11 Features of a Great Law Firm Web Design and SEO
Lawyers are awesome at what they do — which is legal stuff. If you want to be the best at what you do, it’s often best to focus solely on what you are best at, while outsourcing the rest. This should be true with all services and organizations that want to have an amazing website that not only shows off what a business or agency does but also blows away the competition in the process.
The legal industry is growing rapidly, which means it is important that your law firm stands out from the pack. Your website should be the place where your prospective clients can get a sense of your knowledge and skills in law practice. Hence, they can trust you to win their cases.
In order to make your website stand out, you should call on a professional web design firm that knows how to highlight your strengths. So, let’s see how a great law firm web design should look.
Use Your Firm’s Logo and Name
Use your unique logo to build brand recognition on your website. This will allow clients to identify you immediately and follow you both online and offline. In the same respect, use your law firm’s name in the URL and in the header of the website so that it can be easier for customers to find you.
If you don’t currently have a logo design for your legal firm, this is something you should immediately invest. The good news is that this can be accomplished for a fraction of the cost a traditional design team or agency would charge. Through the power of the internet and artificial intelligence, you can use this design tool to create a legal company brand logo like the one below in a matter of seconds.
Highlight Your Law Firm’s Strengths
Your strengths set you apart from the rest. So, try to stress your practice in a particular area of practice. We can actually point out a perfect example of this from a Seattle-based personal injury lawsuit team below. By highlighting these numbers and success rates, it not only shows off your firm’s legitimacy and success rate but will also keep your clients feel safe and secure in the process. When using this type of content on your site, ensure that this piece of information stands out in the firm’s web design. This is also called the unique selling point and will make your prospective clients want to work with you.
List All the Legal Services You Offer
Make sure that the website lists all the services that you provide and how you can help your clients. Also, mention your skills and your experience and try to place these details on your homepage. Make sure they are informative and helpful.
If you aren’t sure how to best set this up, just take a few minutes to search “top legal firms” on Google, and see the many different site designs and navigation menus being used. The most important thing is to provide your audience with what they are looking for, while also not overloading them with options and distractions in the process.
Use the Firm’s Chosen Colors
Make your website design and company brand stand out by adopting a color combination that is perfectly tailored to convey your message. Use the colors as backgrounds, in the links, in the visual separators, and for the icons. Make sure that these colors are the same as those in your logo so that you can be easily recognizable.
When it comes to building a trustworthy brand and relating to your audience, take a look at the different ways businesses and brand use colors to accomplish this. A perfect example would be the color “Grey”, and how companies like Apple, Wikipedia, Puma and others implement this into their logo design and branding to better relate with their audience and show off their professionalism in the process.
Share Your Work
Share your best case studies and their results on your website. They will show that you have the necessary knowledge and expertise and they also demonstrate that you have had exceptional results in your previous practice. Moreover, link your website to platforms such as Facebook, Twitter, and LinkedIn. This way, people can interact with you and this can also be a window to harvest new clients and convert your client base into a great following.
This is something I often discuss when talking about blogging and building out About Me pages. While most people just throw these types of pages together, they are actually going to be one of the most read pages on your site, and definitely a great place to showcase any case studies, testimonials, or customer success stories.
Register Your Firm with Google My Business
This is not a web design feature per say, but it will be of great help to you. List your law firm with Google My Business. It is free and easy to register. All that it requires is your basic information such as the firm’s name, the website information, and the location of your company. Then, you can verify your business with the firm’s code.
After that, you can enter more information such as the hours of operation, your description, and services. You can optimize your presence so that your firm can be identified through Google searches by clients around you. Incorporate a link to the firm’s site and build a great and lasting reputation.
Optimization through SEO
Optimize your website for the search engines so that you can get in the top rankings. It might sound like rocket science, but it’s not difficult at all. For example, WordPress has amazing SEO features built within their themes and plugins.
Also, as far as SEO is concerned, you can keep the following tips in mind:
- Use proper names for the images on your site as this enhances the results from the search engines and improves the content of the site.
- Do not choke or stuff your site with too many pages and posts that are not related to your practice. This will have an opposite result and it will be harder for the search engines to find you. Moreover, your website may suffer a penalty as a result of irrelevance.
- Format your texts properly to make sure that they are easy to read and comprehend. This will make the prospective clients want to return to your website.
- Contextualize your links as this makes it easier for clients to get the bigger picture and understand the information on your website. Customers can relate when you link to relevant sources and materials.
Share your Results and Testimonials
Share the most important testimonials from past clients. This helps build great confidence, trust, and credibility in your prospective customers. Clients will be more inclined to seek your legal services if they can tell that you’ve been winning related cases.
Research supports the fact that testimonials work to attract customers. It is a marketing tool and you can display it on the lawyer’s profiles.
When adding testimonials to your site, it’s important to make sure you are using ones that are real and authentic. Also, if you have the opportunity to showcase someone famous or well-known within your niche, do that as well. You can see some great examples of testimonial usage on my Blogging University course page. Not only are testimonials and reviews important for legal firms and online courses, they are crucial in the acceptance and usage of local businesses, stores, and resturants as well.
Highlight Your Attorneys’ Successes and use Social Profiles
You may have many lawyers dealing with different law areas. List all their awards and achievements and include a testimonial from each of them. This will make them more approachable. Also, it is a sure-fire way of enhancing and promoting their skills and building the firm’s credibility. It is also a way of winning new clients.
Also, don’t forget to take advantage of social media and profile pages have to offer. To see a perfect example of how to build a personal brand, while showing off your expertise, user reviews, and awards are to check out Michelle Hubbard’s Instagram profile. Not only is this helping her build a personal brand and following, it’s also showing she is the real deal and knows what she is doing when it comes to fighting for animal rights.
List the Areas of Practice
It is a must to list all the practice areas and the contact for each lawyer in your firm. It will be easier for future customers to search for the right specialist for their case. It also helps them reach the attorney directly without going through a lot of hassle with the customer support, toll-free numbers, etc.
Again, this goes back to the practice of making sure you provide your audience with as much information and value as possible, but not overloading them with options in the process. Highlight your expertise and areas of practice through bullet points or visuals to get the most impact.
Make Your Website Fast and Responsive
Many of the clients work online with their desktops, laptops, and smartphones. Make sure that your website is responsive and works perfectly on every device and does not frustrate your customers with various delays. Your site should not take ages to load and display the information. You can always check the site’s speed with Google’s PageSpeed Insights. Also, make the content easy to read because most visitors don’t have the time to go through large blocks of text.
These are the main aspects that will make your law firm’s web design attractive for prospective customers. Also, make sure that you always take your client’s grievances into consideration and implement their recommendations. They are the users and they know best what they are looking for.
Need help making your legal page even better?
Don’t worry if all of these seems too time-consuming and overwhelming… we’ve got you covered! Having been in the industry for well over 20 years now, I’ve been able to work alongside some of the best agencies, freelancers, and designers in the world today. Take a look at our web services page and see how we can help launch your brand or business to that next level.