How Google’s Nofollow, Sponsored, & UGC Links Impact SEO

Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We’ve got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the “nofollow” link attribute. The big points: Nofollow can now be specified with 3 different attributes — “nofollow”, “sponsored”, and “ugc” — each signifying a different meaning. For ranking purposes, Google now treats each of the nofollow attributes as “hints” — meaning they likely won’t impact ranking, but Google may choose to ignore the directive and use nofollow links for rankings. Google continues to ignore nofollow links for crawling and indexing purposes, but this strict behavior changes March 1, 2020, at which point Google begins treating nofollow attributes as “hints”, meaning […]

Read more

10 Basic SEO Tips to Index + Rank New Content Faster – Whiteboard Friday

In SEO, speed is a competitive advantage. When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this week’s Whiteboard Friday. [Note: #3 isn’t covered in the video, but we’ve included in the post below. Enjoy!] Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We’re talking about ten tips to index and rank new content faster. You publish some new content on your blog, on your website, and you sit around and you […]

Read more

What Links to Target with Google’s Disavow Tool – Whiteboard Friday

Do you need to disavow links in the modern age of Google? Is it safe? If so, which links should you disavow? In this Whiteboard Friday, Cyrus Shepard answers all these questions and more. While he makes it clear that the majority of sites shouldn’t have to use Google’s Disavow Tool, he provides his personal strategies for those times when using the tool makes sense. How do you decide when to disavow? We’d love to hear your process in the comments below! Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard. Today we’re going to be talking about a big topic — Google’s Disavow Tool. We’re going to be discussing when you should use it and what links you should target. Now, this is kind of a scary topic […]

Read more

Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Links matter for SEO. A lot. Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. They’ve invented a number of clever ways to use links to determine relevance and authority — i.e. what is this page about and is it a trusted answer for the user’s search query? To rank in Google, it’s not simply the number of votes you receive from popular pages, but the relevance and authority of those links as well. The principals Google may use grow complex quickly, but we’ve included a number of simple ways to leverage […]

Read more

How to Use Domain Authority for SEO – Whiteboard Friday

Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week’s edition of Whiteboard Friday, we’re delighted to welcome Cyrus Shepard as he explains both what’s new with the new Domain Authority 2.0 update, and how to best harness its power for your own SEO success.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, SEO fans. Welcome to a very special edition of Whiteboard Friday. I’m Cyrus Shepard. I’m honored to be here today with Moz to talk about the new Domain Authority. I want to talk about how to use Domain Authority to do actual SEO. What is Domain Authority? Let’s start with a definition of what Domain Authority actually is because there’s a lot of confusion out there. A Domain Authority is a metric, from […]

Read more