Will Virtual Reality Change Marketing?

The Oculus Quest just dropped last month. It’s the first six-degrees-of-freedom (no longer just up-down-left-right movement, but real, lean in close, duck and jump movement) standalone VR headset. And it’s awesome. Don’t listen to the faux-early adopter naysayers like Paul Tassi who stupidly didn’t buy Touch controllers for their original Rift headsets (idiot). This platform will grow massively over the next year as the holiday season approaches and Quests appear under the tree. Ok, Ben. So what? What does VR have to do with us marketers? Glad you asked. So much! But it might be a little ways away. But once it the revolution does come, it will revamp your marketing tactics. 1. Hold Something Before Buying on eCommerce A friend of mine in the VR space in Japan was telling me that over in Asia, Amazon is trying out a new VR service. They create high-res VR models of […]

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Three Must-Have Online Marketing Tools

You can’t build a house without a hammer. Neither can you build a house with only a hammer. That’s not just popular wisdom, it’s applicable wisdom. Just like a writer is nothing without a pen or computer, an online marketer is nothing without their tools. Here are three essentials you need in your online marketing toolbox. 1. SEO Backlink Strategy Software Yes, you can do online marketing without SEO. And sometimes you might not have a need for it. But for the 80% of us who do use SEO on a regular basis, we need a way to make things easier. We all know about the free keyword tools and various common APIs. But since you need dozens if not hundreds of backlinks for a successful SEO strategy, you need a way to monitor and strengthen the backlink side of your plan. Tools like SEOJET.net‘s Backlink strategy software will help […]

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Frederick Vallaeys Says We’ll All Still Have Marketing Jobs Despite AI

Issac Asimov predicted that robots would cause problems. Not that they would try to take over the world, but that they would take over jobs. People would be unhappy about this. We’ve already seen this happen with the advent of assembly lines at factories where robotic arms can assemble whole cars. But these are dumb machines. What happens when a machine can create quality marketing campaigns? What happens when the machine gets better than the human at keyword research? Will the digital marketing agency become a thing of the past? Fredrick Vallaeys, former Google employee and co-founder of Optmyzer, doesn’t think so. Here’s why. There Are Things Machines Don’t Know Machine learning already seems to be able to learn about the world on its own…sorta. It can mimic human speech…sorta. And it can predict the future…sorta. But what it doesn’t yet have is intuition, a distinctly human trait. What is […]

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How to Budget For and Find Excellent SEO Content

Does budgeting bring you great anxiety? Are you worried you’re not paying your people enough money? Are you worried you’re losing money? It’s difficult to find the balance between reward and return on investment. If someone makes you a ton of money, they’re worth rewarding. If their work returns marginal results, you feel cheated. So, you go to the interwebs to figure out how much you should pay for SEO content. And you’re befuddled. The answers are so insanely variable, you want to slam your laptop closed and toss it through a window. “There is no balance! Only chaos!” You shout, scattering the nearby pigeons roosting on a telephone wire. Ok. Chill pill time. There are a wide range of SEO content services out there. And you can figure out what is a good price to pay for SEO content. Today, we’re going to help you figure it out. 1. […]

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Be Like Porsche: Invent Something New

“There is nothing new under the sun.” In a sense, King Solomon was right. Everything “new” we create is merely combination of existing materials. But not every combination of existing matter has been created. And inventions crop up all the time that inspire a new generation of tech. Today we’re going to look at one inspiring story. Porsche. How did Porsche become known as the premier luxury brand they are today? Was it merely the iconic Porsche Panamera? Print off your spreadsheets cause we’re going to look at how they’ve changed the business of luxury items forever. Form and Function I just learned a new word today. “Horological.” It means the study of the measurement of time. Luxury car companies like to contract with watchmakers to make car inspired watches. But few have gotten into the business of horology like Porsche. In fact, they changed the wristwatch industry entirely. How? […]

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The Many Uses of Gamification in Web Design

I always hated icebreaker games. I still do. They force you into uncomfortable situations with strangers. That’s gamification. The gamification of meetings. But gamification isn’t always social. The term applies to anything in life you craft into a game. Even something as simple as children singing the “cleanup” song while putting toys away is gamification. And it’s effective in learning and incentivizing. In fact, learners will remember 90% of their training if they do a job themselves or participate in a simulation. But what does this have to do with Attract.Click – Web Design? It’s simple. We can use the gamification of a website to compel people to do things we want them to. Here are some awesome examples. 1. Site Scavenger Hunt Programmers used to include Easter eggs in their video games as defacto signatures. Today you can find easter eggs in all sorts of media. The most famous […]

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Search Optimization Similes to Use When Explaining What SEO Is

Awful similes are like fingers. When they’re anywhere near your eyes, you want to wince or pull back. For example, if you were reading a novel and the author compared someone’s breasts to bronzed mangoes, you might start thinking you’ve accidentally picked up a Harlequin romance. Something like that takes you out of the narrative. Similarly, if you’re trying to explain what an SEO marketer does, you’ll have people falling asleep or wincing with the wrong metaphors. It’s difficult to explain to just anyone what SEO is. I’m gonna try to give you a few easy ways out. Here are some similes that might be helpful when explaining SEO. 1. SEO is Like a Good Mystery Imagine you’re a detective attempting to solve a crime. What do you need to do? Evaluate patterns, research past behavior, and predict future behavior. An SEO does the same thing. They evaluate past keyword […]

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Why Does a Plumber Need SEO?

Plumbing is an ancient device. The earliest known water pipes date back to 4000-3000 B.C. in India. It took nearly 6000 years for us to invent the modern toilet. What then does a plumber need with contemporary digital technology? You don’t need the internet to fix a drain problem. What the regular Joe often forgets is that plumbers have to be businessmen too. And if you’re a plumber who wants to eat and pay their mortgage, you’ve gotta have an online presence. Here are the reasons any businessman needs SEO. 1. Long Term Benefit Unless you became a plumber to become a businessman, you probably don’t have a business degree. You’re thinking about pipes not future business strategy. But you are running a business, and a profitable business has long-term potential. The internet isn’t going away. Thus, more of your potential clients and customers are going to be online in […]

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Early Data on Google June 2019 Core Update Shows Some Scary Things

Early Data on Google June 2019 Core Update Shows Some Scary Things The other day we were saying how maybe the Google June 2019 Core Update wasn’t much to fret about. And that was a maybe. Now, we’re starting to worry. Here’s the reasons why. 1. Data Provider’s Data Show Winners and Losers RankRanger, Search Metrics, Moz, and Sistrix are some of the top SEO data providers out there. And they’re on top of things for you who are too busy working to improve your site’s rankings. They keep massive data sets on Google and can make decently fast comparisons and predictions. The losers so far according to Rank Ranger on Twitter are possibly Gambling and Health and Finance (again :(. They admit it’s still early, so things could change, but they just wanted you to know. Dr. Pete Meyers over at Moz (a personal acquaintance of mine *proud chuckle*) […]

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What the Heck is Geofencing Marketing?

What the Heck is Geofencing Marketing? Have you seen Minority Report? If not, I’m about to spoil something for you. From Stephen Spielberg’s perspective seventeen years ago, the future would include targeted advertising. But this targeted advertising meant that as you walked down the street, ads on billboards or signs would change according to who was walking or driving near them. In essence, they had a profile on you and knew everything about you. Sound familiar? That’s how targeted advertising works in the online world. But it certainly hasn’t migrated to meatspace, has it? Ohhhh, but it has. Here I introduce you to geofencing marketing. And it’s not unlike Minority Report. 1. What is Geofencing? Have you ever played Pokemon Go? In essence, Pokemon Go is like geofencing. The game uses specific locations in meatspace to alert you to something in cyber space, usually a Pokemon you can capture. Geofencing […]

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You Don’t Always Need SEO to Increase Website Traffic

Search overcame social in 2017 as the top traffic driver on the web. But that doesn’t mean SEO is for you. Sometimes a strategy just isn’t the right fit. That’s ok. There are other ways to drive traffic outside SEM and SEO. Today we’re going to cover those methods. Not All Traffic is Equal If your goal is to merely drive traffic for your website, then fine. You’re probably not going to make much, but you’ll at least see some numbers. What do I mean? Let’s say you’re a freelance writer looking to bag clients. You don’t laser target your marketing strategy and only aim to gain more traffic to your site. Your numbers go up! But then you don’t get any clients. Most likely, if you could see who was visiting your site, you’d see people who aren’t interested in hiring you. You want to find clients in your […]

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Video Marketing in LinkedIn Gets a Boost

LinkedIn kind of gets left behind when we talk about social media marketing. It’s that platform most people outside the business and marketing world use when they need a new job. It’s not like Facebook or Twitter where your local business owner might be. But it’s still a great place for video marketing. That’s especially considering the fact LinkedIn members spend three times more time watching video ads than regular ads. What have they done? Here’s the lowdown. A Video Marketing Metrics Update With Moat Video sponsored content is new on LinkedIn. They launched this ad space last July. If you’re not into video marketing yet, now is the time to learn more about it. Especially since virtually every social platform includes video now. And when you do jump head first into a bowl of film clips, you’ll want to keep track how your videos are doing. And LinkedIn just […]

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The June 2019 Core Update is Here, Folks

We though Google would turn into a silent box of mysteries after Matt Cutts left for government work. And for a while it was. But lately, every once in a while, Google and their employees will drop hints. It’s almost as if Cutts is doing astral projections and manipulating Google’s SearchLiaison department. And just yesterday, Monday June 3rd, Google announced their June 2019 Core Update is now live. Historically, any SEO company and their clients would quietly freak out when Google makes changes at the algorithm level. But we’re here to give you the goods on this update real fast. Maybe by the end, you’ll feel a little better. Google Isn’t Trying to Freak You Out Back in October of 2018, Google put out an “update about updates.” They claimed that “most [updates] have little noticeable change…” Which we know is complete B.S. (Proof? Medic Update, ‘nuf said.) They then […]

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PewDiePie’s Trick to Getting More Ad Revenue on YouTube

PewDiePie’s Trick to Getting More Ad Revenue on YouTube Felix Arvid Ulf Kjellberg AKA PewDiePie was the most subscribed to YouTuber in the world. He’s now third. And he’s rich. His estimated monthly earnings range anywhere between $77 thousand a month to $1.2 million. That number isn’t exact because we don’t know what his contract is with YouTube, what he earns from promotions, or exactly how much each ad is worth on his channel. But he has chosen to reveal one little tidbit about how he earns so much on YouTube. Here’s his trick. Talk About Expensive Things If you advertise on YouTube, it isn’t exactly a science. Google places your ads in videos based on some mysterious set of algorithms. You tell YouTube what your audience is and what your keywords are and they do the rest. PewDiePie believes he has some insight into this process. And really, this […]

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2019 and the State of Keyword Research

It’s been seven years and counting since Google’s first biggest update. And SEOs have been battling ever since on how to best please the Google engine. And you might keep hearing conflicting information on whether keywords are relevant or not. I’ve touched on that subject before and the answer is “mostly yes.” So, we’re not going to talk about that today. What we are going to talk about is how to research keywords effectively in 2019. Let’s get digging. 1. Search Volume Isn’t All That With the advent of Answer Box, we no longer can rely solely on search volume. Search volume doesn’t always mean clicks. For example, if I look up “how many stars are in the sky” I get an Answer Box that gives me the answer. Unless I want to find out more about stars in the universe, I’m probably not going to click on anything else. […]

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When You Might Need A Marketing Consultant

When You Might Need A Marketing Consultant The most popular method for determining a marketing budget is percentage of sales. And if you’re just starting a business, you could end up spending up to 50% of your sales income on marketing. Even if you’re spending the average of 10%, you’re going to spend a bit. Why couldn’t you just do it all yourself and save money? Sometimes you can. But plenty of times, it’s wiser to just outsource your marketing. Here’s when you should do that. 1. When You Can’t Figure Out Your Strategy Marketing is more than just putting one foot in front of the other. You need to know where those feet are going and when to turn those feet to go in a different direction. Aimless marketing will yield zero results. Thus when you don’t know where to start or where you want to go with your […]

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Five Times Someone Should Have Hired a Graphic Designer (or Fired Thiers)

Maybe you took an art class in college. You might have learned about the rule of thirds in photography class. But neither of these things makes you an expert in design. Today we’re going to look at a few examples that prove some people shouldn’t do their own design work. 1. Just Needed to Buy a Compass Some people are genuinely directionally-challenged. And that’s ok as long as you don’t elect to walk into the woods alone. But no matter what your abilities are, you should always work from an actual template when mimicking real-world objects. Take this compass pillow design for example. The designer could have simply bought a compass or asked to borrow one. If I just go east, I won’t drop off the cliiiiiiiiiiif….splat. Really, if they’d hired a company like Logic Design & Consultancy Ltd or even just sent an e-mail to their Uncle Bill who […]

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How to Blast Your Content Across the Globe

You hit publish and wait. Nothing. So you close your browser, go eat a cookie, and come back. Two hits. Your mother texts you to say she read your blog post. That brings it down to one hit. You’re baffled. The article went to all your social media accounts. There should be more eyes on your content than that. Well, you’re probably not getting your content out through the correct channels. Here’s how to blast your content across the globe. 1. Content Syndication If you’ve done SEO, you probably think you can’t republish your content anywhere else. Google will look at your content as plagiarism, right? That’s not exactly true. If the site on which you’re re-publishing is high enough authority and it’s obvious they’re republishing your content, then it shouldn’t effect your SEO. Thus you should use content syndication. Content syndication is re-publishing through a third party. This type […]

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You Suck at SEO So, Outsource It!

You’re staring bleary-eyed at the screen. This is only your tenth topic and you’re just ready to smash your head through your monitor. I get it. The SEO numbers game is so damn mind-numbing sometimes. And if you just aren’t seeing results or it’s taking more time than it’s worth, then you’re probably ready to just quit. Don’t quit just yet. You can get other people to do your work for you. And it’s usually cheaper than you think, especially considering the time you save. Here’s how to tell whether you should outsource to an SEO service. What to Consider Most of the time, price is equally correlated with quality. If you’re looking for pro-level content, you’re going to have to pay for pro-level content from a pro-level managed SEO company. If you’re looking for something that’s great when it comes to numbers boosting, you can sacrifice on content quality. […]

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What Internet Marketers Can Learn From The Marvelous Mrs. Maisel

In the 50s, women weren’t supposed to do stand-up comedy. They were supposed to watch the children, obsess over their waist sizes, and cook (if they didn’t have a servant). But a brave few women did take to the stage and raise a middle finger to the patriarchy. These women went through hell to earn their right to make people laugh. In an often hilarious and sometimes sobering way, The Marvelous Mrs. Maisel encapsulates this struggle. And Mrs. Maisel, an upper-middle-class Jewish housewife gone rogue, is an example to all marketers and entrepreneurs who face great odds. Here are a few things marketers can learn from Mrs. Maisel. Let’s take the microphone. Sometimes You Just Need to Bare Your Tits Within the first episode, Mrs. Maisel’s life gets turned upside down. Her husband (an aspiring yet awful comic) leaves her for his bland, thick-ankled, yet pretty secretary and uses Miriam’s […]

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