5 Best WordPress Survey Plugins for your Blog

When running a website, it’s important to know what your audience thinks. But how can you do this in a way that’s engaging and interactive? For WordPress users, the perfect solution is a survey plugin. Unlike a poll, a survey allows you to answer questions in different formats, such as images and star ratings. It’s a personal way to interact with your audience. What Are the Benefits of a Survey Plugin? Surveys are the perfect way to find out what interests your audience. You can use the data from surveys to create content tailored to their specific needs. A quality survey plugin will be easy to use, provide readily accessible results, and allow you to share and export those results in different formats. If you’re looking to engage further with your audience, here are the 5 best WordPress survey plugins you can use. 1. WPForms With an already engaging, popular […]

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Facebook Reportedly Allowed Uber to Run Job Ads Targeted Exclusively at Men

Facebook faces discrimination lawsuits for allegedly allowing employers to target job ads at a single gender. September 19, 2018 3 min read This story originally appeared on Business Insider Facebook is in hot water amid accusations that it allowed employers to target men with job ads. The ACLU, the U.S. civil rights organization, filed a complaint against Facebook on Tuesday with the Equal Employment Opportunity Commission, which could be the first step to a lawsuit. In its complaint, the ACLU claimed the social network had allowed 10 firms to advertise jobs to positions at male-dominated fields “to younger male Facebook users only, excluding all women and non-binary individuals, as well as older male users.” BREAKING: We’ve filed charges against @Facebook and 10 employers for using the platform to target their job ads — for positions in male-dominated fields — only to younger men. Facebook is violating federal civil rights law. Period. […]

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How to Improve Your Link Building Outreach Pipeline

Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard to know where to focus your efforts and which tactics will bring you the most return on your time and resources. Three common questions are critical to understand at any point in your link campaign: Do you need more link prospects? Do you need to revise your email templates? Do you need to follow up with prospects? Without a proven way to analyze these questions, your link building efforts won’t be as efficient as they could be. We put together a Google Sheets template to help you better manage your link building campaigns. The beauty of this template is that it allows for customization to better fit […]

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The Story of Super Coffee—from Dorm Room to Whole Foods and Beyond with Jim Decicco

Jim Decicco: Once we got in, we were like, “This is our only account.” We were only in one Whole Foods, it was a local account. We were like, “This is our only account, this is all we got. Let’s make it the best ever.” That first day our product was available on the shelf, this was a few weeks after that initial order. We figured out how to make it, and sort of scale enough for that. That first day, we broke the store’s weekly sales record in the first four hours, because the three of us . . . Pat Flynn: That’s Jim Decicco talking about the story of Super Coffee, and how he and his two brothers created this company, broke sales records, and are now one of the top beverages out there in the sort of niched, super coffee, protein coffee space. This was all born […]

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The Topgolf Founders Fought Through Countless Rejections — and Built America’s Favorite New Game

After being shunned by investors and struggling to find their audience, a big-thinking partner helped guide these founders to viral success. September 19, 2018 13 min read This story appears in the October 2018 Entrepreneur. Subscribe » Richard Grogan made a career of spotting bad ideas. He didn’t suffer them lightly — at Bain & Company, the strategic management firm where he was a senior partner, the many companies’ boards he sits on, or while director of the U.S. Senate Judiciary Committee. So in 2003, when he was on a ski vacation with his family, he wasn’t especially impressed when two bankers representing a pair of British twin entrepreneurs approached him with a new opportunity. The conversation was brief. Related: Stories of Rejection From 8 of the World’s Most Successful Entrepreneurs and Leaders “What industry is it?” he asked. “Golf,” they said. “Golf — forget it.” “Just like that?” “Just like […]

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Why the Word ‘Recreational’ Should Be Retired

Want to destigmatize marijuana? We can start by calling it what it really is. September 18, 2018 4 min read Cannabis has an image problem. Just the mere fact that I’m using the word cannabis instead of marijuana, or pot, or dope, or weed, or gangsta gumbo is proof of that. Those terms come with baggage, connotations and innuendos left over from the days of Reefer Madness, the 1936 propaganda film that chronicles the insanity caused by a bunch of high school students smoking pot. Or even more recent movies like Pineapple Express and Half Baked, which, though hilarious, portray potheads as complete morons. Related: Ryan Reynolds May Star in a Movie Called ‘Stoned Alone’ A Brief Sordid History The term marijuana was a born out of racism and popularized by U.S. Narcotics Commissioner and prohibitionist, Harry Anslinger, who was quoted as saying: “There are 100,000 total marijuana smokers in the […]

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13 Marketing Tips SEOs Can Learn From PPC Managers

As an SEO expert, you know what it takes to get your content ranked high in search engine results. Depending on how good you are at SEO, sometimes the only results displayed higher than yours are those from PPC campaigns. SEO and PPC are considered to be two very different marketing approaches. But these strategies are more similar than you think. The biggest difference between SEO and PPC is you’re paying for your PPC campaigns, as the name implies. Driving organic traffic to your website with SEO is free. While keywords are obviously important to PPC managers, they don’t need to focus on search engine optimization as much because they’re bidding on those keywords. If they’re willing to pay enough, their search engine ads can generate hits and clicks, even if their headlines aren’t extremely SEO friendly. Using SEO to drive website traffic is much more competitive. To gain an advantage over […]

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Why I Shut Down a Multi-Million Dollar Business to Solve the ‘Entrepreneur’s Dilemma’

From massive debt to millions: Scott Oldford’s wild journey to help entrepreneurs exceed seven figures. September 18, 2018 10 min read Opinions expressed by Entrepreneur contributors are their own. Scott Oldford has been a million dollars up and down. In just a few years, he created a seven-figure business to get himself out of six-figure debt. Then he quit it all to serve a higher purpose, relearning who he was, and finding the love of his life along the way. Blowing up the business. Oldford owned multiple companies by 19-years-old. But despite his wild success, he suffered a major setback at age 21 which put him almost a million dollars in debt. Oldford clawed himself out by building several businesses using his secret sauce: online lead generation. Oldford’s business was earning $300,000 to $400,000 per month. He taught his methodology to other six- and seven-figure entrepreneurs via information products and […]

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Copyblogger Certification Is Open to New Writers (Limited Time)

Heads up: We just opened the doors to enrollment in our Copyblogger Certification program. If you’re a writer with a terrific writing voice and the desire to learn rock-solid strategy, we’d love to see you there. 🙂 If we had you at Hello, you can jump in here: Learn more about joining Copyblogger’s Certified Content Marketer program (And if you’re in our Authority community, make sure you’re logged in so you can get your substantial member discount.) Certification is our program that lets the world know about excellent content marketers. It’s designed to help you turn your back on the soul-sucking moments when it feels like you’ll never get a solid handle on finding great clients. And maybe even turn your back on self-doubt and impostor syndrome that can creep up on the best of us. We don’t do a ton of videos or webinars to promote this program, mainly […]

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5 Online Marketing Tips for Small Businesses in Competitive Service Industries

Here are five quick or cheap tips you can use to gain an advantage. September 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Brands have multiple ways to market their services these days, and online methods are among the most effective. But with many different options available, it leaves many companies allocating (and wasting) their limited budgets toward campaigns that don’t produce a return. Small online marketing budgets are common among service providing brands, but that doesn’t mean the results have to be small. Little things like knowing which channels are best and what tweaks can help you increase conversion rates go a long way. I am friends with several small- and medium-size-business owners operating in service-providing industries. One of them, Lyuda Ksenych, CEO of H2H Movers, a moving company located in Chicago, attributes a large portion of their recent growth to small yet effective changes to the company’s online marketing efforts. Here are […]

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Everything You Need to Know About Instagram’s New Shopping Features

The app is giving influencers and brands new channels on which consumers can discover them. September 18, 2018 2 min read Influencers and brands have two new ways to sell products to users scrolling and tapping through their Instagram feeds. After a summer of testing shopping buttons that drive purchases via Stories, the Facebook-owned app has launched them for businesses in 46 countries. It’s also begun rolling out a personalized shopping section in the Explore tab, which Instagram redesigned earlier this year to feature AI-powered channels categorizing content based on topic (e.g. travel, art, decor). The shopping tab will be a place for users who know they want to browse and potentially buy, with Instagram’s algorithm serving up brands the user already follows or would likely be into, based on past activity on the app. Meanwhile, the shopping bag stickers in Stories will give users a chance to not just […]

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These Friends Snuck a Poster of Themselves Into Their Local McDonald’s — and It’s Still There

Jevh Maravilla saw the blank wall as a chance to make the restaurant a little more inclusive. September 18, 2018 2 min read Originally published September 4, 2018 As the saying goes, you can’t be what you can’t see, but recently, a 21-year-old University of Houston student named Jevh Maravilla took that advice to heart in a somewhat unexpected way. At his local McDonald’s, Maravilla and his friends looked around and realized that there weren’t any Asian faces in the photos. So when they noticed a blank wall, they knew exactly what they wanted to do: create a poster of themselves aping the cheesy, cheerful aesthetic of McDonald’s decor and find a way to hang it in the restaurant. The group purchased an old McDonald’s shirt from a thrift store and created a badge to make Maravilla’s disguise as a “regional interior coordinator” look more legitimate for their photo shoot. […]

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What You Need to Know About the Japanese Billionaire Going to Space With SpaceX

He loves art and is the 18th richest man in Japan. September 18, 2018 3 min read While SpaceX’s ultimate goal is to get people to Mars, Elon Musk’s company will start with a trip that a few men have famously gone on before: to the Moon. Musk announced Monday that Japanese billionaire Yusaku Maezawa will be the company’s first space tourist, signing up for a trip that hasn’t been made since NASA’s Apollo program ended in 1972. SpaceX’s plan is to take Maezawa around the Moon in 2023. The 42-year-old Maezawa is an entrepreneur, but his first love is music. He plays guitar and drums and started his first band in 1993 when he was in high school. In lieu of going to college, he decided to visit the U.S. with his girlfriend. There, he began amassing a collection of rare CDs and records that in 1995, when he […]

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Your Sales Funnel is a Sieve: Here’s How to Plug the Holes

“They went to sea in a Sieve, they did,    In a Sieve they went to sea: In spite of all their friends could say, On a winter’s morn, on a stormy day,    In a Sieve they went to sea! And when the Sieve turned round and round, And every one cried, ‘You’ll all be drowned!’ They called aloud, ‘Our Sieve ain’t big, But we don’t care a button! we don’t care a fig!    In a Sieve we’ll go to sea!’       Far and few, far and few,          Are the lands where the Jumblies live;       Their heads are green, and their hands are blue,          And they went to sea in a Sieve.” Are you a sales Jumblie? I bet you are! Here are a few ways to fix that Sales Sieve of yours before you drown in the sea. 1. Where Are the Holes? In […]

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The Top 5 Business Service Franchises From the Franchise 500

Open a franchise and help others with their businesses, too. September 18, 2018 4 min read Investing in a franchise will, hopefully, allow you to do two things: Allow you to work for yourself. Provide you with the resources you need to flourish. That can be a powerful combination, and it’s why so many of our readers ask about franchises. However, it’s also possible to offer those services to other potential entrepreneurs, whether through coaching, investing or even working in the business services industry. These five companies from the Franchise 500 can allow you to help other people achieve their dreams and maintain their independence. The UPS Store Originally, The UPS Store was a separate company called Mail Boxes Etc. Its founders, Gerald Aul, Pat Senn and Robert Diaz, created it as an alternative to the U.S. Postal Service. However, in 2001, the company became a subsidiary of UPS, and […]

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6 SEO Myths That Prove We’re All Idiots

Humans will do anything to look smart and competent. Comedians like Jimmy Kimmel feed off of this propensity for hubris. And then we all benefit from it. Try it for yourself sometime. Go up to a random stranger and ask, “Do you think Bill Clinton gets enough credit for ending the Korean War?” (HINT: He wasn’t old enough to be President of the United States during the Korean War.) Ironically, this behavior often exposes our ineptitude. SEOs and bloggers are no different. We want to look like experts so bad we bullshit our way into corners all the time Here are a few ways SEOs B.S. themselves all the time and really make themselves look like idiots. 1. Do What These Massive Brands Are Doing When I was a kid, I played the game Lemmings. Often, I’d get bored with a particularly difficult level and just set up traps for […]

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This Founder Moved to the United States at 18 to Pursue the American Dream

The founder of Living Notes, Olya Hill, talks about the lessons learned as a professional ballerina, and the importance of creating content and connecting people. September 18, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. The worldwide proliferation of the internet has empowered people to share impactful stories, but not everyone breaks through and builds a highly engaged community. Learn how the Ukrainian-born Olya Hill, founder and creative director of Living Notes, achieved her American dream through hard work, learned lessons about life and self-worth, and founded a multimedia platform to help families build the lives they want. Hill shares how a creative approach to problem-solving, combined with a drive to share valuable insights and information with an audience sets the stage to build a brand and a following. Related: Utilizing Data to Understand Your Audience and Turn Its Members Into Super Fans Read_more Related posts: This […]

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How To Create Word Of Mouth For Your Company, Product, Or Idea

For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon? Related posts: Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017 My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story. What Makes a Brilliant Business Idea and How to Apply It (6 Examples) Why Word-of-Mouth Marketing Matters (Infographic) How to Pitch Your Business, Product or Idea to Industry Experts How to Turn Your Business Idea Into a Startup Company The Productivity Secrets of an Entrepreneur Whose First Business Idea Turned Into Multimillion Dollar Company The Company That Created a New Way to Drink Tea Is Truly a Product of Love

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Follow These Top Hospitality Marketing Influencers

The hospitality marketing industry has a reputation for always being ahead of – and maybe even starting – the major trends in the industry. It shouldn’t come as a surprise then that many of the most influential voices in hospitality marketing take to social media to spread their influence. What we’ve noticed about those with the loudest social voices in the industry is that they’re straight players. The seven influencers on our list take to social media with hard-hitting, no-nonsense advice on generating results in the digital landscape. If you’re a professional that’s always looking to level up their marketing game in the hospitality industry, these are the social influencers you should start following today. Are Morch is a professional hotel blogger and social media consultant that knows more than a thing or two about marketing and influence in the hospitality industry. His Twitter feed, with nearly 10k followers, is packed […]

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Will Facebook Advertising Survive After the Cambridge Analytica Scandal?

Behavioral marketing will be a key player now. September 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook has been at the center of a scandalous storm about privacy manipulation issues and has made it clear that it is making changes to fix its reputation as well as its consumer reliability adequately. But will it be enough? We are all aware that Facebook is a company whose revenue derives from advertising, and it looks for ways to grow and engage users by creating attractive and innovative advertising solutions in hopes to gain more market share from other online giants like Google and Bing. Related: 3 Key Changes to Facebook Advertising After a Year of Scandal and Regulation Facebook removes hundreds of targeting options to protect users’ privacy. As an integral part of their attempt to retain their customer base, Facebook has decided to cease its data acquisition from third […]

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