The Best Tools Any Affiliate Marketer Needs in Their Toolbox

If you’re remodeling your bathroom and you want to tear down a wall, what do you use? You could use your bare hands, but what does that get you? Maybe a couple of bloody stumps? It’s the same with affiliate marketing or eCommerce. If you’re trying to market to the masses without the right tools, you’re stunting your progress. Let’s fill up your toolbox with the best affiliate marketing and eCommerce tools both free and paid. 1. Competitive Intelligence Tools It’s an assumption you just have to make. Nothing you do on the internet is private. Ad companies are gobbling up your information like Pacman gobbles blue ghosts. And as an affiliate marketer, that’s a great thing. You can pretend you’re in the CIA gathering intelligence on terrorist cells across the world. Gather information on your competitors and gain a competitive advantage. Dig into your competitor’s funnels with Spypush. They […]

Read more

What is “A.I. Powered” Anyways?

You’ve gone to the store to buy a bar of soap. You approach the soap aisle and find dozens of varieties of soap. You’re about to grab your standard go-to, when you notice something. Right next to your favorite soap is a brand that claims to be “all-natural.” Naturally, you’re curious. You pick up the “all-natural” soap and flip it over to scan the ingredients. They’re almost exactly the same as your favorite soap apart from one thing: “natural perfumes.” Comparing the cost, you wisely put it back and take home your favorite soap. Now, not every product that claims to be “all-natural” is using complete B.S. marketing. But there are brands out there willing to fudge the truth just to sell you their product (hello “gluten-free rice! I’m looking at you!). Just like the “all-natural” tag, so many tech companies are claiming their products are “A.I.-powered” or “smart.” Are […]

Read more

Five Common IT Mistakes You Already Made And How to Avoid Them

It’s happening again. You’re feeling that tingle on the nape of your neck. There are whispers in the office down the hall. Something bad is about to happen. And then George comes rushing into your office. “I’ve got some bad news.” You nod. “It’s the server. It’s gone haywire.” You sigh and call your IT professionals. Another expense you were dreading. If only there were a way to avoid such things. Today we’re going to show you what you’re doing wrong with your information technology and how you can fix it. 1. Trying to Save Money With The Cloud There is no way to guarantee your data’s safety. The sun could wipe out all data centers on the planet with one swipe of its massive solar flares. But apart from security, you might think the Cloud is a great option to help you avoid IT costs. This is false. The […]

Read more

The History of Affiliate Marketing for Those Who Care

Scientists conceived of the internet long before it existed. In the 1930’s, people like Vannevar Bush and Paul Otlet theorized mechanical systems for information search not unlike Google’s index. The internet as a computerized network of data storage machines didn’t show up until the early 1960s. And even then, the first network, ARPANET, was government system funded by the U.S. Department of Defense. We wouldn’t see a workable commercial internet until the late 1980s. The Internet Is Young The internet is still a young technology. And anything we do on the internet today, we’ve not been doing for very long in the grand scheme of history. Take books, for example. We’ve been printing on paper and binding them up since the second century A.D. That’s 1800 years or so. What’s great about old technology, however, is that it’s still useful. We can use it to enhance newer technology. For example, […]

Read more

Half-Way There: Marketing Trends to Focus On For the Rest of 2019

It’s July and the fiscal year has just begun. But for some of us, we still just care about the calendar year. And we’re halfway done with 2019. The marketing landscape changes so fast that we can re-examine trends at least twice yearly and still not keep up. Here’s what you need to focus on as a marketer for the rest of 2019 if you want to succeed. 1. Smarketing Sales and marketing are now conjoined twins. If you’re a marketer, you’re in sales. Don’t worry, you can still remain pure and not be a slimy salesman. Companies that wedded marketing and sales saw 208% more revenue than those who used traditional marketing tactics. How does Smarketing work? Essentially, Smarketing is the process of injecting marketing content into your automated sales platform. Things like Instagram’s shopping platform help with this. 2. Brand Reputation Awareness As you age, reputation and legacy […]

Read more

Use What Instagram Gave You: Start Marketing on Instagram Now

It’s 2019 and all you hear about Instagram marketing is “get influencers.” And this has been a sticking point for you because influencers cost money. Maybe you’ve talked to your friends who’ve tried influencer marketing. They’ve tried giving people products for their posts, but those influencers were small potatoes. So, you leave Instagram alone for a while and go back to your tried and true PPC marketing or whatever. It’s time to come out of your cave and join the millions of marketers who’ve already figured out how to utilize Instagram for their marketing. Here are a few tools you can use right now on Instagram for cheap. Instagram Shopping Tags If you tried to sell merch on Instagram several years ago, you know the hassle. Write a killer CTA in a post that directs to your profile and hope people click on the link there. Maybe you mention it […]

Read more

Unique Personal Promotion Ideas for the Solopreneur

You’re at a fancy dinner and you strike up a conversation at the bar. You realize the person you’re talking to is a potential client and they’re asking how you can help them. You fumble into your pocket and pull out a crumpled business card. “Sorry. It’s my last one.” You say. They promise to get back to you. You later find out it was an empty promise. Have you been there? Do you hate self-promotion? There’s got to be a way to make it easier, right? Well, today we’re going to look at a few ways to make self-promotion a breeze. Check it out. 1. Unusual Business Cards I once got a business card that was a Starbucks gift card. The guy’s name was embossed in gold and I can tell you I wasn’t going to throw that puppy away. Most people don’t take a business cards 101 course […]

Read more

Why Franchise Ownership is a Great Beginner Option for Entrepreneurs

You’ve built up a little bit of capital. You’ve started some side businesses online. But you’re not exactly ready for the startup scene. Too bad there isn’t something middle ground between a startup and a side-business, you think. POOF! An ancient oil lamp appears in your hand. You rub it absentmindedly. POOF! A Djini appears before you and explains the rules about wishes and such. You wish for a middle ground between a startup and a side-business. He says, “Dude. You’d be wasting your wish. There is already a middle ground and it’s called the franchise.” You’re astounded. Then you open up your browser and find this blog article. Keep scrolling to find out why a franchise business is a great option for beginner entrepreneurs. 1. No Research Necessary My small town finally got a specialty running store this last year. And I’m worried it won’t last. Why? I suspect […]

Read more

Turn That Frown Upside Down: How to Fail Up as an Entrepreneur

There’s this statistic going around the internet that’s false. It says that 90% of small businesses fail. But stats collected over a five year period show this to be false. The number is closer to 50%. But still, that means that starting a business is like flipping a coin. That’s some pretty high odds. Well, like Han Solo likes to say, “don’t tell me the odds.” Because the payoff for sticking to your guns as entrepreneur is huge. Starting a business and expecting it to automatically succeed is like flipping a coin and expecting it to automatically land on “heads”. How do you get heads when you flip a coin? By continuing to flip the coin. That metaphor is a little weak for entrepreneurialism. There are some things you can do that ensure you’ll fail up instead of down. Follow these things and you’re likely to succeed the second time […]

Read more

How to Get The Most Out of Your Digital Marketing Investment

Marketing isn’t an expense, it’s an investment. I you’re an solopreneur, sometimes that’s hard to get your mind to believe. We’re so accustomed to seeing other investments as what they are. Need shelter? Buy a house. It’s an investment. Want to retire? Create a stock portfolio. It’s an investment. If only we could let go and see marketing in the same light. Well, I’m here to help you with that. Keep reading to learn more about making the most of your digital marketing investment. 1. Recycle Content Time is a valuable resource when you’re a solopreneur. And researching topics for every single advertising medium could gobble up all your time. Instead of creating one topic for you blog post and one topic for your YouTube post, use one topic for both. You could even use your blog as a reference for your video content. You can do the exact same […]

Read more

How Marketers Can Use Subliminal Messaging

Disney once recalled 3.4 million VHS tapes of The Rescuers. And it wasn’t because the tapes were a choking hazard. Disney had intentionally inserted the picture of a nude woman in their children’s film. Of course, Disney never admitted why the image ended up there in post production. But the reason is obvious. Disney was probing the boundaries of what they could sneak into films. Why would anyone want to sneak something unrelated to the plot into their film? Is it some sort of practical joke? Enter subliminal messaging. What is Subliminal Messaging? The human mind is so complicated, we often resort to metaphor to describe what it does and what happens to it. While likely, we’re consciousness is one experience, we divide it into two parts. There is the conscious and the unconscious. The conscious part of the mind takes information we directly “see” and conceptualizes it. The unconscious […]

Read more

Your Website is More Than Just a Pretty Face – Hidden Design Flaws You Didn’t Know Were There

You see a beautiful person across the dance floor. They’re an incredible dancer and their very presence commands your senses. You take them to a booth and begin talking over dry martinis (shaken not stirred). And throughout the conversation, you feel something is off. You politely excuse yourself to the restroom and Google them. They’re wanted in ten states for murder. You escape out the back door. Are you worried your website is sending people out the back door? It may be a beautiful site to behold, but there might be something lurking in the background you’re unaware of. Here are a few hidden design flaws to check for. 1. No Favicons Imagine you owned a retail shop. You didn’t put a sign above the door and you made your employees wear masks and generic matching clothes. Do you think people would come back? Would they even enter? Favicons are […]

Read more

Three Players You Need in Your Affiliate Marketing Corner as a Brand

For two summers I delivered bags of ice to gas stations, grocery store, and liquor stores. It was sweaty, tough work. But what kept me hustling was the compensation model. I was paid on commission. The more ice I moved, the better my day’s earnings. Back then, $18 an hour was gold for a college student. Compensation tied to measurable results is good for both business owner and employee. It means the employee is going to be more productive and it gives the employee more ownership. This is why affiliate marketing is one of the best tools brands can use to drive ROI. You’re not forking over money and hoping it pays off. You’re paying commensurate to results. But to be successful with affiliate marketing, you need a great team behind you. Here’s who you need in your corner to make it work for you. 1. A Scalable Network or […]

Read more

The Music in Your Heart: An Instagram Growth Hack You Didn’t Know About

As a trail runner, I get songs stuck in my head all the time. I’ll be out on the trail and suddenly have my own soundtrack. Problem is, it’s typically a short, poorly memorized section of one song on loop for hours on end. I see this as proof we can’t escape music. It’s in our cars, our elevators, our stores, and we even choose to listen to it. And it changes our brains in every way imaginable. Music attaches to memory. Try listening to an album from your youth. Where does it take you? I’d imagine someplace special like a first date or a bonfire on the beach with your best friend. There’s a way to use music as an Instagram growth hack. Here’s how influencers are doing it. Deezer Makes It Easy Instagram posts are all about mood. That’s why we filter our photos. But what else sets […]

Read more

Will Virtual Reality Change Marketing?

The Oculus Quest just dropped last month. It’s the first six-degrees-of-freedom (no longer just up-down-left-right movement, but real, lean in close, duck and jump movement) standalone VR headset. And it’s awesome. Don’t listen to the faux-early adopter naysayers like Paul Tassi who stupidly didn’t buy Touch controllers for their original Rift headsets (idiot). This platform will grow massively over the next year as the holiday season approaches and Quests appear under the tree. Ok, Ben. So what? What does VR have to do with us marketers? Glad you asked. So much! But it might be a little ways away. But once it the revolution does come, it will revamp your marketing tactics. 1. Hold Something Before Buying on eCommerce A friend of mine in the VR space in Japan was telling me that over in Asia, Amazon is trying out a new VR service. They create high-res VR models of […]

Read more

Three Must-Have Online Marketing Tools

You can’t build a house without a hammer. Neither can you build a house with only a hammer. That’s not just popular wisdom, it’s applicable wisdom. Just like a writer is nothing without a pen or computer, an online marketer is nothing without their tools. Here are three essentials you need in your online marketing toolbox. 1. SEO Backlink Strategy Software Yes, you can do online marketing without SEO. And sometimes you might not have a need for it. But for the 80% of us who do use SEO on a regular basis, we need a way to make things easier. We all know about the free keyword tools and various common APIs. But since you need dozens if not hundreds of backlinks for a successful SEO strategy, you need a way to monitor and strengthen the backlink side of your plan. Tools like SEOJET.net‘s Backlink strategy software will help […]

Read more

Frederick Vallaeys Says We’ll All Still Have Marketing Jobs Despite AI

Issac Asimov predicted that robots would cause problems. Not that they would try to take over the world, but that they would take over jobs. People would be unhappy about this. We’ve already seen this happen with the advent of assembly lines at factories where robotic arms can assemble whole cars. But these are dumb machines. What happens when a machine can create quality marketing campaigns? What happens when the machine gets better than the human at keyword research? Will the digital marketing agency become a thing of the past? Fredrick Vallaeys, former Google employee and co-founder of Optmyzer, doesn’t think so. Here’s why. There Are Things Machines Don’t Know Machine learning already seems to be able to learn about the world on its own…sorta. It can mimic human speech…sorta. And it can predict the future…sorta. But what it doesn’t yet have is intuition, a distinctly human trait. What is […]

Read more

How to Budget For and Find Excellent SEO Content

Does budgeting bring you great anxiety? Are you worried you’re not paying your people enough money? Are you worried you’re losing money? It’s difficult to find the balance between reward and return on investment. If someone makes you a ton of money, they’re worth rewarding. If their work returns marginal results, you feel cheated. So, you go to the interwebs to figure out how much you should pay for SEO content. And you’re befuddled. The answers are so insanely variable, you want to slam your laptop closed and toss it through a window. “There is no balance! Only chaos!” You shout, scattering the nearby pigeons roosting on a telephone wire. Ok. Chill pill time. There are a wide range of SEO content services out there. And you can figure out what is a good price to pay for SEO content. Today, we’re going to help you figure it out. 1. […]

Read more

Be Like Porsche: Invent Something New

“There is nothing new under the sun.” In a sense, King Solomon was right. Everything “new” we create is merely combination of existing materials. But not every combination of existing matter has been created. And inventions crop up all the time that inspire a new generation of tech. Today we’re going to look at one inspiring story. Porsche. How did Porsche become known as the premier luxury brand they are today? Was it merely the iconic Porsche Panamera? Print off your spreadsheets cause we’re going to look at how they’ve changed the business of luxury items forever. Form and Function I just learned a new word today. “Horological.” It means the study of the measurement of time. Luxury car companies like to contract with watchmakers to make car inspired watches. But few have gotten into the business of horology like Porsche. In fact, they changed the wristwatch industry entirely. How? […]

Read more

The Many Uses of Gamification in Web Design

I always hated icebreaker games. I still do. They force you into uncomfortable situations with strangers. That’s gamification. The gamification of meetings. But gamification isn’t always social. The term applies to anything in life you craft into a game. Even something as simple as children singing the “cleanup” song while putting toys away is gamification. And it’s effective in learning and incentivizing. In fact, learners will remember 90% of their training if they do a job themselves or participate in a simulation. But what does this have to do with Attract.Click – Web Design? It’s simple. We can use the gamification of a website to compel people to do things we want them to. Here are some awesome examples. 1. Site Scavenger Hunt Programmers used to include Easter eggs in their video games as defacto signatures. Today you can find easter eggs in all sorts of media. The most famous […]

Read more
1 2 3 10