How to Build a Community Around Your Brand

July 19, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. After battling a series of health issues, Sara Cullen discovered she wasn’t getting the right nutrition. She walked down the vitamin aisle to find relief, but says she only came across artificial ingredients, hidden fillers and toxic routines. With a background in food and sustainability, Cullen set out on a mission to partner with women entrepreneurs, scientists and farmers. She connected with herbalists, doctors and activists along her journey, leading her to develop innovative applications for algae and ultimately create GEM. “It’s always been about building a community of women and creating a space for them to have real conversations around their health. A space for them to feel empowered, to make decisions about their health in a clean way,” she says. Cullen sat down with Entrepreneur Network partner Jessica Abo to talk about her business, […]

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5 Automated Email Marketing Messages All Ecommerce Businesses Should Use

Email marketing automation can save you time and increase revenues. Here are five messages you can set up and start using now. July 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. If you own an ecommerce business and sell products or services through an online storefront, then you should be using email marketing to acquire leads, convert them to sales, and turn them into repeat customers who drive word-of-mouth marketing for your brand. In my book, Ultimate Guide to Email Marketing for Business, I explain how automated email marketing works. One benefit: Many tools make it easy for you to create messages that send automatically when contacts on your list meet a pre-defined condition. Another perk? Automated email marketing can save you a lot of time because you set it up once and it runs until you stop it. The goal is to leverage active […]

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Netflix Gets Hammered After Losing U.S. Subscribers for First Time in 8 Years

The Entrepreneur Index™ was also down this week as investors hope for Fed interest rate cut. July 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Netflix lost subscribers in the U.S. for the first time in eight years, and it added about half as many international subscribers as expected in the second quarter. The company did beat earnings estimates, but Netflix shares were down more than 10 percent after it reported results late on Wednesday. The stock was down 9.93 percent in the last five trading sessions. Netflix’s weak results, however, may be an aberration in the second quarter earnings season. Expectations were for a 2.7 percent drop in earnings for companies in the S&P 500 index in the second quarter, but actual results are trending better than expected so far. The banks and financial companies reporting earliest have posted significantly better numbers than expected […]

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“Could You Do My Job?” How — and Why — to Coach Your Employees to Replace You

If you surround with people who are better than you and coach them to eventually take your place, your company won’t crumble after you’re gone — it will only improve. July 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. She calls them “5 a.m. wake up calls,” but I prefer to call them “scenario testing.” Once a month, I make a morning call (not at 5 a.m.) to Scribe’s director of operations and throw a scenario at her. The kind she’d have to handle if she were COO: “You just walked into the office. The co-founders are gone, you can’t get ahold of me, and three people just quit. What do you do?” The first time I called her, I heard nothing but stunned silence on the other end of the line. She had no idea what to do. And I didn’t blame her. As surprising […]

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How NASA Sold the Science and Glamour of Space Travel

NASA used marketing strategies to gain support for its space missions, leading up to the moment Apollo 11 astronauts landed on the moon on July 20, 1969 (50 years ago today). But soon after, the American people’s doubts returned. I’m featured in this really great (high production value) mini-documentary by Retro Report. I hope you will take 6 minutes to check it out. I believe the marketing aspects of the Apollo missions were as important as the spacecraft and what better day to learn about this than the 50th. Related posts: IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content Jack King, the voice of Apollo “liftoff! we have liftoff!” My Apollo 11 Press Kits Now Digitized PBS American Experience Film I Served as Consulting Producer Premieres Today! 25 Unforgettable Moments in Space Exploration to Celebrate the 50th Anniversary of Apollo 11 NASA’s Furthest-Ever Space Mission, Google’s […]

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Catching Up with Industrial Psychologist and HR Technology Enthusiast Dr. Gabby Burlacu

It’s been a year since ‘Disrupters’ hit the book shelves. Dr. Gabby Burlacu made an integral career change to take her disrupting to the next level. July 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. As the only Millennial in profiled in the Disrupters series, Dr. Gabby Burlacu shows there is plenty to learn from the generation who will make up the vast majority of the workforce by 2020. Over the past year, Gabby has taken on a new challenge: employee experience. The impressive disrupter shares some of her biggest news for the upcoming year. What have you been up to in the year since the book hit the shelves? I’ve had some big changes, both professionally and personally. On the personal side, I got married! This was a joyous occasion but one that was enormously costly in terms of time, effort, and mental peace in the planning […]

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Adopt These Smart Money Habits When Stock Prices Skyrocket

Patience is a virtue in life and investing. July 19, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneur Network partner Phil Town says that the higher the stock market capitalization-to-GDP ratio is, the more confident you can be in saying that the market is overpriced, which can make it difficult to find value. To find success in pricey times, Phil Town recommends a few tips. To start, stay patient. Make sure you are staying alert to good value and good opportunities. Use the time you don’t spend investing to research promising companies and build up your savings, so you can strike when the time is right. Click the video to hear more.  Related: How Warren Buffett Got Rich by Following What Makes Him Happy Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and […]

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There Is a Lot to Learn Before Investing in Cannabis

Cannabis investment opportunities are vast, and mostly brand new to even veteran investors. July 19, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Cannabis investing is a tricky subject. As with all momentum-driven opportunities, this one stemming from the normalization and the end of the green prohibition for a massively growing market, the category is a gold studded minefield to manage. The novelty of the topic leaves investors with a lot to consider when determining the best ways to carve out exposure in their portfolios. From my experience as an investment manager and an entrepreneur in the space, I’ve put together an overview for those trying to grow their portfolio to include green entities. Related: Amateur Investors are Bullish About Cannabis. That Has the Pros a Little Worried. Cannabis verticals Cannabis touches many verticals on which investors can focus their attention, and the investment opportunities are vast. […]

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Learn to Become a Certified IT Project Manager With This Training

These classes prep you for the toughest tests in IT Project Management. July 19, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you’re looking to make a career change right now, you can’t go wrong with project management. Demand for project management professionals is growing fast enough to create a large gap between available jobs and available talent. Project managers who specialize in IT are even more valuable — and you can become one with The Complete IT Project Management Certification Bundle. In just four courses, you’ll learn all of the information covered in the CompTIA, ITIL 4 and PRINCE2 exams. A starter course in strategic test-taking shows you how to study more efficiently, take better […]

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Grab the ‘World’s Most Advanced’ Dual-Use Vaporizer at a Discount

This feature-rich vape takes your smoking game to the next level. July 19, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Vaping has gained such immense popularity over recent years that now the question is no longer whether or not you vape, but what you use to vape. Have you gone the old school route and use cig-a-likes? Do you prefer using vape pens? Or do you happen to prefer pod mods? However you choose to vape is entirely up to you, but if you’d like to take your smoking to the next level, look no further than the Hera 2. Dubbed as the world’s most advanced dual-use vaporizer, the Hera 2 delivers the ideal vaping experience. […]

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What It’s Like Inside Uber’s Innovation Space

The company’s Advanced Technologies Group’s new office fosters collaboration inside and out of work. July 19, 2019 4 min read This story appears in the July 2019 issue of Entrepreneur. Subscribe » What does success look like at Uber? The company has famously had its share of scandals, and its IPO earlier this year disappointed investors, but in a letter to his staff, CEO Dara Khosrowshahi wrote that “our true north will be determined over the long term.” Much of that long-term vision is explored here, in a recently renovated industrial complex in San Francisco called Pier 70, which once housed shipbuilders and ironworkers but is now home to Uber’s Advanced Technologies Group. The employees in this space work on projects far outside Uber’s core ride-hailing business — they’re designing and developing self-driving vehicles, plans for aviation sharing, and the company’s JUMP bikes and scooters. And they get out of […]

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Mark Cuban and Serena Williams Invest in a Software Services Platform

Plus, there is a new pet-friendly app that will pick up you and your dog, and there’s a startup putting a new spin on laundry and dry cleaning. July 19, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Mark Cuban and Serena Williams have invested $3 million in seed funding to Mahmee. Mahmee is a HIPAA-secure care management platform that makes it easy for payers, providers and patients to coordinate comprehensive prenatal and postpartum healthcare from anywhere. The company also offers a community of other moms going through the same thing and plans on using its new funding to expand its team and partnerships.  SpotOn, a mobile app available on the iPhone and Android, makes it easy to hail a ride even with your pet. All the SpotOn drivers are trained to accommodate pets of all sizes, and each vehicle is equipped with special equipment that ensures the pet’s safety during the […]

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Half-Way There: Marketing Trends to Focus On For the Rest of 2019

It’s July and the fiscal year has just begun. But for some of us, we still just care about the calendar year. And we’re halfway done with 2019. The marketing landscape changes so fast that we can re-examine trends at least twice yearly and still not keep up. Here’s what you need to focus on as a marketer for the rest of 2019 if you want to succeed. 1. Smarketing Sales and marketing are now conjoined twins. If you’re a marketer, you’re in sales. Don’t worry, you can still remain pure and not be a slimy salesman. Companies that wedded marketing and sales saw 208% more revenue than those who used traditional marketing tactics. How does Smarketing work? Essentially, Smarketing is the process of injecting marketing content into your automated sales platform. Things like Instagram’s shopping platform help with this. 2. Brand Reputation Awareness As you age, reputation and legacy […]

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Why Entrepreneurs Need to Do One Thing at a Time

The most successful entrepreneurs go small, not broad – and avoid distractions at all costs. July 19, 2019 9 min read Opinions expressed by Entrepreneur contributors are their own. Back in 1897, Spanish neuroscientist Santiago Ramón y Cajal — winner of the Nobel Prize — wrote a book called Advice for a Young Investigator. He argued that instead of spending hours reviewing books, lectures and broad research, scientists should focus deeply on a single object of study. This state, he wrote, “refines judgment, enriches analytical powers, spurs constructive imagination, and — by focusing all light of reason on the darkness of a problem — allows unforeseen and subtle relationships to be discovered.” Credit goes to Alex Soojung-Kim Pang, who introduced many of us to Ramón y Cajal in his 2018 book, Rest: Why You Get More Done When You Work Less. And yes, the founder of modern neuroscience was addressing 19th-century researchers, but his […]

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The Next-Generation Corvette Is Radically Different. Here’s What Led GM President Mark Reuss to Revamp an Icon.

The first mid-engine Corvette in the sports car’s more than 65-year history was revealed on Thursday. July 19, 2019 8 min read When it came time for Corvette Chief Engineer Tadge Juechter to convince General Motors execs that the eighth generation of the iconic sports car needed a mid-engine configuration, he had his work cut out for him. After all, since the first Vette rolled off the line back in 1953, the engine has been up front. One bigwig, however, didn’t need to be swayed. “Several leaders needed a lot of hand-holding and were non-believers,” Juechter tells Entrepreneur, “but I never had to convince Mark Reuss. He knew it was the right thing to do.” Right from the get-go, GM’s president believed this radical change was necessary for the C8, as the next generation is known. Placing the engine behind the driver and in front of the rear axle — which improves acceleration, braking […]

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5 Hard Truths About Writing and Publishing Books

Pat Flynn: Hey, Team Flynn. Today in this podcast episode, we’re going to talk about five hard truths about writing and publishing books. A lot of you may know I have a new book coming out in less than a month. On August 13th, my new book, Superfans, comes out. If you haven’t yet pre-ordered it, you can. If you do, you actually get the audiobook for free on launch day. Just go to yoursuperfans.com, and you can submit your receipt there after you pre-order, wherever you want to pre-order it, Amazon, Target, Barnes & Noble, what have you. But today, we’re going to talk about some hard truths because I’ve been doing this for a while and this is my third book. Man, it’s not easy, and I’ve learned a lot. I’m here to share everything with you, so stick around. Announcer: Welcome to the Smart Passive Income Podcast, where […]

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Use This Green Beret Method to Find Out if Someone Is Trustworthy

Thinking about a new partnership? Check these boxes before you sign on the dotted line. September 21, 2016 6 min read In our ongoing psychological warfare series, former Green Beret Sergeant Major (retired) Karl Erickson has shared simple methods you can use to tell if someone is lying, as well as a couple of tricks to get a liar to tell the truth.  This week, he turns his attention to partnerships. While commanding special forces missions over the past decades, Erickson had to quickly learn how to find reliable partners that wanted to help him succeed, and avoid bad partners that wanted him to die. While life and death (hopefully) isn’t factoring into your business relationships, here are some of his tips to see if you’re signing up for a fruitful or frightful partnership. Know your enemy. “Or in this case, know your potential new partner. The first thing I’d advise you to do […]

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How to Publish a Book in 2020: Step-by-Step

Want to learn how to publish a book in 2020? Read on for book publishing tips, including nailing your big idea, following your writing schedule, and more. Pat Flynn July 15, 2019 Books are top-of-mind for me and Team SPI right now. Superfans is close to being released, and we’re working on an extensive guide to book publishing and marketing coming out later this year! But for now, I wanted to share a “brain dump” of the top 14 things that have been helpful to me in writing and publishing multiple books in the past decade. These are my favorite high-level tips that will be helpful to everybody who’s writing a book or thinking about writing one in 2020. Before we jump in, since we’re very close to publishing Superfans, thank you to everybody who’s already pre-ordered! Just a reminder, you can get the audiobook for free if you pre-order before August […]

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Netflix Lost 123,000 U.S. Subscribers After Price Hike

It’s also facing new competition in the video streaming space later this year from Disney and Apple. July 18, 2019 2 min read This story originally appeared on PCMag Netflix reported a rare drop in U.S. subscribers following a price hike announced back in January. In the second quarter, Netflix lost 123,000 U.S. subscribers, which totaled at 60.1 million. The company’s international subscriber count also failed to reach Netflix’s forecasts, going up by only 2.8 million, as opposed to the projected 5 million. In total, the company’s subscriber count reached 151 million. “Our missed forecast was across all regions, but slightly more so in regions with price increases,” Netflix said in its shareholder letter. In January and in the following months, Netflix began raising the price for its different subscription packages. The standard plan — the company’s most popular offering, which offers HD quality — went up from $11 per month to $13. The basic […]

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Jim Belushi Is Launching a Blues Brothers Cannabis Brand in Illinois

He’s an Illinois native who has been growing pot in Oregon. Not that Illinois legalized he’s bringing what he’s learned back home. July 18, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Jim Belushi has been building a cannabis business in Oregon for several years but now that his home state of Illinois will allow sales of recreational pot in 2020 he’s expanding where his roots are. Belushi plans to bring a new strain, named The Blues Brothers after film and band that his brother, comedian John Belushi, made famous along with comedian Dan Ackroyd, first to the market in Illinois. Belushi, who has performed in the band, wants to use the Blues Brothers brand when he takes his product national.  “Illinois is going to be a huge market,” Belushi told Advertising Age. “I want to be on the shelves come Jan. 1.” Illinois lawmakers voted to […]

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