How Investing in AI is About Investing in People, Not Just Technology

True AI readiness must go far beyond the data, and empower (and reassure) the people responsible for its success. September 21, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. How is your organization preparing for artificial intelligence (AI)? Ask this question of businesses investing in this field today, and the answer almost always comes down to “data”– with leaders talking about “data preparations” or “data science talent acquisition.” Related: Which Countries Are Ready for AI Adoption? While there would be no AI without data, enterprises that fail to ready the other side of the equation– people— don’t just stunt their capacity for good AI, they risk sunk investment and jeopardize employee trust, brand backlash or worse. After all, people are the ones building, measuring, consuming and determining the success of AI in enterprise and consumer settings. They’re the ones whose jobs will change; whose tedium will be […]

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Top 25 Digital Marketing Articles – Week of 09/21/18

This week’s roundup includes tips to improve your Email open rates, drive Social Media engagement, and manage your Online Reputation. Learn how to create an effective Content Marketing strategy, and increase Conversions from your website. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: David Reimherr highlights the importance of auditing your existing Content and choosing the right Content for repurposing. Alex Cheng emphasizes the need for providing value with Content and instilling a sense of curiosity in customers, to enhance your Content Marketing efforts. Lokesh Aryan discusses how voice search, automation, remarketing and embedded videos would trend in the field of Content Marketing during the year 2018. Learn how to create an effective Content Marketing strategy, from Kathy Bryan’s blog. Conversion Optimization: Follow the valuable tips from Derek Andersen to increase Conversions from your website. Edward Brooks emphasizes the need for having […]

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This Week in Weed: Coca Cola Considers Cannabis!

Coca-Cola considers entering Cannabis, the NYPD is still making arrests, and South Africa makes history September 21, 2018 2 min read Welcome to Green Entrepreneur’s video recap of the cannabis news you might have missed this week, hosted by our dope correspondent Conrad Martin. Coca Cola Considers Cannabis Coca Cola is the latest beverage company expressing interest in entering the cannabis industry. A spokesperson from the soda giant said that they’re eyeing the growth of CBD as an ingredient. Pot stocks trended higher after the announcement.  Related: Coca-Cola Is ‘In Talks’ to Make Marijuana-Infused Drinks NYPD is still making Pot Arrests! Two weeks ago New York City announced a major pull back on the amount of cannabis arrests and prosecutions. However, the NYPD is still arresting people who are smoking vape pens. THC oil possession is a Class A misdemeanor and punishable by up to a year in jail. Come on DiBlasio! […]

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How Multichannel Marketing Helps Build A Sense of Community in Gyms

In addition to guest posting on the UpCity blog, Musselwhite Marketing is featured as one of the Top Digital Marketing Agencies in Temecula. Check out their profile here. If you’re the owner or manager of a gym or fitness center, you already know that there are some serious challenges when it comes to bringing new people through your door. Whether you’re a new gym or one that has been making people’s lives healthier for years, it isn’t always easy to get people to see the value of your services. More often than not, this isn’t personal, it’s just that you haven’t managed to reach them at the right time or place with your message. This is where multichannel marketing comes in to reshape how you define success. Multichannel marketing includes a strategy for connecting and interacting with customers using a variety of direct and indirect marketing channels. The fact is that your customers are everywhere, and they’re […]

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4 Pieces of Financial Advice Every Budding Entrepreneur Needs to Hear

Most financial advice for entrepreneurs revolves around where to spend funding, but the real lesson is in mindset. September 21, 2018 5 min read This story originally appeared on Due Promising businesses go under all the time. Unmotivated teams and stiff competition can drive startups to close shop, but research from CBInsights found that cash flow problems knock out 29 percent of failed small businesses. Without money to keep the lights on and employees paid, even a business with a great product and a bright future can shut down in a matter of days. Cash doesn’t disappear on its own, though. To keep the coffers full, entrepreneurs need to remember what motivated them to start their companies in the first place — and recognize when personal strain starts to take a bigger toll. “Being irreplaceable is huge for entrepreneurs,” said James Lenhoff, president of Wealthquest and author of Living a Rich Life. “You believe you’re […]

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How PR Can Boost Your SEO

In addition to guest posting on the UpCity blog, SEO My Business is featured as one of the Top Local SEO Agencies in Atlanta. Check out their profile here. If you’ve been an SEO professional for any length of time now, you have already figured out that you must incorporate a PR strategy into your work. Both SEO and PR existed for many years on their own with no overlap, however, the two very much rely on one another now. So why the change? Ever since modifications such as Google’s Penguin update, SEO professionals have had to come up with alternative methods of obtaining backlinks. Although backlinks are the most well-known (and maybe the most important), role PR plays in SEO, it is not the only role. How else can public relations boost your SEO? Brand Awareness Creating brand awareness is what PR is known for. PR practitioners know how to get your brand on reputable […]

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Even Introverts Can Excel at Networking by Following These Steps

The three C’s of networking — Conversation, Connection and Collaboration — create a context that helps even those most reticent about networking. September 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Networking builds businesses. It brings in clients and partners and helps businesses grow, but networking can be intimidating and seem overwhelming. I understand that because I’m an introvert. Fortunately, that hasn’t prevented me from creating my own network. You don’t have to be an extrovert to use social sites, attend networking events or pursue professional opportunities to connect with others. Introverts don’t have to be shy. Related: How to Network, for Those Who Hate to Network Debunking networking myths Networking has a bad rap. People are hindered by awkward networking moments, misconceptions about networking and its benefits, as well as their own self-protective barriers. Here are five networking myths that need to be debunked before […]

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The Pablo Picasso Approach to Value

There are certain cliches that we’ve come to internalize as a modern society, whether or not they are actually true in all or even most cases. We just assume automatically that every used car salesperson is sneaky and deceptive, straight up lying to your face in order to close the deal. There is the archetype of the starving student, accumulating massive student debt as they eat instant noodles for lunch and binge drink on the weekends. Most of these are unfair, of course, but we’ve come to internalize them. And for the most part, we’ve come to assume that artists are generally crazy, broke, or more likely than not, both crazy and broke. While we may romanticize the idea of the artist sacrificing for his or her craft, we also assume that most artists are practically destitute, sharing one-bedroom apartments with four other “hippies” or “hipsters.” But a few break […]

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Which Type of Founder Are You?

All tech founders embody at least one of the following personas. September 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is attempted by many but mastered by few. Only a rare talent possesses the unwavering optimism and fiery resolve to build not just any company, but a company that lasts. My mission as a VC is to find and nurture that talent and demolish the challenges impeding their success. But, what if the challenges involve the founder him- or herself? Related: How 5 Entrepreneurs With Household Names Turned Failing Businesses Into Successes Years ago, VCs sought perfectly balanced CEOs. They were expected to execute like experts, hire and manage well, and sell like a champion. Then markets fragmented and verticalized, particularly within the enterprise. The growth of online review sites and easy product trials through SaaS provided customers with previously unheard-of access to product […]

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Check Out These Top Dental Marketing Conferences

Times have changed for the dental industry, but if you’re a marketing professional that’s dedicated to building dental practices through the latest and most innovative strategies, then you already know first hand just how different the current landscape is. It’s no longer just about the local dentist that makes those semi-annual cleanings seem like less of a chore. Today’s dentistry is more solutions focused and specialized than it has been in the past. So, how do you stay up to date with emerging technologies and the factors that make or break the deal for patients looking for a new dental practice? You constantly learn and adapt to the changing landscape, and one of the best ways to accomplish this is by attending an industry focused marketing conference. Here are six dental marketing conferences to add to your calendar today. October 7-10, 2018 in Seattle, Washington This annual conference, organized by the […]

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7 Examples of How to Rank Higher in Google for Your Name

Expert roundups are getting a lot of attention lately. If you haven’t participated in one, I’m sure you’ve at least seen them being passed around through social media or even found on your favorite site. The main reason why expert roundups are such a hot content creation method these days is that not only are you creating new content and value for your audience, your site is also getting a ton of social media shares, expert exposure, and authority in the process. This is also one of the main reasons why I decided to launch my Rise of the Entrepreneur podcast, with the focus on interviewing experts within our industry. Here’s a typical 5-step formula for how to create and find success with an expert roundup. Choose a hot topic or question relevant to your niche Email/outreach experts the question within your space Once you get enough answers, publish them all to […]

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5 Ways to Fight Depression, Improve Your Mood and Boost Productivity

Entrepreneurs face a unique set of challenges. Here’s how you can can be ready for them. September 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Being a business owner comes with a unique set of emotional burdens. The overwhelming mix of meeting multiple stakeholders’ expectations while trying to stay afloat financially can sometimes seem like too much to bear. Every wannabe “Shark Tank” pitcher needs to carry a protective shield forged by smart mental habits. After all, stress is coming, and it’s bringing its friends. A study led by University of California researchers explored the novel psychological stressors felt by entrepreneurs. The Readers Digest condensed version of their findings said that 72 percent — nearly three in four — entrepreneurs reported experiencing mental health issues, with about half of them reporting at least one lifetime mental health condition. The numbers were significantly lower for non-entrepreneurs. These study […]

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How to Become Profitable with Instagram Ads

I’m sure by now you recognize the importance of staying active on social media to promote your business. Your Instagram marketing campaigns need to be a priority. If you’re not using Instagram to reach your customers, there is a good chance your competitors are doing so. In fact, more than 70% of businesses in the United States are using Instagram. Furthermore, 70% of hashtags on this platform are branded. That’s why it’s so important for you to leverage your Instagram profile to connect with your current customers and target prospective consumers as well. Believe it or not, consumers want to interact with brands on social media. We know that 80% of Instagram accounts follow at least one business profile. If you’re getting lots of followers, that’s great. However, you need to learn how to convert your social media followers into customers, or your efforts won’t pay off. But what about the consumers who […]

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What This Leader of a Multimillion-Dollar Company Does Each Day to Keep Her Focus

It all boils down to good habits. September 20, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this latest video with CMO of Outdoorsy Jen Young, Entrepreneur Network partner Eric Siu takes things down a more perosnal route by examining what it takes to run a multimillion-dollar business. Young started in direct and digital marketing. Young talks about starting from the bottom and working her way up from there, including at many larger ad agencies.  She made the connection while working in advertising that each campaign needs to be distinct to get a customer’s attention. With unique copy and creative elements, a campaign could truly come together with the resources of an ad agency. Moreover, Young discovered the basis of a terrific campaign is consumer insights. If all the copy, visuals and messaging are derived from strong consumer insights, then you’ve got a strong campaign.  Finally, a […]

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The Dark Web? Why Small Businesses Should Concern Themselves With the Threat.

Part of the problem starts with the fact that organizations simply don’t know there is a black market for the buying and selling of stolen goods. September 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In the wake of the big corporate data breaches and social media scandals being reported, small businesses across multiple industries are concerned they may be next on a hacker’s hit list. But lacking the cash and resources needed to maintain a robust IT department, 54 percent of U.S. small businesses, a Ponemon Institute report revealed, experienced a data breach in 2017. Related: U.S. Shuts Down Huge Online Dark Web Market, AlphaBay Not prioritizing — or simply ignoring — cybersecurity is no longer an option for small businesses. All it takes is one attack to wipe out an organization’s financials and force its owners to shutter for good.That’s why many companies have […]

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Don’t Let Perfection Paralyze Your Career

If you want to be successful, forget being perfect. September 20, 2018 5 min read This story originally appeared on Ellevate When I started my consulting business three years ago, I sent a launch e-mail to everyone I knew. I was both excited and nervous to hit send — things were getting real! Shortly after I sent the e-mail, I started receiving messages letting me know that had I misspelled the name of my company in the e-mail. Yup, you read that correctly. I misspelled the name of my own company. Related: 5 Tips for Working Well Under Pressure I had read and re-read the e-mail probably twenty times before sending it. I had even had someone else review it, too. Neither of us caught the mistake. My first reaction was complete embarrassment. How would anyone hire me or take me seriously when I couldn’t even spell the name of my company correctly? Shortly thereafter, my inner critic came out, […]

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Spectator to Partner: Turn Your Clients into SEO Allies – Whiteboard Friday

Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “just SEO a site.” In today’s Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients and bosses excited about the SEO journey, as well as the risks involved in passivity. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone, and welcome to this week’s edition of Whiteboard Friday. I am Kameron Jenkins, and I’m the SEO Wordsmith here at Moz. Today I’m going to be talking with you about how to turn your clients from spectators, passive spectators to someone who is proactively interested and […]

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3 Reasons I’m Proud of My Age — And Why I Think Other Women Should Be, Too

September 20, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. There’s a notion in the professional world — especially in Silicon Valley — that once you’re in your 40s or older, age becomes something to hide. For women, unfortunately, this is business as usual. As a woman, and a business leader in Silicon Valley, I’d like to challenge the concept that growing older means somehow “aging out.” Related: 6 Globally Successful Female Entrepreneurs Who Started Out Late in Life In fact, I think all of us female leaders should be challenging this notion. Arianna Huffington and Gloria Vanderbilt started their companies in their 50s. Sallie Krawcheck, former CEO of Merrill Lynch Wealth Management, started her new business, Ellevest, in her late 40s. Are you not the best version of yourself you’ve ever been? A recent study shows that 50-year-old entrepreneurs are about twice as likely to have […]

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3 Things to Know Today

Stay in the know in 60 seconds. September 20, 2018 1 min read Facebook has begun testing its dating platform today in Colombia. Dating profiles will be separate from regular Facebook profiles and can include up to nine pictures as well as answers to ice breakers. Unlike other dating apps, there will be no swiping. Sony has jumped on the gaming nostalgia bandwagon started by Nintendo with its reveal of the PlayStation Classic, a miniature version of the original gaming console that’s pre-loaded with 20 games. Hopefully, one of those is Metal Gear Solid. An investigation has revealed that Ticketmaster has allegedly been working with scalpers, even when they use bots to purchase large amounts of tickets. The report says that the company’s TradeDesk platform further encourages scalping. Watch yesterday’s video: Elon Musk Hit With Criminal Probe. 3 Things to Know Today. Read_more Related posts: Elon Musk’s Mission to Put Wi-Fi on the Moon! 3 Things […]

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An Insider’s Guide to Keeping Your Video Budget in the Black

Consumers are eating up the videos out there. That’s why the investment is worth it. Just be sure to keep your budget in check. September 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Video marketing is all the rage, but rapidly changing trends in the medium keep entrepreneurs guessing. The history of YouTube, for example, features various success stories. BlendTec’s Will It Blend? campaign dominated the late 2000s, as did Old Spice’s string of outrageously manly commercials in 2010. This year, Dr. Mehmet Oz’s inspirational Turkish Airlines commercial has garnered nearly 90 million views. To be sure, the next big thing in video is always changing. Facebook Live provides authentic-feeling looks inside big brands. And virtual reality is taking immersion to a new level, but not every brand needs to shell out money on VR to make a splash. Modern brands need to know not only what kinds of videos to make, but also how to shoot them without […]

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