Serial Intrapreneur Talks Building Innovative Teams in Large Companies

This millennial has made a career of forming startup-like atmospheres within larger businesses. January 3, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. On the The Rough Cut‘s Season 3 finale, Storyhunter co-founder Alex Ragir traveled to Istanbul to meet with Riyaad Minty, director of digital for Turkish Radio & Television (TRT), Turkey’s largest media company and one of the largest public broadcasters in the world. TRT runs 17 radio channels and 13 cable channels in 41 languages, including the English and Arabic news channels for TRT World.  Minty is tasked with developing a digital strategy for the conglomerate, like building a startup style team within the broadcaster. Before joining TRT, he was part of the founding team for the launch of AJ+; the digital video venture spun off by Al Jazeera Media Network, where he led engagement strategy.  Ragir and Minty discuss how Minty has essentially become […]

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Clorox’s First Female CMO on How Women Can Embrace Their Marketing Strengths

This year, The Clorox Company won Best In-House Agency from the In-House Agency Forum (IHAF) under Stacey Grier’s leadership. December 24, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. On the sixth episode of Season 3 of The Rough Cut, Storyhunter co-founder Alex Ragir went to the Association of National Advertisers Master’s of Marketing Week in Orlando to meet with Stacey Grier, The Clorox Company’s first female Chief Marketing Officer. Grier is in charge of marketing for household brands like Clorox, Pine-Sol, Burt’s Bees and Brita. Ragir and Grier discussed how women in marketing should embrace their strengths and lift other women up and how consumers are aware that production value can vary depending on the medium. You can see the full interview on Storyhunter’s Video Strategist Blog, or listen to the full interview on Spotify, Apple Podcasts or Google Play.   Related: Deloitte Digital CCO on Using Jazz as an Inspiration for Content […]

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Deloitte Digital CCO on Using Jazz as an Inspiration for Content

December 17, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. On the fifth episode of Season 3 of The Rough Cut, Storyhunter co-founder Alex Ragir went to Deloitte Digital’s office during Advertising Week in New York to meet with Chief Creative Officer Alan Schulman. Deloitte Digital is a creative digital consultancy that has worked with brands like Apple, Facebook and Adobe to help them optimize their digital presence. Ragir and Schulman discussed how Schulman’s passion for Jazz enriches his 30-year career in advertising, how brands need to create content more like news agencies and how data needs to be interpreted correctly to optimize your digital strategy. You can also listen to the interview on Spotify or Apple Podcasts. Related: Instagram’s Head of Content on Making Videos for 318 Million Followers Read_More Related posts: Instagram’s Head of Content on Making Videos for 318 Million Followers Twitter’s Head of Content Creation on […]

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Tips for Creators and Freelancers

Here’s what it’s like to run a social media handle with 300 million followers. December 10, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. On the fourth episode of Season 3 of The Rough Cut, Storyhunter co-founder Alex Ragir went to Instagram’s New York offices in Manhattan for the second installment of this two-part series featuring Jeffrey Wisenbaugh, the head of content who runs the @instagram account on Instagram. With over 318 million followers, it’s the most popular social media account in the world. Together, Ragir and Wisenbaugh discuss how tips for creators on Instagram, how freelancers can get hired by Instagram and how to use the platform’s “three surfaces” in the most effective way.  You can also listen to the interview on Spotify or Apple Podcasts. Read_More Related posts: Instagram’s Head of Content on Making Videos for 318 Million Followers The Digital Director for One of the World’s Liquor […]

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Instagram’s Head of Content on Making Videos for 318 Million Followers

Here’s what it’s like to run one of the most popular social media handles in the world. December 3, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. On the third episode of Season 3 of The Rough Cut, Storyhunter co-founder Alex Ragir went to Instagram’s Manhattan offices to sit down with Jeffrey Wisenbaugh, the head of content who runs the @instagram account on Instagram, one of the most popular social media accounts in the world with over 318 million followers. Ragir and Wisenbaugh discuss building a content team within Instagram and how to create stories that will resonate with arguably the most diverse audience ever.  You can watch the whole interview on Storyhunter’s Video Strategist Blog or listen to it on Apple Podcasts or Spotify. Related: The Digital Director for One of the World’s Liquor Distillers Gives Her 3 Pillars for Content Strategy Read_More Related posts: VaynerMedia Content Head Talks Branded Video […]

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The Digital Director for One of the World’s Liquor Distillers Gives Her 3 Pillars for Content Strategy

Pernod Ricard’s brands include Absolut Vodka, Jameson Irish Whiskey, Havana Club, Chivas Regal and Malibu. November 26, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. On the second episode of Season 3 of The Rough Cut, Storyhunter co-founder Alex Ragir visits midtown Manhattan for New York’s Advertising Week to meet with Kate Whitney, the director of digital for Pernod Ricard, the world’s second-largest liquor distiller. Its brands include Absolut Vodka, Jameson Irish Whiskey, Havana Club, Chivas Regal and Malibu. Ragir and Whitney discuss the importance of authenticity in today’s media saturated world, the state of the digital video industry, the power of brand loyalty and the three pillars of Absolut Vodka’s content strategy. You can catch up on past episodes of The Rough Cut at Storyhunter’s Video Strategist Blog or check out the full interview with Kate Whitney on Apple Podcasts or Spotify. Related: Hershey’s Head of Media Talks Leveraging […]

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Hershey’s Head of Media Talks Leveraging Data to Create Content

Here’s why data is actually an unlikely benefit for the creative development of the advertising industry. November 19, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. To kick off Season 3 of The Rough Cut, Storyhunter Co-Founder Alex Ragir traveled down to ANA’s Masters of Marketing Week conference in Orlando, FL to meet with Charlie Chappell, the head of Integrated Media and communication planning for The Hershey Company. Ragir and Chappell discussed the state of the advertising industry, the convergence of media and creative and more. You can catch up on Seasons 1 and 2 of The Rough Cut at Storyhunter’s Video Strategist Blog. Related: Refinery29’s Video Guru on the Future of Content, TV and Events Read_More Related posts: Refinery29’s Video Guru on the Future of Content, TV and Events The Video Chief of a 200-Year-Old Newspaper on Transitioning to Digital, TV The Difference Between Journalism and Storytelling […]

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Refinery29’s Video Guru on the Future of Content, TV and Events

November 12, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In this edition of The Rough Cut, Storyhunter co-founder and Entrepreneur Network partner Alex Ragir takes a trip to Refinery29’s offices in West Los Angeles to sit down with Stone Roberts, VP of Global Video Strategy. Roberts recently moved the Refinery29 video team from New York to LA, and he and Ragir discuss the future of content consumption, as well as Stone’s three “R’s” for success, the future of TV programming and experiential marketing.  For full episodes of The Rough Cut with Alex Ragir, check out Storyhunter’s Video Strategist Blog.  Read_More Related posts: The Video Chief of a 200-Year-Old Newspaper on Transitioning to Digital, TV VaynerMedia Content Head Talks Branded Video Storytelling for Social Media Twitter’s Head of Content Creation on How to Optimize Your Content on Twitter The Difference Between Journalism and Storytelling Why You Should Embrace Your Side Hustle Even […]

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The Difference Between Journalism and Storytelling

November 5, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In this edition of The Rough Cut, Storyhunter co-founder Alex Ragir went live on Facebook with Courtney Coupe, the VP of Content at CNN’s Great Big Story. They discussed video storytelling, how to stand out from other digital media brands, what makes a Great Big Story and the difference between journalism and storytelling. For full episodes of The Rough Cut with Alex Ragir, check out Storyhunter’s Video Strategist Blog.  Related: VaynerMedia Former Content Head Talks Branded Video Storytelling for Social Media Read_More Related posts: VaynerMedia Content Head Talks Branded Video Storytelling for Social Media The Video Chief of a 200-Year-Old Newspaper on Transitioning to Digital, TV This Marketing Guru Says You Should Focus on a ‘Coalition of the Willing’ How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers Why You Should Embrace […]

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VaynerMedia Content Head Talks Branded Video Storytelling for Social Media

Here’s why you should create content that strengthens your brand, not the social media platform that distributes it. October 29, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In this edition of The Rough Cut, where we interview the biggest innovators in digital video, Storyhunter Co-Founder Alex Ragir stops by VaynerMedia’s studio in Long Island City, New York, to speak with Jason Beauregard, Head of Studio for the agency owned by social media magnate Gary Vaynerchuk. They discussed the state of social video and what not to do when creating content for Facebook and Instagram. For full episodes of The Rough Cut with Alex Ragir, check out Storyhunter’s Video Strategist Blog.  Related: The Video Chief of a 200-Year-Old Newspaper on Transitioning to Digital, TV Read_More Related posts: The Video Chief of a 200-Year-Old Newspaper on Transitioning to Digital, TV Social Media – Everything you need to know […]

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The Video Chief of a 200-Year-Old Newspaper on Transitioning to Digital, TV

Here’s how the ‘New York Post’ has embraced modern media. October 22, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In this edition of The Rough Cut, Storyhunter co-founder and Entrepreneur Network partner Alex Ragir stops by the New York Post Manhattan office to speak with Warren Cohen, Head of Video. Together, Ragir and Cohen discuss the importance of diversifying your video strategy, creating shows for TV, what stories people most enjoy and the best way to decide what stories to produce.  For full episodes of The Rough Cut with Alex Ragir, check out Storyhunter’s Video Strategist Blog.  Related: Viral Video Guru on the Evolution of Retail From Brick-and-Mortar to Social Media Read_More Related posts: This Graphic-Designer-Turned-Chief-Creative-Officer Gives Advice on Unorthodox Career Paths The Weather Channel’s Editor-in-Chief Offers Advice to Aspiring Journalists This Marketing Guru Says You Should Focus on a ‘Coalition of the Willing’ Why You Should Embrace Your Side Hustle Even If […]

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The Weather Channel’s Editor-in-Chief Offers Advice to Aspiring Journalists

Check out Greg Gilderman’s two keys for self-improvement. October 1, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In this edition of The Rough Cut, Storyhunter co-founder Alex Ragir stops by The Weather Channel’s office in Manhattan, to speak with Greg Gilderman, Global Head of Video and Editor-in-Chief.  Last year, The Weather Channel Digital, Telemundo and Efran Films received a News and Documentary Emmy award for their digital documentary, The Source: The Human Cost Hidden Within a Cup of Coffee. They’re nominated again this year for their use of Immersive Mixed Reality to show the dangers of tornadoes. Gilderman offered two pieces of advice that apply to people of all disciplines: consistently hone your craft and maintain your values. Related: Why You Should Embrace Your Side Hustle Even If You Have a Serious Day Job Read_More Related posts: 5 Tips on How to Get Press From Entrepreneur’s Editor in Chief […]

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Why You Should Embrace Your Side Hustle Even If You Have a Serious Day Job

Make time for your side hustle. September 24, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. This week on The Rough Cut, Storyhunter co-founder Alex Ragir sits down with Stephanie Ijieh, Global Marketing and Communications Manager at Wavemaker and co-founder of What’s New Pop-up. Ragir and Ijieh discussed how having a side hustle can help you grow into a better, more well-rounded version of yourself. Related: This Founder of a Marketing Agency Shares His 3 Pillars for Building Successful Teams Read_More Related posts: 6 Steps to Turn Your Side Hustle Into a Small Business Top 5 Side Hustle Ideas Start a Side Hustle With Help From These Courses Is Your Side Hustle Actually Making You Money? Match Your Side Hustle With How Much Free Time You’ve Got Want to Get That Side Hustle You’ve Been Dreaming of off the Ground This Year? 5 Tips 3 Reasons Your […]

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This Founder of a Marketing Agency Shares His 3 Pillars for Building Successful Teams

Plus, here’s the importance of establishing and maintaining a culture in your company. September 17, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. This week on The Rough Cut, Storyhunter co-founder Alex Ragir sits down with Christoph Becker, founding CEO and Chief Creative Officer of Gyro, during the Cannes Lions Festival of Creativity in France.  Becker was a judge at Cannes Lions and is a frequent speaker at leading advertising events like Advertising Week New York & LATAM. Under his leadership, Gyro created the Business Feeling Index, which takes a deep dive into the emotions that drive business-to-business (B2B) decision makers. Ragir and Becker discussed findings from the Business Feeling Index, his three pillars of success for all companies and more. Related: This Marketing Guru Says You Should Focus on a ‘Coalition of the Willing’ Read_More Related posts: This Marketing Guru Says You Should Focus on a ‘Coalition of […]

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This Graphic-Designer-Turned-Chief-Creative-Officer Gives Advice on Unorthodox Career Paths

Here’s how to get your dream job, even if the way forward isn’t obvious. September 10, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In this episode of The Rough Cut, Storyhunter co-founder Alex Ragir sits down with David Weinstock, Chief Creative Officer of RF|Binder.  Weinstock began his career as a graphic designer and gained experience as a creative director for The Oprah Winfrey Network and a commercial director for Hero Content before settling into his role at RF|Binder. While at RF|Binder, Weinstock founded The Grove, the company’s multidisciplinary creative group and winner of 2017 PR News Agency Team of the Year. Ragir and Weinstock discussed Weinstock’s evolution from graphic designer to CCO and what he learned that can help young professionals navigate their career paths. Related: This Marketing Guru Says You Should Focus on a ‘Coalition of the Willing’ Read_More Related posts: What the Chief Talent Officer of General Motors Learned […]

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This Marketing Guru Says You Should Focus on a ‘Coalition of the Willing’

Alex Ragir sits down with Bonin Bough to break down Bough’s backstory and marketing tips you can use for your business. September 3, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In the sixth episode of season two of The Rough Cut, Storyhunter co-founder Alex Ragir sits down with Bonin Bough, marketing guru and founder and CEO of Bonin Ventures, from the Open Mic beach at Cannes Lions International Festival of Creativity in France.  Bonin Bough was one of the youngest C-suite executives at a Fortune 50 Company as a marketing executive at Mondelez International. Before his time at Mondelez, Bough led global digital marketing efforts for PepsiCo, Weber and many others. In 2013, he was inducted into the AAF’s Advertising Hall of Achievement. Ragir and Bough discussed video storytelling, pushing forward the debate at industry events such as Cannes Lions, and how to innovate within within large […]

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2 Great Traits for All Young Professionals

August 20, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In the fifth episode of season two of The Rough Cut, Storyhunter co-founder Alex Ragir talks with Mary Kate McGrath, Chief Content Officer of Gallery Media Group, the media arm of Gary Vaynerchuck’s holding company VaynerX. Gallery Media Group owns brands such as PureWow and One37pm. It also manages a network of podcasts, influencer and instagram accounts.  Ragir and McGrath talked about why all young professionals need to be curious and passionate to succeed, and also something what she watches for in every interview. Related: Ketchum’s First Female CEO Talks Diversity in Upper Management Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds […]

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Ketchum’s First Female CEO Talks Diversity in Upper Management

Here’s how this CEO thinks women can break through the glass ceiling and positively impact their businesses. August 13, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In this episode of The Rough Cut, Storyhunter co-founder Alex Ragir continues the series at the Cannes Lions International Festival of Creativity with Barri Rafferty, CEO of Ketchum. Rafferty tells Ragir that since taking over, she’s led Ketchum through the process of rebranding as a “communications consultancy.” The pair also discuss how women can break the glass ceiling and the impact that women in upper management can have on an organization. Related: Twitter’s Head of Content Creation on How to Optimize Your Content on Twitter Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. […]

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Twitter’s Head of Content Creation on How to Optimize Your Content on Twitter

Alex Ragir sits down with Twitter Head of Content Creation Stacy Minero. July 23, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this episode of The Rough Cut, Entrepreneur Network partner Alex Ragir travels to Cannes, France for the Cannes Lions International Festival of Creativity, one of the most prominent events and award shows for the advertising industry. There, he sits down with Stacy Minero, Global Head of Content Creation at Twitter. Ragir and Minero discuss content optimization for Twitter, the potential for integrated marketing campaigns and how paid and organic reach should complement each other.  Click the video to hear more. Related: This Media Company Used Hip Hop and Sneakers to Attract 55 Million Viewers and Sell for Over $250 Million Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content […]

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This Media Mogul Explains His Surest Way to Success for Young Entrepreneurs

Group Nine Media’s Mickey Meyer recommends prioritizing your interests over success. June 13, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Alex Ragir talks with Mickey Meyer, the president of the Group Nine Media network. Meyer admits he never saw himself as a businessman, though along his journey, he gradually developed a love for managing.  Meyer advises young entrepreneurs to find the one thing they are passionate about. By following something you enjoy and “pulling the thread,” as Meyer says, your efforts will lead to success eventually. If you are able to pinpoint your passion, everything else will be much easier. Click play to hear more from Alex Ragir and Mickey Meyer. Related: This Media Company Used Hip Hop and Sneakers to Attract 55 Million Viewers and Sell for Over $250 Million Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We […]

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