Why Mood-Based Cannabis Products Are About to Blowup

Cannabis can be consumed to achieve any mood. Businesses are taking note to shape the cannabis products of the future. June 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. If we take a brief look back at history it’s clear that cannabis has survived several societal reputations. What was once known as “Devil’s Lettuce,” went on to be a pop culture symbol of Bob Marley. Today, the shift of the plant’s perception is a direct correlation to recent mass legalization of the substance across the United States. Data shows that consumption is skyrocketing in states like California – but this should come as no surprise. West Coast moms, dads, students, you name it, can all take a walk down the block to pick up milk, eggs and flower.   While it’s nearly impossible to determine the quality or specifications of a federally unregulated substance, any […]

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How to Make Positive Changes to Your Marketing Process

June 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. Related: 8 Ways to Make Your Marketing Message Stand Out But it can be an incredibly rewarding and lucrative job too — if you know how to do it right. Unfortunately, most marketers focus on how to do more instead of how to be efficient and that’s why they keep making the same mistakes again and again. As a marketer, you need to focus on the things that it matters to say and make as much impact saying those things as possible..] Below are a few such things that can make your marketing process super-effective this year: 1. Focus on nurturing. No matter what you sell, if you’re […]

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Business Advice From the Co-founder of This Streetwear and Lifestyle Brand

Jessica Abo sat down with Bobby Kim of The Hundreds to learn about his new book and more. June 14, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. For nearly 16 years, Bobby Kim has created a community around lifestyle brand The Hundreds, which he started when he was 23 with Ben Shenassafar. Kim sat down with Jessica Abo at WeWork Pacific Design Center in Los Angeles to talk about his new book, This Is Not a T-Shirt, and how entrepreneurs can adapt to rapid success and explosive growth. Related: Entrepreneur and Actor Ryan Devlin Shares His Approach to Happiness and Fatherhood Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in the […]

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4 Trends That Will Rewire the Inner Workings of the Fintech Industry

The past few decades have seen entrepreneurs sprinting to innovate and exploit outdated process gaps for riches. June 14, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Financial technology (fintech) refers to the infrastructure for modern digital payment rails, payment processing, back-end settlement of assets on capital markets and many other financial pieces of software and hardware. With a lot of different software and hardware needs on the part of financial institutions, the past few decades have seen entrepreneurs sprinting to innovate and exploit outdated process gaps for riches. These four impending trends won’t just rewire the inner workings of the fintech industry, they’ll create space for further innovation on the part of agile startup entrepreneurs.   1. Quantum computing Modern computers are based on binary code that is interpreted by the computer as ones or zeros — each binary digit represents a binary state (on or off). […]

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Podcaster Travis Chappell on How Adding Value Will Bring You Long-Term Success

His journey from door-to-door sales to interviewing top business moguls. June 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Travis Chappell, founder and host of “Build Your Network,” a business podcast about creating genuine connections. It was condensed by The Oracles. Who are you? Travis Chappell: I’ve always had the “entrepreneurial itch,” from selling trinkets in elementary school to starting a landscaping business before my senior year of high school. While in Bible college in my hometown of Lancaster, California, I started doing door-to-door sales for a solar company. I was hooked almost immediately.  I married my high school sweetheart, Jacqueline, right after graduating college. Then for the first time in my life, I moved away from where I grew up. A few years later, despite seeing […]

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What Is AI, and Will It Take Over Your Service-Based Business Job?

June 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Most factories make use of machines in the production process and, as a result, lots of people have been put out of work. But are service-based businesses about to face a similar fate? Will you be replaced by a robot one day? That particular question has likely brought chills down many people’s spines, but could this really be the reality we’re facing? Imagine all the different kinds of service-based jobs poised to crumble because some app or robot can do the work faster than a human would. Let’s say you normally hire tutors to help your children with their homework, perhaps from a service-based business that has a good track record and high success rates among users. All of that could change in a flash with AI —  in fact, that is one of the reasons why some people are scared of AI in spite of how fascinating […]

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How to Become the 1% (It’s Easier Than You Think)

Never mind the naysayers. Earning a high income or achieving wealth is not out of reach. June 14, 2019 6 min read This story originally appeared on fee.org This summer, thousands of moms and dads will load their children onto buses and hug them goodbye as they head off to camp to pursue their childhood dreams. Many of these kids will devote their time to practicing their curveballs and base stealing on the diamond. Undoubtedly, all of them will be dreaming of becoming the next Mike Trout or Christian Yelich. But what are the odds that the kid sitting in the fourth row of that bus will actually make it to the big leagues? Slim, yet this kid in the fourth row is joyfully sent off to camp every year. Why is that? Because playing the game is fun, and there are lessons to be learned from goals that seem […]

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4 Reasons Why Your Side Hustle Won’t Magically Morph Into a Scaled Business

Having a side hustle is great, but to make it something more lucrative requires real strategy. June 14, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. You set out with the best of intentions … Coming home from your day job, you hop on your computer to work on building that ecommerce store, flipping a recent real estate purchase, driving traffic to your new retail site or hiring freelancers to help grow your agency. Related: 50 Ideas for a Lucrative Side Hustle And eventually you see results: That side hustle turns into a thriving business which in turn allows you to quit your job and take back control of your life; at least, that’s the idea. You’re not working those extra hours every evening just for fun, but because you’re investing in your future. And you’re not alone … because millions of Americans are doing exactly the same. In […]

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How New Legislation in Latin America Benefits U.S. Entrepreneurs

A new 30-day payment law in Chile and laws to help bankrupt businesses signal a new era in this part of the world. June 14, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Latin America is rapidly becoming a hub for international startups, headlined by Softbank’s recent $5 billion commitment to the region. While the region is still often overlooked on a global scale, local governments and organizations have been quietly working to turn Latin America’s markets into ideal launchpads for entrepreneurs. Related: Mark Your Calendars: The Key to Latin American Ecommerce Is Knowing the Right Dates Catalyzed by Start-Up Chile and similar accelerator programs in Mexico and Argentina, Latin America’s startup ecosystem reached a turning point in 2018, proving the value of these efforts to make the region more suitable for business. Latin American startups raised just over $1 billion in 2017, almost doubling the total for 2016. […]

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‘I’m Fighting for Paternity Leave — So Should You’

Supporting men as caregivers is a necessity for gender equality. June 14, 2019 5 min read This story originally appeared on Glassdoor Earlier this month at Women Deliver, one of the world’s largest conferences on gender equality and women’s rights, I was part of a team that made an announcement. The topic: paternity leave. To some, that may seem surprising. Why talk about dads at a conference for women? The answer is simple. Supporting men as caregivers is a necessity for gender equality. In the not too distant past, businesses were built on a Mad Men model. The presumption was that women will stay home and do all the caregiving, while men stay at work. That way of thinking helps explain why the United States still has no national paid maternity leave. The thought process behind it is that the man will make the money, while the woman stays home. (For more on […]

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Will Virtual Reality Change Marketing?

The Oculus Quest just dropped last month. It’s the first six-degrees-of-freedom (no longer just up-down-left-right movement, but real, lean in close, duck and jump movement) standalone VR headset. And it’s awesome. Don’t listen to the faux-early adopter naysayers like Paul Tassi who stupidly didn’t buy Touch controllers for their original Rift headsets (idiot). This platform will grow massively over the next year as the holiday season approaches and Quests appear under the tree. Ok, Ben. So what? What does VR have to do with us marketers? Glad you asked. So much! But it might be a little ways away. But once it the revolution does come, it will revamp your marketing tactics. 1. Hold Something Before Buying on eCommerce A friend of mine in the VR space in Japan was telling me that over in Asia, Amazon is trying out a new VR service. They create high-res VR models of […]

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LinkedIn Profile With AI-Generated Pic Tried to Schmooze With DC Insiders

The profile attempted to network with former government officials. June 14, 2019 3 min read This story originally appeared on PCMag Spies may be using AI-generated photos to create harder-to-detect fake profiles on LinkedIn. Bogus accounts on social networking services are nothing new. But on Thursday, the Associated Press reported on the curious case of “Katie Jones,” a redheaded woman on LinkedIn who claimed to work at a top think tank in Washington D.C. According to the AP, the profile is not just a fake. The headshot of the woman may have been created by an AI-powered program. The evidence can be found in small, but noticeable inconsistences in the image. Last month I my attention was drawn to something suspicious: A fake LinkedIn profile connecting to Washington think tank types and senior US officials. Even weirder: Her face itself appeared to be fake. https://t.co/yvZbK8RoQt pic.twitter.com/CY85RRznk8 — Raphael Satter @ RightsCon (@razhael) June […]

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Three Must-Have Online Marketing Tools

You can’t build a house without a hammer. Neither can you build a house with only a hammer. That’s not just popular wisdom, it’s applicable wisdom. Just like a writer is nothing without a pen or computer, an online marketer is nothing without their tools. Here are three essentials you need in your online marketing toolbox. 1. SEO Backlink Strategy Software Yes, you can do online marketing without SEO. And sometimes you might not have a need for it. But for the 80% of us who do use SEO on a regular basis, we need a way to make things easier. We all know about the free keyword tools and various common APIs. But since you need dozens if not hundreds of backlinks for a successful SEO strategy, you need a way to monitor and strengthen the backlink side of your plan. Tools like SEOJET.net‘s Backlink strategy software will help […]

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Want to Improve Your Investing Habits? Try Warren Buffett’s Circle of Confidence.

Make your financial strategy sleeker and more customized to your passion with this concept. June 14, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. According to Entrepreneur Network partner Phil Town, if you want to become a successful investor, you should develop a circle of competence. A circle of competence is an aggregation of all the things you have expertise in, and Town says you should focus on making investment decisions on topics, businesses and industries that fit within the circle. To further narrow your search and identify possible investments, you should look at the companies within your circle that match your values.  Click play to learn more about how you can define your circle of competence and make better investments.  Related: The Pros and Cons of Investing in a Stock Index Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise […]

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YouTube, Netflix and ‘Fallout Shelter’ Heading to Tesla Touch Screens

Until self-driving cars are a reality, you’ll have to park to partake. June 14, 2019 2 min read This story originally appeared on PCMag Tesla is setting the standard for electric vehicles right now, but Elon Musk is very keen to push the boundaries of what we expect a car to do in as many ways as possible. That includes gaming. As Engadget reports, Musk sat down with Bethesda’s Todd Howard for an E3 2019 chat and made a few gaming announcement for the touch screen Tesla vehicles all have mounted on the dash. They included the previously-announced Cuphead and Beach Buggy Racing 2, but Howard confirmed Bethesda is currently working on a version of Fallout Shelter for Tesla, so your little dwellers will “live in the car.” Playing such games really requires a feature vehicles don’t yet have, at least not legally: the ability to drive themselves while you relax. Musk admitted you’ll need to […]

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Burger King’s New Meat-Free Whopper Is Part of the Solution

Ultimately, the only way to reduce global meat consumption is to be pragmatic — and that includes plant-based meat startups collaborating with fast food giants. June 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. “I’m confused. I’m re-evaluating my life.” These might not be the first words you’d imagine coming from someone who’d just eaten at Burger King. But this is exactly what one customer said after eating its new meat-free Impossible Whopper in a promo video from the fast food chain. In less than a decade, Impossible Foods has demonstrated how close we can come to eating meat without actually eating it. The startup has been at the forefront of the plant-based meat movement, fueled by growing concerns about the damaging effects of global meat consumption. While industrial meat and dairy consumption provides us with 18 percent of our calories, it uses 83 percent of farmland and produces 60 percent of agriculture’s […]

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The State of Podcasting in 2019 with Matt and Pat

Pat Flynn: Hey, you know what I love about the fact that you’re listening to this right now? The fact that you already know what a podcast is. Now, whether you already have a podcast of your own or not doesn’t really matter. But what’s cool is we’re talking about the state of podcasting in 2019 because there’s a lot of changes that are happening, a lot of cool things that are relevant to you whether you have a podcast or not, so make sure you stay around, pay attention, because it’s me and my COO Matt talking podcasting. But first, the intro. Announcer: Welcome to the Smart Passive Income Podcast, where it’s all about working hard now so you can sit back and reap the benefits later. And now your host. He wants to invent a hot sauce called “Pat on the Back,” Pat Flynn. Pat: What’s up, everybody? […]

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5 Cannabis Stats Every Entrepreneur Should Know (60-Second Video)

These days, it seems as if every entrepreneur is going green. Here are five quick stats you should know about the burgeoning legal marijuana business from cannabis technology platform Eaze. Age groups are diversifying. Baby Boomers are one of the fastest growing segments, increasing by 25 percent over the past year. Women are making their mark. Female cannabis consumers nearly doubled over 2018, and CBD is driving a new demographic of consumers. Social justice and inclusion efforts are critical. We don’t want to leave behind those who have been affected by the War on Drugs prior to legal adult use. It has holidays throughout the year. The day before Thanksgiving, or “Green Wednesday,” was the most popular in 2018, with 4/20 coming in second. Consumers across the U.S. can now access it. Hemp-derived CBD is being sold in traditional brick and mortar stores like Sephora, CVS and The Vitamin Shoppe.  Peace. […]

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Top 25 Digital Marketing Articles – Week of 06/14/19

This week’s roundup includes tips to create an effective content marketing strategy, increase website conversions, and rank higher in local search. Learn how to improve the performance of your email marketing campaigns and automate your social media in the right manner. We’ve covered all of this news and much more below! From the UpCity Blog: Our own manager of content & product marketing, Jordan Stella, sat down with Rolando Herrera from Insignia SEO in our latest From the Ground Up interview. Kitty Cobb offers her advice for optimizing your Google Shopping data feed to drive higher traffic and sales to your e-commerce store. Dan Stark provides tips for knowing when it’s time to redesign your financial website. Learn how to create highly-targeted PPC campaigns for your legal practice using negative keywords with help from Bill Hauser. Michelene Maguire discusses how to create effective case studies that actually convert. These tips […]

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Cannabis Companies Embrace Pride Month

In a month to celebrate diversity, purveyors of weed find a common cause with the LBGQT+ community. June 13, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. One of the nicer things we see in the cannabis community is the eagerness to team up with other worthy causes when opportunities present themselves. In this spirit, several cannabis companies are embracing LGBTQ+ community during Pride Month.  Related: Cannabis Companies Are Thinking Ahead and Tackling Big Social Issues Pride Pack Through a partnership with GLAAD, Lowell Herb Co. is collaborating with artist Gina Rodriguez of Letter Shoppe on a piece of art that comes free with any purchase of the Lowell Pride Pack during the month of June. “Lowell wanted to go a step beyond monetary donation to GLAAD by personally supporting someone within the LGBTQ community,” says Libby Dolan, Lowell Communications Coordinator. “Dina is an entrepreneurial, cannabis-positive illustrator who also […]

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