How to Convince Large Companies to Work With Your Startup

The founder of Llamasoft says it’s important to tear down barriers of entry and make it as easy as possible for companies to work with you. October 22, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Every year, we publish the Entrepreneur 360 — our list of the 360 most well-rounded companies in America, based on an evaluation of impact, innovation, growth, leadership and business valuation. This series spotlights some of this year’s honorees. For more 360 content, view our 360 content hub. Llamasoft provides supply chain management software to more than 750 of the world’s most innovative companies — and its first clients consisted of multibillion-dollar companies with household names. How did the company convince larger organizations to change their old supply chain habits and take a chance on Llamasoft before they hit big? Toby Brzoznowski, founder and CEO, shares his strategy for redesigning the supply chain management industry. This interview has been edited for length […]

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5 Travel Hacks to Boost Productivity on Every Trip

Business sojourns can be less of a grind if you use the right strategies. October 22, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Presented by There are a multitude of reasons why you might need to travel, be it for work, relaxation or something in-between. Nowadays, so-called “bleisure” excursions are all the rage, combining the fun and excitement of a pleasureful getaway with the productivity of a business trip. But regardless of why you’re hitting the road or booking a flight, good planning is a key determinant of whether you’ll have a smooth, seamless trip in which you achieve your practical goals and fondly remember the experience years down the line. Here are a few tips to help you achieve that very balance. 1. Use a checklist. There’s a reason why the concept of checklists has endured so long across so many industries. In the hustle and bustle of preparing for […]

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SoftBank, WeWork’s Largest Investor, Takes Control of the Embattled Office Company, With Co-founder Adam Neumann Stepping Down

The $8 billion deal is dramatically less than the office company’s original valuation of $47 billion. October 22, 2019 2 min read This story originally appeared on Business Insider SoftBank, WeWork’s largest investor, is attempting to rescue the embattled office company with a bailout plan reported Tuesday by The Wall Street Journal. The deal will value WeWork at about $8 billion, per The Journal, far less than the $47 billion valuation from SoftBank’s January investment. Related: Anti-Climax: Poster Boy for Start-ups Adam Neumann Steps Aside The Japanese investor will provide the WeWork cofounder Adam Neumann with almost $1.7 billion. He’ll sell nearly $1 billion of stock to SoftBank, step down as board chairman, and receive a $185 million consulting fee as well as a $500 million credit line, The Journal said. Neumann will maintain a stake in the company and stay on as a board observer — someone who attends board meetings but does […]

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The Key Mindset That Will Help You Truly Meet Your Goals

Canfield says it is completely possible to reach our biggest goals. October 22, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. If you have a sense of purpose and persistence, Entrepeneur Network partner Jack Canfield says you can do anything you set your mind to. Strong willpower manifests itself in a tenacity to complete your goals no matter what. How do you keep focused on your goals? According to Canfield, you should start by breaking your goals down into smaller parts in order to avoid getting overwhelmed. Be clear with yourself if you are chasing the right goals for you. Once you determine your ultimate goal is what truly resonates with you, try your best to eliminate your fear in pursuing it, then go after it with your fullest passion and intention. Click the video to hear more.  Related: Your Excuses, Not Your Setbacks, Are the Biggest Obstacles to Achieving Your Goals Entrepreneur Network is a premium video network providing entertainment, […]

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5 Strategies to Prepare Your Business for the Holiday Rush

Learn to prepare your business for the holiday rush-both in terms of sales and operations. October 22, 2019 2 min read Ending the year strong is on every entrepreneur’s list. And if your business sells products or services, you’ve likely considered what the holiday rush will mean for you. Are you prepared? It’s not too late. We’ve got your back! Join us for 5 Strategies to Prepare Your Business for the Holiday Rush, a free webinar presented by Oracle NetSuite and produced by Entrepreneur. It will feature knowledge and expertise of two powerhouse entrepreneurs who will help you and your business prepare for the holiday rush. You’ll learn smart strategies for how you can make the most of the holidays—not only to increase sales, but also to make sure you’re prepared operationally for it. Join Entrepreneur VIP Contributor and Dynamic Communication author Jill Schiefelbein as she hosts a conversation with business […]

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When Everything Is Happening at Once, Use This Framework for Decision-Making to Achieve Your Goals

How to manage competing sets of priorities and target your goals. October 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Companies have endless lists of competing priorities, especially while they’re in a startup or growth phase. When Charitybuzz and Prizeo came together under the Charity Network umbrella in 2016, we had lofty goals. And we had lots of them. We quickly realized if we tried to tackle everything at once, our outcomes would be shallow all around. So our challenge emerged: how do we create a framework for decision-making within our business that will help us all prioritize those activities moving us in the right direction? For us, the solution really came down to fine-tuning our company goals and empowering individual employees to work toward those goals each day. Here’s how we went about doing it. 1. Identify your company goals The whole point of […]

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SEO Analytics for Free – Combining Google Search with the Moz API

I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful. Why? Because there’s no value in basing client advice on conjecture. It’s far better to combine quality data with good analysis and help our clients better understand what’s important for them to focus on. In this article, I will tell you how to get started using a few free resources and illustrate how to pull together unique analytics that provide useful insights for your blog articles if you’re a writer, your agency if you’re […]

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6 Data-Driven Ideas for Improving Customer Service

Investing in allocating new customers can be up to 25 times more expensive than retaining customers. If you’re constantly losing customers and needing to replace them, are you really getting your money’s worth from your marketing investments? Surely not! This is a symptom of bad customer service. It very well could mean you’re ignoring your customers once they’ve bought your product or service. And you’re likely to keep losing customers if you don’t fix this horrendous money hole. Worry not, fair marketer. We have data-driven information that could vastly improve your customer service. Here’s how to plug that hole. 1. Effective and Efficient Wins the Day Have you ever procrastinated on calling customer service? Why? Are you afraid the caller is going to judge you? Likely not. The most common answer to this question is fear of getting put on hold. Even if you can turn on speaker and ignore […]

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New California Laws Allow Some Marijuana Firms To Deduct Expenses On State Returns

The hope is to help normalize marijuana as an agricultural commodity. October 22, 2019 6 min read This story originally appeared on MJBizDaily Cannabis-related bills signed into law by California Gov. Gavin Newsom are significant steps in both providing marijuana businesses with the ability to write off business costs on state tax returns as well as normalizing cannabis as an agriculture commodity for cultivators. On Oct. 12, Newsom signed Assembly Bill 37, which will allow California’s cannabis businesses to deduct expenses on state income tax returns. “This shows a lot of intent from the state to support the industry,” said Avis Bulbulyan, a longtime Los Angeles-based cannabis consultant. “It’s a move in the right direction.” In September, Newsom signed two Senate bills – SB 527 and SB 657 – which might not have as immediate impact on the bottom line of most marijuana companies but should benefit growers in the long run. The former might free up additional farmland for […]

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A Review of Neil Patel’s 3 Biggest Growth Hacks

Search for anything related to marketing or SEO in Google, and you are likely to come across a website, blog post, podcast or video that has Neil Patel in it. I’ve personally had the pleasure of being friends with Neil for over ten years now, and it’s been awesome to watch what he’s been able to do  with his brand over the years, while also helping others not only get started with businesses of their own, but also to help existing entrepreneurs scale their businesses and brands in the process. As mentioned in this recent article on Neil Patel that reviews his marketing strategy, one of the reasons why he is so well-known and liked within the industry is that he is very open about himself, his business, and how others can apply such methods into their own ventures to find more success. Through his sites and blogs, Neil has […]

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3 Popular Business-Naming Habits Worth Breaking

One-size-fits-all wisdom doesn’t always apply to a wide range of businesses. October 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. So it’s time to create a name for your new brand, business, product or app. You’ve read all the articles and guides, and now you’re even more confused than before. The biggest problem is that most naming experts have a specific clientele, as well as a branding and marketing philosophy. A bootstrapped tech startup, international rollout from P&G and small bakery in Maine will all need take very different approaches. With this in mind, here are three commonly accepted business-naming guidelines that may be worth reconsidering on your path to landing on an identity that you love. Related: 8 Mistakes to Avoid When Naming Your Business 1. Shorter Is Better Unsurprisingly, many experts tout the importance of a short brand name. With the success of companies like Xerox, Zara, Nike and […]

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A Review of Neil Patel’s 3 Biggest Growth Hacks

Search for anything related to marketing or SEO in Google, and you are likely to come across a website, blog post, podcast or video that has Neil Patel in it. I’ve personally had the pleasure of being friends with Neil for over ten years now, and it’s been awesome to watch what he’s been able to do  with his brand over the years, while also helping others not only get started with businesses of their own, but also to help existing entrepreneurs scale their businesses and brands in the process. As mentioned in this recent article on Neil Patel that reviews his marketing strategy, one of the reasons why he is so well-known and liked within the industry is that he is very open about himself, his business, and how others can apply such methods into their own ventures to find more success. Through his sites and blogs, Neil has […]

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5 Non-Invasive Ways to Succeed at Customer Retention

Customer retention is easier than finding new customers. October 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. You want your customers to keep coming back for more. And for good reason! A 5 percent increase in customer retention typically results in 25 percent more business profit, according to research by Bain & Company. Existing customers are easier to keep, they buy more often, and they already trust your brand. But how can you consistently stay at the forefront of your customer’s minds without annoying them? Won’t it get old, after all, if you send the same email over and over again to your audience? How can you keep your customers engaged without making them enraged?  To help, here are five non-invasive tactics that other successful businesses use to keep their customers coming back for more. Feel free to steal these strategies and make them your own.   Related: This $10 […]

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11 Quotes on Kindness That Every Entrepreneur Needs to Read

World Kindness Day serves as a reminder that benevolence can be good business. October 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The business world is often portrayed as a highly competitive ecosystem in which you need to fight to get ahead. To a good extent, that’s very true. Entrepreneurs need thick skin, drive and intense focus to succeed. But it’s also important for entrepreneurs to remember the value of kindness.  With World Kindness Day coming up on November 13, take a few minutes to read these 11 quotes. They can all teach us important lessons about business, entrepreneurship and being good human beings.  1. “Remember there’s no such thing as a small act of kindness. Every act creates a ripple with no logical end.” — Scott Adams, Dilbert Creator and Author Businesses give you the chance to change the world and influence others. Kindness does the […]

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How to Motivate People to Buy

If you’re in business, someone’s got to buy something for you to make money. At least last time I checked. And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical assertion, no? But I hear you. Over and over you’re told that people buy according to emotion, and it seems not to make sense when it comes down to selling your products and services. Maybe that’s because you’re thinking about emotion in the context of feelings rather than motivation. And that would definitely be confusing, because it’s not feelings you’re after. In fact, provoking feelings can kill the sale instead of prompting it. Nothing more than feelings … (fail) Feelings are magnified, messy, and often misunderstood forms of emotion, and that makes playing with them potentially dangerous. What we’re trying to do is motivate people […]

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Why The Cannabis Industry Deserves Access To Modern Banking And Financing

The SAFE Banking Act would allow financial institutions to serve state-authorized marijuana companies without fear of federal punishment. October 21, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. With legalization hitting more states by the month, and with support for marijuana legalization in the United States at an all-time high at 65 percent, the need for political action on behalf of the cannabis industry — the world’s fastest-growing market — has never been greater.  Despite the cannabis industry’s meteoric rise, we are bumping up against a ceiling. Cannabis remains a federally-illegal, all-cash-based industry. It depends on outdated and unpredictable financial practices and systems. As a result, cannabis infrastructure fails to keep up with demand, and the illicit market continues to thrive (a recent audit found there are three times the illicit dispensaries than legal ones in California), which further fragments the market and caps growth. Unlike other developed […]

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How a Lesson From Her Son Inspired Elizabeth Sarquis to Build an Advertising Company for Social Good

‘I thought advertising was terrible. Now I’m passionate about what it can do to help people rather than hurt them.’ October 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Elizabeth Sarquis, co-founder of Jukko, an advertising technology company promoting social good through targeted digital advertising. It was condensed by The Oracles. Who are you? Elizabeth Sarquis: I’m the co-founder of Jukko, a programmatic mobile advertising network that’s strictly focused on participating in a purpose-driven brand revolution. Our vision is that everyone considers everything they do and use: where it’s made, how it’s made, and how it affects our society. What are you more skilled at than most people in the world? Elizabeth Sarquis: I’m skilled at seeing things others don’t and connecting the dots between different industries. […]

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College Dorms Are So Expensive that Some Parents are Buying ‘Kiddie Condos’ for Their Teenagers to Live In

Some parents of college students are opting to buy properties for their children versus spending money on room and board, and out-of-state tuition. October 21, 2019 6 min read This story originally appeared on Business Insider Personal finance expert Lynnette Khalfani-Cox bought homes for both her college-aged daughter and son. It might seem rather generous to buy your 18-year-old a condo or townhouse. But parents like Khalfani-Cox are finding that it saves them money in the long run.  Khalfani-Cox bought her daughter, who attended the University of Texas at Austin, a $210,000 condo instead of paying the university for room and board. This strategy saved her family an estimated $30,000 on room and board in the three years of college her daughter lived in the condo, plus $40,000 on out-of-state tuition during her daughter’s junior and senior years, once she’d become an in-state student by living locally and qualifying for lower, in-state tuition.  […]

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4 Big Benefits of Improved Employee Training

Attention to each individual’s development can mean big profits for your business. October 21, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Hiring the right employees to fill roles in your organization is a vital step, but finding a qualified candidate is only part of the equation. If you want to get great results from your employees, you must provide sufficient training. Even someone who seems to have all the right credentials may not live up to expectations if you don’t give them the tools they need to succeed. From outlining company procedures and policies to helping workers improve their individual skill sets, improved training can lead to dramatic results for your bottom line. When you put in the effort, you’ll see these (and more) outstanding results. 1. A quicker pathway to productivity. Starting a job with a new company, or even changing roles within the same […]

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Barrett Brooks and Jeff Goins: What are you optimizing for? (FS349)

“I used to think that your calling was about doing something good in this world. Now I understand it’s about becoming someone good—and letting that goodness impact the world around you.” – Jeff Goins Barrett Brooks and Jeff Goins join us today to discuss the question “what are you optimizing for?” Entrepreneurs all carry a certain amount of baggage. It’s easy to lose sight of why we’re building businesses in the first place. Knowing what you’re “optimizing for” can go a long way to keeping you on track. We also talk about starting and running a successful conference. Barrett has been hosting ConvertKit’s Craft and Commerce conference for three years now, and Jeff has run Tribe Conference for five years. We discuss the benefits of running a conference, both from a personal and business standpoint. Listen to the episode: Subscribe to The Fizzle Show in your favorite podcast player: iTunes | […]

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