How to Create Content that Appeals to Gen Z

In addition to guest posting on the UpCity blog, SEO Smooth is featured as one of the Top Digital Marketing Agencies in Boynton Beach. Check out their profile here. Here are some surprising statistics: by 2020, Generation Z will account for 40 percent of all consumers with a direct buying power between 29 and 143 billion. So how can they be reached? Their attention spans are shorter, and they’re extremely tech savvy, using an average of five screens (compared to three for Millennials). Gimmicks and display ads of the past no longer work. The key to reaching this generation if they are (or will be) your target audience, is to create content that’s direct, easy-to-digest, and collaborative. Gen Zers want to be brand ambassadors, but they don’t want to be treated like consumers. They crave community and expect engaging mobile experiences. Generation Z Versus Millennials To market to Gen Z, you must understand what makes […]

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This Is How to Be Present for Your Employees in Times of Change

When it comes to organizational change, too many leaders stay on the sidelines. The best leaders are quarterbacks, and they’re with their employees for every play. November 16, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. People are naturally opposed to change — familiarity is enticingly comfortable. It’s no surprise, then, that igniting organizational change can be particularly difficult. Insights from McKinsey suggest that a discouraging 70 percent of change initiatives fall short of their original goals. On a more positive note, getting real company buy-in makes change efforts 30 percent more likely to stand the test of time. But how can a leader win over his or her team members? Attempts at change are often met with resistance, and the way a leader anticipates and responds to this resistance plays a significant role in overcoming it. Because leaders are frequently strong-willed and outspoken individuals, it […]

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The 3 Costliest Mistakes I’ve Made Launching A New Website (So Far)

Even good ideas need proper execution. November 16, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Last month my company launched an entirely new website. Hooray! Well, not so fast… The site — please excuse my self-promotion — is called Marks Group Live. It’s targeted at users of Zoho, one of the business applications my company sells. It’s a new type of offering, which is part of the problem. Mostly small companies buy Zoho. The only ways for them to get help is support from Zoho, watch free videos on YouTube or hire partners like me ar rather high hourly fees. My site is aimed at financially conscious users. Sounds good, right? Well, it’s been a slog. Growth has been slower than I expected. I realize now that users need more time to understand this relatively new way of getting services for a business application. I’ve made other mistakes. Stupid […]

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How to Convert Free Trial and Free Plan Users into Paying Customers

If your business relies on subscriptions to generate revenue, you probably offer a free trial to test your product before you ask your subscribers to pay. This is a great strategy. People may be hesitant to pay for your subscription initially, but if they can try it first, it gives you an opportunity to win them over and turn them into paying customers. Some of you may even offer free plans for certain services. The idea behind this strategy is that these people will eventually upgrade to paid plans. But you can’t assume every free trial or free plan user will become a paying customer. I see this problem all the time in my consulting work. Businesses don’t have a problem getting people to sign up for free plans and free trials, but when it comes to getting paid, their conversions are lower than expected. Even you don’t use this […]

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Top 5 Questions B2B Marketers Need to Ask When Hiring an SEO Company

B2B marketing is often highly complex, with long buyer cycles and high-risk decision making. B2B marketers need to be highly tactical in order to meet business goals. Successful B2B marketing requires a deep understanding of the business’ products and/or services, target audience, and their customers’ journey. To keep and exceed pace with competitors, B2B marketers often need to partner with a qualified SEO company. This means the SEO company not only has a deep understanding of search marketing, but also demonstrates alignment with your business. In order for you to execute on complex marketing campaigns, you need to be confident in your SEO company’s ability to understand your business’ trajectory. What are the key credentials you should look for to determine that this SEO company is a “best fit” for your business? What questions should you ask to help you determine if they have the industry experience, talent, and technology […]

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Got an Awesome New Business Idea? Here’s What to Do Next.

If you’re stuck in the brainstorming stage, the first step is to focus on two questions: ‘Why?’ and ‘Who?’ November 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Do you constantly have great business ideas which fall to the wayside because you just don’t know how to turn those daydreams into reality? If you’re stuck in the brainstorming stage, that’s probably because you don’t know what to do next. Related: Need a Business Idea? Here are 55 Around 550,000 people, according to the Kauffman startup index, become entrepreneurs each month and you could be one of them. While there’s no guaranteed formula to starting a successful business, there are steps to take in the planning phase that will not only help you determine if your business idea has what it takes but help you get the ball rolling, too. Sound like you? Here’s what to do […]

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In Today’s Tight Labor Market, You Can’t Afford to Have Unhappy Employees

Here are three ways to attract and keep happy small-business employees. November 15, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Amid all the ups and downs, sweat and tears, entrepreneurs find great happiness in their work. After all, they are often pursuing a passion or dream and finding personal fulfillment in their work. But, does this happiness carry over to their employees? Related: Basecamp Co-Founder and CEO Jason Fried Explains How to Make Work Less Crazy To gain a better understanding of employee perceptions about working for small businesses, the 2018 Aflac Small Business Happiness Report surveyed 1,000 U.S. small-business employees on their overall satisfaction and happiness at work. The results revealed 91 percent of small-business employees feel satisfied working at a small business. Another 87 percent say they prefer the small business employment experience to the large business experience. While this is good news for […]

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This Photo-Sharing App Stands By an Authentic Marketing Experience

A combination of social media tactics and sponsorships help Twenty20 make a mark in the photography sphere. November 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with Micah Cohen, the director of growth for Twenty20.  The company recently switched from a big sales model to a self-service model. Marketing-wise, it concentrates on paid social, search marketing and a few partnerships with other companies. For Twenty20, the allure of an authentic photo still persists; in fact, it is these “authentic” photos that make the biggest, noticeable impact. As Cohen puts it, users of photo-sharing apps are sick of the posed Instagram photos with the white background. For a true photo-sharing experience, people instantly gravitate towards what is true and real. Especially when you are reaching out as a marketer, your goal should be to come across as a trusted friend.  Hear […]

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Why Alon Rajic Doesn’t Attend Professional Events (and What He Recommends Instead)

Get outside your comfort zone, learn, and make mistakes rather than try to prevent them. November 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Alon Rajic, founder and managing director of Finofin LTD, which manages personal finance websites. It was condensed by The Oracles. Who are you? Alon Rajic: I work in web development and personal finance. I joined Webpals LTD as head of SEO in 2008. Over seven years, I helped grow it from an early-stage startup into a publicly listed, highly profitable company (traded under LON:XLM). In 2015 I formed my company Finofin, which builds and manages personal finance websites. We create review and comparison websites that help individuals and organizations make educated choices about their finances. Our most recognizable website is Money Transfer Comparison, […]

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YouTube SEO: Top Factors to Invest In – Whiteboard Friday

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week’s episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube’s search engine as well as looking at the performance of many thousands of channels and […]

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5 TED Talks by Powerful Women Leaders That Inspire and Motivate

These five talks offer sage advice for facing every kind of business challenge. November 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. They say that you only learn from the best. I think that’s true in business, as I’ve gained much wisdom from entrepreneurs I admire. But, as a woman business leader, I also feel it’s important to listen to women who have succeeded in their respective non-business fields, whether it’s sports, academia, art, or science. They can offer insight and education that’s relevant to the many challenges business women face. Related: 3 Myths About Confidence That Stop Women From Being Heard Here are some of my favorite TED Talks from inspirational women from a variety of backgrounds who have taught me lessons I try to utilize every day. 1. Overcoming obstacles Diana Nyad, 64, is famous for swimming from Cuba to Florida — on her […]

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The Best Apps to Help Your HR Department in 2019

Despite HR’s new emphasis on technology, these professionals shouldn’t forget what else is important: the human touch November 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. During the past decade, the HR landscape has been transformed. And the reason doesn’t come down exclusively to technology, as you might expect. Rather, employers are increasingly aware of the need for diversity, equal opportunities — and support wherever that might be needed. Another development? The workforce is becoming more remote, with 50 percent of Americans expected to become freelancers by 2020. Related: How to Know It’s Time to Add an HR Department However, there is a gap between awareness and implementation. As a Deloitte report on HR Technology Trends pointed out, “HR is struggling to keep pace with the rate of change in the ‘new world of work’ as constant innovation . . .is accelerating.” There’s a similar picture of acceleration in terms […]

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What to Do If Your Spouse Does Not Support Your Entrepreneurial Dream

You want your partner on your team, cheering you on. What if that doesn’t happen? November 15, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. When you’re pursuing what could ultimately be your life’s legacy, the least you expect is the support of those around you. Your spouse isn’t just in your social circle — he or she is practically an extension of yourself. Your spouse is the first to hear the ideas and knows the next 10 moves you’ll make. At least ideally, your spouse does. Related: These 10 Entrepreneurial Couples Share How They Make It Work in Both Business and Love In real life, we might not always get that support, which can be frustrating. However, this isn’t to mean there’s a problem with the relationship. As demonstrated by 20th-century Canadian psychologist Eric Berne, there are multiple levels of connecting with people, in this case spouses, and […]

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When You’re Feeling Unmotivated, Remind Yourself to Be Grateful

It can be helpful to realize that motivation can hit you at unconventional moments. November 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Seeking motivation is part of every entrepreneur’s journey. In this video, Entrepreneur Network partner Peter Voogd talks about getting in the zone and concentrating on your most important tasks during this integral “flow” time. When Voogd is struggling to find motivation, he will look specifically for the reasons that make him excited to finish a project. These reasons must be dynamic and compelling, and thus stoke his motivation. These reasons act as a guide for Voogd to continue pursuing his goals — not his everyday circumstances or dips in energy.  Moreover, the ability to be grateful can be very powerful. If you have gone through a period of struggle, put yourself back in those shoes when you felt things might never get better. In this […]

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Isn’t It Time to Be Your Own Boss? These Women-Founded Companies Want You to Join the Movement.

Alice, Bumble and Brit + Co announced an empowering partnership. November 15, 2018 5 min read There is no better time to be your own boss, say the leaders of three female-founded companies, Alice, Bumble and Brit + Co. And that is why they’ve announced that they are joining forces in 2019 to encourage other women entrepreneurs to join the TheBYOBTour.com. Read on as Elizabeth Gore, President and Chairwoman of Alice, Brit Morin, Founder and CEO, Brit+Co, and Sarah Jones Simmer, COO of Bumble, discuss why it is important for women business leaders to support one another and pay their success forward, and sign up at TheBYOBTour.com for more information about the program. What is BYOB all about? Elizabeth Gore: The “Be Your Own Boss” movement is about two words: money and impact. When given the same amount of capital, women outperform their male counterparts; it’s time to be capitalists and give women entrepreneurs the resources they need to succeed […]

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MegaPush Guide – Push Notification Traffic That Converts

MegaPush (MegaPu.sh) claims to be the first big push notification advertising network. I do not know if they were first, but they are definitely big and what is more important, their traffic converts! They were one of the three companies I featured in my first blog post about push notification traffic and today I am going to go more in-depth with the ultimate MegaPush guide teaching you how to setup and optimize your own affiliate marketing campaign with MegaPush! First, here are some impressive stats about MegaPush from today: 106,391,641 users 1,428,412,101 ad impressions 19,246,670 clicks $0.031 per click That’s a lot of very cheap traffic. Cheap traffic is great, but as I said, MegaPush actually converts. Cheap and converting is a what every good affiliate is looking for. However, in order to get the traffic to convert, first you need to know how to setup a campaign and then […]

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The North Star to Digital Transformation

Diving right into digital transformation can tempt any leader, but a lack of architecture might mean failure. Here’s the most important step to take before starting out. November 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Sometimes, blazing your own trail is the easiest way to get lost — just ask Shyp. Though the startup aimed to disrupt the shipping industry, its low price point would eventually mean death. Shyp’s service was popular with customers looking for easy shipping solutions, but its financial model was unsustainable. The founders remained committed to their original business model instead of adjusting, and that Shyp quickly sunk. The startup’s mistake — overestimating how often people actually ship things — is a specific example of a common problem. Companies can now access large amounts of data thanks to digital touchpoints, but they continuously struggle to understand customer motivations and influences. Related: Avoid These […]

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The Marketing Thank You Box: 12 reasons modern marketers can be thankful

I hate to admit it. But as I’ve advanced in my career, I’ve become a little cranky. Sometimes I can be like a marketing version of Grandpa on “The Simpsons” — “I remember when everything was print so there were real deadlines, not like a landing page which you have to constantly optimize. And we’d write ads for The Wall Street Journal, not for phones. Phones were actually for making phone calls. And another thing …” But when I look outside my office this month, I see the Thank You Box. It’s an effort to show appreciation for others in the office here at MECLABS Institute. Simply write a note about why you’re thankful for someone. So, in this month of gratitude, here are 12 elements of modern marketing I’m thankful for: That email is a two-way street — It’s a feature that can be overlooked in email marketing, but […]

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How to Step Up Your Content Marketing Game: 4 Tips

Almost every marketer will gladly tell you that content marketing is the top way to drive traffic to your website and increase revenue. There’s a very good reason all of the best marketers feel this way. Content marketing generates three times the leads of outbound marketing and it has the benefit of costing a staggering 62 percent less. Now, we know what you’re thinking. “I’ve tried putting out content for my business website’s blog, and it didn’t seem to have a strong impact.” The truth is, many people come to this conclusion without wondering one simple question — why? There’s a reason that content isn’t working for your business. Instead of assuming it doesn’t work, think about why your last batch of blog articles left you listening to crickets with no substantial revenue boost. If you’re here to learn how to step up your content marketing game once and for […]

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No, Video Isn’t Dead — It Still Boosts Sales Conversions When You Put It on the Right Pages of Your Site

Every business site has at least one page that could probably be beefed up with a video. Here are the big 5. November 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Despite the brouhaha surrounding Facebook’s metric discrepancies, video isn’t dead, on life support or even headed to urgent care. In fact, it’s very much thriving on corporate websites, where businesses have discovered it belongs more than ever. Of course, Facebook does owe video a sincere apology. Thanks to its miscalculations overstating social video consumption by up to 80 percent, according to Nieman Journalism Lab’s findings, many marketers believed it was the savior they needed to restore lagging engagement figures. Related: Everything You Need to Know About Using Videos on Your Website Hence, the giant was slapped with a lawsuit. Yet video remains a strong tool — faulty Facebook analyses aside. How can this be true? Basically, Facebook’s numbers […]

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