David Meerman Scott, Author at MMO mastermind

Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

October 9, 2018 David Meerman Scott Leave a comment

Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Related posts: Rewriting the Beginner’s Guide to SEO, Chapter 3: Keyword Research 4 Things to Do When Your Team Grows Faster Than Your Business SPI 212: Inside a Coaching Call with Pat—Redesigning USA Weightlifting SPI 302: Coaching vs. Teaching—What I’ve Learned Since Investing in the Art of Coaching A Beginner’s Guide to Predictable Marketing Funnels How to Develop a Customer Persona That Improves Conversion Rates SPI […]

Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

October 1, 2018 David Meerman Scott Leave a comment

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Related posts: The Top Challenges Faced by Women in Business in 2018 (Infographic) Amazon Surges to $1 Trillion. 3 Things to Know Today. CEOs Are Leaving Their Jobs — and Women Are Filling Those Vacant Roles — at a Higher Rate Than Usual If You’re Networking Mostly With Women, You’re Leaving Money on The Table Where are all the women in tech? 15 Traits of Unstoppable People SPI 272: Starting and Running a Business as a Couple Featuring the Bakers Nike Stokes Controversy With Kaepernick Just Do It Advertisement

How To Create Word Of Mouth For Your Company, Product, Or Idea

September 18, 2018 David Meerman Scott Leave a comment

For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon? Related posts: Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017 My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story. What Makes a Brilliant Business Idea and How to Apply It (6 Examples) Why Word-of-Mouth Marketing Matters (Infographic) How to Pitch Your Business, Product or Idea to Industry Experts How to Turn Your Business Idea Into a Startup Company The Productivity Secrets of an Entrepreneur Whose First Business Idea Turned Into Multimillion Dollar Company The Company That Created a New Way to Drink Tea Is Truly a Product of Love

How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs

September 10, 2018 David Meerman Scott Leave a comment

Recently, I delivered a main stage keynote presentation at Influence 2018, the National Speakers Association annual conference. In my talk with 1,500 in the audience, I shared how professionals can use newsjacking to get noticed, to generate media attention, to book speaking gigs, and to grow business. With thanks to NSA, I’m thrilled to share the full video of my 20-minute talk. Related posts: How to Obtain & Deliver Great Speaking Gigs Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico 5 Income Steams Every Lifestyle Business Can Generate How to Use the Book You Wrote to Close Sales 5 Public-Speaking Tips From Seasoned Experts I Published a Book 5 Years Ago and I’m Still Getting Paid. Here’s How to Take Your Book From an Idea to a Source of Passive Income. My Book and Baby Are Due the Same Day! Follow Along on My Journey. Episode […]

How Creative Commons Helped Spread My Ideas To Millions Of People!

August 15, 2018 David Meerman Scott Leave a comment

I’m a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me. Related posts: How To Write A Free Ebook To Grow Your Business How To Create Word Of Mouth For Your Company, Product, Or Idea This Work-Life Balance Strategy Helped This Entrepreneur Create a Business That Reaches Millions of Business Owners Across the World 5 Ways to Tap into an Endless Wellspring of Creative Content Ideas Creative Content Foundations: A New Copyblogger Course Free Ebook Generates Millions of Dollars in New Business Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million […]

How To Write A Free Ebook To Grow Your Business

August 15, 2018 David Meerman Scott Leave a comment

Free ebooks with no registration required are one of the most effective forms of new marketing. When done well, an ebook helps to solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with. And because they have tremendous perceived value, people tend to pass ebooks on via social media and email to friends and colleagues. And perhaps best of all, ebooks lead to sales! Related posts: Free Ebook Generates Millions of Dollars in New Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook Create a Waterfall of Downloads for Your Ebook 4 Over-Hyped Tactics That Don’t Grow Your Business but Do Waste Your Time Really, Truly, Actually Free Content How To Write an Effective Blog Post Is SPI Better Than Business School? 9 Lessons One Reader Used to Grow His Business Matt Risinger Shows How a YouTube Channel Helped Grow Business […]

Free Ebook Generates Millions of Dollars in New Business

July 31, 2018 David Meerman Scott Leave a comment

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author. Related posts: How To Write A Free Ebook To Grow Your Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook This Graffiti Artist Makes Millions of Dollars Selling His Work Really, Truly, Actually Free Content How To Create a Money Making eBook Finding the Extra Million Dollars Hidden in Your Business How Creative Commons Helped Spread My Ideas To Millions Of People! How to Create an About Us Page That Generates Leads

Old Rules of Marketing vs New Rules of Marketing

July 11, 2018 David Meerman Scott Leave a comment

Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words. Related posts: Are You Marketing Like American Cheese? The Best Content Marketing Content This Week Here’s why modern marketing began in 2007 IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy The New Rules of Marketing and PR 6th Edition Audiobook Out Now Borrowing Marketing Strategies From Other Industries When The Boss Says “No!” To New Marketing 7 Rules for Shipping Internationally

Are You Marketing Like American Cheese?

June 20, 2018 David Meerman Scott Leave a comment

I love cheese of all kinds except the Pasteurized, Processed yellowish Cheese Food gunk that we here in the USA call “American Cheese”. In my country this stuff, which is mass-produced in a factory, is often sold in individually packaged slices and is what McDonald’s puts on their Big Mac sandwiches. It’s as far from delicious natural cheeses like Gruyere and Brie and Cheddar as a my bike is from a 1961 Maserati 3500 GT Spyder by Vignale. Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies My New American Express Business Platinum Card is METAL! American Immigrants Are Twice as Likely to Become Entrepreneurs. Here’s Why. 10 of the Most Successful African-American Entrepreneurs 63 Percent of American Voters Say It Should Be Legal This Founder Moved to the […]

IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

June 12, 2018 David Meerman Scott Leave a comment

Social media exploded with the news, released June 4, that IHOP (International House of Pancakes) was to change their name to “IHOb”. Yesterday they announced they aren’t really changing their name. They were lying. It was just a marketing ploy. Ugh. Related posts: IHOP Changes Its Name to ‘IHOb’ and Reveals What the ‘B’ Stands for Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies How to Drive Sales with Your Instagram Marketing Strategy Use Competitive Analysis to Fine Tune Your Content Marketing Strategy Are You Taking GIFs Seriously as a Marketing Strategy? Pagez Will Make You Rethink Your Facebook Marketing Strategy Four Ways to Incorporate Video Content Into Your Marketing Strategy How Do Mobile Apps Enhance Your Marketing Strategy?

Join Me In Panama At The Nature of Business Executive Program 2019

June 6, 2018 David Meerman Scott Leave a comment

Back in 2011, I visited Panama for the first time and it was a life changing adventure. Since then, I’ve been back every year. Not only that, I invested in an eco-preserve in order to protect over 10,000 acres of rainforest and I co-founded Geoversity and its annual conference called The Nature of Business. We’re hard at work planning the next installment of this annual conference and this is your opportunity to be first in line for consideration to join us as one of just a few dozen global leaders in Panama February 5 – 10, 2019. Related posts: My Income Results with The ClickFunnels Affiliate Program Join My Personal Book Club & Enter to Win! My Updated Income Results with The ClickFunnels Affiliate Program How a Top Bank Executive Left Finance to Start an Adventure Travel Company — and What He Learned About Success in Business How a Group […]