The Ability to Sell Will Make or Break Your Company, So Stop Underselling It

A clever marketing campaign will only take you so far. October 10, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Tech is suffering from a fundamental imbalance. Everyone wants to be a visionary without realizing they need to be salesmen, too. It’s a widespread and shocking oversight. We constantly bemoan the lack of technical talent, citing shortages of talent in fields like engineering and computer science, but don’t realize we’re facing a similar crisis in a role that essentially every business needs. Related: The 15 Characteristics of People Who Succeed at Sales Think about it — when is the last time you met a great salesperson? And no, I’m not including selling “yourself” or “ideas” under this designation. The top MBA programs in the country offer paths in marketing, finance and entrepreneurship, but not sales (something they’d be good at given their adroitness in selling overpriced degrees). This […]

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How Crying Could Save Your Business

Entrepreneurs need to let emotions out and people in. June 8, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When’s the last time you cried? I cried this morning. I thought about how many people were relying on me to make the right decisions and how much those decisions had the potential to hurt the people I know and love if they went wrong. If I had a nickel for every night I fell asleep scared stiff about failure, I could fund my next five businesses. Related: 11 Signs That You Lack Emotional Intelligence Unfortunately, being an entrepreneur comes with an unrealistic expectation for bravado: We think a thriving entrepreneur must over-represent the positives, overlook the negatives and maintain grit. We believe insecurity, fear, and shame need to be pushed aside in order to inspire confidence in our friends, employees and investors. With 70 percent of upstart tech companies […]

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Too Much of Today’s AI Is a Novelty Without a Clear Plan to Make Money

As with any business, it’s time to start listening to customers. April 10, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The 2018 artificial intelligence landscape looks an awful lot like the Sharper Image catalog. It’s chock full of products that were built merely because we can build them, and because they’re marketable. Related: 5 Reasons Machine Learning Is the Future of Marketing Do you really have a need for this bacon toaster? Do you really think this 3D drawing pen is going to bring out your inner artist? Much like these products, too much of the AI on the market today is disposable novelty technology. Nobody conducted market research to determine the total addressable market for bacon toasters. They didn’t have focus groups with likely customers. They built a novelty that was good for a chuckle and had just enough utility to convince a few people […]

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