Marketing Dos and Don’ts During a Crisis

Think short-, medium- and long-term, and know what you should and shouldn’t be changing. March 24, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. These are extremely difficult times, and making it more difficult is that these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they should or shouldn’t be doing with their business. At our agency, we are telling all our clients the same thing we always do: Think of your marketing in terms of short-, medium- and long-term objectives, and know where you should and shouldn’t be making changes in your marketing strategy. While a one-size-fits-all approach never works, there are some principles and concepts any business can apply during this current public-health, or any other, crisis. Related: In a Brand Crisis, Should You Turn to Social Media Marketing or PR? Short-Term Solutions We define short-term marketing in terms of […]

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Is Focusing On a Specific Niche Really That Important?

To specialize or not to specialize, that is the question. (The answer is yes.) February 21, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. One of the most common mistakes I see businesses make is lacking specialization. For years, I personally fought this, with the mindset that specialization would limit the amount of potential clients I could work with, so I ran my marketing agency as a jack-of-all-trades offering services to any business that knocked on the door. Fast forward to today, qnd I have seen the power of specialization through both my own business and dozens of clients. Why Do I Need to Be Niche-Specific? Practice makes perfect, and that applies in the business world as much as anything else in life. By being niche-specific in whatever your business does, you are constantly getting in repetitions and practice at the same things over and over. It allows you as a business […]

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6 Ways Entrepreneurs Can Make Their Lives Easier and Avoid Burnout

You know the co-worker who is always complaining? Don’t go to lunch with her. July 31, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurial life is exhausting. There isn’t much time to step back and catch your breath. But working around the clock and failing to take care of yourself is not good for your mind or body. In fact, this is exactly how entrepreneurs start to burnout. Burnout occurs as a result of prolonged stress, and it often causes fatigue, detachment, frustration and feelings of hopelessness. The symptoms often creep up slowly on entrepreneurs, so they may not even realize they are suffering from burnout until it has become more serious and harder to manage. Fortunately, there are steps that entrepreneurs can take to avoid burnout altogether.  Related: How to Beat Stress and Boost Happiness 1. Pretend you are an employee instead of an entrepreneur. It’s […]

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4 Huge Expenses That Can Bankrupt Unprepared Startups

A new business is often just one lawsuit away from disaster. May 27, 2018 5 min read Launching a startup takes courage — and cash. About one-third of new businesses fail within their first two years, and about 50 percent of new businesses are no longer around after the five-year mark. Why? According to U.S. Bank, it is estimated that 82 percent of businesses that don’t make it fail because of cash flow problems. It’s no secret that it takes a significant amount of money to launch and operate a startup. But sometimes, entrepreneurs underestimate how much they will need to cover their expenses. Here’s a look at the top five expenses that startup founders fear the most. Related: 6 Entrepreneurs Share the Brilliant, Crazy Ways They Took Their Companies From Pennies to Profit 1. Legal fees Entrepreneurs will need a lawyer to assist with a number of different legal matters. […]

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Here’s the Trick to Writing Blog Posts People Genuinely Want to Read

With a title like that, I suppose this article better be a homerun.   The average marketer spends between 60 and 90 minutes crafting a 500-word blog post. That’s a lot of time spent on just one shorter-than-average post. All that time can easily go to waste if the post doesn’t drive traffic and no one is reading it.   Related: 5 Tips for Writing an Awesome Blog Post Before dedicating one, two, or even more hours of your life to writing a blog post, follow these tips to make sure you’re heading in the right direction. 1. Avoid promotion. The first, and maybe most important, rule of blogging is to avoid promotion. Whether that is self promotion, promotion of an affiliated brand, or promotion of some guy off the street willing to pay you for a mention in a blog post. You may not realize it at the time, but direct promotion in a blog […]

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