4 Reasons Amazon Ads Are Better For E-Commerce Than Facebook

Put your money where your online retailer is. August 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. While Facebook has become one of the world’s largest platforms for e-commerce marketing, this doesn’t mean that it’s necessarily the best pick for your advertising dollars. Yes, Pew Research’s latest data reveals that 69 percent of adults in the United States use Facebook, but the vast majority aren’t going there to discover new products and services. To many, Facebook ads are actually an intrusion that takes time away from checking in with family or sharing the latest cat memes. Worse still, even with Facebook’s audience-targeting metrics, many users are exposed to ads that are completely irrelevant to their interests. On the other hand, when someone visits Amazon, they are specifically going there to shop. Broadly speaking, this is why investing in Amazon ads could be one of the most important […]

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6 Outdated Marketing Tactics You Need to Leave in the Past (Where They Belong)

Promotional-only social media, paper-based marketing and poorly produced videos are on the “no-no” list. And who can forget that “Domino’s Forever” campaign? July 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Marketing is complex. With seemingly endless techniques, how do you reach and resonate with your audience? First things first: You need to know what you shouldn’t do. Last year, “Domino’s Forever” was a campaign created by a Russian Domino’s franchise. If customers tattooed the Domino’s logo on their skin, they were told, they’d get 100 free pizzas yearly for 100 years. Related: 7 Dreadful Marketing Mistakes to Avoid in 2018 Initially, that strategy worked big-time: Although it may sound strange to us, hundreds of customers jumped in and started getting those tattoos. Yet, even as images of their freshly inked images flowed in, Domino’s imposed restrictions on its offer. Suddenly, the tattoos had a size limit; and only […]

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5 ROI-Backed Reasons Your Startup Should Take Its Search for Talent Overseas

Overseas workers are often more productive than American workers — and they expect lower pay. June 27, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The internet has completely changed the way we conduct business — including the way startup founders hire employees: A study reported by CNBC found that worldwide, 70 percent of all business professionals surveyed said they work remotely at least once a week. Fifty-thee percent said they spend at least half the week telecommuting. Related: 6 Creative Ways to Use Overseas Virtual Assistants These numbers far outpace the telecommuting market here in the United States, where, while the number of people who telecommute has risen dramatically, research from Global Workplace Analytics reveals that a mere 3.2 percent of Americans work from home for at least half of the week. And that doesn’t reflect the big picture, because, given the internet’s globalization possibilities, startups are […]

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5 Last-Minute Sales Strategies to Onboard New Clients In a Week’s Time

Make sure you’re not caught out by a lull in your business. June 13, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Do you have enough clients? You almost surely don’t. A business is like a shark — it has to keep moving forward; otherwise it dies. If you’re not constantly adding new clients, you’ll be caught off guard if your old sources of income dry up. Related: Long-Term Customer Loyalty Starts (or Ends) With Your Earliest Interactions That’s why, when the end of the month has arrived, the bills are due, and the revenue’s just not where it should be, it’s time to find some new clients as fast as possible. True, if you’re stuck trying to find new clients at the last minute, it’s not the end of the world. You’ll have to work hard to onboard anyone new. But that will be possible if you […]

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5 Simple, Science-Backed Tricks to Help Improve Home-Office Productivity

Productivity at home is a different animal when you’re working in the same place where you chill on your couch watching Netflix. May 15, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. For many, working from a home office is the ultimate dream. But as many entrepreneurs discover, it’s not always easy to stay focused and productive when you’re working in the same place where you spend time with family or friends, or unwind on the couch watching Netflix. Related: 10 Tips to Become Happier and More Productive Working From Home In fact, it’s all too easy for the distractions of home to keep you from delivering the results you need to launch a successful entrepreneurial career. Thankfully, though, there are strategies you can use to improve your focus and productivity. These science-backed tricks will keep you on track throughout the work day: 1. Maintain a dress code. […]

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5 Hyper-Efficient Ways Brands Can Engage Daily on Instagram In 5 Minutes (or Less)

One survey said 72 percent of teens use Instagram. That’s a ready-made audience you need to consider. May 9, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram has rapidly grown into one of the most popular social media platforms in the world, especially among the younger demographics. In fact, survey data from Pew Research revealed that 72 percent of teenagers polled said they use Instagram, compared to the 51 percent who use Facebook. Pew reported similar usage statistics for individuals aged 18 to 24. Related: How Your Business Can Start Using Instagram Stories Instagram’s high engagement rates and younger audience make it an especially attractive option for brands trying to improve their online presence and reach new customers. But to be truly successful on the platform, brands need to find ways to engage on a daily basis. Fortunately, this doesn’t have to be as challenging or time-consuming […]

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5 Smart Ways to Use Social Media to Grow Your Business in 2019

Confused about whether to go with Facebook, Twitter, Instagram? A video? A blog? Here are suggested strategies on how to cull that list. April 24, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. According to Statistica, the number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third of the world’s entire population! So, it’s obvious that social media, more and more, is engaging the majority of the world’s citizenry. Related: The 4 Essentials to Building Your Brand on Social Media That means if you own a business and you’re not focused on building a strong brand presence on social media this year, your customers already are or soon will be choosing your competitors. That fact is intriguing to me, as a modern-day business owner. I’ve never questioned the value of having a social media presence, […]

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What These SEO Experts Want You to Know About Being Seen As the ‘Top Choice’ For Your Service

First step from an SEO expert: Target the suburbs or surrounding areas — not just the cities — where people are living and searching from. April 16, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Not long ago, your customers probably didn’t feel as though they were drowning in a sea of options. They relied on a handful of local companies to serve their everyday needs, and they easily remained loyal to their favorite brands. Related: 7 Best SEO Tools to Help You Rank Higher in Google But times have changed: Today, customers — yours and everybody else’s — are being bombarded with an overwhelming amount of choices on everything from where to grab a slice of pizza to where to hire a trustworthy lawyer; and that leaves them more indecisive than ever. Not to mention that the modern-day consumer doesn’t want to be heavily marketed to, but […]

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What It Is and How Female Entrepreneurs Can Use It to Erase Self-Doubt and Other Obstacles

It’s called neuro-linguistic programming and it can help you ‘reframe’ the mental barriers that keep you down. February 15, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. The world of business and entrepreneurship has long been perceived as a “man’s world,” but plenty of evidence has emerged to show that this is starting to change .We’re escaping the lingering remnants of the wage gap, for example, by starting our own companies. Or, we’re staying put in the corporate world and helping younger women by taking on a mentoring role.  This is not to say that it’s all good news, of course: Many women entrepreneurs continue to face an uphill battle due to the intrinsic biases the business world has always held. And, perhaps even more important is the battle women continue to wage against their own subconscious. Related: These Artists, Authors and Leaders Battled Self-Doubt Before They Made History In a word, […]

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5 Psychological Hacks Smart Negotiators Use to Boost Their Chances for a Pay Raise

January 24, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Having passion for your career is essential to surviving any 9-to-5 gig. But at the end of the day, your job needs to help you make a decent living. If you aren’t getting paid enough to live your desired lifestyle, it’s usually time to ask for a pay raise or seek a new job. Related: 5 Rules of Salary Negotiation Of course, going in to your boss and demanding a pay raise or attempting to negotiate a higher salary with a potential employer can be an intimidating prospect. You might find it hard to imagine these conversations going in a favorable direction. However, just as there are psychological hacks for improving your business conversation skills, there are techniques with which you can increase your likelihood of a successful salary negotiation. Here are five hacks to get you started. […]

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Trust (Not Sales Ability) Is of Massive Importance for Landing Coaching Clients. Here’s Why.

Honesty is what clarifies your unique value proposition; and no amount of ‘selling’ will have equal weight. January 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Coaching used to be almost exclusively associated with sports, but that’s no longer the case. Today, you’ll find expert coaches in almost every field you can think of who are qualified and ready to help you achieve your goals. And that of course includes business. So, whether you need help running your company, advice on how to become a better leader or even assistance in becoming more productive in your personal life, chances are there’s a coach who can provide you stellar support. Related: Coaching Over Managing: Motivate Your Team Sometimes, though, coaches need a little coaching themselves — especially when it comes to landing new clients. Those coaches might be led astray by focusing on their sales skills or their use of key […]

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6 Ways Timid, Reserved Women Can Confidently Climb the Corporate Ladder

Learn how to harness your strengths and overcome your weaknesses. December 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Life can be hard for timid, reserved women who are looking for corporate success. If you feel like someone greased the rungs of your corporate ladder, you’re not alone. There are plenty of women out there who feel the same — women who feel like they have no place in the workplace, who feel like their natural tendencies are letting them down. Related: The Lesser-Known Career Barriers That Women Face That’s not true. You can climb the ladder. You can create a better future for your career — and it’s not that hard. 1. Realize your built-in advantages. If you’re on the more introverted side of the spectrum — or even someone more extroverted, but too shy due to your life experiences to lean into it — you have […]

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4 Reasons Emotional Intelligence Gives Women an Upper Hand as Negotiators

Women are uniquely equipped with the soft skills required to succeed in negotiation. December 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s one of the oldest business adages in the book: You don’t get what you deserve, you get what you negotiate. Successful negotiation, particularly in high-stakes situations, is often the difference between a smashing success and a crushing failure. Related: How to Deal With Jerks at Work Without Becoming One In the past, negotiation has been conceived of as a battle of wills, a deadlock between two aggressive parties where the first one to blink loses. However, in my experience, successful negotiation is much more nuanced — and much less testosterone-fueled. Winning is good, but finding solutions that are satisfactory to both parties is best. Women, with their innate emotional intelligence, are uniquely equipped with the soft skills required to succeed in negotiation. Here’s […]

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The Gender Wage Gap Inspires More Women to Create Their Own Paycheck

November 23, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As proud Americans, we like to believe we have come a long way since man’s first step on the moon. But, how far have we truly progressed? In terms of closing the wage gap, the answer is not very far. As a result, women everywhere are creatively closing the gap on their own terms. Related: Powerful Women Don’t Need the Limelight to Be Influential. Here’s Why. In 1963, when the Equal Pay Act passed, women were earning 59 percent less than men. During the 1970s, the average median wage for a man was approximately $36,207 annually while a woman might hope to earn $21,297 for the same job, amounting to an astounding 40 percent wage gap. Progress toward equal rights progressed at a snail’s pace. That 40 percent gap in the 70s closed to a 38 percent […]

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