What Type of Video Is Best for Your Brand?

In addition to guest posting on the UpCity blog, Lemonlight is featured as one of the Top Video Production Companies in the United States. Check out their profile here. How many videos have you watched today? Chances are you’ve watched more than you can count. That’s because video is one of the most engaging types of content and it’s prioritized by just about every social media platform. By 2021, video will make up 82 percent of all IP traffic. That’s huge! And that means if your company hasn’t started creating video content, you’re probably not reaching your target audience efficiently or effectively. But if you’re new to video marketing, how do you know where to start? Don’t worry, we’ve got a couple tools that can help you figure out what type of video content you need and how that content can help you communicate with your target audience. Attract If your goal is to attract […]

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How to Sink Your Teeth into Real Estate Without Buying Property

Right now is one of the best times to get into real estate investing. Price growth is slated to slow and then pick up speed again. And we’ve seen only a marginal bump in mortgage rates. All of this spurs confidence in the market even if inventory is down. And with confidence comes increase in prices and increase in value. You’ve got to get on the cart now before it climbs too high. But if you don’t necessarily want to bind yourself with a mortgage and a house you can’t sell for a while, there are other ways to invest in real estate. Here are a few methods investors use to increase their dividends. 1. Grab Those REITs While They’re Still Hot A real estate investment trust is a company that owns or finances real estate. Said real estate must produce income for it to be a real estate investment […]

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Former Apple CEO John Sculley Shares 4 Key Strategies for Growing and Marketing Your Business

John Sculley helped build brands including Pepsi and Apple into what they are today. Here’s how he did it. July 19, 2018 6 min read With a business resume like John Sculley’s, you can’t help but name-drop. He was the president of PepsiCo, CEO of Apple and a founding team member at MetroPCS. Now, he’s CMO at RxAdvance, a national pharmacy benefit manager. Under Sculley’s leadership in the 1970s and early ‘80s, PepsiCo’s marketing campaigns brought it closer to Coca-Cola’s standard market share. He later helped build MetroPCS into a $9 billion company before its sale to T-Mobile. And although his famously tenuous relationship with Steve Jobs led to the latter’s temporary departure from his own company, during Sculley’s 10 years at Apple, he says the company’s growth ballooned more than 1,000 percent. More than five decades in the business world have taught Sculley growth and marketing strategies that he […]

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Why ‘Cognitive Computing’ Is the Next Big Thing for Business Growth

This innovative technology is transforming employee contributions and optimizing business results. July 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Computers have always been faster than humans at consuming, calculating and computing data, and artificial intelligence is a boon for our global economy. Yet, computers do have their limitations. They are machines, after all, and lack native precision when attempting to recognize and interpret language, objects or images on demand. In those instances — especially when verification is required to proceed with a transaction — most programs require a fail-safe checkpoint. Ever notice the requests to verify that you’re not a robot when submitting data online? However, combining insights from computer science (the study of computers and their algorithmic processes) with cognitive science (the interdisciplinary study of the mind and how it works) can advance human thought, shape outcomes in ways that transform the process of human capital development and enhance […]

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Tips and Tools Your Startup Can Use to Maximize Your International Business

Traditionally, cost, risk and logistical challenges have discouraged online businesses from selling to or working with customers from anywhere but their home turf. Not anymore. July 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The world of digital business is increasingly a world without borders. Any barriers, for example, preventing an ecommerce store in Chicago selling to a customer in Bangalore, or a marketing agency in London hiring a freelancer in Vietnam, are likely to be merely logistical or administrative in nature. Related: The Right Way to Grow Your Business Internationally That’s a good thing, because if you restrict your business to the country where you’re physically located, you could be leaving a considerable amount of money on the table. According to the Small Business Administration, 96 percent of the world’s consumers now live outside the United States, and two-thirds of the world’s purchasing power is based […]

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Create Content Success with a Cohesive Content Experience

One of my favorite things about content marketing is the ability to create an experience. Instead of buying a single ad, you can use different kinds of content to do different work strategically. This week on Copyblogger, we shared ways content can create an experience for your audience and help you strategically move people in alignment with your business goals. On Monday, Stefanie Flaxman highlighted a question someone should ask when they encounter your content: “Who is this?” (And then, how to make them delighted to uncover the answer …) On Tuesday, Brian Clark looked at how to use two key elements to hook your audience with content that connects to what they care about. And on Wednesday, I talked about how to take the attention and interest that Stefanie and Brian wrote about, and turn it into a sustained relationship that advances your business goals. Over on Copyblogger FM, […]

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What Successful People Do Differently

Everyone wants to be successful because it’s an inner feeling that can’t be matched by anything else. When you have conquered every obstacle, you know you’re the best at what you do and will make sure you don’t lose focus. I’ve spoken and read about many successful people who have conquered their life’s dream and they’ve said this feeling cannot be replaced within anything else. However, they also said that to achieve your ultimate goal, you have to make tweaks in your life to stay focused and on track. I read an interested article recently that looks at what the MOST successful people do differently and I was surprised to read some of the things. They are all NOT that different than what we can do but it’s the discipline they have that makes them so effective. I’ll go over them in this two part series, but keep these elements […]

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Not Listening to His Investors Was One of the Best Decisions This Entrepreneur Made

Here’s why staying true to your creative interests brings great rewards in the end. July 18, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner MaRS Discovery District talks with the president of Coherent Path, James Glover. After starting his company in 1999 and receiving funding from Goldman Sachs, Glover was told launching a startup in his current location in Toronto was a bad idea. The investors recommended Coherent Path consider moving to Boston. Now, looking back, Glover considers setting up shop in Toronto one of the best moves the company could have made. The area is known to be very welcoming to startups and encourages creativity among a close-knit number of entrepreneurs. Coherent Path’s choice to stay in Toronto may have seemed slightly against convention at the time, but has now resulted in great rewards — such as working in a tech-conscious city like Toronto.  […]

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The 4 Keys to Asking Better Questions

One of the best ways to learn and improve is by asking good questions. July 18, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Everyone asks for the keys to success, but few realize one of them is in the question itself. According to research conducted by Harvard Business School, the majority of us don’t ask enough questions, and consequently miss opportunities to learn something new, form strong relationships and excel in our careers. Little do entrepreneurs know, questions are the best way to uncover your next big venture. If you’re looking for an idea to start a business or a way to take your career to the next level, just start asking. You never know when you’ll find the answer to your problems. Related: 6 Questions I Ask Before I Say ‘Yes’ to Anything According to Harvard Business School research, people shy away from questions […]

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How to Plan for Succession When There’s No One to Succeed You

Smart business leaders know they need to have someone in place who can sub in or replace them in case of emergency or opportunity. But sometimes it doesn’t look like there’s anyone who’s appropriate or ready. Here are some things you can do. July 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Many articles and books have been written about succession planning and how important it is for company longevity and shareholder protection. But most of the advice focuses on the selection of and transition between CEOs and assumes things like a fully functional board and a fairly robust organizational structure. Related: Succession Planning: How to Ensure Your Business Will Thrive Without You In many privately owned and operated businesses, though, it’s tough just to predict what will happen next quarter, let alone years into the future, and when you’re the CEO, there may be days when […]

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Not Getting Any Bites? Try These Five Marketing Hook Tactics

Fishing without the right bait is pointless. You’ll sit there on the shore or rocking back and forth in your boat all day hoping for some action. Marketing isn’t much different. If you put the wrong bit of content or information for the wrong niche, no lead is going to follow. What is a marketing hook? It’s a sample, something to give your leads a taste of what they’re missing if they don’t click. For fish, this means the food they already consume on a daily basis yet better looking. For leads, it means the media they consume on a daily basis yet more entertaining or interesting. Here are some tactics that might help you reel in those leads. 1. Command Their Attention Babies and marketing campaigns are killed by passive voice. You don’t want either to happen to you, do you? This is why it’s crucial you use a […]

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Elon Musk Apologizes, and No More Killer Robots? 3 Things to Know Today.

Stay in the know in 60 seconds. July 18, 2018 1 min read Here are three things entrepreneurs should know today. For the very first time, leaders in AI have taken concrete action against “lethal autonomous weapons,” or any machine that could take a human life. (The rest of us can call them “killer robots.”) Tesla CEO Elon Musk and the co-founders of Google DeepMind signed the pledge, along with thousands of others. Speaking of Musk, he issued an apology to Vernon Unsworth, the cave diver he called a “pedo” during a Twitter feud. Musk wrote that despite the back-and-forth, the fault was his — and his alone.    Lately, Walmart has publicly taken on Amazon in areas like groceries, ecommerce and home delivery, but now it looks like the retail giant is planning its own video streaming platform to compete with services like Amazon Prime, Netflix and Hulu. Read_more Related posts: How Much It Would […]

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Should You Go For That Emoji Web Address?

As of 2016, there were 334.6 million domain names registered across all top-level domains. And each year that number grows by at least 38 million domains. And we’re nowhere near the number of possible letter combinations for a web address. There are plenty of unregistered domains out there to snatch up! So, why in the world would you want to complicate life by buying an emoji domain? And where did the idea come from anyway? Let’s take a look. They’ve Been Around For a While The first emoji domains actually showed up in 2001. They were ♨.com, ☮.com, and ♂.com. Right now, only ♂.com is available out of the three. It wasn’t easy to type an emoji. We didn’t have smartphones or emoji keyboards. And web browsers were so unsophisticated, they couldn’t support emojis in the URL bar. To enter an “emoji” domain, you relied on punycode. You encoded the domain through punycode. Browsers recognized punycode […]

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You May Run From It, But Disruption Is Going to Occur All the Same — Here’s How to Embrace Change

Trying to fight inevitable change will only make that change more excruciating when it’s forced upon you. July 18, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Elon Musk has a reputation for blazing trails. Whether it’s electric cars, a cave rescue or space travel, the billionaire business mogul has no problem doing things his own way. Related: 5 Ways Disruption Has Changed the World — and How Businesses Can Adapt to the Future Education is no exception. Since 2014, Musk has operated Ad Astra, a nonprofit school at SpaceX headquarters. Students explore everything from AI to robotics without any set class structures or grades. They can even opt out of subjects they don’t enjoy. This sort of innovation is, sadly, absent from many areas of our education system. Education technology companies have transformed classroom experiences, but layers of bureaucracy have made it a challenge to explore truly new and innovative methods of […]

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2018 7K MacBook Pro Unboxing

In this episode of the Dot Com Lifestyle Vlog, I unbox the 2018 7K MacBook Pro. No, the 7K doesn’t refer to the resolution. It refers to the price! Yes, this MacBook cost over $7,000 ($7,224.17 to be exact)! Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model! Read_more Related posts: Want to Speak at MozCon 2018? Here’s Your Chance – Pitch to Be a Community Speaker! MozCon 2018: Making the Case for the Conference (& All the Snacks!) Sony ICD-SX2000 Digital Audio Recorder Unboxing and Review How I Got Neil Patel To Buy Me a MacBook Air How to Write for SEO in 2018 – Whiteboard Friday Win a Ticket + Lodging to MozCon 2018! The MozCon 2018 Final Agenda How to Rock MozCon 2018 Like the Marketing Superhero You Are

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The 10 Fastest-Growing New or Redesigned Apps in 2018

The era of ‘Angry Birds’ is over. July 18, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. Forget the useless, though wildly popular and entertaining, apps that previously filled up our smartphones or computers. People now want apps with function and purpose. Here are the fastest-growing new or recently redesigned apps of 2018, according to business app platform Zapier, which compiled the data using its platform. 1. Discord Nostalgic for the days you stayed up late playing The Sims and messaging with your friends? Discord is a voice and text chat app that connects more than 14 million daily players in the gaming community through video and audio. 2. Things 3 If you need help organizing your busy schedule but don’t have a personal assistant, check out Things 3. This award-winning personal task manager app can help you get things done and achieve your goals in […]

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California’s Supreme Court Ruled Yelp Doesn’t Have to Take Down Negative Reviews. What Does That Mean for Your Business?

Business owners have to pay attention to online reviews because they can have a huge impact. July 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. On July 2, the California Supreme Court issued a ruling that could have major implications for California businesses. In Hassell v. Bird, the court upheld First Amendment protection for online publications, ruling (4-3) that Yelp could not be ordered to take down a defamatory review. Related: 3 Tips for Dealing With Negative Reviews Like a True Entrepreneur The case involved a negative review posted by Ava Bird on California attorney Dawn Haskell’s Yelp profile. Haskell sued Bird — her former client who posted the review — and won by default judgment when Bird failed to appear in court. The Trial Court found statements in the reviews (two separate reviews were at issue even though Bird only admitted to one) to be […]

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How This Instagram Artist Turned Her Passion for Fashion Into a Freelance Career

Jeanette Getrost has illustrated collections, product packaging and even party guests for fashion and beauty brands. July 18, 2018 11 min read Editor’s note: In this series, Instagram Icon, Entrepreneur speaks with the individuals behind popular Instagram accounts to find out the secrets of their success. Like many millennials, Jeanette Getrost developed her aspirations first through television, then through social media. She was in junior high when the Style Network channel debuted, and tuning in led her to dream of a career in fashion. What her job would be, exactly, she wasn’t sure. “I assumed that you could either be a designer or a model,” Getrost tells Entrepreneur. “I didn’t really understand the industry, so I would just draw clothing a lot. I didn’t know that fashion illustration was even a thing.” To develop her skills, she took drawing composition classes at a local college, meanwhile learning about and Googling […]

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She Raised Millions From Investors … Then Almost Lost It All

Raquel Tavares had just finished raising a round of funding — and then her team looked at the company’s numbers and realized they were almost out of money. July 18, 2018 1 min read This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business — and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts. Raquel Tavares, founder and CEO of a ghee company called Fourth & Heart, had just finished raising a round of funding — and then her team looked at the company’s numbers and realized they were almost out of money. How did this happen? The answer is simple: The company wasn’t properly tracking its inventory and cost of raw materials, and now it was […]

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5 Ways to Bootstrap Your Vision Into Reality Without Outside Funding

Investment in SEO will eventually pay off. July 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. For many startups, funding is an option. For others, it’s the only option. But bootstrapping can give you control over your business without relying on outside capital or investors’ management. Sometimes, it also means stretching your resources so thin that you risk compromising your vision. As your company scales or struggles, so should your budget, and failing to account for the ups and downs can very quickly turn what once seemed to be a future success story into an overnight failure. Earlier this year, as part of my efforts to organize the virtual Bootstrapping Summit, I got a chance to interview more than 90 entrepreneurs who started and built significant business value before receiving outside funding. Many of them are still bootstrapped. Halfway through the list of interviewees, I […]

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