3 Ways Artificial Intelligence Has Sparked Marketing and Sales Transformation

A virtual assistant named ‘Angie’ has done amazing things for cloud security company CenturyLink. June 27, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence, or AI as it’s called, has been a buzzword for nearly a decade already, yet sometimes it still feels as though we’re just in the early stages of discovering what predictive analytics and machine learning can do for enterprises. Related: What Every Entrepreneur Must Know About Artificial Intelligence Nowhere is this truer than in marketing and sales functions. According to Forrester, as of 2017 marketing and sales accounted for more than 50 percent of all AI investments. But when you look at investors who have already sunk serious money into AI projects, only 45 percent have seen any results at all. And among those who are seeing results, 25 percent agree that they’ve become more effective in their business processes. These […]

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4 Major Marketing Trends for 2020 and Beyond

Do you know what ‘on-SERP SEO’ means in the marketing universe? You’re not alone, but you are missing an opportunity. May 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Can you believe it’s almost 2020? When I began my marketing career over a decade ago in 2009, I could hardly imagine what I’d be doing today as a marketing leader at an enterprise organization …  Related: Use These 5 Steps to Create a Marketing Plan … especially with technology. But each year, new and disruptive technological innovations are forcing marketers like me to evolve our best practices. Digital marketing, once the only game in town, has given way to multichannel marketing; and today, we are rapidly approaching the omnichannel marketing age. And that can be overwhelming: As the rate of marketing innovation continues to accelerate, most organizations are having a hard time keeping up. But the good news is […]

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3 Reasons — and a Whole Lot of Data Points — on Why You Should Create Even More Written Content for 2019

Written content isn’t going anywhere anytime soon, multiple studies show. Marketing leaders would be smart to recognize that fact. May 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When I started my personal journey as a marketer back in 2009, “content marketing” was a brand new buzzword that few marketers actually understood. My personal brand was built on content marketing and thought leadership pieces because I realized that making a great first impression online was, and is, one of the best investments a marketing leader can make. Related: The Simple Reason Content Is Still Integral to Your Business’s Marketing Within a few years, however, some people were boldly predicting that content marketing and written content would become less popular, replaced by trendier forms of marketing, like influencer marketing and video content. Fortunately, they were … wrong. The results from Zazzle Media’s third annual State of Content […]

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5 Surefire Ways to Become a Better, More Effective Leader

50 percent of employees in one study said they’d quit to at some point to escape a bad boss. Are you a ‘bad’ boss? April 5, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Have you ever worked under a bad leader? Someone who didn’t connect with, inspire or motivate his or her team members? A boss who came and went just as quickly … or annoyed you, personally, so much that you actually quit your job? Related: The 6 Most Familiar ‘Bad Boss’ Types and What to Do About Them According to a Gallup study, 50 percent of employees polled said they had quit at some point in their careers because of bad management. Not only is that a staggering statistic; it makes you wonder why there are so few effective leaders at all. What can entrepreneurs do to become better leaders themselves? It’s a question I often […]

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