Feeling Confused by the New Tax Law’s Small Business Provision? You’re Not Alone.

The IRS charges 5 percent interest on underpayments, so miscalculating a quarterly payment could have serious ramifications. But what if you don’t know what that quarterly payment should be? June 20, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. I’ve been a small business accountant for 30 years, long enough to see just about all there is to see when it comes to the U.S. tax system. But, never in my three decades have I seen the level of confusion and disarray caused by the small business deduction enacted by the GOP’s Tax Cuts and Jobs Act passed by Congress last year. Related: How Amazon and Entrepreneurs Can Pay Zero Federal Income Tax, and Do So Legally The new law provided for a 20 percent deduction for qualified business income from so-called “pass-through” entities, including corporations and limited liability companies. This became an issue on June 15, the latest deadline for […]

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Why I Asked My Team to Stop Eating Lunch at Their Desks

We think we’re being efficient by multitasking during lunch, but there are downsides to forgoing a break. June 20, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Several months ago, I made an announcement to my company in our Friday all-staff team meeting. I asked people to not eat lunch at their desk for the following week. Not only that, I presented them with what I called the MACLunch strategy. Instead of eating lunch in front of their computer, they had to do the following: Movement: Get out of the office and walk for 10 minutes. Autonomy: Decide for themselves when and where they take their break. Connection: Spend at least a portion of their lunch with another person (preferably someone whose company they enjoy). Related: Why You Should Start Taking a Proper Lunch Break I knew this was going to be a challenge. At Inventium (the innovation consultancy […]

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10 Tips for Writing Emails That Get Results

If you follow this 10-step process, you’ll avoid the email mistakes that other marketers are making. June 20, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you should understand some copywriting basics. Following are 10 steps that you should keep in mind as you write your email messages: Step 1: Exploit your product’s (or service’s) benefits If you’re writing an email message with a call to action that motivates people to take an action, then you need to exploit the benefits of the item you’re offering. Whether that item is one of the products or services you sell or it’s a free ebook, if you want people to act, you need to […]

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Are You Marketing Like American Cheese?

I love cheese of all kinds except the Pasteurized, Processed yellowish Cheese Food gunk that we here in the USA call “American Cheese”. In my country this stuff, which is mass-produced in a factory, is often sold in individually packaged slices and is what McDonald’s puts on their Big Mac sandwiches. It’s as far from delicious natural cheeses like Gruyere and Brie and Cheddar as a my bike is from a 1961 Maserati 3500 GT Spyder by Vignale. Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies […]

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How to Get Your Client On Board With Social Media

In addition to guest posting on the UpCity blog, Boostability is featured as one of the Top Digital Marketing Agencies in Salt Lake City. Check out their profile here. Some industries may feel that social media is irrelevant for them. Whereas it may be easy to understand how industries like entertainment, sports, and food can utilize social media to their advantage, they aren’t the only ones who can benefit. Even “old school” industries can (and should) get on board with social media marketing. Whereas you, as a digital marketing services provider, know this, it can be hard to communicate this to potential clients. You need to know how to convince even the most skeptical company — say a plumbing service — that their business needs social media marketing. What follows is just an example — all these tips are applicable to more than just plumbing clients. You can adapt the ideas to any clients in non-social-media-friendly […]

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Rapidly Growing Business? Here Are 13 Ways to Stay on Brand

Lawyers are awesome at what they do — which is legal stuff. If you want to be the best at what you do, it’s often best to focus solely on what you are best at, while outsourcing the rest. This should be true with all services and organizations that want to have an amazing website that not only shows off what a business or agency does but also blows away the competition in the process. The legal industry is growing rapidly, which means it is important that your law firm stands out from the pack. Your website should be the place where your prospective clients can get a sense of your knowledge and skills in law practice. Hence, they can trust you to win their cases. In order to make your website stand out, you should call on a professional web design firm that knows how to highlight your strengths. […]

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Here’s How the Office Space for Wedding-Registry Company Zola Keeps Its Employees Engaged With the Brand

June 20, 2018 6 min read In this series, The Way We Work, Entrepreneur Associate Editor Lydia Belanger examines how people foster productivity, focus, collaboration, creativity and culture in the workplace. The entryway to the offices of Zola, a wedding planning and registry company, doubles as the Zola Townhouse. It’s an abridged version of a trendy urban living space for newlyweds, complete with exposed brick and plenty of rose gold and copper accessories and appliances, down to the kitchen drawers, which open to reveal utensils Zola sells. The multi-purpose room is part event space, part meeting space and part showroom for an array of products the ecommerce site sells as part of its wedding-registry business. The company, founded in 2013, moved its headquarters to Manhattan’s Financial District from an office in SoHo as a team of 45 employees last spring. It took just a few months — and a Series […]

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How to Generate Sales for a New Product Release

So you’re ready to launch a new product. Congratulations. Regardless of your business type or industry, it’s important for brands, both new and old, to be innovative to stay relevant. I know how much hard work you’ve put into this new release, so I want to commend you on that. Whether you’re releasing a new product or an extension of an existing product line, you’ve got to make sure your marketing efforts lead to sales. Think about all the blood, sweat, and tears you put into this creation. Okay, maybe not blood, but you get what I mean. This goes all the way back to your early brainstorming sessions as well as your research and development phases. You may have even had some failed attempts. Oh yeah, and what about all the money you invested in this new product? Can’t forget about that. If you can’t get consumers to buy […]

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How to Get Affiliates and JVs to Promote for You with Matt McWilliams

If you’ve listened to the show before, you’ve probably heard me talk about affiliate marketing. But what about the other side? What if you have a product—like a course or a new book—that you own and you want other people to promote it? How do you find those people? What should their commission be? Learn the answer to these questions and more with today’s special guest Matt McWilliams. Every time I’ve done a joint affiliate promotion over the last few years, Matt’s been there. In fact, he’s been behind some of the largest collaborative affiliate promotions I’ve ever been a part of. He’s helped promote Michael Hyatt’s products and a few others too, helping them make millions of dollars in the process. He’s here today to tell you how to find people to become affiliates for your products, even if you’re just getting started. (And if you are just getting […]

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Which one will win the race, static or dynamic websites?

In addition to guest posting on the UpCity blog, Directlime Development is featured as one of the Top Web Designers in Philadelphia. Check out their profile here. New technologies have made an impact on our lives, and have forced every industry to evolve. In a decade, web development has made significant progress and it keeps growing in intensity, providing developers with huge room for new ideas and implementation. Today’s websites advanced to a new level: they have become interactive and dynamic. It seems that it might put a good old static website in the shadows. But some still believe that a static website will come out of the shadows and will leave a dynamic website far behind. Our web design studio, Direct Line Development, will review the advantages and disadvantages of such websites and identify which one is more flexible for search engine optimization. Static Website For a start, let’s find out what a static website is. […]

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How Authenticity and Smart Questions Will Help You Get the Job

Hear what moves you can make to rise above the competition. June 19, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneur Network partner Business Rockstars digs into a few tips on how to really do great things in an interview. In this video, Mike Arce, CEO and founder of Loud Rumor, explains that one of the main signifiers of a standout candidate is when she asks questions. A question about the company’s mission and possible abilities to contribute to it are some great comments to make in order to stand out in a positive way. When candidates have no questions, Arce explains the effect is the candidate is just there for the job and not invested in the company.  For the ideal candidate, Arce considers someone who not only fits the core values of the company but is also honest and able to think on his feet. […]

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4 Reasons People Stop Reading Before the End of a Page

Every page you create has a purpose. It doesn’t matter whether it’s a sales page, a subscription page, an about page, a blog post, or any other kind of page. You publish it for a reason. You want something to happen. Maybe you want someone to share the page on social media. Or you want readers to sign up for a newsletter. Or register for an event. Or click through to a sales page. Or complete a purchase. Scratch the surface and you’ll find every page has a purpose. But that purpose is rarely achieved if people don’t read to the end of the content. To maximize the number of people who take action, you need to review every page you write and ask yourself if anything is getting in the way of them reading it from start to finish. Remember, your reader’s attention is fragile. There are plenty of […]

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Content Marketing Changes to Keep an Eye On – Part 2

Welcome to Part 2 of my series and I am discussing some content marketing changes happening over the next few months that will impact blogging. It doesn’t matter if you are a beginner or experienced because you will have to ensure you start incorporating these changes to stay ahead of your competition. Content marketing can be awesome to generate traffic, conversions, and profit, but you’re still going to have competition. This means you have to continually tweak your content to understand the way your audience engages with it going forward. In Part 1, we discussed how the following: Mobile friendly blogging Images and infographics This will help push you in the right direction and allow you to engage more people with your content. Please provide your feedback on Part 1 and let me know if you agree or disagree with my statement. Today, I’ll be discussing some more important elements […]

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Sales Not Where You Want Them to Be? Consider Video Marketing.

Ben Angel shows you the steps to use video marketing to the fullest advantage. June 19, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Ben Angel goes into the details of how his business — which concentrates on online education for marketing — was able to generate $1 million in sales even as Angel was only able to work half a day.  Angel has been able to dedicate his resources (e.g. time, energy, employee pool) elsewhere mostly with the help of digital marketing. One of his foremost steps is creating a marketing video and writing a script that can help promote whatever service or product you’re looking to sell. Writing an audience-relevant script, along with creating a landing page and determining upsell opportunities, can combine to have the most impact. In this way, your business can position a unique solution in front of customers in an engaging way. So in the end, […]

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In the Era of #MeToo, Telling Women to ‘Lean In’ Does More Harm Than Good

June 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. American writer Maya Angelou once said, “I am a feminist. I’ve been female for a long time now. It’d be stupid not to be on my own side.” It’s a sentiment I’ve endorsed for as long as I can remember. I’m a vocal fan of strong women who carve out high-profile careers in male-dominated environments — my own mother was one such person and I’m insanely proud of her. I’ve supported countless feminist causes and all the myriad efforts lobbying for equal pay, equal opportunity, harassment-free workplaces and a woman’s right to control what happens to her body. Related: 3 Powerful Lessons From Women With Ambition Until recently, when a random news byte popped up on my social media feed. Facebook COO Sheryl Sandberg was talking about the potential negative outcomes of the #MeToo movement. She said men […]

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Facebook Bans Gun-Accessory Ads for Readers Below Age 18

The social media giant’s move is one of many from the corporate world in the wake of the Parkland shootings. June 19, 2018 3 min read Facebook on Friday announced on its blog that beginning June 21, it will no longer allow ads for weapons accessories to be shown to viewers under the age of 18. “We already prohibit ads for weapon sales and modifications like magazines,” the blog post pointed out. “However, advertisers have been able to promote other weapons accessories, including products that are mounted on guns for the purposes of illuminating, magnifying or focusing in on (e.g. optics, flashlights) a target as well as holsters and belt accessories. “Unlike posts from friends or Pages, ads receive paid distribution,” the post continued. “This means we have an even higher standard for what is allowed and why we have chosen to limit weapons accessories to an adults only audience.”  Related: How to be […]

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About Affiliate Marketing – High Paying Affiliate Programs

What You Need To Know About Affiliate Marketing Whether you’re an ordinary consumer or a business owner, you need to learn a little more about affiliate marketing. After all, affiliates impact the lives of pretty much anyone and everyone. If you buy something on a recommendation, there is a possibility that the person in question was an affiliate marketer. This is coincidence. Affiliate marketing is a big business and it is equally beneficial for the affiliate and the company. So, what is affiliate marketing all about? How does it work? You’ll find out in the informative guide below. What Is It? First and foremost, you should learn a little more about affiliate marketing. What is it exactly? Well, affiliate marketing is a partnership between a company and affiliates. The company instructs the affiliates to get out there and sell their products. Each time an affiliate is able to convince someone […]

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3 Tasks You Must Do After Sending a Marketing Campaign

Once you send out your marketing pieces, your job is just beginning. Find out which three things are ‘must dos’ if you want your direct marketing campaigns to succeed. June 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound The smartest rule you can follow regarding your marketing and advertising campaigns is this: You are no longer going to permit any advertising, marketing or selling investments to be made without direct and accurate tracking, measurement and accountability. You’ll hear all sorts of arguments against such a harsh position, by media salespeople, by online media champions, by staff, by peers. You’ll smile and politely say, “Rubbish.” Each dollar sent out to forage must come back with more and/or must meet predetermined objectives. […]

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Elon Musk's Essential Tips for Aspiring Entrepreneurs

See what you can learn from one of the most iconic businessmen. Read_more Related posts: 14 Personal Branding Tips for Aspiring Freelancers 5 Essential Tips for Attorney SEO SPI 240: Tips and Tricks for Getting the Most Out of the Conferences You Attend Instagram Marketing Tips to Grow Your Following, Brand, and Revenue Aspiring Entrepreneur? Consider Perfecting Something That’s Already Built The Essential Site Migration Guide: SEO Strategy, Process, & Checklist How Many of the 4 Essential Entrepreneurial Traits Do You Have? What Are Vision and Mission Statements and Why Having Them Is Essential

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This Former Dating App CEO Wants to Make Motherhood Less Lonely.

Michelle Kennedy took her expertise as a leader in the swipe-right dating world and created Peanut, a networking app for moms. June 19, 2018 7 min read In the Women Entrepreneur series My First Moves, we talk to founders about that pivotal moment when they decided to turn their business idea into a reality—and the first steps they took to make it happen. Michelle Kennedy had done her homework before becoming a mom. “This sounds crazy, but I had a spreadsheet,” she says. “I’d done all the prep and nesting.” But motherhood was still a massive culture shock. “For women who have had careers, living a million miles an hour, that first day when you’re sitting on your own with this little person, it’s really intimidating,” she says. So the dating-industry vet, who had served as CEO of social network Badoo and is a board advisor for Bumble, decided to […]

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