How Much Time Should You Be Spending on the Google Algorithm Update?

May 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. On May 4, a day filled with nerdy Star Wars jokes, Google‘s public search liaison Danny Sullivan made an important announcement via Twitter: “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post here. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G — Google SearchLiaison (@searchliaison) May 4, 2020 Predictably, online business owners everywhere began fretting about our page rankings and worrying about how our website content would fare. As it turns out, […]

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4 Ways to Find Opportunity in a Crisis

Nurturing your company culture, strengthening community ties, delivering what your customers need and putting your best foot forward on your website are sound strategies for weathering the storm. May 5, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Times are uncertain, and for business owners, the public health emergency has made the marketplace a tricky and terrifying environment. Following guidelines for social distancing might be inconvenient, and many companies face short-term losses and a bleak outlook. Taking care of your business during a crisis is vital, though. Let’s take a look at some practical and responsible strategies that can help sustain your business, even in this difficult time. Focus on company culture Whether you’re a sole proprietor or employ dozens of people, your company has a culture. It’s your ethos, your raison d’être, what sets you apart from your competitors. While some companies dismiss touchy-feely topics like company culture, they do so at […]

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