a Conversation With Conor McGregor

“Something about simply endorsing an Irish whiskey didn’t feel right to me — I wanted to create my own.” November 13, 2018 9 min read Conor McGregor didn’t take any time off from his grueling schedule while he was developing Proper No. Twelve, the Irish whiskey he launched this past September. “I was in training, I was fighting, I had a kid,” he tells Entrepreneur, “but I’m a perfectionist; I don’t do anything half-assed.” It was vital for the MMA champion to be as hands-on as possible throughout the process — and his hard work has paid off. In addition to positive reviews for the brown stuff, liquor stores — including the British grocery behemoth Tesco — are putting signs on their displays limiting the amount of Proper No. Twelve consumers can buy due to bottles selling out too quickly. A sample that was sent to the Entrepreneur office was gone soon after it arrived, thanks in […]

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4 Awesome Marketing Tweaks to Make to Your Blog

It’s important you have unique ways to build engagement on your blog. Over the years, we have learned a lot about the way people interact with blogs. This is cool because it allows us to keep up-to date with changing trends within the industry. Let’s explore some cool tweaks you can make to your blog to help WITH marketing. Let’s get started, and your feedback will be greatly appreciated. Always Tell a Story Through Text or Video The name of the game is sales, and people must know within a second or two of landing on your site exactly what you are selling. If it’s vague, unclear or hidden behind a lot of wordage you`ll have lost their interest. You lose their interest and you lose the sale which is going to completely ruin your bottom line. You have to be clear and bold with product placement. Entice the reader through […]

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Revive the Fire In Your Office and in Your Employees

Transparency is key. November 13, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Your employees are your company’s most important resource, so you hire people who fit your company culture and are productive and efficient. However, at some point, your managers and/or your employees are not going to feel motivated. You feel like you’ve lost the spirit and passion to keep your company productive. There are simple ways to revive the fire in your office and your employees. Here are three ways to motivate your employees to become more productive and love what they do. Related: What Motivates You to Work? 1. Pleasant office environment. Make sure your office is as pleasant and welcoming as possible. “A good number of employees could get distracted by a negative office environment,” says blogger Michael Zhou. Work stations should be well lit and ventilated. Employees should have comfortable furniture, […]

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The Importance of Great Business Cards in 2019

As you can probably imagine, starting a business isn’t cheap and could cost you a lot of money from day one. This could make starting a business a headache and a risky financial pursuit if you’re not careful. However, the initial time, money, and investment that goes into your new startup will vary heavily based on what industry you are going into, and if you utilize the power and tools accessible on the internet today. For example, if you’re figuring out how to start a law firm, you need to make a plan that won’t leave you stressed out and broke. The traditional method is to open a nice and fancy office location, hire staff and bring them inhouse, have a ton of paper work/legal documents, and also pay for the transportation of documents and signatures to and from local clients. Again, this is the ‘old way’ of thinking about […]

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How to Bring Your Brand Story to Life with an Explainer Video

Have you created a whiteboard or animation video for your brand yet? If not, now is the time to get started. Video animation is one of the most effective ways you can engage and increase your audience. Below are some great tips as to how you can bring your brand story to life with an explainer video using video animation techniques. Know your audience One of the best ways to bring your brand story to life and connect with potential customers is to know your audience. Sketch out the picture of the ideal customer for your brand and imagine what they like, what they care about, and what connects them to your brand. Once you have pictured your ideal customer, think about how you should create your brand story in a way that will appeal to this customer base. Include a list of products or services that they will appreciate and that […]

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5 Unspoken Rules for First-Time Bosses

It’s a lot to get used to, even though it’s what you wanted. November 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. We enjoy an embarrassment of riches when it comes to leadership and entrepreneurship resources. From blogs to white papers to scholarly articles published online, there’s an answer to almost any question you might have about any aspect of owning and operating your business. And yet, there are still some things that you won’t ever truly learn until you actually take over. In this article, let’s pull back the curtain and look at five of those unspoken rules about becoming the boss. Related: 6 Effective Tactics for Handling a Toxic Boss 1. It’s lonely at the top. I mean, it can be really lonely. Once you’re in the top spot of leadership in your company, whether you built it yourself or climbed the ladder from more entry-level positions, […]

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5 Practical Tips on the Craft of Copywriting

This post is about the practice of writing. It’s about developing habits that make it easier to sit down and write well. It’s about finding simple ways to make your writing a whole lot better … whether you’re writing a sales page, an email, a blog post, or a social media update. Tip #1: Write the first draft of every headline as a placeholder I’ve watched copywriters spend hours trying to write the perfect headline. Draft after draft after draft. They obsess over every word, believing they can’t move forward with the body text until the headline is perfect. But … the deadline is approaching … and their headline still isn’t done. Pressure, pressure, pressure! I take the opposite approach. I throw down a first draft of a headline and then dive into the body text. I don’t care how crappy the headline is, so long as it’s pointing more […]

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4 Top Reasons Your ICO Won’t Get Funded in 2019

The days of the quick crypto-buck are over, but if you proceed carefully, you can still find the investment you need. November 12, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Like “the blockchain revolution” that preceded them, initial coin offerings (ICOs) took the world by storm, in 2017. The storm then continued: A study by Coindesk showed that, in the first three months of 2018, $4.6 billion was raised in ICO sales. That was 85 percent of the money raised for 2017 as a whole. But, is the gold rush now over? That’s a question that is now filtering through the crypto world; and for unprepared companies — the answer is yes. Related: What Your Startup Needs To Know About Launching an ICO Business fundamentals — tokenomics and business plans It doesn’t matter how amazing your team or product is: If you don’t have the business fundamentals down pat, you […]

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Creating Mutual Benefit as a Virtual Assistant with Aiden Fishbein (FS293)

Are you looking to supplement your business’ income? Do you want to find something that is going to benefit you in more ways than just financially? How can you align yourself with the right type of people for these goals? There are many ways to make your way through the entrepreneurial world and every person out there can find a unique and successful way for themselves. One of the dynamics that we all have to navigate, however, is balancing money, time, and skills acquisition and that is essentially what this episode is all about. In this our discussion we look at how you can go about creating mutual benefit as a virtual assistant, adding value, learning, earning and networking. We talk about seizing opportunities, where to look for them and pegging all of this on a minimum viable income. Today on the show we are joined by Aiden Fishbein who […]

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This Veterans Day, Let’s Focus on Helping Ex-Military Become Entrepreneurs

Honoring veterans each Veterans Day is important, but helping our veterans succeed following their service to our country is even more so. November 12, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Every year, 250,000 military members leave the service and enter the civilian workforce. Making the transition to civilian life is one of the greatest challenges they face in their careers. While remembering, honoring and thanking veterans is important each Veterans Day — and every day for that matter — helping our veterans succeed following their service to our country is equally vital. Related: 5 Veterans Share Their Tips for Successfully Transitioning From Service to Entrepreneurship Through their military training, tested leadership and professional skill sets, veterans are often uniquely suited to work in industries outside the military. Many organizations actively recruit veterans for this very reason. Companies like PenFed, UPS, Coca Cola and Home Depot […]

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The Advanced Guide to Keyword Clustering

If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.” Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation, keyword mapping, and optimization should all align with the market. This is one of the best ways to grow your organic traffic. Why bother with keyword grouping? One web page can rank for multiple keywords. So why aren’t we hyper-focused on planning and optimizing content that targets dozens of similar and related keywords? Why target only one keyword with one piece of content when you can target 20? The impact of keyword clustering to acquire more organic traffic is not only […]

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This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin’s new book releases today. I received an early copy and read it in two sittings. Yes, I am a Seth Godin fan having read all his books and every blog post he’s written since about 2004. This Is Marketing is Seth’s best book because it’s written for people who think they already know about marketing. It’s written for today’s era of polarization and spin. It’s written to help us all get back to basics. Read_more Related posts: Is Podcasting the Best Place to Spend Marketing Dollars? How to Fail at Affiliate Marketing The Top 25 Blogs to Learn About Video Marketing 13 Marketing Tips SEOs Can Learn From PPC Managers 4 Young Marketing Influencers You Can Learn From Email Marketing: Why phishing emails (unfortunately) work … and what marketers can learn from them Customer-First Marketing: What every entrepreneur and SMB marketer can learn from successful Etsy sellers Here’s […]

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Why You Should Promote High-Performing Introverts

Here are some of the reasons why high-performing introverts are valuable to your ever-growing organization. November 12, 2018 4 min read This story originally appeared on Glassdoor One of the disadvantages of being an introvert is they often are overlooked in the workplace. For high-performing introverts, this can be particularly discouraging. Often, in situations where an equally qualified introvert and extrovert are vying for an opportunity, the extrovert may have an edge. Because the extrovert frequently is more vocally persuasive, it is easier for the decision-maker to confidently select them for the role at hand. Related: 5 Signs a Candidate Is Lying or Exaggerating However, managers and leaders scanning their talent base for right-fit promotion opportunities may want to dig a little deeper, ask more questions and overall make the extra effort to research their candidates with a bit of vigor before making promotion decisions. Some of the reasons why high-performing introverts […]

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Key Cannabis Legalization Wins Could Bring in Upwards of $2 Billion in New Sales

With few exceptions, voted approved both ballot measures and candidates favorable to legal marijuana, at least for medical purposes. November 12, 2018 5 min read Brought to you by Marijuana Business Daily Marijuana scored a sweeping victory at the ballot box on last Tuesday, with voters approving new markets in Michigan, Missouri and Utah that eventually could generate $2 billion in medical and recreational sales. Across the nation, voters installed the Democrats as the new majority party in the U.S. House of Representatives, improving the odds that lawmakers will pass federal marijuana reforms that benefit MJ businesses. Cannabis-friendly gubernatorial candidates, meanwhile, won in California, Colorado, Illinois, Michigan, New Mexico and New York. “Voters have once again sent a message loud and clear that it is time to legalize and regulate marijuana,” said Steve Hawkins, executive director of Washington DC-based Marijuana Policy Project. A recreational ballot measure in North Dakota was the only marijuana initiative that voters […]

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Why True Leaders Acknowledge Reality (And Their Own Mistakes)

Brian Tracy lists a few important traits that crop up in strong leaders. November 12, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Brian Tracy talks about the attributes that make a good leader. They include: Good leaders know honesty and integrity are the foundations of leadership. There are difference between those who are successful young, those who are temporarily successful and those who remain successful. The differentiating factor among these people is strength of character and integrity. In othe words, leaders do the right thing because it is the right thing to do.  Leaders keep their promises.  Leaders are not fearful of speaking with honesty. They are also not averse to facing the truth or to see the world as it really is.  Leaders need to be able to be courageous but also receptive to the fact they may be wrong. Tracy notes that with […]

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Alibaba’s Singles Day Shopping Event Sales Hit $1 Billion in 85 Seconds

This comes in spite of tariffs and other challenges to Chinese tech. November 12, 2018 2 min read This story originally appeared on Engadget Chinese internet giant Alibaba is fond of crowing about its online shopping records, and that’s truer than ever this year. The company’s annual Global Shopping Festival, aka Singles Day, broke last year’s record by selling $30.8 billion in goods across 230 countries over the space of 24 hours, a hefty 27 percent increase over the $25.3 billion from 2017. However, the initial burst also stood out. It took just 85 seconds for Alibaba to sell its first $1 billion, and an hour to top $10 billion. That’s well past U.S. holiday sales — for context, Black Friday 2017 “only” generated $5 billion in online sales. The brands that most profited from the event included Apple, Dyson, Gap and Nike, among other big names. While not everyone is necessarily keen to celebrate a […]

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My Company Is Leaving Facebook. And So Can Yours.

Facebook goes against our moral code as a company, and the clicks we get rarely result in conversions. November 12, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. We believe Facebook is bad for us — not just from a practical perspective, but from a moral one. We can no longer, with good conscience, participate on a platform whose ethics are exactly counter to ours. Even beyond the Cambridge Analytica scandal, news continues to paint a grim picture of the digital empire that is Mark Zuckerberg’s. Related: Facebook Admits Using Two-Factor Phone Numbers to Target Ads While we originally used the platform because we felt it would be natural to reach out to those that might be looking for a safer, saner alternative for connection and collaboration, we were overlooking the most important point. Facebook goes against our moral code as a company. Idka is, after all, […]

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Six Ways to Grow Your Twitter Following by Leaps and Bounds in 2019

Are you wondering how to increase your Twitter followers in 2019? You’re not alone. Millions of business owners, independent artists, musicians, and content creators all want to know how to increase their Twitter views, engagements, likes, and followers in 2019. It’s not too early to start planning for the new year. You need to work on putting a marketing strategy in place that will help you gain Twitter followers and fans in the coming year. Now is the time to start planning ahead for the new year, before the holidays come upon us or other things distract from what we know we need to do in order to prepare for the months ahead. People respond to many things such as improved colors, graphics, or other components. Check out this post to learn more about what you could do to increase your impact. You could pay for Twitter followers through a […]

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These Food Industry Veterans Say That Building a Community Is the Most Important Part of a Food Startup

Real Good Foods started selling its chicken-crust pizzas online before making the push to get into stores. November 12, 2018 4 min read In this ongoing column, The Digest, Entrepreneur.com News Director Stephen J. Bronner speaks with food entrepreneurs and executives to see what it took to get their products into the mouths of customers. Food entrepreneurs should not be so focused on getting their products into retailers right away, according to Bryan Freeman, a food industry veteran and CEO of Real Good Foods. Instead, they should focus on building a community of devoted customers first. “You see these entrepreneurs wanting to rush out there and put product on shelves, not having a community or understanding whether what they have is the right thing,” Freeman said. “The beautiful thing about where we are today is that, through social media and direct-to-consumer fulfillment, we have an opportunity as entrepreneurs to connect […]

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Cloud Computing Management Tips and Best Practices for Biz Owners

Cloud computing is the future. In fact, it’s already here! Millions of people depend on cloud computing technologies to back up their important data. Big data is the force that is driving this need, and it looks to be a technology that will be with us for a very long time. Everyone from beginning online business owners to multi-million dollar corporations need to utilize cloud computing technology. The reason so many people rely on this technology is that you cannot afford to rely on only one storage method such as one computer or an external drive. If these drives or computers crash, you will lose all of your essential data. For business owners, it is even more important to have this kind of backup. When you are an online site owner or manager, you are not only responsible for your data. You are also responsible for your customers’ data. This […]

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