How to Unleash the Secret Superpowers of Numbers in Your Copywriting

There are all sorts of rules about writing. Grammar and style guides tell us how we should write. Especially how we should write numbers. Spell out zero through nine. Don’t start sentences with numerals. Spell out “percent,” instead of using the % symbol. Rules like these imply that the way we refer to numerals influences how our readers perceive us. And that’s partly true. But the way we present numbers and calculations in our copy can achieve so much more — and give those numbers some seriously super powers of persuasion. Because using numbers in your copywriting is smart Numerals give your readers’ brains a quick shortcut. They’re easy to scan. Plus, we’re so used to reading and counting with numbers that most people mentally translate words to numerals in order to parse their meaning. 99 + 1 versus ninety-nine plus one 4,999 versus four thousand, nine hundred and ninety-nine […]

Read more

5 Practical Time Management Tips for the Chronically Time-Poor

In 2009, I chucked my marketing job to become a freelance copywriter. I worked from home each day. I had a waitlist of clients and my business grew. Life was good. With a consistent stream of projects to complete, I thought I was under pressure, but looking back, I knew nothing. Ten years and two kids later, I know what it means to have constraints on my time. These days, I still write copy for clients. I also open my copywriting course twice a year. I have a private coaching membership program and regular one-on-one sessions. I publish a daily email about copywriting and co-host a copywriting podcast. Sounds like a lot, right? And I do it all with less than 12 hours of child-free time a week. Whether you’re running a business around family commitments or you want to do more in less time, so maybe (gasp) you don’t […]

Read more