David Meerman Scott, Author at MMO mastermind

Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

October 9, 2018 David Meerman Scott Leave a comment

Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Related posts: Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content How to Develop a Customer Persona That Improves Conversion Rates 4 Things to Do When Your Team Grows Faster Than Your Business A Beginner’s Guide to Predictable Marketing Funnels How to Launch an Online Coaching Business SPI 302: Coaching vs. Teaching—What […]

Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

October 1, 2018 David Meerman Scott Leave a comment

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Related posts: Nike Video Featuring Women And Sport In Mexico: Unstoppable Together Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn. Faulty Update Bricks Nike ‘Self-Lacing’ Smart Shoes Nike High-Tops Split Open Mid-Game, Injuring Duke Basketball Superstar Zion Williamson (60-Second Video) 15 Traits of Unstoppable People SPI 272: Starting and Running a Business as a Couple Featuring the Bakers Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times Nike Stokes Controversy With Kaepernick Just Do It Advertisement

How To Create Word Of Mouth For Your Company, Product, Or Idea

September 18, 2018 David Meerman Scott Leave a comment

For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon? Related posts: How To Create Word Of Mouth For Your Company, Product, Or Idea My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story. How to Pitch Your Business, Product or Idea to Industry Experts Why Word-of-Mouth Marketing Matters (Infographic) When It’s a Good Idea to Give Away Your First Product to Make Sales Later How to Turn Your Business Idea Into a Startup Company The Productivity Secrets of an Entrepreneur Whose First Business Idea Turned Into Multimillion Dollar Company The Company That Created a New Way to Drink Tea Is Truly a […]

How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs

September 10, 2018 David Meerman Scott Leave a comment

Recently, I delivered a main stage keynote presentation at Influence 2018, the National Speakers Association annual conference. In my talk with 1,500 in the audience, I shared how professionals can use newsjacking to get noticed, to generate media attention, to book speaking gigs, and to grow business. With thanks to NSA, I’m thrilled to share the full video of my 20-minute talk. Related posts: How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How to Obtain & Deliver Great Speaking Gigs Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico Conquer Your Fear of Public Speaking for Less Than $20 How Creative Commons Helped Spread My Ideas To Millions Of People! What I Learned About Public Speaking From Starting My First Speaking Tour Selling a Book? Overlooking This Page Could Kill Sales—Book Marketing with Bryan Cohen Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette […]

How Creative Commons Helped Spread My Ideas To Millions Of People!

August 15, 2018 David Meerman Scott Leave a comment

I’m a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me. Related posts: Free Ebook Generates Millions of Dollars in New Business 5 Ways to Tap into an Endless Wellspring of Creative Content Ideas This Work-Life Balance Strategy Helped This Entrepreneur Create a Business That Reaches Millions of Business Owners Across the World Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million How to Think of Small Business Ideas How To Create Word Of Mouth For Your Company, Product, Or Idea I Once Gave Up $36,000 For Creative Freedom. Here’s Why […]

How To Write A Free Ebook To Grow Your Business

August 15, 2018 David Meerman Scott Leave a comment

Free ebooks with no registration required are one of the most effective forms of new marketing. When done well, an ebook helps to solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with. And because they have tremendous perceived value, people tend to pass ebooks on via social media and email to friends and colleagues. And perhaps best of all, ebooks lead to sales! Related posts: Free Ebook Generates Millions of Dollars in New Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook 4 Over-Hyped Tactics That Don’t Grow Your Business but Do Waste Your Time Create a Waterfall of Downloads for Your Ebook How to Write Blog Posts People Will Actually Read How to Start Using Instagram to Grow Your Small Business Online Business Success Tips to Quickly Grow your Business in 2019 Is SPI Better Than Business School? 9 […]

Free Ebook Generates Millions of Dollars in New Business

July 31, 2018 David Meerman Scott Leave a comment

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author. Related posts: How To Write A Free Ebook To Grow Your Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook This Graffiti Artist Makes Millions of Dollars Selling His Work How To Create a Money Making eBook Is Podcasting the Best Place to Spend Marketing Dollars? Finding the Extra Million Dollars Hidden in Your Business This Work-Life Balance Strategy Helped This Entrepreneur Create a Business That Reaches Millions of Business Owners Across the World […]

Old Rules of Marketing vs New Rules of Marketing

July 11, 2018 David Meerman Scott Leave a comment

Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words. Related posts: The New Rules of Marketing and PR 6th Edition Audiobook Out Now Why Setting Rules Can Help You Balance Your Work and Personal Lives Affiliate Marketing Strategies – How to Adapt to the Changing Times When The Boss Says “No!” To New Marketing 7 Rules for Shipping Internationally 4 Rules to Keep in Mind When Looking for a Mentor 5 Rules for Staying In Charge of Your Inbox GDPR Rules, Fines and Compliance

Are You Marketing Like American Cheese?

June 20, 2018 David Meerman Scott Leave a comment

I love cheese of all kinds except the Pasteurized, Processed yellowish Cheese Food gunk that we here in the USA call “American Cheese”. In my country this stuff, which is mass-produced in a factory, is often sold in individually packaged slices and is what McDonald’s puts on their Big Mac sandwiches. It’s as far from delicious natural cheeses like Gruyere and Brie and Cheddar as a my bike is from a 1961 Maserati 3500 GT Spyder by Vignale. Related posts: Old Rules of Marketing vs New Rules of Marketing How This Mexican-American Artist Is Raising Social Awareness in His Chicago Community Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies My New American Express Business Platinum Card is METAL! American Immigrants Are Twice as Likely to Become Entrepreneurs. Here’s Why. 63 […]

IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

June 12, 2018 David Meerman Scott Leave a comment

Social media exploded with the news, released June 4, that IHOP (International House of Pancakes) was to change their name to “IHOb”. Yesterday they announced they aren’t really changing their name. They were lying. It was just a marketing ploy. Ugh. Related posts: Marketing Stunts That Failed So Badly, They Succeeded IHOP Changes Its Name to ‘IHOb’ and Reveals What the ‘B’ Stands for How To Correct a Poor Content Marketing Strategy 5 Analytics Tools to Supercharge Your Marketing Strategy If You’re Going to Copy a Company’s Marketing Strategy, Make Sure You Do It Better The Importance of Visuals in Your Marketing Strategy An IHOP Opens a Bar! 3 Things to Know Today. How to Cultivate True Fans (FS294)

Join Me In Panama At The Nature of Business Executive Program 2019

June 6, 2018 David Meerman Scott Leave a comment

Back in 2011, I visited Panama for the first time and it was a life changing adventure. Since then, I’ve been back every year. Not only that, I invested in an eco-preserve in order to protect over 10,000 acres of rainforest and I co-founded Geoversity and its annual conference called The Nature of Business. We’re hard at work planning the next installment of this annual conference and this is your opportunity to be first in line for consideration to join us as one of just a few dozen global leaders in Panama February 5 – 10, 2019. Related posts: Isn’t It Time to Be Your Own Boss? These Women-Founded Companies Want You to Join the Movement. How This HR Technology Executive and Champion for Disadvantaged Teens Through Her Disruptive Actions How Much I Made with The ClickFunnels Affiliate Program How a Top Bank Executive Left Finance to Start an Adventure […]