The Secret Sauce for Building a Luxury Brand

Nick Guillen and Nick Ajluni, founders of TRUFF hot sauce, share how they built their business from an Instagram handle. January 28, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Nick Guillen and Nick Ajluni, founders of TRUFF hot sauce, and The Playbook host David Meltzer sit down to chat about: How the pair bonded while competing in business competitions in college and the lessons that they learned through their experiences [1:27]. How securing the Instagram handle @sauce and building out that profile led to the creation of their business [9:37]. Why they spent a year and a half testing over 300 recipe renditions to find the right mix for their sauce [13:08]. Why they try to view their company as a new version, to be improved each and every year [20:15]. Related: Let Your Doubters Drive You to Success Read_More Related posts: The Hottest Thing on Oprah’s Favorite Things 2019 List How […]

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How to Manage Multiple Companies at Once (And Still Feel On Top of It)

Key advice for serial entrepreneurs who find themselves working on multiple projects at a time. January 28, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Although most entrepreneurs start with just one business, as they scale operations and build out a team, they’re often able to start other businesses, too. Inevitably, this is the ultimate form of multi-tasking and must be done tactfully with the right infrastructure within each company. Just ask Joshua Gould — with four portfolio companies on his plate, he learned how to master this intensive form of multitasking early. He is now the CEO of both The Big Word Group and a new company called TBW Global.  We sat down so I could better understand how exactly he manages all of them from a high level and how other entrepreneurs can walk in his footsteps and build their own empires.  1. Groom a qualified team member to […]

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How to Embrace Your Unique Perspective and Achieve Unique Success

This female founder says being different is a strength, not a weakness. January 28, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner C1 Revolution talks with Lucy Angel, Founder of Luce Ends. The Chicago-based event programming business focuses on connecting people and brands through specially curated experiences.  Angel said it took time to come into her full self. She initially saw her different upbringing and cultural background as something that separated her from other industry professionals, but eventually, the founder realized her uncommon perspective could be a catalyst for success.  For developing strong business relationships, Angel emphasizes the importance of simply showing up. Angel discusses how her first experience working in the hospitality industry helped shape her approach to starting a new business.  Click the video to hear more.  Related: How This Hospitality Entrepreneur Found Success After Switching Careers Twice Watch more videos on C1 Revolution’s YouTube Channel. Read_More Related […]

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Ways to Make Money Online That Seem Great but Just Aren’t Realistic

If your goal is to make money online or generate passive income through the internet, you can do better than trying these popular-but-unrealistic methods. January 28, 2020 13 min read The internet provides an entirely new way to make money. If you need a quick paycheck, you can try selling something on Craigslist or tapping into the gig economy. If you need a long-term means of producing income, there are plenty of suitable options — I should know, given that I’ve been making money by writing online since I graduated from college.  In some ways, though, the opportunities for making money on the internet are not so different from how people have been trying to get rich on the frontiers of society for centuries. One example: In the 19th century, many English and Irish people (mostly men) abandoned their homes to start new lives in New Zealand, attracted by not […]

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How to Become a Brand, Not an Employee

Learn about the quick-hitting things you can do now to begin building your brand at work. January 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Kanika Tolver’s book Career Rehab. Buy it now from Amazon | Barnes & Noble | iTunes When you’re an employee, you often think you’re expected to only do what you’re told, and you don’t always see your knowledge as valuable. The employee mindset doesn’t challenge leadership or other team members to enhance or create a new, innovative way to perform an existing process. When you have a branding mindset, on the other hand, you think of your expertise and knowledge like a product or service. Brands offer unique products or experiences that you can’t get anywhere else. It’s the same in the professional world: You have to go to work and provide expertise and unique experiences with your team members […]

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How to Use Your Expertise to Start a Consulting Business

Turn your experience and expertise into a lucrative side hustle. January 28, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We all reach a point in our careers when we start getting questions about our experience or expertise. Perhaps you’ve been asked if you can do someone a favor and “look something over.” Or maybe someone has even asked if they can pay you for a consulting session. Perhaps you tapped into a new way to create marketing campaigns or conduct market research that you know other people would want to know about. Whatever your expertise is, it’s likely you’ve felt the tug at one time or another to offer consulting services.  Here’s how to get started marketing your expertise to do just that. 1. Understand your unique expertise, then offer it for free. Of course, the first step to starting a consulting side hustle is to […]

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Why Offline Is the New Online (and What This Means for Entrepreneurs)

It’s not about what you know, it’s about who you know and who they know. January 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. All it takes is one new human connection to change the trajectory of your entire life. This is something I experienced after doing tons of traveling this summer. I was attending different masterminds and experiences in places like Tulum, Italy, Spain, Paris, Amsterdam and Greece. One of the biggest realizations I had from these experiences was that the new online is offline. I’ve been pulling away from online platforms, videos and courses. Connecting online with people is great, but I believe that there isn’t anything like connecting with someone’s energy in person. Truth is, your network is your social currency. That’s why it’s so important for you to get out into the world to meet new people, because at any moment, your life […]

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Amazon Staffers Risk Jobs to Call Out Its Climate Change Policies

The company has been warning employees they can face termination if they continue to publicly criticize Amazon for taking insufficient action to tackle climate change. In response, more than 350 employees are arguing the company is trying to censor their views. January 28, 2020 3 min read This story originally appeared on PC Mag A new policy at Amazon, which can result in punishment or termination for employees who publicly criticize the company’s stance on climate change, has prompted more than 350 employees to speak out in protest. The employees claim the company is trying to silence their activities, which includes urging Amazon to phase out fossil fuel use, and to stop making its cloud computing services available to the oil and gas industry. “It’s our moral responsibility to speak up, and the changes to the communications policy are censoring us from exercising that responsibility,” Sarah Tracy, a Software Development […]

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Atari Wants to Build Video Game-Themed Hotels

The first hotel will break ground later this year in Phoenix, Arizona. Another is being planned for Las Vegas. They promise to offer Atari-themed lodging, along with lots of video gaming experiences. January 28, 2020 2 min read This story originally appeared on PCMag Atari Interactive thinks it has an idea to rekindle interest in the gaming brand: It wants to build Atari-themed hotels. On Monday, the company announced it was partnering with a design agency to build at least eight video-gamed themed Atari Hotels in the US with the first one slated to break ground in Phoenix, Arizona later this year. Related: How Boutique Hotels Are Courting Googlers and Gamers The idea is certainly unconventional, but Atari says the concept will connect with the public at a time when the market for gaming is exploding. Not only will the hotels provide Atari-themed lodging, but also lots of video gaming, including the latest VR and […]

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Massage Therapist – Business Ideas

Startup Costs: Under $2,000Home Based: Can be operated from home.Part Time: Can be operated part-time.Franchises Available? No Online Operation? No THE BRIEF: In today’s fast-paced world, it’s easy to get stressed. But if you’ve got experience with massage, plus that healing touch — you can knead away tense muscles and calm jagged nerves — then you can make relaxation a reality for people with a massage therapy business. You can see clients on the move by driving to homes or offices with your massage table, soothing oils and restful music in tow. With permission from the proper authorities, you can even set up on the beach, at shopping malls or at airports. The advantages to this business are that startup costs are often minimal, and you get the glow of satisfaction from making the world a more relaxing place for your clients. Some states require massage therapists to be licensed, […]

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Eliminate Digital Distractions and Get More Done with This Mac App

Silence notifications, websites, apps, and more to create your ideal work environment. January 28, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Running a business is hard enough without the countless distractions of both the real and digital worlds. When you’re just trying to buckle down and get through a chunk of work, it’s extremely frustrating when social media notifications, email notifications, news, business updates, and more start flooding your screen. While we can’t help you with people constantly asking you questions in the real world, Focus can help you eliminate digital distractions from your workflow. Focus is a Mac app that helps you create your ideal work environment in just minutes. It lays in your menu […]

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To Save His Company, This Founder Turned to Congress (and Won!)

No matter how big the fight, don’t underestimate the power of making your voice heard. Read_More Related posts: SoftBank, WeWork’s Largest Investor, Takes Control of the Embattled Office Company, With Co-founder Adam Neumann Stepping Down How This Founder Sold Investors on Her Company’s Unconventional Technology How This Founder Turned Her Newsletter, Girls’ Night In, Into a Full-Time Job How Drybar Founder Alli Webb Turned a Simple Concept into a $100 Million Empire 5 Lessons From the ER That Will Save Your Company During a Crisis This Company Turned Pharmaceutical Research Into a Profitable Marketplace. Here’s How. Why One Entrepreneur Turned Down a 9-Figure Offer for Her Hair Care Company This Former Wall Streeter Turned Down $2M and Pays Herself Less Than Her Interns So She Can Build Her Company on Her Terms

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Learn QuickBooks From a CPA and Get Your Business Finances on Track

Get up to speed with the world’s leading business accounting software. January 28, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As the head of a business, it’s important to have a comprehensive understanding of your finances. One of the best business accounting and financial management tools on the market is QuickBooks Pro Desktop and, if you don’t know how to use it, it’s high time you learned. And, when it comes to learning QuickBooks Pro Desktop, you really can’t go wrong with learning from a CPA, which is exactly what you’ll be doing in The QuickBooks Pro Desktop Certification Bonus Bundle. This eight-course bundle is led by CPA Robert Steele, an accounting and business expert who […]

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Lessons From Sarah Beth Yoga

Fandom is something that athletes, musicians, and performers have been tapping into for years to succeed. The excitement and passion that fans bring to what they love is a powerful force that has been filling entertainment venues for generations. Related posts: 6 Lessons You Can Learn From Gymshark’s Fandom How to Turn Fans into Customers and Customers into Fans Video Made for Just £100 Grows Fans of a Welsh Hardware Store How to Bring True Diversity to Your Marketing by Eliminating Tokenism What is Fanocracy? Adapt Your Content Like a Flexible Yoga Instructor A Men’s Yoga Brand Learns the Real Meaning of Flexibility Rise and Thrive With Tiffany Cruikshank, the Founder of Yoga Medicine

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Get the Coffee You Love as Often as You Need It

Trade Coffee is a personalized, on-demand service to keep caffeine lovers stocked up with the brands and roasts they love. January 28, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Coffee lovers know what they like and they know what they don’t. If you’re actively avoiding certain coffee shops near your office, you’re wasting valuable time you could be using to build your business. Coffee has incredible power but it shouldn’t be a negative power. Trade Coffee is the personalized, on-demand service to keep coffee lovers caffeinated with the brands and roasts they love. Think of Trade Coffee as the Netflix of coffee. They partner with the nation’s top roasters to deliver more than 400 types of […]

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How Time Management Can Help You Avoid Burnout

I’m burned out. You’re burned out. Everyone’s burned out, and it’s not good to be burned out. January 28, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. After all, Burnout can cause you to fall behind in your work, miss deadlines and deliver subpar work. You may even experience procrastination, become disengaged and hit a wall creatively. Even more troublesome, burnout can put a strain on your personal relationships, give you a lousy reputation professionally and put your health in jeopardy. Here is how time management can help you avoid burnout. What exactly causes burnout? The answer to what causes burnout can vary from person to person. For example, working in a toxic environment is a factor. If you’re being bullied, harassed or mismanaged frequently, then, of course, you’re going to be in a state of physical, emotional and mental exhaustion. Other causes of burnout can be not having clear […]

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How to Build an Authentic Instagram Audience

To make engagement happen fast, play the long game. January 27, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As a writer, landing a book deal has always been a huge goal of mine. But in early conversations with literary agents, much of the feedback was the same: “Your book idea is great,” they’d say. “But you need to grow your following significantly in order for us to sell this to a publisher.” When I started those meetings, I had just under 5K Instagram followers, and I realized I needed to get real about growing an audience before I could try again. But I also recognized that it’s not enough to simply have a large following. Your audience needs to be engaged and invested in the content you’re creating. Vanity metrics won’t work for this one: If your followers don’t actually know who you are or what you do, they’re far […]

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4 Ways to Smartly Invest in Cryptocurrencies

The worst thing you can do is put your money into options you know little or nothing about. January 27, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Investing in cryptocurrency is one of many options for investing your money today. In fact, it’s pretty hard to avoid hearing about the crypto market and its opportunities. Still, all this buzz doesn’t mean it’s the safest way to invest your money; it’s just an option.  Last week, I was completely knocked out by a friend’s reaction when I simply asked, “How much do you have in your bitcoin wallet?” He suddenly wore a disdainful look. What happened? He replied, “It’s a long story. I heard glowing reviews on how cryptocurrencies have turned many into millionaires overnight, so I thought it wise to invest all I had on November 27, 2017. Little did I know I was throwing debt a welcome […]

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‘I Never Thought It Could Happen to Me’ — How to Avoid Business Fraud

Pyramids, Ponzis and beyond; beware the things we don’t think about that can do us in. January 27, 2020 14 min read Opinions expressed by Entrepreneur contributors are their own. It began with a private note from a dear woman friend who was more than 70 years old and recovering from the most recent of several hospital stints. I checked in on her, as I often do. When she responded, she gave me shocking news I would have never suspected. She had invested $300,000 in a program to create authority websites through a friend and his family who we have both known and worked with at various levels since roughly 2014. “It’s awful,” she said. “Rapid growth, lack of communication. I invested $300,000, and it could all go down the drain.”  She suggested I write an article, not about the individual or company (plenty is being written by the traditional press). She wanted […]

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Quit Doing the Bare Minimum.

If you want satisfying rewards, you have to put in maximum effort. January 27, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. You wouldn’t want your mechanic doing the bare minimum required to make your family car safe to drive. You wouldn’t want your surgeon doing the bare minimum needed to keep your heart pumping. You wouldn’t want the chef at your favorite restaurant doing the bare minimum to ensure the food you’re eating is safe to consume. You expect people to go above and beyond. You want people to go the extra mile for you, in situations when your life depends on it and otherwise. You want to know that people care about their craft and care about you, right? I know I do. Yet, there’s a troubling trend in the workforce and entrepreneurship right now, and it all has to do with two things: effort and […]

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