We Surveyed 1,400 Searchers About Google – Here’s What We Learned

Google’s search results have seen a whirlwind of major changes in the past two years. Nearly every type of modern-day search queries produce a combination of rich results beyond the standard blue links — Featured Snippets, People Also Ask boxes, Knowledge Panels, maps, images, or other enhancements. It is now even possible to browse flights, hotels, jobs, events, and other searches that were previously only available via external websites, directly on Google. As search marketers, we are keenly aware that both Google’s evolving landscape and the rise in new, rich results impact our bottom-line — more SERP enhancements and growth in “position 0” means less organic traffic for everyone else. Last year, Rand Fishkin posted a remarkable Whiteboard Friday pointing out the unsettling trend that has emerged from the updates to Google’s interface: there are fewer organic links to external websites as traffic flows to Google-owned assets within the SERP. […]

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Drive Sales With Affiliate Marketing

Connections are the heart of online marketing. Affiliate programs take that concept to the next level. Let’s say that you’re running a company that specializes in shoes. Your customer base knows that you’re a shoe expert but also values your input on other high quality products — like handbags. Maybe your customers have asked you about handbags, and you find yourself recommending the same options over and over again. As a shoe vendor, you’re acting as a marketer for the handbag company. Wouldn’t it be great if you could finalize the deal? With affiliate marketing, you can. Company A directs Customer to Company B where the transaction occurs. Company A then earns a commission from the transaction on Company B. Affiliate Marketing Quick Facts The earliest days of affiliate marketing stem back to the 1990s, around the time that Amazon launched its Associates Program (which still exists). Affiliate marketing as […]

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I Wrote a New Book, and It’s Publishing Soon!

Pat Flynn has written a new book, and it’s publishing in August 2019! It’s called Superfans, and it’s all about creating superfans for your business. Pat Flynn April 22, 2019 I’m incredibly excited about this post, because it’s the first public announcement about a really big milestone coming up this summer! (No, not FlynnCon, although I am definitely excited about that!) Team Flynn, please mark your calendars for August 13, because that’s the day my next book launches. I’m so amped to share more with you, so read on to learn about the process that’s gone into writing and creating the book—and of course, stay tuned for the big reveal: what the book is called and what it’s going to be about. Why I Chose to Self-Publish (Again) This book has been in the works for a while—about five years, in fact. And like my previous books, I’ll be self-publishing […]

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Cannabis Companies Are Thinking Ahead and Tackling Big Social Issues

The legal cannabis industry is learning from the past to make a better future. April 22, 2019 5 min read Opinions expressed by Green Entrepreneur contributors are their own. The cannabis industry has been described as the Wild West but there is no doubt cannabis is creating mainstream business opportunities in Canada and the US. Big companies including Altria and Constellation Brands have jumped in with billions of dollars to invest on bringing new vaping, edible and paraphernalia products to market. While most of the news and discussion about cannabis focuses on consumables, responsible professionals are proactively looking ahead and developing solutions to address any social issues that arise with normalization. Sexist advertising doesn’t cut it. As this newly legal industry develops, please don’t think that it will accept girls in thongs and half shirts in our advertising (as the beer industry did in the 90s), or women in skin tight […]

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The Miracle Equation and How to Help You Achieve Your Biggest Goals

Hal Elrod: He said, “Hal, you don’t have that kind of cancer. You don’t have a slow growing tumor.” He goes, “You were healthy last week. You’re on the verge of death right now, and you’ve got days to live if we don’t do chemo.” I thought that was a scare tactic. I’m like, “You know, let me sleep on it.” I Googled it and basically found this is real, most people die from this cancer because they go and get misdiagnosed with pneumonia, which is what I was diagnosed with initially. Then before they figure out what’s actually wrong, the person’s dead. And so I started chemo . . . Pat Flynn: You’re listening to Hal Elrod, a near and dear friend of mine who has gone through, now, a second near-death experience. The first time he was on the show, he talked about his book The Miracle Morning, […]

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Duplicate Listings: The Enemy of Your Local SEO Strategy

In addition to guest posting on the UpCity blog, Rank Fuse Interactive is featured as one of the Top SEO Companies in Kansas City. Check out their profile here. Have you recently searched your company name and noticed numerous listings popping up on the same website? For those that have seen duplicate business listings on Google Maps, Yelp, or other local directories, you may be hurting your SEO efforts. No matter how awesome the rest of your SEO strategy is, a duplicate listing can sabotage your efforts. What is a Duplicate Listing? A duplicate listing occurs when you have more than one listing on any given platform for a single business or entity. Your business should only have one listing per platform like Google My Business, Yelp, etc. When your business is listed on one of these platforms twice, you have a duplicate listing. Knowing what a duplicate listing isn’t is equally important. […]

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What Entrepreneurs Can Learn from ‘Tim Apple’

April 22, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Last week, I was watching the news and saw something that struck a powerful chord with me. On March 7, Apple CEO Tim Cook met with President Donald Trump at the White House for the American Workforce Policy Advisory Board. The purpose was to talk about education, technology and the job market. When President Trump was thanking Cook for his tech contributions and investment in the United States, he referred to him as “Tim Apple.” Now, it’s not clear whether this was a mistake or if it was Trump giving Cook a nickname. Regardless, the simple fact that Trump referred to Cook by the name of the company he is the CEO of says a lot beneath the surface. Related: President Trump Is Lashing Out Over the ‘Tim Apple’ Snafu, Claims He Said It to ‘Save Time and […]

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3 Lessons in Branding From a Black Hole

We recently got our first look at a black hole. Who knew it had so much to tell us about branding? April 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The first-ever photograph of a black hole and its bright halo was recently released, visually confirming a hundred years of scientific speculation. Though the photo itself slightly resembled a glazed donut, it represented unmistakable power and scale. If you think about it, there are some striking similarities between black holes and brands themselves. The reason isn’t that brands are fathomless voids that obliterate existence (despite what some customers may say). It’s because both entities command our attention and change the universe just a little bit. One of the many mysterious properties of black holes is their infinite density, which allows them to increase in volume endlessly without ever changing in size. A brand should similarly […]

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Snub Your Next Deadline and Read This Instead

“Creative people are flaky.” That statement gets my blood boiling a bit, but I do understand where the sentiment comes from. When distractions are useful in order to ultimately make insightful connections for your job, the line that separates work and goof-off time often gets blurred. And having frustrating experiences with creative people who are “not reliable in performance or behavior” perpetuates the flaky stereotype. But who benefits from that belief? Non-creative people. Responsible creative people drive healthy competition “I’m not creative, but I’m responsible.” Those who think they’re not creative thrive off of the division of creativity and responsibility. It gives them a reason to feel superior and boast about their follow-through skills that greatly serve work teams. A creative person who demonstrates responsibility is a threat to those people. If a creative person is also responsible, a non-creative person has to bring something else of value to the […]

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Richard Branson’s 8 Keys Happiness and Success

It boils down to family, friends, fun, purposeful work and money — in that order. April 22, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. By nearly any measure, Richard Branson is at the top of the success-o-meter of life. The multibillionaire launched his first business as a teenager. By 20, he had started a mail-order record business and by 22 he was running a chain of record stores. He has since founded a slew of companies and conglomerates, including Virgin Records, Virgin Airlines, Virgin Express, Virgin Mobile, Virgil Hotels, Virgin Cruises and Virgin Galactic. But it’s not just his ability to create entrepreneurial success that sets him apart. Branson seems perpetually set to “happy” mode. When he’s not engaging in some outdoor sport or extreme hobby, he’s spending time with family and friends he truly seems to adore. According to Branson, creating such a life is […]

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Lil Dicky’s Star-Studded “Earth” Music Video

Music artist Lil Dicky released a music video on Friday featuring Leonardo DiCaprio together with 30 music artists including Ariana Grande, Justin Bieber, Halsey, Bad Bunny, PSY, Zac Brown, Miley Cyrus, Sia, Ed Sheeran, Snoop Dogg and more, all to send a message about saving the earth. It’s a remarkable effort at bringing young music fans together to support a cause, just in time for Earth Day tomorrow. Related posts: Amazon Opens 4-Star Store in New York City YouTube Star Remi Cruz Built a Lifestyle Brand With Millions of Followers by Staying True to Herself This Viral Video Star Explains How to Survive Beyond Your 15 Minutes of Fame 5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price? Flattening The Flat Earth Societies How To Use Music and Sonic Branding to Create a Memorable Identity How To Use Music and Sonic Branding to Create a Memorable Identity Lessons […]

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Can You Still Make Money Dropshipping in 2019?

The short answer is no. April 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce continues to grow at a breakneck pace, with virtually every business and aspiring entrepreneur trying to make a buck one way or another via digital salesmanship. Nonetheless, certain ecommerce strategies are sounder than others, and some tactics like dropshipping have become less popular over time, thanks to new constraints that make it less profitable. 2019 is a year as disruptive and confusing as ever, though, making it an open question as to whether dropshipping is entirely dead or not. Many continue to assert that dropshipping is a surefire way to earn a profit. Can you still make money dropshipping in 2019? Related: 6 Routine Mistakes People Make When Setting Up a Dropshipping Online Store Customers simply must be a priority. The truth of the matter is that dropshipping is only […]

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Keep Your Browsing Data Private With This VPN

Surfshark VPN is a lightning-fast security tool for your startup’s electronics. April 21, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Whether you’re crunching numbers on your laptop at a coffee shop or spending a late night putting together a deck on your desktop, you rely on your devices to work together and say in sync. Unfortunately, there are plenty of malicious parties, advertisers and even your own ISP trying to slip into your gadgets and snag your browsing history, or grab your info with malware. A Virtual Private Network like Surfshark VPN can make that unsecured Wi-Fi network at your favorite lunch spot safe again. VPNs protect your data by sending all of your information through […]

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How This Croatian Basketball Player Made His NBA Dream Come True

Ivica Zubac, center for the Los Angeles Clippers, talks about his path from Croatia to the NBA. Read_More Related posts: Lessons From Jonte ‘Too Tall’ Hall, a 5’2″ Professional Basketball Player Thanks to You, a Lifelong Dream Came True Finding Success at the Intersection of Sports and Culture How to Become a Professional Fortnite Player How to Go From Your Company’s Star Player to Its Head Coach An Ex-NBA Player Offers 3 Tips for Entrepreneurs Preparing for Their Second Act 8 Quotes on Motivation, Hard Work and More from Basketball Legend Michael Jordan 4 Small Businesses (and 1 NFL Player) That Made a Huge Impact After Hurricane Harvey

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How to Measure Performance of Your Outsourced Developers

Focus on the outcome, not the output. April 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. A common challenge founders face when they outsource to a software development company is tracking the performance of developers. Since you cannot really monitor the outsourced team on a full-time basis, it is critical to know whether your investment in hiring developers is justified. Performance, being a qualitative trait, poses measurability challenges. There is no single metric which would lead you to a definitive answer. Knowledge about the goals to track and the areas to focus on can bring you closer to performance measurement of the outsourced developers as a whole. Related: 3 Ways You Can Avoid Wasting Your Company’s Money on Technology Here is a framework that can give you the much-needed insights into the performance of the outsourced tech team. 1. Start with conceptualization of goals. Setting […]

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Get Proficient With Google Analytics and Improve Your Earning Potential

This two-day course will have recruiters banging down your door. April 20, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you want customers to find your brand on the web, you’re going to have to put in a little work. Learning the ins and outs of Google Analytics will help you organize all of the data your company collects and put it to work on actionable marketing plans. This Google Analytics Certification course will add a valuable bullet point to your resume — or help you mine solid, helpful insights from your own startup’s website. This class helps you prep for Google’s Analytics Individual Qualification exam. The two-day course is designed for complete beginners, and the […]

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7 Stats to Know About Legal Cannabis and CBD This 4/20

It’s not the outlaw celebration it once was, but that was the goal all along, wasn’t it? April 20, 2019 4 min read Opinions expressed by Green Entrepreneur contributors are their own. While many Americans may think of April 20 or 4/20 as a “stoner” holiday, that kind of thinking is quickly becoming a thing of the past. Cannabis is available for medical or adult use in more states than ever before and its stigma is steadily  fading. In fact, according to Pew Research, a record-high 62 percent of Americans say the use of cannabis should be legalized. Consumers across the country are incorporating cannabis into their regular routines thanks to the wide variety of products available. 4/20 is now celebrated all year round! 2019 marks the start of the second year of legal adult cannabis in California, the world’s largest legal market, and yet significant hurdles remain for consumers […]

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Why Your Stomach May Hold the Key to Your Mental Performance

Don’t just blame your apathy or lack of productivity on a weak mental attitude. April 19, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. Feeling flat or depressed?  Don’t just blame it on a weak mental attitude. Your gut may hold the key to unlocking peak mental performance and overcoming depression. In the second season of 60 Seconds to Unstoppable, Entrepreneur Network partner Ben Angel shares insight into the gut microbiome and its connection to your psychology.  Want to become unstoppable in business and in life? Take this 60-second quiz now to find out what’s really holding you back, and be sure to grab a copy of Angel’s new book, Unstoppable, today. Related: Do You Have Trouble Sleeping? If So, This Might Help. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio […]

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5 Reasons Why Kindness Has Become the Key to My Happiness, Both in Business and in Life

One small act of kindness, even just a conversation in a parking lot, can make such a powerful difference. April 19, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. According to a Cigna study, 46 percent of surveyed Americans suffer from feeling alone. In the work world, despite all the focus on employee engagement, many employees are still unhappy. We live at a time when we are more connected than ever digitally, yet loneliness and unhappiness abound. Where are we missing the boat? After working with leadership teams and organizations for over four decades, I believe I have found the answer. The answer is not about greater employee engagement — rather, it’s about greater human engagement.   How I uncovered the happiness secret for myself In the darkest moments of my life, a wise mentor told me that the greatest antidote to fear, anxiety or frustration was to go help someone else. After a rough 2018 on […]

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This New York City Beekeeper Wants to Make Honey a “Super Super Food”

April 19, 2019 5 min read Opinions expressed by Green Entrepreneur contributors are their own. For seven years, Igor Yakovlev made a living as an urban beekeeper selling his honey at local farmer’s markets and independent stores in New York and New Jersey. “I got into the business because I was always interested in honeybees and helping people and the environment,” he says, noting that, “seventy-percent of our ecosystem is pollinated by honeybees” and touting the health benefits of honey. Related: Call Them Canna-Bees. How Cannabis Helps Bees and Vice Versa. In recent years, Yakovlev, like many, began hearing about the medicinal properties of CBD. “I started doing research,” he says, adding that he was inspired to find a way to up the healing properties of his products by infusing them with cannabidiol oil. “I thought, what if I could make my honey a super, super food?” he says. Here’s how […]

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