A Week of Sweet Copywriting Advice


It’s Carb Week on Copyblogger! This week, we have three sweet posts to share with you on how to write content and copy that serves your goals.

We’re also getting ready to launch something that we’ve been asked about for years — Copyblogger’s first-ever copywriting course. If you’re interested in learning about persuasive copywriting, drop your details here, and we’ll let you know as soon as the course is ready for you!

Ready to get started with persuasive copywriting?

Copyblogger is delighted to announce a brand-new copywriting course, coming in October 2018…

 

On Monday, Stefanie Flaxman talked about what to do when just being good isn’t enough. Often, you need to discover a way to be different as well. If Vegan Donuts are Commonplace, Offer Vegan Cinnamon Rolls

On Tuesday, Kelly Exeter swung by to talk about how to turn “vanilla ice cream” writing (pretty good) into “chocolate chip cookie dough” ice cream (really worth the calories). She walks you through how to move past “publishable” and on to “remarkable.” How to Turn Vanilla Writing into Chocolate Chip Cookie Dough Ice Cream

On Wednesday, I riffed on Kelly’s post to talk about some of the clarity we need to find before we can create really solid persuasive writing, and the importance of mastering persuasion fundamentals before chasing the latest “Ninja” system. Because too much Ninja stuff before you understand the basics is like slapping down a big pile of frosting before you know how to bake the cake. (Hey, I had to work Way Too Much Sugar in there somewhere.) Want to Persuade Your Audience to Take Action? First, Look for Clarity

On the podcast network, on CopybloggerFM, I talked about five ways to protect and increase your creative confidence. (Dessert is not one of them, you may be relieved to find.)

And on The Writer Files, Kelton Reid interviews Steff Green, self-published bestselling author of paranormal romance, dark fantasy, and a new children’s book to combat bullying.

That’s it for this week!

— Sonia Simone
Chief Content Officer, Rainmaker Digital
 

Catch up on this week’s content

 


How do you become the most desirable choice? Stephanie FlaxmanIf Vegan Donuts are Commonplace, Offer Vegan Cinnamon Rolls

by Stephanie Flaxman


The real power of editing activates when we take writing that does the job and turn it into something people rave about and want to share with their friends. Kelly ExeterHow to Turn Vanilla Writing into Chocolate Chip Cookie Dough Ice Cream

by Kelly Exeter


Copywriting mastery begins with clarity. Sonia SimoneWant to Persuade Your Audience to Take Action? First, Look for Clarity

by Sonia Simone


5 Ways to Recover Your Professional and Creative Confidence5 Ways to Recover Your Professional and Creative Confidence

by Sonia Simone


How Bestselling Self-Published Author Steff Green Writes: Part OneHow Bestselling Self-Published Author Steff Green Writes: Part One

by Kelton Reid




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