4 Ways to Reinvent the Facebook/Google Data Model in the Wake of Cambridge Analytica

The traditional model of collecting user data is hurting us all. Let’s change it, with blockchain. May 25, 2018 7 min read The Cambridge Analytica scandal, as CNBC reported, marked an important tipping point in how many of us view tech giants like Facebook and Google. Related: How to Tell if Cambridge Analytica Scraped Your Facebook Data To briefly recap what happened: Facebook allowed a third party (the British political consulting firm Cambridge Analytica) to access huge amounts of Facebook user data and use it for political ends. This data contained details about the identities of millions of Facebook users and was shared without their direct knowledge. A massive controversy ensued and is still in full swing. Just this week, Mark Zuckerberg tried to address the European Parliament’s concerns. This and other recent events have confirmed what many of us have known for some time: Our data is not safe with the Facebooks and Googles […]

Read more

Creating A New Internet Marketing Product

On this episode of the Dot Com Lifestyle vlog, I show you the trials and tribulation of trying to create a new Internet marketing product at the MOBE Titanium Mastermind. Those challenges include audio video problems and a blackout. But I got it done! How To Live The Ultimate Dot Com Lifestyle I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has consistently been one of the highest earners. It’s the program I recommend for new and experienced Internet marketers. The best way to start is by applying for the 21 Step System. This is a step by step system that I created with MOBE to help you make your first $1,250, […]

Read more

Angie’s List Founder Leads with Her Introversion — and Has Thrived For Two Decades

To be a great leader, you don’t need to be anyone but yourself. May 25, 2018 8 min read In this series, Open Every Door, Entrepreneur staff writer Nina Zipkin shares her conversations with leaders about understanding what you have to offer, navigating the obstacles that will block your path, identifying opportunity and creating it for yourself and for others. When you’re starting a new venture, even if you think it’s a great idea, when you look at the competition, and some of the most successful entrepreneurs, it can be so easy to doubt yourself — especially if you don’t see other leaders who look like you or approach things the way you do. In 1995, with her economics degree in hand, Angie Hicks found herself at a fork in the road. Did she go the more conventional route and take a gig as a business consultant or take the leap […]

Read more

5 Best-Practices B2B Content Marketing Strategies to Implement Right Now

Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail. May 25, 2018 5 min read Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves creating content to target the decision-makers of companies and the other involves targeting broad audiences. Related: 4 Simple Steps to Creating an Effective Content Marketing Strategy Even though as many as 82 percent of B2B marketers in one survey, said they employed “content marketing” as a strategy, failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail.   With the right strategies, you can generate continuous traffic, build trust, brand awareness and drive more conversions. Below are some of the best strategies you can implement to create a more successful B2B content marketing strategy for your business. Create […]

Read more

This Brand Has Something Not Even Jeff Bezos Can Sell

The makers of Batiste Rhum talk about their innovative process and business philosophy. May 25, 2018 5 min read In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) Who are you, and what’s your business? We are Tristan Mermin and Jon Lawson, the operating executives of Batiste Rhum. Batiste is authentically the next generation of rum production. People who discover Batiste Rhum are initially surprised by the clean, light and bright flavors, and by the transparent and verifiable eco-positive process that we follow. What inspired you to create this product? Living in the Bay Area, we saw food products like coffee and chocolate sourced from the many tropical regions around the globe benefit from a little California ingenuity. The possibility of doing this same process with rum from the Caribbean seemed […]

Read more

How to Build a Fitness Empire With Clients Like Kevin Hart

Andrew Medal talks to Ron “Boss” Everline about what it takes to build a successful fitness business with a high-celebrity profile list May 25, 2018 2 min read Ron “Boss” Everline has made personal fitness and training his life’s work. He attended Northwest Missouri State University on a full athletic football scholarship in pursuit of his professional football dreams. This next level of athletic achievement was the obvious choice for him as he comes from a pedigree of football elites. He headed and co-created programs such as CJ the Workout Kid, which targets childhood obesity in Atlanta, and Teachers Get Fit, a secondary program to CJ the Workout Kid, to motivate teachers to be active and healthy examples to students. Everline’s training programs have grown into the brand Total Player LLC, an umbrella company he created to introduce luxury health and fitness. He trained for the royal family throughout Europe, Africa and the United […]

Read more

Regulators Step Up Crypto Fraud Enforcement

State and federal securities regulators have been keenly focused upon fraud in the digital currency niche of late. On May 21, 2018, the North American Securities Administrators Association announced one of the largest coordinated series of enforcement actions by state and provincial securities regulators in the United States and Canada to crack down on fraudulent Initial Coin Offerings, cryptocurrency-related investment products and those behind them. NASAA members from more than 40 jurisdictions throughout North America participated in “Operation Cryptosweep,” which, according to reports, has resulted in nearly 70 inquiries and investigations and 35 pending or completed enforcement actions related to ICOs or cryptocurrencies since the beginning of May. NASAA members are conducting additional investigations into potentially fraudulent conduct that may result in additional enforcement actions. The SEC Chairman subsequently stated that “[S]tate and provincial regulators play a critical role in protecting Main Street investors. When investors are offered and sold […]

Read more

What You Can Learn From Steve Jobs About Distorting the Truth to Advance Your Vision

The “reality distortion field” is how great leaders inspire. May 25, 2018 5 min read As an entrepreneur, you have one essential job — to manifest the impossible. To bring to life that which others have said is not possible. This is what Steve Jobs, Elon Musk, Henry Ford and many other greats have done. Related: 20 Defining Moments in the Life of Steve Jobs To get others to do the impossible, however, sometimes requires leaders to bend the truth a little. Take Jobs, for example — he was so skilled at this they even coined a term for it. When discussing Jobs’ ability to bend the truth and inspire others to do the impossible, Apple’s vice president of technology, Bud Tribble, called it a “reality distortion field” (RDF for short). This particular skill was so powerful that in Walter Isaacson’s official biography, Steve Jobs, the term RDF comes up an astounding 34 times. The fact is, all […]

Read more

Top 25 Digital Marketing Articles – Week of 05/25/18

This week’s roundup, includes tips to attract customers using behavioral Email Marketing, enhance your Organic SEO efforts, and expand your Social Media presence using strategic design. Learn how to improve your Content Marketing skills, and create an effective Local SEO strategy for multi location businesses. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Maggie Black discusses how quality Content can be repurposed to reach your SEO audience and get you to the first page of Google. Charles Musselwhite highlights the importance of having a well defined Content Marketing strategy for your business. Stephen Altrogge’s blog lists the steps to create an effective Content Marketing campaign. Onimod Global’s blog offers guidance to enhance your Content Marketing skills. Conversion Optimization: Gabriel Shaoolian offers valuable UX tips to help marketers increase Conversions and their revenue. Learn how tactics such as testing the alignment, using white […]

Read more

The Elon Musk Way of Persevering in the Face of Adversity

His successes are ballyhooed around the world but so are his spectacular failures. Neither defines him near as much as his relentless unstoppability. May 25, 2018 5 min read His mother described her son thus: “He goes into his brain, and then you just see he is in another world. He still does that. Now I just leave him be because I know he is designing a new rocket or something.” In childhood, it seems Elon Musk was a bit of a dreamer and a bit of an oddball. Famously, Musk grew to become the founder of Tesla and SpaceX, but his enterprises extend to the emerging home-battery market to store electricity from renewables and to solar roof tiles where he is producing energy-gathering panels that are attractive and functional. And he’s only 46 years old! Related: 10 Inspiring Quotes From the Eccentric and Fearless Elon Musk Musk is an incredibly hard worker, and he has visions for new ways […]

Read more

How to Improve the Profitability of Your Small Business Mobile App

If you have been following the latest marketing developments, you know everything is trending in a mobile direction. Consumers are seemingly glued to their phones and tablets. In fact, 77% of adults in the United States own a smartphone. That number is up from 35% in 2011. That’s why it’s so important for you to optimize your web design for mobile users. While this is a necessary approach, it’s not enough if you really want to enhance your mobile marketing strategy. The way people use their phones has changed. People don’t consume information the way they did five or ten years ago. With the rise in smartphone usage, it makes sense that there is also a growing popularity in mobile app usage. In fact, 90% of mobile usage time is spent on applications. If you are one of the small business owners who recognized this trend and built a mobile app, congratulations. Developing […]

Read more

Why Personal Passions and ‘Side Projects’ Are So Important for Entrepreneurs

Richard Branson loves to kite-ski. David Heinemeier Hansson is a race-car driver. Two other entrepreneurs worked on a sporting goods product for years — then sold it to Timberland. May 24, 2018 5 min read Entrepreneurship can be an insular experience. Founders find so many disparate elements of their companies competing for their time that they can’t respond adequately to all of them, let alone make time for projects, personal or professional. Related: Meerkat Was Just a Side Project. Here’s How it Became a Viral Sensation. Yet this attitude can ultimately be unhealthy, and lead entrepreneurs to shut themselves off from the people and pursuits they care about the most. Personal passions are beneficial for your mental health. If you are the leader of an organization, you’ve likely found that you’re expected to operate at peak performance. To meet the challenges that await you, you need to recharge, by taking time for personal pursuits. Not […]

Read more

Essence Pro: A Theme that Allows You to Focus on the Essentials

Announcing Essence Pro, a beautiful, clutter-free theme for sites in the health, wellness, and lifestyle niches. Imagined and built by our own Rafal Tomal and Chris Hufnagel, it’s designed for simplicity, both at the exterior and on the back end, allowing you and your readers to focus on the essentials. Some key features include: Customizable header — Express yourself and communicate your purpose with a large, airy visual hero area. Flexible widget areas —  More control of what goes where on your homepage. Magazine style — Put your best content to the fore with the magazine-style layout. Dedicated footer opt-in section — Convert more visitors to long-term readers with the footer opt-in. Custom colors — Customize the colors of your website to your own needs, with transparency options giving you even more control. WooCommerce compatible — Fully integrated with the world’s most popular WordPress eCommerce plugin. View the demo and refresh your site with Essence Pro […]

Read more

How To You Invest In Trends For The Future

One of the most essential elements of blogging for success is to know when the trends are changing. By simply keeping an eye on the changing trends, you’ll stay ahead of the competition which is crucial going forward. You are protecting yourself from falling behind and letting your competitors steal your customers. Blogging can be fun, but if you are doing it strictly as a business, then you have to pay attention to the things that matter. You audience is only as loyal as your content and when they find something more up to date, they will jump ship fast. However, you are lucky because you have many tools which will give you a breakdown of the changing trends. This means taking out a bit of time each week to explore niche related trends can go a long way. Here’s a question: What are you doing to stay ahead of […]

Read more

How to Get the Most Out of Your LinkedIn Advertisements

The social media platform is particularly strong at targeting to an audience. May 24, 2018 2 min read Like many social media channels, LinkedIn can be an affective way to draw people’s attention to your business. But the platform is notably different from advertising on Facebook or Instagram.  As Entrepreneur Network partner Eric Siu and a team member at Siu’s Single Grain company put it, one of the main benefits of advertising on LinkedIn is the B2B targeting. LinkedIn ads can include a regular link ad that shows up in the news feed and offers an image, headline and introductory text. The other option is a newer carousel ad that mimics Facebook in its square format. Two other sponsored ad formats are the lead gen form and the display placement ad, both of which have their respective benefits from creating less friction between customers to individualizing your marketing with direct messaging.  LinkedIn is also particularly […]

Read more

Your Drone May Soon Need a License Plate

The FAA intends to require all drones to have an always-visible government-assigned ID. May 24, 2018 2 min read This story originally appeared on PCMag By Matthew Humphries Ever since affordable drones came to market, regulators have been scratching their heads figuring out how to deal with them. They are small, easy to carry around and deploy anywhere, and just as quick to disappear when something goes wrong. Because of that, the latest proposed regulation tweak—drone license plates—is intended to make sure every drone can be easily identified. As Bloomberg reports, the FAA already requires drones to be registered and have a government-assigned ID number on the drone. However, that ID can be hidden from view, for example, inside the battery compartment. Related: The iPhone of Drones Is Being Built by This Teenager A filing made last month details an update to the rules that would require the ID be positioned on an external surface of […]

Read more

The Top 25 E-Commerce Blogs

E-commerce accounted for 453.46 billion dollars spent on retail purchases in the United States last year. Depending on how you crunch the numbers, says Internet Retailer, that represents about 13 percent of all retail sales in 2017. And that number grows year after year. If your retail business isn’t already taking advantage of e-commerce, you’re leaving a lot of money on the table, where your competition will be all too happy to take it. Not sure if e-commerce is the right fit for your business? Already there, but have the feeling you could be doing more — and better? Just about ready to give up? Before you make your next move, be sure you have the right information to take the right steps, right now. The 25 sites below, categorized for easy reference, will get you started with the information and tools you need for maximum impact. 5 E-commerce Blogs for Beginners […]

Read more

Chipotle Is Getting a New HQ — and Taco Bell as a Neighbor! 3 Things You Need to Know.

Stay in the know in 60 seconds. May 24, 2018 1 min read At the McDonald’s annual meeting this week, shareholders are being asked to vote on whether they want to do away with plastic straws in the company’s 36,000 stores worldwide. While the company is exploring eco-friendly alternatives, being simultaneously cost-effective is the goal.  Apple and Volkswagen are reportedly joining forces to build self-driving vehicles after prospective partnerships with BMW and Lexus fell through. The first project is going to be a shuttle to take employees to and from Apple’s Cupertino, California campus.  Chipotle is getting a new home base. CEO Brian Niccol is moving the headquarters of the 25-year-old restaurant chain from Denver, Colorado, to Newport Beach, California, bout a 20-minute drive from the Taco Bell HQ in Irvine, California. Niccol was Taco Bell’s CEO before jumping on board to lead Chipotle in February, replacing founder Steve Ells. […]

Read more

How Do You Set Smart SEO Goals for Your Team/Agency/Project? – Whiteboard Friday

Are you sure that your current SEO goals are the best fit for your organization? It’s incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. In this edition of Whiteboard Friday, Rand outlines how to set the right SEO goals for your team and shares two examples of how different businesses might go about doing just that. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about SEO goals, how to set smart ones, how to measure your progress against them, how to amplify those goals to the rest of your organization so that people really buy in to SEO. This is a big challenge. So […]

Read more

How Video Analytics Can Help You Create Irresistible Content

We use analytics in marketing to tell us all sorts of things. Tools like Google Analytics tell us a lot about market behavior and are an invaluable resource for building a great digital marketing strategy. But, there’s something that’s hard to tap into with typical analytics, and that’s insight to what type of content your audience really enjoys. Video is different. Video is the preferred content for many brands right now because it’s so highly engaging and that pays off for businesses. Video marketers get 66% more qualified leads per year than those that use other types of digital media. But there’s something else. When you optimize video on social networks, it becomes easy to use your video analytics to decipher the type of content that your audience loves, which means you can create even more content that they can’t resist. Let’s look at how you can make this happen. […]

Read more
1 2 3 111