6 Unique PR Tactics That Drive Growth and Sales

A productive public-relations strategy can establish authority, social currency and growth. November 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Technology has transformed the way we find, connect with and grow our customers. As businesses and consumers increasingly move online, the barriers between you and your audience break down, and it becomes possible for companies to form more direct relationships with their clients. Succeeding in this world requires understanding and excelling at public relations, or PR. I recently launched a bestseller campaign for the comedy book I wrote about prison, Don’t Drop the Soap, and attracted a media frenzy, with outlets such as CBS, FoodBeast, CheddarTV, KCAL 9 and many more picking up the story. Leveraging PR is what ultimately led to my book becoming a bestseller. PR is how businesses establish trust with consumers. It’s basically a third-party endorsement. With traditional media now supplemented by social media […]

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13 Upcoming Conferences Every Serious Entrepreneur Should Attend

Find customers, network with peers and establish authority at these value-laden events. October 28, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Every year, B2B conferences generate more than $1 trillion in direct spending and attract one billion attendees, according to the Events Industry Council and Oxford Economics. And for good reason. Conferences allow you to make valuable connections, network with like-minded people, learn from peers who have accomplished what you hope to accomplish and create more word-of-mouth buzz for your business.  But which conferences should you attend? Here’s a list of 13 upcoming events worth considering. At Startup Grind’s global annual summit, 10,000 people from all around the world — investors, entrepreneurs, and tech leaders — all huddle together for two days of intense learning and networking. This is one of the biggest, most well-known conferences for entrepreneurs around right now. If you’re starting a new habit […]

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4 Undeniable Signs That Your Industry Is Ripe for Disruption

Entrepreneurs should be on the lookout for these massive market opportunities. October 11, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Before Amazon, people purchased almost everything in person at a brick-and-mortar store. And while consumers still like to go shopping offline, 76 percent of adults in the U.S. now also consistently make online purchases, according to a recent poll conducted by Marist College and NPR. As Amazon’s customers discovered the undeniable convenience and ease of purchasing books online, it disrupted the entire retail experience.  Today, Amazon is the most successful company on the planet, with a net worth that’s inching eerily close to a trillion dollars, and consumers all around the globe expect to find the products they love with a quick Google search — not just from Amazon, either, but from all of their favorite brands. Retailers that don’t sell products online are now at a serious […]

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7 Gourmet Prison-Food Recipes for Bootstrapped Entrepreneurs

A former inmate’s guide to surviving those early, hungry days of small-business ownership. September 13, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Whether you’re building that next big AR platform, creating another startup PR agency focused on blockchain (like the world needs more of those) or are a YouTube creator making a move to China, the early stage of a business can be tumultuous. And until you’ve hit that coveted “product-market fit” with a healthy side dose of MRR, chances are you’re broke AF. But have no fear. I’ve got some gourmet prison-food recipes that I can assure you from personal experience will help you feel as if you’re living like a boss, even if it’s in your mother’s second bedroom. Instant noodles, mayonnaise and Kool-Aid may not be likely ingredients in a gourmet meal, but if you are in prison or coding around the clock, they may constitute the culinary […]

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Branding Lessons From Businesses That Use Buzz to Drive Growth.

Banksy and others demonstrate how to take advantage of this strategic tactic. August 19, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Every brand hopes to build major buzz. Gaining marketing momentum can position companies and ideas to take off and succeed in big ways, but how do they best grab this kind of attention? Before I showcase some other brands, I want to share one key lesson I’ve learned while building my own resume as a tech entrepreneur, author, angel investor and radio/podcast host. That is, I rarely talk about my success, instead focusing on my biggest failure as a way to differentiate my brand. Namely, my time in prison. I turned my hardest setback into a successful branding tactic, proving that creativity and resilience can transform even the bleakest situation into a massive opportunity. So don’t be afraid to make noise and go against the grain. Some people won’t […]

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Can You Build a Million-Dollar Business Starting With Just $100 on Fiverr? Here’s a Plan to Do Just That.

Andrew Medal reveals a Fiverr plan that he says can get your business up and running efficiently — and cheaply. July 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’re building or starting a business, then Fiverr is an excellent resource to get some of the time-consuming work done. For those unfamiliar with the website, it is a marketplace where people can buy and sell services. What makes it different from its competitors is that gigs can start as low as $5. From there, price points go up based on experience, value and any additional extras the seller may offer.  I’m a big fan of Fiverr, so much so that we’ve partnered with them on my Entrepreneur-hosted podcast that can be found here. And, as partners, they’re providing all of my readers and listeners 10% off with our promo code AA. Related: 5 Ways Fiverr Jump-Started My Life as an […]

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3 Areas Where Enterprise-Focused Startups Are Poised to Make an Economic Impact

How do you improve efficiency by reducing costs and overhead without sacrificing performance? July 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The ongoing enterprise/business/startup saga is: how to improve efficiency by reducing costs and overhead without sacrificing performance? I deal with this on a daily basis. Trade-offs are inherent in any business decision-making process, and it is often through new developments (i.e., technology) that the optimal solution arises. I’m an early adopter for these exact reasons. So much new tech is constantly being built to create efficiencies and support business processes. For enterprises in industries ranging from digital identity verification to supply chain tracking, that answer has frequently resulted in a specific iteration of blockchains: enterprise blockchains. They are more attuned to conventional business models and are subject to many of the same liabilities as business-operated software systems, such as a cloud-based database network. […]

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4 Tech Trends That Are Positively Changing Workplaces

From reporting bad behavior to allowing more flexibility, these advancements help everyone. July 3, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Workplaces are impacted by a wide variety of factors, including changing ideologies and other external influences, both negative and positive. Technology is likely one of the greatest factors impacting workplaces, and it is also one factor that can have a truly positive impact. According to Gallup’s State of the American Workforce report, engaged teams show 21 percent more profitability, and yet only 51 percent of individuals actually feel engaged at work. Considering this, it’s beneficial to employers and employees alike to consider the following four technological workplace trends. 1. The workplace is getting safer for everyone. If an employee feels unsafe in their environment, complete productivity and satisfaction are unlikely. Fifty-nine percent of employees who observed some form of misconduct said that they were actively searching for a […]

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Cash Advance Apps Can Be a Short-Term Bridge for People Short on Money

If you find yourself short on cash, these services could be a good short-term solution. June 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Around 78 percent of Americans found themselves living paycheck to paycheck, according to a 2017 study by Career Builder. Perhaps it’s no coincidence then that cash advance apps, which give people access to their money before payday, have become a hot trend in recent years. These apps allow users to temporarily borrow the money they need to bridge the gap until that invoice money comes in or payday hits, at a cheaper cost compared to overdraft fees and missed payment penalties from banks. In this respect, many entrepreneurs and early stage startup employees are finding these apps genuinely helpful. For example, I recently learned of a startup team that is building a company that gets paid on the performance of their work, so their […]

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4 Trends That Will Rewire the Inner Workings of the Fintech Industry

The past few decades have seen entrepreneurs sprinting to innovate and exploit outdated process gaps for riches. June 14, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Financial technology (fintech) refers to the infrastructure for modern digital payment rails, payment processing, back-end settlement of assets on capital markets and many other financial pieces of software and hardware. With a lot of different software and hardware needs on the part of financial institutions, the past few decades have seen entrepreneurs sprinting to innovate and exploit outdated process gaps for riches. These four impending trends won’t just rewire the inner workings of the fintech industry, they’ll create space for further innovation on the part of agile startup entrepreneurs.   1. Quantum computing Modern computers are based on binary code that is interpreted by the computer as ones or zeros — each binary digit represents a binary state (on or off). […]

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Here’s What Entrepreneurs Must Know About the Booming VPN Industry

The future of the VPN industry is bright, but mostly because the future of online privacy and security is so bleak. June 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Twenty years ago, virtual private networks (VPNs) were almost exclusively connected to businesses. The consumer VPN industry, as it is now, was pretty much non-existent, with many people using proxies to access blocked sites. However, with more streaming sites and faster speeds, consumers have begun to take to VPNs. A huge factor in the increase in consumer VPN usage is streaming content – especially Netflix – with nearly half of all people using VPNs for entertainment. Only 31 percent of consumers use VPNs for greater anonymity. For that reason, VPN services have also become extremely user-friendly, with many applications allowing users one-click connections. That way, even the most non-technical user can get started with VPNs. Geo-blocked content, […]

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Here’s How This Former UFC Champion Runs His Company Today

Tito Ortiz became the ninth inductee into the UFC Hall of Fame in 2012, and now he runs a clothing line. May 31, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. Tito Ortiz is an American mixed martial artist. In the MMA world, he is known for his stints with the Ultimate Fighting Championship, where he is a former Light Heavyweight Champion (having held the title from April 14, 2000, to September 26, 2003) and Bellator MMA. Ortiz ultimately became the biggest pay-per-view draw of 2006 for his fights with Liddell, Forrest Griffin, and Ken Shamrock. Now, Ortiz is the CEO of the equipment and clothing line, Punishment Athletics MMA. He also manages a number of other business ventures including the Ortiz Auto Group. Related: This Comedian Breaks Down Stand-Up, Startups and Entrepreneurship Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We […]

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This Comedian Breaks Down Stand-Up, Startups and Entrepreneurship

Andrew Medal chats with Theo Von about comedy and business. May 24, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. Theo Von is an American stand-up comedian, podcaster, television personality, host and actor. He can be seen in his very own Netflix comedy special, No Offense, or heard on his podcast, This Past Weekend. Twice a week on the podcast, Von offers earnest suggestions to callers and gives his take on recent events. He has appeared on Joe Rogan’s podcast, The Joe Rogan Experience and Joey Diaz’s The Church of What’s Happening Now. Related: This Entrepreneur Says He Spends as Much as $200K a Month on Building His Brand Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN […]

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This Entrepreneur Says He Spends as Much as $200K a Month on Building His Brand

Andrew Medal connects with Billy Gene in San Diego to talk all things digital marketing. May 17, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Billy Gene is an online marketing influencer and educator. Through his online courses and Facebook live-streams, he teaches important entrepreneurial skills that schools often miss. Gene says he spends up to $200,000 a month on his personal brand leveraging unique video content and ads on billboards, podcasts, Facebook, YouTube and Instagram. Related: This Tattoo Artist Fell in Love With the Art When He Was 16. Here’s How He Made a Career Out of It. Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in […]

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This Tattoo Artist Fell in Love With the Art When He Was 16. Here’s How He Made a Career Out of It.

Luke Wessman has worked in tattoo parlors from Los Angeles to New York City. May 10, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Luke Wessman is a tattoo artist, designer and influencer who has been featured Spike TVs Inkmaster as a guest judge and designed the #GoVote campaign for Jay Z and Beyonce’s On The Run Tour. He was also featured on the TLC reality shows Miami Ink and NY Ink. Related: How Christopher ‘Drama’ Pfaff Used His MTV Fame to Build a Fashion Brand Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App […]

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How to Make Money Through Social Media

This influencer breaks down his experience on building brands through social media. May 3, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Andrew Medal sits with Branden Hampton — a content, engagement and branding expert who helps individuals and brands maximize their online presence and brand equity — in Los Angeles to discuss how working with the Kardashians has influenced his work. Click play to hear the conversation between Medal and Hampton. Related: How Christopher ‘Drama’ Pfaff Used His MTV Fame to Build a Fashion Brand Read_More Related posts: Give Your Audience What They Want on Social Media Before Pushing Your Agenda Social Media – Everything you need to know Social Media – Everything you need to know How Christopher ‘Drama’ Pfaff Used His MTV Fame to Build a Fashion Brand Save Time and Money With This Social Media Automation Tool […]

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How Christopher ‘Drama’ Pfaff Used His MTV Fame to Build a Fashion Brand

Andrew Medal chats with the former reality TV star in Beverly Hills to learn about the transition from ‘Rob and Big’ to Young & Reckless. April 26, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Christopher “Drama” Pfaff is an entrepreneur, producer and reality TV star best known for his roles in the MTV reality shows Rob and Big and Rob Dyrdek’s Fantasy Factory. Pfaff is also the founder and CEO of Young & Reckless Clothing. Young & Reckless is a street wear inspired clothing brand sold across the world. The brand can be seen worn on celebrities like Kevin Durant, Cassie, Justin Bieber, Meek Mill and Colin Kaepernick. Related: How to Build a Famous Fashion Brand Read_More Related posts: How to Build a Famous Fashion Brand How Fashion Brands Can Assist Sustainable Development How to Master Social Media and Build a Real Brand How Comedian Kevin Hart […]

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How to Build a Famous Fashion Brand

Andrew Medal sits with Dee Murthy at the Beverly Hills headquarters of Five Four Club. April 19, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Dee Murthy is co-Founder of Los Angeles-based, fashion membership Five Four Group and Young & Reckless. The e-commerce platform has a portfolio of brands that include New Republic by Mark McNairy, Grand AC and Oshenta. Murthy is also a seasoned investor and partner at Queenbridge Venture Partners as well as partner in popular Las Vegas shoe store 12 AM RUN. He is a co-host with Chris ”Drama” Pfaff in weekly lifestyle podcast Group Chat in addition to his business ventures. Related: How This Entrepreneur Used CrossFit to Build a Business Read_More Related posts: How Christopher ‘Drama’ Pfaff Used His MTV Fame to Build a Fashion Brand How to Make Money Through Social Media How to Master Social Media and Build a Real Brand The Entrepreneur […]

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How This Entrepreneur Used CrossFit to Build a Business

This Entrepreneur won the 2008 CrossFit Games, and now he runs over 20 gyms. April 12, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Few men have had the honor of being named the Fittest Man on Earth, but Jason Khalipa is one of them. The 2008 CrossFit Games champion has competed at the Games eight times and only once placed outside the top 10. He has won every regional competition he’s participated in. He’s not only proven his fitness prowess, but he’s also achieved great success as an entrepreneur with more than 20 gyms internationally. Related: How These 2 Brothers Started a Company Together While Living in Different Cities Read_More Related posts: Build the Business You Want Because Nobody Is Going to Pay Your Bills Use These Growth Strategies to Build a 6-Figure Business How To Build Business Momentum and Escape the ‘6-Figure Hamster Wheel’ Why […]

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7 Prolific Business Lessons Nipsey Hussle Gifted the World

Long live Nipsey the Great. April 5, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. When Nipsey Hussle’s Crenshaw mixtape dropped in 2013, I was in the penitentiary serving a two- to five-year sentence. I had been following his music since 2008 when I first heard the song “Bullets Ain’t Got No Name,” and because I am a Socal native, it gave me pride to see him coming up. While in the joint, I found a way to purchase a smuggled bootleg compilation of Nipsey’s music and would bang the lyrics in my Discman on my prison rack while teaching myself to code with textbooks, or when I was getting tattooed. On March 31, 2019, Nipsey was attacked by an envious gunman, and tragically passed away. His untimely demise has shocked his childhood community of Crenshaw and the world at large. Nipsey was more than a rapper. He was an […]

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