Women ‘Stood Up’; Now It’s Time for Men and Companies to Follow

#MeToo taught women that there’s strength in numbers. Those numbers will rise if women’s male co-workers and employers also get on board. February 22, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. At the beginning of the #MeToo movement, women saw clearly that there is strength — and power — in numbers. Multiple women speaking out emboldened others to come forward until a trickle of accusations turned into a critical mass. Then and only then were high-profile predators like Harvey Weinstein, Matt Lauer, Bill O’Reilly and Steve Wynn taken down. Related: Is ‘That’ Sexual Harassment? How to Tell, Using ‘Cooper’s 6 Levels.’ The #MeToo phenomenon went viral, impacting every industry at every level, from hotel workers in New York City to farm laborers in the fields of California, and from members of the European Parliament to media titans and Fortune 500 CEOs. Sexual harassment’s ubiquity was exposed: in 2017 in […]

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Simple Ways to Educate Yourself When Purchasing CBD Products

The CEO and Founder of Sera Labs shares what to look for when purchasing a CBD product. February 22, 2019 2 min read Opinions expressed by Green Entrepreneur contributors are their own. After losing two siblings in their twenties to sudden cardiac death, Nancy Duitch and her mother wanted to raise awareness, education and resources to help fight sudden death in children and young adults. In 1995, they founded the Cardiac & Arrhythmia Research & Education Foundation (C.A.R.E.). With more than 30 years of experience working as an entrepreneur as a passion for helping people, Duitch launched Sera Labs in July 2018. The female-run CBD company is based in Los Angeles and focuses on health and wellness, pain management, beauty and pets. To date, the company has generated more than two million dollars in online sales. This month, Sera Labs announced the Canadian based, Cannabis private equity fund, ToroVerde, Inc. has invested five million […]

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How to Figure Out Which Stocks Fit Your Portfolio

Look at these key factors when making your decisions. February 22, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Phil Town discusses how to set up a stock wishlist and a watchlist. Town explains that stocks on your wishlist should be companies you have completed research on and are interested in buying. On the otherhand, a watchlist should be a collection of stocks you are interested but still need to look into.  Instead of being extremely lazy during a certain period, and very aggressive in the next, Town recommends an alternative. When other investors are pulling back, you should choose to be more aggressive.  A stock wishlist — a list backed up by research — can be extremely helpful when you are in a high pressure scenario and need to make a decision quickly, without letting emotions get in the way.  To move stocks […]

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It’s Way Past Time to Get Over These 3 Stereotypes About Freelance Workers

You may be under some misconceptions about the freelance economy. The truth is independent contractors can help you reach your corporate goals. February 22, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Been waffling over whether your company should hire freelance workers or contractors from the booming gig economy? If you think the concept offers more cons than pros, you may have fallen for some common misconceptions surrounding freelancers and the work they do. For businesses from every industry, relying on help from a cadre of remote workers or freelancers can be a boon. In fact, so many organizations have recognized this truth that contingent workers now contribute about $715 billion to the U.S. economy, according to “Freelancing in America,” a study conducted for Freelancers Union & Elance-oDesk. As if those numbers weren’t enough to get your attention, by 2027, an Upwork report predicts that contractors […]

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Make Your Way with the Right Provider

The internet is a kind of thing we can no longer imagine our life without. There are thousands of ways and reason for using it: reading, watching, reading, learning, advertising, gaming, communicating, etc. Also, it is quite a venue for those who would like to find a good job and/or get their own little business up and running. Technically, all that is quite so feasible, and anyone can go for whatever they want to do. All businesses need a bit of fame, and there is no better way to earn it that running an official website. It should be attractive and available all the time. If it is not, there will be no clientele, and it will collapse. One of the most important factors of success/failure is your website’s technical backup and support. This greatly depends on your choice of a web hosting service provider. Choose the One Choosing a […]

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YouTube Kills 400 Channels For Hosting Pedophilic Comments

The company took action after a YouTube creator posted a video showing how pedophiles can use the platform to exchange contact details and links to child porn. February 22, 2019 2 min read This story originally appeared on PCMag YouTube has terminated more than 400 channels on the video-sharing service for hosting comments from child predators. The Google-owned service has also disabled the comments on tens of millions of videos featuring minors and reported the discovered illegal comments to law enforcement, a YouTube spokesperson told PCMag. The company took action after YouTube creator Matt Watson posted a video on Sunday showing how pedophiles can use the platform to exchange contact details and links to child porn. The information can be posted in the comment sections for videos featuring minors, and can include time stamps that show the child exposing their bare legs or back. YouTube’s recommendation algorithms make the problem worse. Once […]

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SpaceX Launches the First Private Moon Lander on Israel’s Behalf

The robotic spacecraft was a Google’s Lunar XPrize finalist. February 22, 2019 3 min read This story originally appeared on Engadget A SpaceX Falcon 9 rocket has ferried Israel’s first lunar lander outside our atmosphere, setting it free to make its way to its ultimate destination: the moon. If it reaches its target successfully, Israel would be joining the U.S., China and the former Soviet Union in the list of nations to have sent a lander to our planet’s trusty companion. Unlike the three other countries in that list, Israel’s robotic spacecraft named “Beresheet” was created by a non-profit group called SpaceIL. It’s the first private moon lander and was previously a finalist for Google’s Lunar XPrize. The organization had the most developed project among the finalists, but it still wasn’t able to make deadline. While the competition ended with no winners, SpaceIL clearly still found a way to give its […]

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SpaceX Launches the First Private Moon Lander on Israel’s Behalf

The robotic spacecraft was a Google’s Lunar XPrize finalist. February 22, 2019 3 min read This story originally appeared on Engadget A SpaceX Falcon 9 rocket has ferried Israel’s first lunar lander outside our atmosphere, setting it free to make its way to its ultimate destination: the moon. If it reaches its target successfully, Israel would be joining the U.S., China and the former Soviet Union in the list of nations to have sent a lander to our planet’s trusty companion. Unlike the three other countries in that list, Israel’s robotic spacecraft named “Beresheet” was created by a non-profit group called SpaceIL. It’s the first private moon lander and was previously a finalist for Google’s Lunar XPrize. The organization had the most developed project among the finalists, but it still wasn’t able to make deadline. While the competition ended with no winners, SpaceIL clearly still found a way to give its […]

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Get This Charger Optimized for People On The Go for Half Off

SCOUT features built-in charging for lightning, microUSB, Qi Wireless and more. February 22, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In our growing, and ever-connected world, we carry around a wide variety of gadgets, and it’s not practical to haul around multiple chargers when you’re always on the go. Meet SCOUT Wireless, a 5,000mAh Portable Charger, that energizes your entire tech collection via a single device. According to The Gadgeteer, “It’s like a Swiss Army Knife of portable chargers.” Stay Powered SCOUT has the ability to power everything from smartphones, cameras, headphones, and tablets, as it’s compatible with all USB-C, USB-A, Lightning, Qi wireless, and MicroUSB-enabled devices. It also features a 5,000 mAh battery, so you […]

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Are You Ready For The One Funnel Away Challenge?

Registration for the ClickFunnel One Funnel Away Challenge will close on February 24th at 9PM EST. If you haven’t registered yet, then you better do it now. I am ready for the Challenge! Are you? Subscribe to my YouTube Channel The One Funnel Away Challenge is designed to FORCE you to stop working on stuff that doesn’t matter, and start implementing the key tasks that will get your funnel LIVE, and your business flowing. In 30 days, youâ€ll have a funnel that is built and LIVE, and ready to gather leads and sales. If you’re the type of person who vaguely knows what to do, but just needs to buckle down and DO IT, then this Challenge is going to be the kick-in-the-pants you need EVERY DAY until you get your funnel launched. I look forward to doing the challenge with you! Click Here To Join Me for The One […]

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4 Tips for Hiring the Right PR Agency

Look for skills specific to your business needs. February 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Regardless of what stage you’re at with your business, you need to attract and retain customers from key markets and demographic groups to ensure continued success. Working with an experienced public relations firm can be a great first step. Maybe you’re in the process of revamping your marketing and PR efforts, and now you’re tasked with finding a PR agency to work with. You don’t want just any agency; you want the right the one. It’s daunting to figure out which one that is. Related: 4 Tips to Launch Your First Effective PR Campaign You start with a Google search of “top PR firms” and get a long list of other lists, like O’Dwyer’s PR database or Clutch.co, so you poke around at all the agencies listed. But […]

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Top 25 Digital Marketing Articles – Week of 02/22/19

This week’s roundup includes tips to use the latest trends for leveraging your Social Media campaigns, perform SEO keyword research in the right manner, and create an effective Content Marketing strategy. Learn how to optimize your Mobile website, and generate more revenue with Online Reputation Management. We’ve covered all of this news and, much more, below! From the UpCity Blog: Erika Dickstein discusses how to keep your own marketing operations on the front burner. Logan Johnson shares a quick guide to Google responsive search ads. Chris Alvarez offers tips for working with a video production company for your next event. Content Marketing: Gene Armstrong emphasizes the need for creating original Content, personalizing your message and encouraging user generated Content, to boost your Content Marketing efforts. Andrew Witkin offers valuable tips to create an effective Content Marketing strategy. Neel Sinha highlights the significance of Content Marketing for your brand in the year […]

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4 Daily Leadership Habits That Most Benefit Your Team

Create opportunities for your people to grow, learn and self-improve. February 22, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Creating a long-lasting positive impact on your team will not come from random rewards sprinkled here and there or quarterly team-building activities. Intelligent employees are no longer inspired by tokenism. They search for a deeper sense of fulfillment and alignment in their work, but foremost their leader. Your internal philosophy on how people should be treated drives your leadership behavior and calibrates the degree of positive impact you have on your team. In exercising strong emotional intelligence, your daily habits and behavior will reflect values of trust, encouragement, self-awareness and collaboration. Working under such principles, your people are likely to feel supported and safe, and a positive workplace culture is more likely to be sustained through the storms and sunny days alike. Here are four daily […]

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Common Split Testing Mistakes and How To Correct Them

Split testing is a necessary evil. It’s tedious and time consuming, however it’s one of the quickest ways to achieve online success.  Using this strategy can add immediate value to your website if conducted properly. You’ll need to take the time to make the necessary preparations to get your site split test ready. But once you’re set there will be no stopping you. This article will guide you specifically through the process of preparing for a split test. Your website shall soar to new heights if you follow just a few simple rules that I’ll lay out for you now. Let me help you make split tests work for you! The Importance of Traffic Traffic is an essential component of an effective split test. The sign of a successful website is when visitors follow action steps you have laid out ahead of time. Whether the action step involves subscribing to […]

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Holy Smokes! Tel-Aviv’s Cannabis Industry Is Lightning Up

Cannabis has long been rigorously studied in Israel, and the result is an industry ready for global markets. February 22, 2019 4 min read Opinions expressed by Green Entrepreneur contributors are their own. These days, you only have to walk as far as your nearest health food store or hip cafe to find CBD tea, smoothies, oil, creams, candy, and more. CBD, when isolated from the rest of a marijuana plant, provides pain and tension relief without the sensation of being high, and it’s all the rage. But few know that CBD has its origins in the Holy Land!  In the 1960s, Hebrew University of Jerusalem scientist Raphael Mechoulam was the first to both isolate and describe the chemical structure of CBD and its psychoactive counterpart, THC. For years, Israeli doctors have been prescribing marijuana for a variety of disorders, including PTSD, which is not uncommon given the nation’s mandatory military […]

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2019 Shopify Review by Quick Sprout — An Ecommerce Top Pick

Are you about to build an ecommerce website? Build it on Shopify. I kind of wish the answer had more nuance to it, so I could write a more engaging review. But it really is that simple. Ecommerce site = Shopify. End of story. Out of all the decisions you need to make building your online store, the decision of which ecommerce tool to use is not a hard one. If you want, you can stop reading this review and go sign up. You won’t miss out on much. In-Depth Shopify Review and Methodology To show you that I do know what I’m talking about, I have broken down all the core ecommerce site features and rated Shopify by each. I’ve used a simple 5-point scoring system on each ecommerce feature below: 5 for “amazing,” 1 for “it sucks.” I’m not a complete Shopify fanboy. There are a few areas where […]

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Ask MarketingSherpa: How do small businesses find clients?

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of them here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let us know.   Dear MarketingSherpa:  I have a question for you. In this ever more increasing digital age — where pressing palms and getting face time is getting harder and harder. How do small businesses find clients? I am a graphic designer/marketer whose business model is to contract with other small businesses. Much like a General Contractor hires subs when they build or remodel a house. When I get together with other contractors in the marcom field (web designers, marketers, other designers, branding specialists, etc.) the first question is generally ‘So, how do you find new clients?” The answer is generally referral, […]

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9 Low-Cost Business Ideas for Animal Lovers

Startup cost: $1,000 Equipment: baking materials, kitchen costs, shipping costs, base ingredients, packaging materials Sick of going to the store for dog biscuits every week? Think cats deserve some unique treats too? Start a pet bakery business! Gourmet pet snacks are not only a unique business idea, but they could also be your foot in the door for other animal-related businesses. There are many options with animal treats ranging from a focus on healthy, all-natural selection, to unique and crazy flavors. Just make sure to do your due diligence for what dogs can and can’t eat — for example, did you know that dogs can get sick from eating onions, garlic or avocados? “It took me three years before I opened to come up with recipes that are safe and that dogs would love,” said Penny Milligan, owner of pet bakery The Hungry Hound. Karry Barolo, owner of D.O.G. Bakery, whose products are carried […]

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A 5-Step Approach to Commanding More Attention in a Competitive Industry

Here’s how to position yourself and your business. February 21, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. There is only so much attention to go around in any industry, so positioning both your personal brand and company correctly is extremely important if you want a piece of the action. It becomes even more difficult in ultra-competitive industries like real estate and online marketing. So, how do you break through all of the noise and be seen and heard in a competitive industry? Many experts simply say you should become a thought leader or an influencer, but you can’t just label yourself a thought leader. That isn’t how it works. Your actions make your audience view you as a thought leader or influencer. When I started my company, I spent a lot of time developing my personal brand in order to stand out. The online marketing industry was (and still is) very […]

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5 Steps for Turning Your Invention Ideas Into a Product

Now that you have all of the kinks worked out of your design, it’s finally time to file a patent. There are two main patents you will have to choose from: a utility patent (for new processes or machines) or a design patent (for manufacturing new, non-obvious ornamental designs). You can write the patent and fill out the application yourself, but do not file it yourself until you have had a skilled patent professional look it over first. If the invention is really valuable, someone will infringe on it. If you do not have a strong patent written by a patent attorney or agent, you will be pulling your hair out later when a competitor finds a loophole that allows them to copy your idea. It’s best to get the legal help now to avoid any legal problems in the future. Follow these steps to help you choose the best patent […]

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