How to Build Your Very Own Marketing Funnel From Scratch – ShoeMoney

I’ve got some sad law firm marketing news for you. 70% of law firms have no CTA on their website and only 14% send automated emails after a prospect fills out a contact form. That’s like only putting peanut butter on your peanut butter and jelly sandwich. It ruins the taste and really, you’re not actually making a peanut butter and jelly sandwich. Half-assing any aspect of your marketing is like leaving money on the table when you win the jackpot. Your potential clients will all go to your competitors who aren’t half-assing it. The first rule of online marketing is to utilize the marketing funnel. Here’s how you do that. 1. What Is a Marketing Funnel? Imagine you’re an ant lion. You dig a special sandy trap in the dirt and bury yourself in the bottom. You’ve carefully selected a spot right where the ants march on any given […]

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What Is Thought Leadership? – ShoeMoney

Buzzwords are annoying aren’t they? Our industry is full of them. “Think outside the box,” “sysnergize,” “content is king,” “SEO is Dead,” “next-level,” Etc. But sometimes, no matter how annoying the buzzword, how overused, it’s still useful and important. Thought leadership is one of those words. You might be rolling your eyes already. I’d like you to stop mid-roll and listen for a moment. Thought leadership fulfills the demands of today’s audience more than ever. Both businesses and customers demand authenticity. They’re tired of being shilled by countless media moguls, politicians, and businessmen. They want to know that you not only deliver what you promise, but you are who you say you are. How does thought leadership do this? Today you’re going to find out. Keep scrolling to learn more. What Is Thought Leadership? If you could bring every customer into your business and train them on your products, you […]

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What Is Thought Leadership? – ShoeMoney

Buzzwords are annoying aren’t they? Our industry is full of them. “Think outside the box,” “sysnergize,” “content is king,” “SEO is Dead,” “next-level,” Etc. But sometimes, no matter how annoying the buzzword, how overused, it’s still useful and important. Thought leadership is one of those words. You might be rolling your eyes already. I’d like you to stop mid-roll and listen for a moment. Thought leadership fulfills the demands of today’s audience more than ever. Both businesses and customers demand authenticity. They’re tired of being shilled by countless media moguls, politicians, and businessmen. They want to know that you not only deliver what you promise, but you are who you say you are. How does thought leadership do this? Today you’re going to find out. Keep scrolling to learn more. What Is Thought Leadership? If you could bring every customer into your business and train them on your products, you […]

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How to Avoid Corruption in Your Company – ShoeMoney

Corruption isn’t just something that happens to politicians and government officials. It’s prevalent even in the smallest businesses. It could even be happening right under your nose and you wouldn’t know it. One summer I slung ice for a living. Literal ice. The kind you plop into a cold soda on a sweltering summer’s day. While training, I rode with a guy who had fallen to corruption. You see, we delivered bags of ice to convenience stores and gas stations and the attendants tried to offer product trades instead of paying cash. This guy would take the trades which robbed the ice company of their profits. How do you stop guys like my trainer from falling into corrupt habits? How do you protect your profits without taking the shortcut? Keep scrolling for some quick tips. 1. Hire Externally for Payroll Management and Monitoring When you get to know the HR […]

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What Is Thought Leadership? – ShoeMoney

Buzzwords are annoying aren’t they? Our industry is full of them. “Think outside the box,” “sysnergize,” “content is king,” “SEO is Dead,” “next-level,” Etc. But sometimes, no matter how annoying the buzzword, how overused, it’s still useful and important. Thought leadership is one of those words. You might be rolling your eyes already. I’d like you to stop mid-roll and listen for a moment. Thought leadership fulfills the demands of today’s audience more than ever. Both businesses and customers demand authenticity. They’re tired of being shilled by countless media moguls, politicians, and businessmen. They want to know that you not only deliver what you promise, but you are who you say you are. How does thought leadership do this? Today you’re going to find out. Keep scrolling to learn more. What Is Thought Leadership? If you could bring every customer into your business and train them on your products, you […]

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9 Sales Apps That’ll Blow Up You Sales Volume – ShoeMoney

In our competitive world, growth is the key to success. Your business needs to increase its sales every year. To achieve that success, you will have to hire a great sales team.  But sometimes just having the best sales team won’t bring you the results you need. To bring in the sales, you need communication tools that make your sales team’s job that much easier.  This is where a sales app comes in handy.  To stay ahead of the game, you’ll need to invest in sales applications that increase productivity, encourage communication, and let you drive and analyze performance.  As your sales team may be out on the road meeting with customers a lot of the time, using the best sales apps will help you engage with them and manage the process of lead management.  Here are the nine best sales apps that will increase your company’s sales.  1. Solo Fire […]

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How to Write a Marketing Proposal That’ll Get a Straight Approval – ShoeMoney

With over a quarter of a million people employed as marketing managers in the US, your marketing proposal has a lot of competition. Not only is your job challenging—determining the demand for products and services, and then advertising to potential customers, for one—but you have to execute your ideas in a way that attracts your target audience. It has to encourage them to take a chance on you and what you’re offering. Here, we’ll explain some guidelines behind writing a marketing proposal that will not only get you noticed but may even land you a straight approval. Let’s get started! The Bones of Your Marketing Proposal First, before you begin getting into the meat, you need to outline your proposal. What are all the elements that should be included? How can you accurately represent your goals? Your marketing proposal should include some (or better yet, all) of the following: Market research that highlights buying habits, […]

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5 Ways a Full-Service Marketing Agency Can Transform Your Business – ShoeMoney

Did you know that only 50% of small businesses survive beyond the five-year mark? If you want to give your business every chance at success, consider working with a marketing agency. A full-service marketing agency can equip you with all the tools you need to grow your business. Otherwise, you might fall behind your competitors. Give your business the boost it needs to succeed. Keep reading to discover the five benefits of working with a marketing agency. 1. Connect With Customers For any marketing campaign to generate results, it needs to connect with your customers. Ask yourself, who are your target customers? What do they care about and what problems do they face? A full-service marketing agency can complete thorough customer research. They’ll determine who your customers are based on demographics. For example, they might segment your broad target audience based on age, location, interests, or buying behaviors. The more you know about your […]

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5 Facts About Amazon Veteran Peter Faricy – ShoeMoney

Peter Faricy is the former head of Amazon’s marketplace and he’s not stopping there. For over twenty years, Peter has enjoyed a successful career. It hasn’t always been easy, but most of us would kill to achieve his level of success.  Here are five facts about the man, the myth, the legend, Peter Faricy.  He is a University of Michigan Alumni Faricy graduated in 1995 from the University of Michigan with an MBA and has served as the Vice-Chairman on the Dean’s Advisory Board since 2013. He also serves on the board at Seattle Prep High School. It’s clear Faricy values education. His continued contributions show his appreciation.  He Worked for Ford Motor Company and Borders Books Before Amazon  Faricy served as an Executive director at Ford from 1999-2003. After that, he moved on and became the Vice President of Multimedia at Borders Books from 2002-2006.  The position primed him for his days […]

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The Cost and Benefits of a Virtual Receptionist – ShoeMoney

A virtual receptionist or assistant can help you reduce the operating cost of your business by nearly 80%. That kind of savings can free up room in your budget for all types of projects and tasks that might currently seem unaffordable.   The right VA will also take tons of small tasks off your plate, leaving you available to focus on the big picture of business management. Sounds good, right? If you’re currently struggling with financials and time management, you might be missing out on a big opportunity. But, before you hire that new virtual team member, you’ll need to figure out how much you should be paying them. This process includes calculating hiring costs and determining what their role will be within your company.  Keep reading for a complete guide, designed to help you figure out the costs, make a good hiring decision, and avoid going overboard on your spending.  What Kind of Work Will the Virtual Receptionist Be […]

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Winning Facebook Messenger Marketing Strategies – ShoeMoney

Facebook services 1.3 billion users every month. To put that into perspective, that’s 1/7th of the entire world population. What if you could market to 1/7th of the world population? You’d pour money into that strategy like a cop pounding donuts before a drug raid. Even if you could access a portion of that marketing potential, you would see an incredible increase in revenue. So, why aren’t you jumping on it right now? Probably because Facebook marketing is such a wide and varied task. Instead of hyperventilating, why don’t you choose one key aspect of the Facebook ecosystem. Facebook Messenger. Today we’re going to learn about some effective Facebook Messenger marketing strategies and help you earn more. 1. Use All the Bots! If you build it they will listen…if you build it right that is. There are chat builders out there that could help you create a chat bot for […]

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New and Alternative Ways of Marketing – ShoeMoney

Marketing articles are like parrots. Once a strategy is out there, it gets repeated over and over and over again. I’ve been guilty of it in the past. “10 Marketing Strategies to Fuel Your Business Growth” ends up being “Write blogs,” “Use Social Media,” “Leverage Influencers” blah blah blah blah. It’s fluff! These are the things everyone is already doing. And if you look at the organic traffic for these articles, it’s clear people are still searching and never finding what they’re looking for. Today that’s going to change. Today we’re going to talk about some new and interesting marketing strategies. Ready? Scroll onward! 1. Google Maps Marketing Even if you don’t have a physical location, Google Maps is an important marketing tool. Not only could you capture the people who are local to your business, but you will optimize your business presence online and that includes SEO. 76% of […]

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Amazon’s Affiliate Marketing Commission Rate Cut Is Complete B.S. – ShoeMoney

In Q4 of 2019, Amazon made $87.4 billion in revenue. North American sales were up 22% and international 14%. Since the coronavirus lockdown across the globe and the shuttering of small and medium-sized businesses, Amazon is having a heyday with sales. I wouldn’t be surprised if their revenues shoot through the roof this quarter. So, why in the wide effing world has Amazon cut their affiliate rates? There is no way they’re feeling the squeeze of the recession just yet. But there it is. Below you’ll find out what’s going on with Amazon’s affiliate rates right now and what a you can do about it. Amazon’s Rate Cuts The cuts went into effect on April 21st 2020. And these cuts are massive. Some are a large as 50%! If you are in the furniture, home improvement, lawn and garden, and pet products categories, you’ll see a drop from 8% to […]

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YouTube Banner Design Tips That Will Improve Your Subscription Rate – ShoeMoney

YouTube Banner Design Tips That Will Improve Your Subscription Rate Ben Mattice April 28, 2020 Are you new to the YouTube scene? Have you started your own YouTube channel and are ready to gain some followers? The truth is you have seconds to capture the attention of a YouTube browser. So, if you have such a short amount of time, you have to do everything you can to capture their attention and set the hook. How can you not only grab the attention of someone but also make them a YouTube follower in seconds? The banner you put up on your channel is part of how you will grab attention in all the competition.  Read on for design tips to make a YouTube banner worthy of many new followers.  What Is a Banner? Channel art is the banner that stretches across the top of your YouTube channel. It is like the headline […]

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9 Key Steps Struggling Companies Should Take to Turn Things Around – ShoeMoney

About one in 12 businesses close every year. Meanwhile, only 50% of small businesses survive their first five years. Only a third survive beyond 10 years. It’s normal for your company to struggle at one time or another. With the coronavirus taking its toll on many businesses, companies are looking to make a change. It’s not enough to rely on your previous business plan during this hectic time.  Instead, check out these nine key steps for struggling companies. With these tips, you can get back on your feet and survive despite COVID-19. Don’t let the virus take down your company. Instead, discover a solution with these nine tips! 1. Plan It Out The first step that’s essential for struggling companies is to reassess your previous plans. Everyone will need to know about your company’s future plans before you can turn around the business, including your: Bank Investors Management Employees Each group will […]

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How to Leverage Instagram Stats in 2020 – ShoeMoney

Instagram is the best social media marketing tool on the planet. You can rack up hundreds of followers in a short amount of time. And hashtags are basically free marketing. But even though you’re gaining followers, you may not be attracting the right people. How do you create a marketing strategy for Instagram that actually works? Today we’re going to look at how the numbers could help you boost your sales and increase your reach. Keep scrolling to find out. 1. How Do Successful Brands Use Instagram? When launching any marketing campaign, you should do your competitor research. What are your competitors doing that works? What are they doing that’s detrimental to their numbers? Using Instagram well automatically places you in the “cool” category in most people’s minds. 77% of users say brands that use Instagram are “creative.” If they think you’re hip and creative, they’ll be more likely to […]

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These 5 Infographic Tools Will Save You Tons of Time and Give You Stunning Graphics – ShoeMoney

The number one concern from marketers when it comes to visual marketing: time. More than 34% struggle with making graphics on a regular basis, 31% are concerned their designs are shoddy due to rushed labor, and 19% don’t have time to find sufficient data. The first defense against time-wasting is a great tool. Would you rather use a manual saw on that tree trunk or a chainsaw? I’d rather use a chainsaw. Today we’re going to examine five tools that will help you save time in creating your infographics. 1. Canva Canva is for the marketer who isn’t trained in design. It’s not just an infographic tool. It includes design tools for all kinds of visual marketing and visual design work. If you’re at a loss for an infographic idea, design ideas or visual content ideas, Canva has your back. You can pick from their large array of templates from […]

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9 Essential Real Estate Marketing Materials You Must Have – ShoeMoney

Marketing materials represent your real estate business and can bring leads for future commissions. Missing out on the most essential ones could cause you to leave money on the table. The real estate market goes through lots of ups and downs. It is dependent on many factors like economic conditions, interest rates and job growth. Thankfully, there are tons of strategies both starters and experts can use to propel their business forward. In this article, we examine the top 9 real estate marketing materials you need to expand your business. 1. A Real Estate Website A website can determine whether or not you succeed in the real estate business. Websites are often considered the first realtor marketing materials you need to expand your contact database and attract new leads. A real estate website is not only a solid lead generator but also acts as a branding tool for your company.  […]

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10 Google Adwords Tips to Ensure Your Ads Remain Relevant in 2020 – ShoeMoney

What if you could get a 700% return on your dollars? Would you make that kind of investment? You’d be stupid not to, right? $8 dollars ROI for every $1 you spend on Google Adwords is a conservative estimate. Depending on the business and the audience, you could be making even more. So, why haven’t you set up an Adwords campaign yet? Is it because you’re afraid you’ll make mistakes? Never fear! I’m here! I’ve got a set of tips that will set your mind at ease and help you rake in the cash in 2020. 1. Automate More of Your Google Ads Adwords isn’t a set-it-and-forget-it marketing strategy. I needs fairly constant monitoring from you or your team. This doesn’t mean you can’t automate some of the process and save yourself time. Use an AI. It won’t take over your business and travel back in time to kill Sarah […]

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4 Helpful Tips – ShoeMoney

The Real Estate business is considered non-essential by many states right now. When a crisis hits, agencies take the brunt of the blow. And besides, many clients won’t want to look at houses during a pandemic. But it’s not the time to become lax in your marketing. Once restrictions ease up, you’re going to see a backlog of people wanting to sell and buy. And when the rush happens, you want to be the first out of the gate. How do you do this? By blowing away the competition with your marketing. Below you’ll find some of my top tips for real estate marketing. Keep scrolling to find out! 1. Blast That Hot Sheet It used to be that the MLS kept eminent listings hidden from consumers. It was up to realtors to tell their clients about potential properties. Some states still keep those things secret. If you can use […]

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