What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where we crunch the numbers to see what sets the high-performing websites apart. We’re privileged to count a number of particularly high-performance websites among our dataset participants. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. In these findings, you’re getting insights from the global top tier of campaigns. If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. In our 2016 study, the two stand-out correlations with conversion rate were: High-performing websites […]

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The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed

The latest Wolfgang E-Commerce Report is now live. This study gives a comprehensive view of the state of digital marketing in retail and travel, allowing digital marketers to benchmark their 2018 performance and plan their 2019 strategy. The study analyzes over 250 million website sessions and more than €500 million in online revenue. Google Analytics, new Facebook Analytics reports, and online surveys are used to glean insights. Revenue volume correlations One of the unique features of the study is its conversion correlation. All website metrics featured in the study are correlated with conversion success to reveal what the most successful websites do differently. This year we’ve uncovered our strongest success correlation ever at 0.67! Just to give that figure context: normally, 0.2 is worth talking about and 0.3 is noteworthy. Not only is this correlation with success very strong, the insight itself is highly actionable and can become a pillar […]

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