Half-Way There: Marketing Trends to Focus On For the Rest of 2019

It’s July and the fiscal year has just begun. But for some of us, we still just care about the calendar year. And we’re halfway done with 2019. The marketing landscape changes so fast that we can re-examine trends at least twice yearly and still not keep up. Here’s what you need to focus on as a marketer for the rest of 2019 if you want to succeed. 1. Smarketing Sales and marketing are now conjoined twins. If you’re a marketer, you’re in sales. Don’t worry, you can still remain pure and not be a slimy salesman. Companies that wedded marketing and sales saw 208% more revenue than those who used traditional marketing tactics. How does Smarketing work? Essentially, Smarketing is the process of injecting marketing content into your automated sales platform. Things like Instagram’s shopping platform help with this. 2. Brand Reputation Awareness As you age, reputation and legacy […]

Read more

Why Entrepreneurs Need to Do One Thing at a Time

The most successful entrepreneurs go small, not broad – and avoid distractions at all costs. July 19, 2019 9 min read Opinions expressed by Entrepreneur contributors are their own. Back in 1897, Spanish neuroscientist Santiago Ramón y Cajal — winner of the Nobel Prize — wrote a book called Advice for a Young Investigator. He argued that instead of spending hours reviewing books, lectures and broad research, scientists should focus deeply on a single object of study. This state, he wrote, “refines judgment, enriches analytical powers, spurs constructive imagination, and — by focusing all light of reason on the darkness of a problem — allows unforeseen and subtle relationships to be discovered.” Credit goes to Alex Soojung-Kim Pang, who introduced many of us to Ramón y Cajal in his 2018 book, Rest: Why You Get More Done When You Work Less. And yes, the founder of modern neuroscience was addressing 19th-century researchers, but his […]

Read more

The Next-Generation Corvette Is Radically Different. Here’s What Led GM President Mark Reuss to Revamp an Icon.

The first mid-engine Corvette in the sports car’s more than 65-year history was revealed on Thursday. July 19, 2019 8 min read When it came time for Corvette Chief Engineer Tadge Juechter to convince General Motors execs that the eighth generation of the iconic sports car needed a mid-engine configuration, he had his work cut out for him. After all, since the first Vette rolled off the line back in 1953, the engine has been up front. One bigwig, however, didn’t need to be swayed. “Several leaders needed a lot of hand-holding and were non-believers,” Juechter tells Entrepreneur, “but I never had to convince Mark Reuss. He knew it was the right thing to do.” Right from the get-go, GM’s president believed this radical change was necessary for the C8, as the next generation is known. Placing the engine behind the driver and in front of the rear axle — which improves acceleration, braking […]

Read more

5 Hard Truths About Writing and Publishing Books

Pat Flynn: Hey, Team Flynn. Today in this podcast episode, we’re going to talk about five hard truths about writing and publishing books. A lot of you may know I have a new book coming out in less than a month. On August 13th, my new book, Superfans, comes out. If you haven’t yet pre-ordered it, you can. If you do, you actually get the audiobook for free on launch day. Just go to yoursuperfans.com, and you can submit your receipt there after you pre-order, wherever you want to pre-order it, Amazon, Target, Barnes & Noble, what have you. But today, we’re going to talk about some hard truths because I’ve been doing this for a while and this is my third book. Man, it’s not easy, and I’ve learned a lot. I’m here to share everything with you, so stick around. Announcer: Welcome to the Smart Passive Income Podcast, where […]

Read more

Use This Green Beret Method to Find Out if Someone Is Trustworthy

Thinking about a new partnership? Check these boxes before you sign on the dotted line. September 21, 2016 6 min read In our ongoing psychological warfare series, former Green Beret Sergeant Major (retired) Karl Erickson has shared simple methods you can use to tell if someone is lying, as well as a couple of tricks to get a liar to tell the truth.  This week, he turns his attention to partnerships. While commanding special forces missions over the past decades, Erickson had to quickly learn how to find reliable partners that wanted to help him succeed, and avoid bad partners that wanted him to die. While life and death (hopefully) isn’t factoring into your business relationships, here are some of his tips to see if you’re signing up for a fruitful or frightful partnership. Know your enemy. “Or in this case, know your potential new partner. The first thing I’d advise you to do […]

Read more

How to Publish a Book in 2020: Step-by-Step

Want to learn how to publish a book in 2020? Read on for book publishing tips, including nailing your big idea, following your writing schedule, and more. Pat Flynn July 15, 2019 Books are top-of-mind for me and Team SPI right now. Superfans is close to being released, and we’re working on an extensive guide to book publishing and marketing coming out later this year! But for now, I wanted to share a “brain dump” of the top 14 things that have been helpful to me in writing and publishing multiple books in the past decade. These are my favorite high-level tips that will be helpful to everybody who’s writing a book or thinking about writing one in 2020. Before we jump in, since we’re very close to publishing Superfans, thank you to everybody who’s already pre-ordered! Just a reminder, you can get the audiobook for free if you pre-order before August […]

Read more

Netflix Lost 123,000 U.S. Subscribers After Price Hike

It’s also facing new competition in the video streaming space later this year from Disney and Apple. July 18, 2019 2 min read This story originally appeared on PCMag Netflix reported a rare drop in U.S. subscribers following a price hike announced back in January. In the second quarter, Netflix lost 123,000 U.S. subscribers, which totaled at 60.1 million. The company’s international subscriber count also failed to reach Netflix’s forecasts, going up by only 2.8 million, as opposed to the projected 5 million. In total, the company’s subscriber count reached 151 million. “Our missed forecast was across all regions, but slightly more so in regions with price increases,” Netflix said in its shareholder letter. In January and in the following months, Netflix began raising the price for its different subscription packages. The standard plan — the company’s most popular offering, which offers HD quality — went up from $11 per month to $13. The basic […]

Read more

Jim Belushi Is Launching a Blues Brothers Cannabis Brand in Illinois

He’s an Illinois native who has been growing pot in Oregon. Not that Illinois legalized he’s bringing what he’s learned back home. July 18, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Jim Belushi has been building a cannabis business in Oregon for several years but now that his home state of Illinois will allow sales of recreational pot in 2020 he’s expanding where his roots are. Belushi plans to bring a new strain, named The Blues Brothers after film and band that his brother, comedian John Belushi, made famous along with comedian Dan Ackroyd, first to the market in Illinois. Belushi, who has performed in the band, wants to use the Blues Brothers brand when he takes his product national.  “Illinois is going to be a huge market,” Belushi told Advertising Age. “I want to be on the shelves come Jan. 1.” Illinois lawmakers voted to […]

Read more

Oakland, California Bans Facial Recognition

Oakland follows San Francisco and Somerville, Massachusetts in banning the facial recognition technology because of possible misuse. July 18, 2019 3 min read This story originally appeared on PCMag Oakland, California has become the third city in the United States to ban the use of facial recognition in public places, following San Francisco and Somerville, Massachusetts which imposed their own restrictions in May and June, respectively. As reported by Vice, any facial recognition — defined as “an automated or semi-automated process that assists in identifying or verifying an individual based on an individual’s face” — cannot be acquired, obtained, requested, or accessed. It replaces a law from 2018 that required city staff members to secure permission from the chair of Oakland’s Privacy Advisory Commission before getting funds for surveillance technology, including those from the state or the federal government. Rebecca Kaplan, Oakland City Council President, wrote a public memo (PDF) outlining her concerns. The memo states that the […]

Read more

Make Your Mornings Better With This CBD-Infused Coffee

Enjoy the benefits of cannabidiol through your morning cuppa Joe. July 18, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. CBD has quickly grown into a multi-million dollar industry, all thanks to anecdotal (and even scientific) evidence that the cannabis compound can help alleviate anxiety and depression, relieve pain, reduce acne, and treat a slew of other health issues. Now industries have been cashing in on the trend and have begun selling CBD-infused products from cosmetics, gummies, tea, soda — and now, coffee. Thanks to the Buddha Beans CBD-Infused Whole Coffee Beans, you can now enjoy the benefits of cannabidiol through your morning cuppa Joe. The bag is filled to the brim with beans injected with 100 […]

Read more

Learn to Grow Traffic and Drive Revenue as a Digital Marketing Expert

Bring your marketing skills into the modern digital space. July 18, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Digital marketing is more powerful than ever. From your Gmail account to your social media feeds, brands are using every digital platform possible to not just engage, but convert customers. And let us tell you — it works. The amount of money you can make on these platforms is through the roof. So how do you get in on this digital marketing goldmine? With the help of this Silicon Valley Digital Marketer Bundle. Individual or business, this 11-course learning bundle will help you bring your marketing skills into the modern digital space. You’ll take a deep dive into all […]

Read more

Aren’t 301s, 302s, and Canonicals All Basically the Same? – Best of Whiteboard Friday

They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. And in the case of this Whiteboard Friday, it repeats once every two years as we revisit a still-relevant topic in SEO and re-release an episode that’s highly popular to this day. Join Dr. Pete as he explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice may be treated by Google. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans, it’s Dr. Pete, your friendly neighborhood marketing scientist here at Moz, and I want to talk today about an issue that comes up probably about every three months since the beginning of SEO history. It’s a question that looks something like this: Aren’t […]

Read more

How Franchising Helped This Founder Scale His Business

Former NFL player Tafa Jefferson launched a business to provide care to senior citizens. But he couldn’t do it on his own. July 18, 2019 3 min read This story appears in the July 2019 issue of Entrepreneur. Subscribe » Tafa Jefferson’s mother spent years working in healthcare, and she encouraged him to do the same. But Jefferson had different plans: He joined the NFL in 1996 as a Chicago Bear — then a career-ending injury set him back a year later. So he finally took his mother’s advice, becoming a certified nursing assistant, and in 1997, he launched Nurse Registry, an agency that worked with independent contractors. But years later, when he identified an increasing and overwhelming need for nonmedical care for seniors, he once again changed his plans. In 2006, he shuttered his registry business and started Amada Senior Care with business partner Chad Fotheringham a year later. […]

Read more

How Much Should You Spend on Social Media Marketing?

It’s a valuable tool, but don’t forget about these other (sometimes free!) ways to reach your clients. July 18, 2019 4 min read This story appears in the July 2019 issue of Entrepreneur. Subscribe » Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you want to reach all those people, it’s going to cost a lot. It’s a simple case of supply and demand, and social media platforms are limiting the supply. Organic reach — that is, your ability to speak directly to the audience that chooses to follow and interact with your business — has dwindled to almost nothing. On Facebook, for example, organic reach touches less […]

Read more

The One Thing You Must Do If You Want to Be a Successful Freelance Writer

Why you’ll need to create a schedule and stay focused — or quickly find yourself out of work July 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Laura Pennington Briggs’ book Start Your Own Freelance Writing Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound The freedom of freelancing makes it easy to think that you can work whenever you want to, right? Although this is true, it’s going to require a lot of self-discipline, especially as you move out of a traditional work environment and into a freelance one. Many well-meaning freelance writers struggle to get their business off the ground after they leave a traditional job and don’t have a plan in place for that transition. If you’re like me, one of the biggest reasons you’re looking to grow a part- or […]

Read more

How John Paul DeJoria Went From Being Homeless to Building Two Billion-Dollar Companies

The self-made billionaire entrepreneur shares the lessons about positivity that he’s learned over his career. July 18, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. John Paul DeJoria, founder of tequila maker Patron Spirits Company and co-founder of hair care company John Paul Mitchell Systems and ROKiT Phones, talks about how his experience selling encyclopedias door-to-door prepared him to deal with rejection and still stay inspired, as well as how he incorporates giving back into his companies and life. DeJoria and The Playbook host David Meltzer discuss topics such as not focusing on the negativity of the past, why success unshared is failure, and how they are able to balance family, business, and philanthropy. The pair also cover their approach to surrounding themselves with the right people and one of John Paul’s newest ventures, ROKiT Phones. Related: How Does Your Physiology Affect Your Performance as an Entrepreneur? Read_More Related posts: […]

Read more

11 Reasons to Use WordPress For Your Website

If you’re starting to build your first website, WordPress is inevitably a name that you’ve come across. I’d recommend it to nearly anyone who has any type of website. But before I get into the reasons why WordPress is so great, I want to clear up any misconceptions about the platform. What exactly is what WordPress? You don’t host your website with WordPress. You’ll still need to find a web hosting provider for that service. WordPress is a content management system (CMS for short). It’s a robust tool for creating and managing your website. Blogs, business websites, personal sites, and ecommerce stores alike can benefit from using WordPress. This platform is run online, meaning you don’t need to download any desktop software to use it. So now that you have a better understanding of what WordPress is and what it does, it’s time to talk about why it’s so great. […]

Read more

The 7 Best Cannabis Documentaries to Watch Right Now

Cannabis is a new legal industry but a longstanding presence in our popular culture. July 18, 2019 6 min read This story originally appeared on Cannabis & Tech Today With the growth of the cannabis industry comes a growth in cannabis media. And with so many people eager to learn about this young and burgeoning space, cannabis documentaries are popping up all over the place, helping to educate the masses on everything from medicinal marijuana and the business behind cannabis to legislative issues and cultural phenomena. If you’re looking to learn more about the wide world of cannabis, here are seven cannabis documentaries that you have to watch! The Culture High The Culture High provides the perfect primer on all things legislation. It’s a great place to start when looking at cannabis documentaries, taking viewers through a deep look into cannabis prohibition in North America. From the failed war on drugs […]

Read more

MozCon 2019: Everything You Need to Know About Day Three

If the last day of MozCon felt like it went too fast or if you forgot everything that happened today (we wouldn’t judge — there were so many insights), don’t fret. We captured all of day three’s takeaways so you could relive the magic of day three.  Don’t forget to check out all the photos with Roger from the photobooth! They’re available here in the MozCon Facebook group. Plus: You asked and we delivered: the 2019 MozCon speaker walk-on playlist is now live and available here for your streaming pleasure.  Cindy Krum— Fraggles, Mobile-First Indexing, & the SERP of the Future  If you were hit with an instant wave of nostalgia after hearing Cindy’s walk out music, then you are in good company and you probably were not disappointed in the slightest by Cindy’s talk on Fraggles. First learning of the day: Fraggles. Fragment + Handles. A piece of information and an anchor that scrolls directly to the […]

Read more

The Real Impact of Mobile-First Indexing & The Importance of Fraggles

While SEOs have been doubling-down on content and quality signals for their websites, Google was building the foundation of a new reality for crawling — indexing and ranking. Though many believe deep in their hearts that “Content is King,” the reality is that Mobile-First Indexing enables a new kind of search result. This search result focuses on surfacing and re-publishing content in ways that feed Google’s cross-device monetization opportunities better than simple websites ever could. For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face. Instead, the search engine giant focused more on the use of the Smartphone bot for indexing, which led to an emphasis on the importance of matching SEO-relevant site assets between desktop and mobile versions (or renderings) of a page. Things got a bit tricky when Google had to explain that the Mobile-First Indexing process would not […]

Read more
1 2 3 394