An Inspiring Discussion With Simon Sinek About Learning Your ‘Why’

Opinions expressed by Entrepreneur contributors are their own. Asking ourselves “why” is generally a reactionary response after we have done something. Why did I do that? Or, why do I continue to do something? In the business world, “why” cannot be an afterthought. It must be your forethoughts forethought. Properly and successfully defining your “why” is an important element when defining your business. Through our work, we have realized that defining our “why” is an absolute must, and for that reason, we reached out to the champion of this concept, Simon Sinek, to ask about the importance of teams, building customer loyalty, attracting new customers and why he believes the concept is so important to share with the world. Described as “a visionary thinker with a rare intellect,” unshakable optimist Simon Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of […]

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