13 Timeless Lessons from the Father of Advertising

In 1962, Time magazine called David Ogilvy: “The most sought-after wizard in today’s advertising industry.” During his years as an advertising executive and copywriter, Ogilvy created some of the world’s most successful and iconic marketing campaigns, including the legendary Man in the Hathaway Shirt, plus notable efforts for Schweppes, Rolls-Royce, and the island of Puerto Rico, among many others. Ogilvy was one of the pioneers of information-rich, “soft sell” ads that didn’t insult the intelligence of the prospect. Ogilvy’s successful advertising campaigns demonstrate how to persuade prospects, influence readers, and create memorable, evergreen content. But “The Father of Advertising” also has plenty to teach us about productivity, branding, research, and ambition. Let’s look at some things David Ogilvy had to say, and what we can learn from each of them. On creativity and creative process “In the modern world of business, it is useless to be a creative, original thinker […]

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