Author: David Meerman Scott

A GDPR Email That I Love!

Leave a comment

We’ve all been getting a bunch of messages from the companies we do business with alerting us to the new privacy policy they’ve implemented as a result of the General Data Protection Regulation that goes into effect across the European Union on May 25. Related posts: GDPR Compliance – High Paying Affiliate Programs 10 Email Productivity Tools That Will Make You Fall in Love Again With Your Inbox GDPR: What it Means for Google Analytics & Online Marketing What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost Email Clickthrough Rate: 9-point checklist to get more clicks for your email marketing by reducing perceived cost Email Testing: 7 tips from your peers […]

Read more

Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve.

Leave a comment

These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find? Related posts: How One Provocative LinkedIn Post Can Transform Your Career How to Use LinkedIn to Find Your Next Job You Can Use LinkedIn to Find Your Next Client The Salesperson Expert versus the Web-Educated Buyer How to Get the Most Out of Your LinkedIn Advertisements How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle Power up Your Lead Generation with Linkedin Maybe Your Sales VP Is The Problem

Read more

In a World of Social Media, Content Is Even More King

Leave a comment

I’ve been increasingly frustrated with the social networks I use regularly including Instagram, LinkedIn, and Facebook. The main issue is the damned algorithms aren’t showing me what I want to see anymore.  At the same time, my social networking posts aren’t seen be as many people as they used to be. Hundreds of people have told me they experience the same. Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog […]

Read more

Maybe Your Sales VP Is The Problem

Leave a comment

We are now going through the biggest communications revolution in human history. Nearly every single person on the planet has a smartphone in their pocket and your potential customers are instantly engaged 24/7 to the companies they want to do business with.  The problem is that sales VPs and sales managers typically learned how to sell before the revolution and many insist on managing their teams based on the old rules that worked for them.  Related posts: The ‘Old School’ Factors that Lead to 21st-Century Sales Pros & Cons of Supplementing Your Sales with eBay and Amazon So, You’re in Sales But (Secretly) Yearn to be a CEO. Here’s How to Make That Happen. The Salesperson Expert versus the Web-Educated Buyer How to Leverage Your Brand’s Story to Drive Sales How to Increase Sales by Implementing a Customer Loyalty Program 3 Sales Meeting Mistakes You Don’t Know You’re Making Sales […]

Read more

Is Facebook Protecting Your Information Now?

Leave a comment

Since the Facebook issues involving Cambridge Analytica and Russian Operatives have come to light, Facebook has been hard at work trying to earn back trust. The past few weeks have been busy for the company. Mark Zuckerberg testified in front of Congress, notices were sent to people like me whose data was compromised, and this week the company published what is for the secretive company a remarkably detailed set of Community Standards guidelines on what is and isn’t allowed. Related posts: How to Tell if Cambridge Analytica Scraped Your Facebook Data Mozilla Pulls Facebook Ads Over Privacy Flap Facebook to End Targeted Ads Built with 3rd-Party Data Mining Facebook’s Earnings Are a Bright Spot After an Otherwise Dismal First Quarter Cambridge Analytica Is Closing, But It Solves Nothing Here’s How to Check If Facebook 3rd-Party Apps Have Access to Your Personal Information Protecting Your Brand’s Voice on AI Platforms Can […]

Read more

Expert Witnesses Find New Business By Newsjacking

Leave a comment

Newsjacking – the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business – is all about providing value. The content you create via a blog post, video, or tweet with a hashtag must have a direct tie to the news story, it must be timely, and it should provide a take on the story that helps journalists and others to put the story in context. Newsjacking is powerful when done right. Related posts: Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017 11 Expert Tips on How to Successfully Grow and Scale Your Business Ten Expert Tips for Creating a Viral Content in 2018 Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico The Salesperson Expert versus the Web-Educated Buyer The 3 Steps to Create Your Expert Offer and Get Paid […]

Read more

Blockchain Based Social Networking Can Learn From Estonian Healthcare

Leave a comment

Several years ago, I delivered a presentation in Tallinn, Estonia and I distinctly remember how plugged in the society was at the time. I enjoyed lighting fast free WiFi that was way better than what I had in Boston and the business leaders I met with were focused on digital first. We can all learn from the Estonia example, especially the way the country has deployed blockchain to manage healthcare and other aspects of everyday life. Related posts: How Blockchain Technology Is Making Other Industries More Efficient How Blockchain Will Help Small Businesses Challenge Even the Largest Rivals Blockchain Is Gaining Ground in Video-Streaming. Here’s Why. Blockchain Social Network To Replace Facebook A Long Way Off 4 Big Opportunities for Entrepreneurs to Help the U.S. Healthcare System Save Money Not Having These 8 Networking Skills Will Cost You 5 Unorthodox Networking Tips The Winners of the #ASE18 Networking Plus Passes

Read more

Blockchain Social Network To Replace Facebook A Long Way Off

Leave a comment

Last week I wrote about my personal relationship with Facebook over the past decade. In my post I concluded I no longer trust the company. Many people jumped in who agree. Some wanted to know what we can do about it. Is there an alternative? Related posts: 5 Blockchain Innovations Wall Street Is Watching in 2018 How Blockchain Will Help Small Businesses Challenge Even the Largest Rivals How Blockchain Technology Is Making Other Industries More Efficient Blockchain Based Social Networking Can Learn From Estonian Healthcare How to Replace Your iPhone Battery Robots May Replace Some Jobs, But Your Human Team Members Should Be There to Guide Them Staying Relevant In The Facebook Age Of Meaningful Social Interactions Blockchain Is Gaining Ground in Video-Streaming. Here’s Why.

Read more

Can We No Longer Trust Facebook?

Leave a comment

Facebook has been in the news a lot in 2018, and it hasn’t been good. First, the company was under fire for allowing Russian operatives to purchase Facebook ads to influence the 2016 U.S Presidential election. Then it emerged that Cambridge Analytica, a political data firm, gained access to private information on more than 50 million Facebook users. Yes, the problems were bad. But worse, Facebook hasn’t been completely open and honest and transparent as these stories were breaking. I no longer trust Facebook. Related posts: Mozilla Pulls Facebook Ads Over Privacy Flap How to Tell if Cambridge Analytica Scraped Your Facebook Data Facebook to End Targeted Ads Built with 3rd-Party Data Mining Facebook Denies Collecting Call and SMS Data Without Permission Here’s How to Check If Facebook 3rd-Party Apps Have Access to Your Personal Information Facebook’s Earnings Are a Bright Spot After an Otherwise Dismal First Quarter You Trusted […]

Read more

Friendly Service Makes For Great Marketing

Leave a comment

Friendly and enthusiastic staff is just one element of a restaurant but it is a powerful way to stand out. When you don’t have a celebrity chef or when you aren’t in the most crowded or most exclusive neighborhood, delivering an enjoyable personal experience is a great way to build a business. Related posts: 3 #ContentMarketing Tips for Your Service Business 10 Service Business Essentials: Win Clients with Confidence Is MaaS Really the Future of Digital Marketing? Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads You Built Great Culture, Now How Do You Leverage It for Great Work? Amazon’s Dog-Friendly Seattle Headquarters Is 6,000 Pups Strong Ron Howard Creates a Great Bit of Marketing by Combining ‘Stars Wars’ and ‘Arrested Development’ 13 Smart Ways to Use Social Media for Customer Service

Read more

Marketing Lessons From Failed Social Media Fame In China

Leave a comment

My friend Stephen Turban is wicked smart. How smart? Well he’s a recent graduate of Harvard College and a current analytics fellow at McKinsey & Company. But he also speaks and writes Mandarin. Oh, and he’s the author of Your Relationship GPA: Lessons from Harvard students on how to make time for what matters most. So when Stephen wrote the fascinating piece for Tech in Asia titled How this Harvard grad tried (but failed) to become an internet celebrity in China I knew it would be good. Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs […]

Read more

The Salesperson Expert versus the Web-Educated Buyer

Leave a comment

Prior to the ability for consumers to research products, services, people, and companies on the web and social media, salespeople needed to be the expert. The buyer didn’t have the ability to go online and conduct independent research; an important aspect of the sales process was the buyer’s education by the seller. Related posts: How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve. Maybe Your Sales VP Is The Problem Expert Witnesses Find New Business By Newsjacking The 3 Steps to Create Your Expert Offer and Get Paid More 8 Keys to Coming Off as the Expert in Whatever You Sell Ten Expert Tips for Creating a Viral Content in 2018 11 Expert Tips on How to Successfully Grow and Scale Your Business

Read more

KFC Runs Out of Chicken in UK, Apologizes with Clever Adverts and Timely Content

Leave a comment

It’s a #KFCCrisis. A chicken restaurant without any chicken! KFC in the UK changed logistics companies and the new provider fouled up the fowl deliveries. FCK! But the company has done a wonderful job communicating on social networks and via advertisements. Related posts: Effective Digital Content Generation – High Paying Affiliate Programs Effective Digital Content Generation – High Paying Affiliate Programs The Content Marketing Video Strategy Guide: From Creation to Analysis The History of Digital Content (Infographic) Content Marketing KPIs: Map Content’s Organizational Influence Why Informative Content Will Make You Think Content Marketing Doesn’t Work SPI 200: How Deleting a Third of Your Content Can Triple Your Traffic—How to Do a Content Audit with Todd Tresidder The Best Content Marketing Content This Week

Read more

Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million

Leave a comment

Twelve years ago Matt Risinger started a custom home building firm specializing in architect driven and fine craftsmanship work. Soon after, he also started a YouTube channel about building science, craftsmanship, and best practices for building and remodeling. Matt now has more than 130,000 subscribers to his channel and his construction firm has grown from zero to $20 million in annual revenue in just over a decade. At a recent Tony Robbins Business Mastery event we sat down to discuss how Matt uses YouTube to grow his business. Related posts: Behind The Scenes of a Small & Profitable Youtube Business Working With Partners, Creating Great Copy and Doing Business Earnestly, With Matt Giovanisci SPI 259: How to Set Up Your YouTube Channel to Win The Million Dollar Tweet: 8 Lessons to Grow a Successful Business How to Use YouTube Live to Grow Your Business Back to the YouTube: Why You […]

Read more

Better, Faster, Cheaper!

Leave a comment

Many marketers obsess over the competitors and their work reflects that obsession. But this isn’t the best approach to communicating to existing and potential customers. Advertising frequently includes comparison with the competition: Better, faster, cheaper! source_link Related posts: How to Get Into Your Most Productive Zone — Faster 10 Simple Ways to Make Your WordPress Site Faster GeneratePress Review – 48% Faster Page Load Times and… 3 Ways to Scale and Grow Your Blog Business Faster 4 Things to Do When Your Team Grows Faster Than Your Business How to Deal with Fake Negative Reviews on Google Fake News Spreads Faster on Twitter Than Real News, Study Says Optimizing Annual Conference And Event Websites

Read more

My New American Express Business Platinum Card is METAL!

Leave a comment

I received a new American Express Business Platinum Card and was delighted to find that it is made out of metal. It’s really substantial, sleek, and stylish. All of a sudden my other credit cards seem mundane. As I was geeking out about a seemingly simple bit of branding, I realized the new metal card is an interesting marketing move by Amex. Related posts: How to Qualify for a Business Startup Loan The Best Business Credit Card for Every Type of Spender How to Protect Your Business from eCommerce Credit Card Fraud How This Living Room Side Hustle Rapidly Expanded to a Multi-Million-Dollar Business 10 of the Most Successful African-American Entrepreneurs American Immigrants Are Twice as Likely to Become Entrepreneurs. Here’s Why. 5 Reasons Why Your Business Should Use Mobile Payments This Entrepreneur Maxed His Credit Card to Attend His Industry’s Biggest Trade Show. It Was Money Well Spent.

Read more

Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement

Leave a comment

It’s been reported that a 30-second 2018 Super Bowl television advertisement costs $5 million. Adding in a million dollars for production on top of that plus agencies and the internal resources dedicated to such advertising increases the cost to a minimum of $7 million. Yes, you will get seen. But is it worth it? Here are a few marketing strategies to consider that are likely to be more effective to market your company: Related posts: Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads 13 Million-Dollar Businesses That Turned Down ‘Shark Tank’ Deals How to Invest the Passive Income You Earn from Business with Ryan Moran How (and Whether) to Invest in and Structure Online Communities – Whiteboard Friday How to Invest When the Stock Market Drops How to Write a Book: The Secret to a Super-Fast First Draft Super Producer and Tribeca Film Festival Co-Founder […]

Read more

As a Top Producing Agent

Leave a comment

Today I got a direct mail advertisement from the local office of Sotheby’s International Realty. Normally I just throw my junk mail into the recycle bin, but the headline of this particular piece struck me as missing the mark. “As a Top Producing Agent” is what it said. Related posts: SPI 303: How a Loan Signing Agent Built a $30K per Month Business 3 Must-Know Tips from Real Estate Insiders 4 Easy Ways to Get Publicity for Your Business The New Tax Law Has Made It a Great Time to Invest in Real Estate. Here’s How to Get the Most From Your Investment. The Future of Augmented Reality (Infographic) How to Use the Book You Wrote to Close Sales Is MaaS Really the Future of Digital Marketing? Maybe Your Sales VP Is The Problem

Read more

Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico

Leave a comment

The massive Consumer Electronics Show in Las Vegas experienced a power outage. Crazy, right? All those gadgets and games gone dark! Ha. You can’t make this stuff up. This, of course, was fodder for real-time commentary, newsjacking, and powerful thoughts about the people in Puerto Rico who have been without power for months. Related posts: How Entrepreneurship Is Helping to Save Puerto Rico Google Creates an AI That Sounds Human and Ford Suspends F-150 Production. 3 Things to Know Today. Don’t Underestimate the Power of Kylie Jenner How An Odd Macadamia Nut Milk Company Caught Walmart’s Attention Without Doing Any Marketing Expert Witnesses Find New Business By Newsjacking Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017 Make Money Online While Flying To Puerto Vallarta Fiesta Americana Puerto Vallarta Tour & Drone Video

Read more

The New Rules of Marketing and PR 6th Edition Audiobook Out Now

Leave a comment

This winter I was in the studio recording the audiobook for the new 6th edition of The New Rules of Marketing and PR. The audiobook is now available on Audible.com.  Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Will It Fly Audiobook Now Available! (Sample) 3 Rules I Use to Stay Productive and Not Overwhelmed GDPR Rules, Fines and Compliance 5 Rules for Staying In Charge of Your Inbox

Read more
1 2