5 Ways to Fight Depression, Improve Your Mood and Boost Productivity

Entrepreneurs face a unique set of challenges. Here’s how you can can be ready for them. September 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Being a business owner comes with a unique set of emotional burdens. The overwhelming mix of meeting multiple stakeholders’ expectations while trying to stay afloat financially can sometimes seem like too much to bear. Every wannabe “Shark Tank” pitcher needs to carry a protective shield forged by smart mental habits. After all, stress is coming, and it’s bringing its friends. A study led by University of California researchers explored the novel psychological stressors felt by entrepreneurs. The Readers Digest condensed version of their findings said that 72 percent — nearly three in four — entrepreneurs reported experiencing mental health issues, with about half of them reporting at least one lifetime mental health condition. The numbers were significantly lower for non-entrepreneurs. These study […]

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4 Strategies That Will Help You Land More Qualified Leads

If your cold calls feel like a waste of time, use these strategies to generate more valuable, qualified leads before your salespeople get on the phone. September 8, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. According to The Bridge Group, the average sales rep makes 46 calls each day. That’s a lot of time on the phone, and if those calls aren’t going out to qualified leads, it can feel like a massive waste of time. Unfortunately for sales reps, when it comes to the details of defining a qualified lead, uncertainty abounds. A CSO Insights study reveals that only about half of the companies surveyed were working with a formal definition of a qualified lead across marketing and sales departments. Another 19 percent of respondents had no definition whatsoever. For those companies that don’t define what a qualified lead is for their organization, only 34 percent advance leads […]

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4 Strategies to Use When Marketing to Millennials

Follow these four strategies to reach individuals in this tech-savvy, cause-oriented generation. July 21, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Consumer stereotypes would have you believe that millennials are cheap, fickle customers who only make purchases online. If your goal is to market to them, you’re better off not buying into these myths. Pew Research Center considers millennials the generation born between 1981 and 1996. They’re highly educated — almost 50 percent have either attended or are currently attending a higher-education institution. Millennials are also an extremely tech-savvy generation, having grown up during the advent of household computers and the internet. Related: How Growing Up With the Internet Made Millennials Different The reality is that millennials are willing to spend money, and in areas such as eating out, they outspend other generations by a fair margin. However, because of the sheer number of products available to them, […]

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4 Things You Have to Do Before Making Your Side Hustle Your Full-Time Business

Think your side hustle may be ready for the big time? Check these four boxes to increase your chances of success. June 5, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Most people who start a side hustle do so to bolster the income from their full-time job. Maybe you’re paying off student loans or saving for retirement, or you just want some extra spending money for the occasional vacation. When your side hustle picks up momentum, it can transform into a full-fledged business. That said, it’s important to look before you leap. If you’re going to abandon the safety of a full-time job to start working for yourself, it makes sense to double-check that you’re ready. Here are four things you need to do before you jump ship. Related: 50 Ideas for a Lucrative Side Hustle 1. Get your financial ducks in a row. Chances […]

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4 Things That Are Keeping You From Hiring the Best Talent

If you want the right people for your business, stop going about the hiring process in these wrong ways. May 26, 2018 6 min read Above all else, a company’s success depends on its people, which is why hiring the right employees is the most important endeavor for any business. It also makes attracting them one of the greatest challenges. Since the financial crisis a decade ago, the U.S. unemployment rate has been cut in half, and private sector employment has seen an uptick of more than 18 million jobs since 2010, according to the Center on Budget and Policy Priorities. Those figures are evidence that the job market today is candidate-driven. Companies are updating their methods for finding candidates to get their name out to a wider range of applicants, even seeking international talent. But while locating prospective employees is one thing, attracting the right talent to your company […]

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6 Ways to Show Your Employees You Appreciate Them — Without Paying Them More

Valued employees are valuable employees. Show your people some love, and they’ll respond with loyalty and higher productivity. April 6, 2018 6 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » Opinions expressed by Entrepreneur contributors are their own. When it comes to retaining your best employees, more money isn’t always the answer. No one objects to a large bonus or an extra week of paid time off, but sometimes employees just want to feel appreciated. Managers who fail to recognize the efforts of their employees not only create tension in their relationships, but also lower the productivity of their teams. According to a Westminster College poll on employee motivation, 69 percent of people surveyed would work harder if they believed their leaders appreciated their work. If employees don’t feel appreciated, they don’t work […]

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How to Increase Your Employees’ Satisfaction Without Giving Them a Raise

It’s not just about the money. March 30, 2018 5 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » Opinions expressed by Entrepreneur contributors are their own. It’s a common misconception that money is the main driver of employee satisfaction. It is, after all, a fairly reliable measure of how much a company values its employees. Naturally, employers would think that a pay raise is the best way to boost employee productivity. They’re often confused when that turns out not to be true and surprised to learn that the secret to improving productivity isn’t more money at all. The fact is that a productive business takes more than well-paid employees; it takes happy employees. For those surveyed in a 2014 TINYpulse poll, responders said that peers — not money — are the number one influence on […]

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