5 Easy Font and Text Tricks to Modernize Your Website

June 26, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Fonts and text sizes are overlooked features on many websites. The default settings on CMS platforms like WordPress and Wix are 14 pixels (px) and single spacing. Some premium themes have custom fonts, though they are almost always too small. But by modifying your site’s text size, spacing, and font family, you can increase your user’s time on site, page views, and readability — which all leads to lower bounce rates and higher search engine rankings.  Below are five ways to improve your website’s readability and rankings by updating the appearance of your content.  1. Text size While there is no magic font size, Google may devalue your website if you use font sizes smaller than 12px. More and more, Google values usability and user experience, and if you have to pinch-zoom a website in order to read […]

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How COVID-19 Could Affect Your Life Insurance Coverage

It’s mostly good news. April 29, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. The coronavirus pandemic has many of us thinking about worst case scenarios. It’s only natural that people are considering whether, in the event of their absence, their loved ones would be financially protected. If you’re reading this, you’ve probably given it some thought yourself.  Here’s the good news:  If you have an active life insurance policy and you were to die of a pandemic illness such as COVID-19, your family would receive the death benefit — even if you had traveled to an area with a known outbreak of the coronavirus.  The only situation in which that might not be true is if you were just recently approved and you failed to disclose certain information on your application about your travel plans and/or exposure to the coronavirus.  Also, if you keep your active life insurance policy current […]

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5 Proven Ways to Keep Visitors on Your Website

Make the information they’re looking for easy to find. April 29, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. When a visitor lands on your website, not all of them will want to read an entire page. Most likely, they’re looking for just one or two paragraphs that speak directly to their need. We find that a lot of users scan a webpage to determine whether it’s worth reading, or simply to find the piece of information they’re looking for. Of course, I believe in creating carefully crafted content. But that’s not enough to optimize readibility. I have strong beliefs on how information is best digested, and below are some secrets that have served me well. Lists Both readers and search engines love lists. You often see rich snippets of lists appear in the top positions on search engines. Lists can be numbered or bulleted. Numbered lists […]

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7 No-Brainer Strategies to Close More Sales by Getting Customers to Trust You

Stop losing business to the big brands. September 7, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret that customers like to research their options before choosing a service. Today, that happens online in about five minutes. Customers search your website, your social media presence and any online reviews. They want to see if you’re doing a good job. More importantly, they want to know if they can trust you. Related: 7 Key Selling Habits All Sales Professionals Must Develop While it’s true that building trust is something that happens with every interaction, creating a professional brand can help you do that before your customers even talk to you. Developing a trustworthy brand is about more than just having a domain name and a hosting platform. (You should have those already!) I’ve spent years developing professional brands for clients and myself and discovered core strategies […]

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