Major Announcements From the Shopify Unite Conference — Why Every Entrepreneur Should Pay Attention

Shopify is at the forefront of supporting entrepreneurs — who never imagined they would be their own bosses — with a path to success. June 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Most entrepreneurs know by now that one of the most powerful ways to grow a business is by attending conferences to make in-person connections, build your network and learn key updates from the industry you’re operating in. In fact, there are major benefits from being in the room when those updates that will define trends for the foreseeable future are announced. This past week, I was fortunate enough to be at the center of one of the most prominent events in the world of ecommerce and its related activities: Shopify Unite. It’s an event that Shopify, the platform which allows merchants to build an ecommerce store (and supports thousands of developers building apps for those […]

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It’s the 21st Century: B2B Needs to Be Fun(ner)

I’ve struggled with my weight ever since I can remember. Diets and fads and pills and boot camp and CrossFit and TRX and and and … The truth is, there are a million solutions for weight loss, because everyone’s body is different. What works for you may not work for me. For example, I’m a vegetarian. So a Paleo diet (one that consists largely of meat) isn’t even an option. At this point you’re thinking, “Karine, WTF does this have to do with copy, content, and marketing?” Well, the short answer is … everything. The long answer is that in this day of technology, there are almost as many ways to market your business or brand as there are to lose weight. And what works for one company may or may not work for another. B2B, B2C, and a few tomatoes We all know that a company that sells its […]

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How to Get More Backlinks for Your Small Business Website

Infographics, media coverage and online tools are some of the strategies you may not have considered to obtain backlinks. June 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As the owner of a small business website, you may find it hard getting your site noticed online when it’s up against the big guys, especially if you’re not an SEO master. Related: How Real Marketers Create Backlinks That Matter While you may know that you need  more backlinks pointing back to your website, actually figuring out how to get those links is another story. Of course, creating great content like useful blog posts is a solid way to grow organic search traffic. But guest-posting content on other websites is just the tip of the iceberg of strategies to boost your rankings. In fact there are other ways to get more backlinks for your small business website you […]

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Lemonade Reinvents Renters and Homeowners Insurance With On-Demand Service, Social Responsibility

Pay a fixed rate for user-friendly and reliable insurance. June 24, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You might not think you need homeowners or renters insurance — until your neighbor leaves a frozen pizza in the oven and leaves, and your things end up being claimed by flames. Give yourself some much-needed peace of mind in the case of the unexpected with Lemonade: this innovative certified insurance carrier that totally reverses the traditional insurance model, paying out claims nearly instantly and treating your premium as if it’s still your money. If you’ve ever been unfortunate enough to have to make an insurance claim, you know it’s tedious. It tends to take a long time […]

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7 Signs You’re CEO Material

Having these qualities will significantly boost the chance that you’ll be considered for the role. June 24, 2019 6 min read This story originally appeared on Glassdoor You may be starting in your first entry-level position, or you maybe be an executive VP at an established company. Wherever you are in your career, if you’re ambitious and goal-driven, you may have one question in your mind: will I be the CEO someday? Becoming a CEO often requires a certain amount of being in the right place at the right time, but having certain qualities will significantly boost the chance that you’ll be considered for the spot of CEO — or any leadership position, for that matter. To find more about what those essential qualities are, we reached out to Tiffany Franklin, executive career consultant and founder of TJF Career Coaching, who broke down what it takes to be considered as CEO material. 1. You’re not […]

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Walmart Is Using AI to Prevent Checkout Theft

Over 1,000 stores are using computer vision tech to watch checkouts and ensure no item ever goes unscanned. June 24, 2019 2 min read This story originally appeared on PCMag In a bid to cut down on theft and mistakes, Walmart is using artificial intelligence hooked up to cameras monitoring checkouts to ensure every item in your cart is scanned and paid for. This is already happening at over 1,000 Walmart stores. As Business Insider reports, the system is known internally as Missed Scan Detection and uses computer vision to monitor both manned and self-checkout areas at each store. The system is able to detect when an item goes unscanned, or is mis-scanned, and reports the fault to a checkout attendant who can then approach and rectify the problem. According to Walmart spokeswoman LeMia Jenkins, “Walmart is making a true investment to ensure the safety of our customers and associates … Over the […]

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These 2 Habits Help Successful People Meet Their Goals

Achieving success is never guaranteed, but these habits can improve your chances. June 24, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Netwokr partner Brian Tracy shares a few things successful people do differently, starting with creating good habits. Tracy notes that many people often don’t know how to work harder, when they only need to adjust their focus. Concentration and discipline can give you a sense of control about your goals and increase your self-esteem. If the task you’re concentrating on is important to you, and you complete the task, you will feel an incredible feeling of reward afterwards.  Click play to hear more.  Related: How to Make the Most Helpful Connections While Networking  Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio […]

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Proper Planning – How to do the right things, in the right order, in the right amount (FS325)

A business cannot start with at least some planning, right? How important are the planning stages of your journey? How do we ensure that we are planning enough, not too much and not too little? Planning should be given due attention but should not take over all your time and detract from other important areas. If you can balance your planning appropriately and make good decisions in the beginning you can set off on the right foot without obsessing over it! In this episode we are helping you to answer the questions, “Where am I going? What paths are available? Where should I start?” We do not want you to get lost in the questions that inevitably arise and will always do so, you need to be able to have purpose and direction when laying out your plans. Today on the show we are joined by Joe Kerns, who is […]

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Bill Gates Claims His ‘Greatest Mistake’ Was Not Beating Android

The fate of Microsoft’s mobile efforts still bothers the company’s founder. June 24, 2019 2 min read This story originally appeared on Engadget Bill Gates has spoken candidly about his regrets as the leader of Microsoft, most particularly the company’s attempts to build a dominant mobile OS. As reported by The Verge, during an interview at venture capital firm Village Global, Gates said “the greatest mistake ever is whatever mismanagement I engaged in that caused Microsoft not to be what Android is.” When the first Android handset came along in 2008, Google’s mobile platform became an open alternative to the iPhone, which was released in 2007. Microsoft tried, but ultimately failed, to adapt to the competition. As Microsoft was the dominant force in desktop software at the time, it should have meant that the company would be a big player in mobile as well. Microsoft did have a phone platform, Windows […]

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This AI-Enhanced Photo Editor Is a Photoshop Alternative

The Luminar 3 Software Bundle is an affordable alternative to traditional photo editing tools. June 24, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Adobe Photoshop and Lightroom are vital tools for editing and organizing your company’s images. However, if you’re new to digital photography and don’t have the cash flow to hire a graphic designer yet, you’ve got a steep learning curve to contend with. Luckily, The Award-Winning Luminar 3 Software Bundle is an affordable, user-friendly alternative to Adobe’s popular programs. Luminar 3 is a Mac and Windows-friendly software that takes the guesswork out of photo editing. It’s a full-featured photo editor and image organizer that uses artificial intelligence to help you achieve the results you […]

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I’m Not a Morning Person

According to DNAfit, it’s not laziness that stops me rousing in the morning. June 24, 2019 7 min read This story originally appeared on Engadget There’s a coded judgment that people who do well in the mornings hold against those of us who do not. “You’re just not a morning person,” they say, the words dripping with the implication that our sluggishness in the AM is a result of slovenliness. It’s the same subtext you see held against fat people, as overweight bodies are viewed as the result of some moral failing. Thankfully, I have in my hand a piece of paper — well, on my computer, a PDF — to refute those biases. I’m not a morning person because I’m lazy, but because it’s coded into my genes. I’ve learned this thanks to DNAfit, a company which knows more about me than I do at this point. It has previously examined my […]

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How This Entrepreneur’s French Background Helped Him Launch a Risky Food Brand That’s a Top Seller Today

Kidfresh grew out of a desire to remove the junk from frozen foods. June 24, 2019 3 min read Matt Cohen thanks his French background for pursuing what others may have found to be a foolish business: frozen food for kids. This was in 2007, about a decade before the recent surge in interest and sales in the category, when Cohen’s two children were young. Built off the success of a now-closed specialty kids’ food store Cohen co-founded in New York City — “like a mini Whole Foods focused on kids,” he said — Kidfresh launched into retailers in 2009, and now claims to be the top selling better-for-you frozen kids food brand (Conagra’s Kid Cuisine still outsells it, according to IRI data), with its products in more than 10,000 stores. “Being French allowed me to sort of have a romantic view of frozen,” he said. “In France, you grow […]

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The 21st Century Affluent Woman and Her Marketing Needs

Today’s affluent women are much different than they were in the 20th century. Get the skinny on this changing target market. June 24, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent. Buy it now from Amazon | Barnes & Noble | IndieBound Surveys from the 1970s show that married women in more than 80% of affluent households had nominal or no involvement in investment decisions. Fast forward to 2017, and more than 80% of married affluent women make financial decisions jointly with their spouses. Of those with just one person making financial decisions, it’s now split almost evenly: 7.9% of these households have the man in charge of the money and 8.3% have the woman in charge. These facts must be heard by marketers to the affluent. Buying decisions once thought […]

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5 Things You Must Do Before You Redesign Your Company Website

In addition to guest posting on the UpCity blog, Reno Web Designer is featured as one of the Top Digital Marketing Agencies in Reno. Check out their profile here. A bad website can frustrate users, hurt your business, and prevent you from getting new customers. A website is often the first impression people have of your business, and 48 percent of people say that a website’s design is the number one factor in determining the credibility of a business. Redesigning your website might seem complicated, but there are a few ways you can break down the process and make it feel more manageable. Keep reading to learn more about what you need to do before you start redesigning a website. What To Do Before Designing a New Business Website  The thought of creating a new website might give you a headache, especially if you don’t have a design or marketing background, but the process doesn’t have to […]

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Keep Your Brand Weird: How Austin Inspires Advocates

Don’t be afraid to let your freak flag fly. June 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Austin might be the Steve Urkel of cities. Once assumed to be a bit player, the town’s bigger-than-life personality has turned it into the star of the show — not to mention Texas. At the core of Austin’s winning quirkiness is a phenomenal brand presence that companies everywhere can only hope to emulate. But it takes more than flashy suspenders and nerd-worthy glasses to get attention. Organizations striving to hit Urkel-level pay dirt should study Austin’s awesomely weird rise to the top if they hope to re-create it. Leveraging “decidedly different” as a competitive edge. Austin’s bold city branding creates loyal advocates. Rather than downplay its unusual blue-in-a-red-state status, Austin flashes individuality like a neon sign at a BBQ joint. Every corner of the city oozes creativity, diversity […]

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A Week in the Life of Janna Maron, SPI’s Content Director

Take a peek into a week in the life of Janna Maron, SPI’s content director, including how content production and sprint planning works at SPI! Janna Maron June 24, 2019 Editor’s Note: This is a new series we are testing out here at SPI, and you know how much we love experiments! We’re inspired by other journal-like content we’ve seen around the web like the Money Diaries and Feel Good Diaries from Refinery29, as well as the standard format of the much-loved “How I Work” series from Lifehacker.com. In this series we hope to capture a vast array of not only different types of work that people do in the online space, but also the different ways we all work toward our goals and positive impact with our jobs, businesses, or brands. We’re starting off this series with the members of Team SPI and, if it’s a hit, we are kicking […]

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Credibility Signals: UpCity Recommendability Rating Updates

UpCity’s mission is to help businesses find marketing providers they can trust. One way that we do that is by ranking service providers in our Marketplace by their UpCity Recommendability Rating. The UpCity Recommendability Rating uses a proprietary algorithm of various digital signals that measure credibility, visibility and recommendability. Those signals include domain authority, organic search presence, review count (on UpCity and third party sites), average review score, website speed, business listing consistency, UpCity profile completeness, and engagement. Our objective is to be transparent in our rating and provide marketing providers valuable insights into their score. We received a lot of feedback from both our Certified Partners and the businesses that use our site to find marketing providers that although there is still value in finding a partner within a business’ own metropolitan area, using Distance to City Center as a signal to measure recommendability was not relevant. We heard […]

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Legal Dispensaries in LA Demand Regulators Crack Down on Unlicensed Pot Shops

Heavily taxed and closely regulated legal dispensaries are being undersold by outlaws who flaunt the law. June 24, 2019 6 min read Brought to you by Marijuana Business Daily Los Angeles marijuana czar Cat Packer did an impromptu Oprah Winfrey impersonation during an appearance at a Mendocino County retreat earlier this month when asked what she’d do with an unlimited budget and staff. “Everyone would get licenses!” the director of the Los Angeles Department of Cannabis Regulation said with a smile, spurring the audience to giggle, cheer and clap. “You get a license! You get a license! You get a license! Everyone would get licenses, and no one would get arrested.” But the reality is, this is anything but a laughing matter for Los Angeles cannabis businesses. To the California Minority Alliance (CMA), for instance, it’s an issue that rises to legal action. The trade group announced plans to sue City Attorney Mike Feuer’s office, contending […]

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PayPal vs. Stripe For Ecommerce

As I’m sure you’ve figured out by now, building a website takes lots of hard work. This is even more so the case for those of you who are creating an ecommerce site. In addition to your website design, architecture, and all of the standard website elements, you also need to figure out how you’re going to accept payments online. If you’ve never done this before and you’re just starting some preliminary research, there’s a good chance that you’ll come across two names; PayPal and Stripe. These are both industry leaders in the online payment processing industry. Both platforms will essentially let your customers buy products or services from your ecommerce shop, but the way that these services are provided are different from platform to platform. So what’s the difference between PayPal and Stripe? Is PayPal or Stripe better for accepting payments online? These are questions that I hear all […]

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7 Brands Killing It With Humor on Twitter

It’s remarkable how brands connect with people when they stop taking themselves so seriously. June 24, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Everyone loves it when brands mix it up on Twitter. For some brands, Twitter is the perfect place to let your hair down and rebel against corporate culture. It’s where you can really define your brand voice and personality. But humor isn’t a one-size-fits-all type of thing. Some brands do it well. Others bomb when they try it. The ones that get it right usually know their audience very well, and they know how to come across as funny, quirky, strange or cute rather than weird, inauthentic or gimmicky. The best brands use humor to develop strong followings with shareable tweets that go viral. If you want to know what it takes, here are 7 of the funniest brands that are killing […]

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