Instagram Is Hiding Likes. Here’s What It Means for Brands and Influencers.

Stay ahead of social media trends. November 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The world of social media is in for a major shakeup as Instagram will start testing out hiding “likes” for some users in the U.S. This decision, following a number of recent tests in countries such as Canada and Japan, is meant to make Instagram posts less of a competition for likes and more about quality connections, particularly for young people, as Instagram CEO Adam Mosseri explained at the WIRED25 conference. In addition to hopefully making social media a mentally healthier place for young people, making likes only visible to the poster and not the public could have a significant impact on brand and influencer marketing. While the long-term effects remain to be seen, it seems likely that less visibility of likes will lead to a more level playing field, […]
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