Analytica and Russian Operatives have come to light, Facebook has been hard at work trying to earn back trust. The past few weeks have been busy for the company. Mark Zuckerberg testified in front of Congress, notices were sent to people like me whose data was compromised, and this week the company published what is for the secretive company a remarkably detailed set of Community Standards guidelines on what is and isn’t allowed. Related posts: How to Tell if Cambridge Analytica Scraped Your Facebook Data Mozilla Pulls Facebook Ads Over Privacy Flap Facebook to End Targeted Ads Built with 3rd-Party Data Mining Facebook’s Earnings Are a Bright Spot After an Otherwise Dismal First Quarter Cambridge Analytica Is Closing, But It Solves Nothing Here’s How to Check If Facebook 3rd-Party Apps Have Access to Your Personal Information Protecting Your Brand’s Voice on AI Platforms Can […]

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Expert Witnesses Find New Business By Newsjacking

Newsjacking – the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business – is all about providing value. The content you create via a blog post, video, or tweet with a hashtag must have a direct tie to the news story, it must be timely, and it should provide a take on the story that helps journalists and others to put the story in context. Newsjacking is powerful when done right. Related posts: Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017 11 Expert Tips on How to Successfully Grow and Scale Your Business Ten Expert Tips for Creating a Viral Content in 2018 Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico The Salesperson Expert versus the Web-Educated Buyer The 3 Steps to Create Your Expert Offer and Get Paid […]

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Blockchain Based Social Networking Can Learn From Estonian Healthcare

Several years ago, I delivered a presentation in Tallinn, Estonia and I distinctly remember how plugged in the society was at the time. I enjoyed lighting fast free WiFi that was way better than what I had in Boston and the business leaders I met with were focused on digital first. We can all learn from the Estonia example, especially the way the country has deployed blockchain to manage healthcare and other aspects of everyday life. Related posts: How Blockchain Technology Is Making Other Industries More Efficient Using Blockchain to Achieve Gender Equity Blockchain Is Gaining Ground in Video-Streaming. Here’s Why. How Blockchain Will Help Small Businesses Challenge Even the Largest Rivals Here’s the Real Reason You Should Embrace Blockchain Top 20 Social Networks for Doctors and Healthcare Professionals Blockchain Social Network To Replace Facebook A Long Way Off The Smarp Way to Effectively Use Social Networking to Grow Your […]

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Blockchain Social Network To Replace Facebook A Long Way Off

Last week I wrote about my personal relationship with Facebook over the past decade. In my post I concluded I no longer trust the company. Many people jumped in who agree. Some wanted to know what we can do about it. Is there an alternative? Related posts: 4 Everyday Industries Blockchain Technology Is Changing Basic Blockchain Lingo Every Entrepreneur Needs to Know Blockchain Is Gaining Ground in Video-Streaming. Here’s Why. How Blockchain Technology Is Making Other Industries More Efficient 4 Ways to Reinvent the Facebook/Google Data Model in the Wake of Cambridge Analytica Klout Is Shutting Down, but Here Are 5 Social Media Tools You Can Use to Replace It Blockchain Based Social Networking Can Learn From Estonian Healthcare After Facebook and Snapchat, What’s Next for Social Media Marketing?

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