What Is BERT? – Whiteboard Friday

There’s a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about all things BERT and I’m super excited to attempt to really break this down for everyone. I don’t claim to be a BERT expert. I have just done lots and lots of research. I’ve been able to interview some experts in the field and my goal is to try to be a catalyst for this information to be a little bit […]

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The Featured Snippet Cheat Sheet and Q&A

Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we’ve done, the results of all the tests I’ve performed, and key takeaways. Things didn’t quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks were left with questions after the recording that we weren’t able to answer in a follow-up Q&A. The next best thing to a live webinar Q&A? A digital one that you can bookmark and come back to over and over again! We asked our incredibly patient, phenomenally smart attendees to submit their questions via email and promised to answer them in an upcoming blog post. We’ve pulled out the top recurring questions and themes from those submissions and addressed them below. If you had a question and missed the submission window, don’t worry! Ask it down in the […]

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Machine Learning 101 – Whiteboard Friday

Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn’t have to be — and you don’t have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week’s episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today I’m talking about all things machine learning, something, as many of you know, I’m super passionate about and love to talk about. So hopefully, this sparks a seed in some of you to explore it a bit further, because it is truly one of […]

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Featured Snippets: What to Know & How to Target – Whiteboard Friday

Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. (And we just can’t resist — if this whets your appetite for all things featured snippet, save your spot in Britney’s upcoming webinar with even more exclusive data and takeaways!) Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re talking about all things featured snippets, so what are they, what sort of research have we discovered about them recently, and what can you take back to the office to target them and effectively basically steal in search results. What is […]

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Refurbishing Top Content – Best of Whiteboard Friday

You’ve got top-performing content on your site that does really well. Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting there gathering dust. Isn’t there something else you can do with content that’s clearly proven its worth? As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz’s Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans, welcome to another edition of Whiteboard Friday. I’m Britney Muller, Moz’s SEO and Content Architect, and I’m so excited to talk to you today about refurbishing your top content. Any of you watching likely have top content, either on your site or a client’s site, that […]

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How to Target Featured Snippet Opportunities — Best of Whiteboard Friday

Once you’ve identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our “Featured Snippet Opportunities” series focused on how to discover places where you may be able to win a snippet, but today we’re focusing on how to actually make changes that’ll help you do that.  Joining us at MozCon next week? This video is a great lead up to Britney’s talk: Featured Snippets: Essentials to Know & How to Target. Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how we’ve been able to snag our own snippets using her methodology. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Today, we are going over targeting featured snippets, Part 2 of our featured snippets series. Super excited to dive into this. What’s a featured snippet? For those of […]

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Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

It’s finally here, for your review and feedback: Chapter 7 of the new Beginner’s Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, and Chapter Six for your reading pleasure. As always, let us know what you think of Chapter 7 in the comments! Set yourself up for success. They say if you can measure something, you can improve it. In SEO, it’s no different. Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Measuring the impact of your work and ongoing refinement is critical to your SEO success, client retention, and perceived value. It also helps you pivot your priorities when something isn’t working. Start with the end […]

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Page Speed Optimization: Metrics, Tools, and How to Improve

Page speed is an important consideration for your SEO work, but it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin to improve? In this week’s edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re going over all things page speed and really getting to the bottom of why it’s so important for you to be thinking about and working on as you do your work. At the very fundamental level I’m going to briefly explain just how a web page is loaded. That way we can sort of wrap our […]

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Rewriting the Beginner’s Guide to SEO, Chapter 6: Link Building & Establishing Authority

In Chapter 6 of the new Beginner’s Guide to SEO, we’ll be covering the dos and don’ts of link building and ways your site can build its authority. If you missed them, we’ve got the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, and Chapter Five for your reading pleasure. Be sure to let us know what you think of Chapter 6 in the comments! Chapter 6: Link Building & Establishing Authority Turn up the volume. You’ve created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don’t mean it’ll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. Google has confirmed that links and […]

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On-Page SEO for 2019 – Whiteboard Friday

Whew! We made it through another year, and it seems like we’re past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today’s Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re going over all things on-page SEO, and I’ve divided it into three different sections: How are crawlers and Googlebot crawling through your site and your web pages? What is the UX of your on-page content? What is the value in the content of your on-page content? So let’s just jump right in, shall we? Crawler/bot-accessible ☑ […]

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Log File Analysis 101 – Whiteboard Friday

Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week’s Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re going over all things log file analysis, which is so incredibly important because it really tells you the ins and outs of what Googlebot is doing on your sites. So I’m going to walk you through the three primary areas, the first being the types of logs that you might see from a particular site, what that looks like, what that information means. The second being how to analyze […]

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Rewriting the Beginner’s Guide to SEO, Chapter 5: Technical Optimization

After a short break, we’re back to share our working draft of Chapter 5 of the Beginner’s Guide to SEO with you! This one was a whopper, and we’re really looking forward to your input. Giving beginner SEOs a solid grasp of just what technical optimization for SEO is and why it matters — without overwhelming them or scaring them off the subject — is a tall order indeed. We’d love to hear what you think: did we miss anything you think is important for beginners to know? Leave us your feedback in the comments! And in case you’re curious, check back on our outline, Chapter One, Chapter Two, Chapter Three, and Chapter Four to see what we’ve covered so far. Chapter 5: Technical Optimization Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Now that you’ve crafted valuable content on the […]

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SEO Negotiation: How to Ace the Business Side of SEO – Whiteboard Friday

SEO isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage. It’s what you have to offer and what the other side is looking to gain and leveraging that throughout the process. So something that you can […]

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SEO Negotiation: How to Ace the Business Side of SEO – Whiteboard Friday

Posted by BritneyMuller SEO isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage. It’s what you have to offer and what the other side is looking to gain and leveraging that throughout the process. So something that you can go […]

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SEO Negotiation: How to Ace the Business Side of SEO – Whiteboard Friday

Posted by BritneyMuller SEO isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage. It’s what you have to offer and what the other side is looking to gain and leveraging that throughout the process. So something that you can go […]

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SEO Negotiation: How to Ace the Business Side of SEO – Whiteboard Friday

SEO isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage. It’s what you have to offer and what the other side is looking to gain and leveraging that throughout the process. So something that you can […]

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SEO Negotiation: How to Ace the Business Side of SEO – Whiteboard Friday

SEO isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage. It’s what you have to offer and what the other side is looking to gain and leveraging that throughout the process. So something that you can […]

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SEO Negotiation: How to Ace the Business Side of SEO – Whiteboard Friday

Posted by BritneyMuller SEO isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage. It’s what you have to offer and what the other side is looking to gain and leveraging that throughout the process. So something that you can go […]

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Rewriting the Beginner’s Guide to SEO, Chapter 4: On-Page Optimization

Chapter Four of the Beginner’s Guide to SEO rewrite is chock full of on-page SEO learnings. After all the great feedback you’ve provided thus far on our outline, Chapter One, Chapter Two, and Chapter Three, we’re eager to hear how you feel about Chapter Four. What really works for you? What do you think is missing? Read on, and let us know your thoughts in the comments! Chapter 4: On-Page Optimization Use your research to craft your message. Now that you know how your target market is searching, it’s time to dive into on-page optimization, the practice of crafting web pages that answer searcher’s questions. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more at length in the next chapter on technical optimization. For now, put on your wordsmithing hats — it’s time to create your content! Creating […]

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Rewriting the Beginner’s Guide to SEO, Chapter 3: Keyword Research

Welcome to the draft of Chapter Three of the new and improved Beginner’s Guide to SEO! So far you’ve been generous and energizing with your feedback for our outline, Chapter One, and Chapter Two. We’re asking for a little more of your time as we debut the our third chapter on keyword research. Please let us know what you think in the comments! Chapter 3: Keyword Research Understand what your audience wants to find. Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products. Keyword research provides you with specific search data that can help you answer questions like: What are people […]

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